WEBVTT

METADATA
Video-Count: 1
Video-1: youtube.com/watch?v=C-kwgPejWoE

NOTE
MEETING SECTIONS:

Part 1 (Video ID: C-kwgPejWoE):
- 00:00:20: TDC Meeting Begins: Pledge, Roll Call, and Minutes
- 00:07:02: Positive TDT News: Strong January & February Performance
- 00:09:49: Adjusting Summer Campaign Amidst Economic Concerns
- 00:16:56: Discussion on Targeting Orlando Traffic During Summer
- 00:19:38: Cruise Industry's Strength and Marketing Strategies
- 00:23:22: Artemis Launch Success and Public Comment Opening
- 00:23:59: Request for $25,000 to Support Lifeguard Program
- 00:30:51: Motion & Second to Allocate Funds for Lifeguards
- 00:36:35: Vote on Amendment and Approval of Funds for Lifeguards
- 00:37:06: Board Reports Begin: TFA, Beach Committee, Air Show
- 00:39:33: Hospitality Report and Northern Travel Discussion
- 00:42:25: L3 Harris Recognition & Palm Bay Mayor's Ball


Part: 1

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Oops. Okay, good afternoon. Welcome to the April 22nd Tourism Development Council meeting. Let's start with the pledge of allegiance >> to the flag of the United States of America to the republic for which it

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stands. One nation under God, indivisible, liberty and justice for all. Okay. Can we call the roll, please? >> Julie >> Braa >> here. >> Thank you. >> Mayor Connor,

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>> Vice Chair Hermes >> here. >> Larry John >> here. >> Alex Litress >> here. >> Mayor Medina >> present. >> John Moran. Wayne Sword >> here. >> Chair Felner

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>> here. Very good. Uh, thank you. Now, since we have Julie on, uh, can we have a motion to allow her to participate by >> I so move. >> All right. We have a motion by Mayor Medina to allow Julie to participate by >> Second. >> Uh, remote. And we have a second by Mr. Hermanson. Um, can we call the role on

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that real quick, please? >> Vice Chair Hermanson. >> Yes. >> Larry Johns. Yes, >> Alex Litres. >> Yes, >> Mayor Medina. >> Hi, >> Chair Felner. >> Yes. Thank you. >> I'm sorry. Wayne Sword. I'm sorry.

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>> Yes. Yes. >> Sorry about >> And I'm a Yes. Okay. Very good. Thank you. All right. Um and any disclosures? Anything else anyone needs to do before we get started? >> No. Um we have uh minutes for March

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25th, 2026. There any questions on the minutes? Is there a motion on the minutes? >> Move their approval. >> Second. >> Motion to approve the minutes by Mr. Hermanson. Have second by I think Mayor Medina. Right. >> Yes. >> We'll call the role on the minutes.

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>> Julie Braa. >> I. >> Vice Chair Hermes. >> Yes. >> Larry Jurns. >> Yes. >> Alex Litres. >> Yes. >> Mayor Medina. >> I. Wayne Sword. >> Yes.

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>> Chair Felner. >> Yes. We'll show those approved. Thank you very much. All right. Peter. >> Thank you, sir. Okay. Um I wanted to uh actually focus on a little bit of positive news. Actually, maybe more than just a little in your packet on page 28.

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Um we just got February TDT in and um it was quite quite a strong month. Um, also we finally we worked through um January as well. So Jan we didn't last month I didn't have January fully uh settled yet

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but now it is. So we could see um January was up uh almost 10% and February was up a little over 11 putting us on a record pace. Uh we're about 4.4% 4% over a prior year, but um more

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importantly, we're um we're now on pace uh with with our budget. So, uh we'll see. You know, obviously, we've got some big months to come. March and uh June, July are usually three of the largest months of the year. So, you know, we'll just have to see how it goes. But

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typically, if February is strong, uh March follows. And I think um from our uh early numbers looking at STR reports, we we think March was was a strong month. I don't know if it'll necessarily be a record, but it'll be probably probably one of the one of the better

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months we've ever had. Um and then we'll see how summer pans out. Obviously, uh I always get, you know, nervous about the economy and other other things like that, but um but uh I think right now where where we're at, it's uh it's a

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good position to to go into um summer with. So that's that. Um I don't have a lot on budget. Budget, we're still good. You know, we're finishing up uh pretty much now finishing up spring campaign. uh reconciling all our invoices and

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marketing uh marketing expenses for that. Uh we're uh now cranking up for summer. We're uh planning on launching our summer campaign in May. Uh I believe we now determine May 18th is going to be the launch date. Um and uh we just

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finished filming uh and doing photography for for that. And so there'll be a lot of new creative which we'll obviously we'll bring here and uh let um let you guys take a look at it as well. But uh excited about what what we're uh uh producing now. So that'll uh

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that'll go for probably through mid to the third week of August is is kind of where usually where we kind of wrap up. So that'll be a pretty big campaign and that'll be the largest expenditure from the marketing side. Um, all other budgets are are on

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track. So, I think we're good good shape from that point of view. Um, Laura, is there anything else on a marketing front that we need to chat about? No, not really. Okay. All right. Uh, well, that's it, sir. That's all all we had from from that perspective.

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>> Um, questions for for Peter? We had we had talked at I think the prior meeting that if we had some concerns about going forward in the summer and and I appreciate that the the summer campaign is is starting soon um

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but that we could possibly augment things a little bit to try to respond to >> uh you know the economic conditions. So um is there is there any thought on that? Um

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you guys tell me how how how your April has been um and what your May looks like. Um, >> sir, >> well, I was just thinking, you know, I think that, uh, you know, with these gas prices and things, I think there's an

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opportunity for the real like station here. Mhm. >> And I think some of our marketing maybe should get tailored towards, you know, a one or two hour radius and really try to get people over to the beach side where, you know, I would I would think that in the summer there'll be a lot of

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different specials for, you know, hotel rates and restaurants and all different things and and reasons for people to still want a vacation, but keep it a little a little tighter and spend less money. I mean, just from what I think everyone's seeing, you know, go God knows what's on the news, but it just

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doesn't seem to be getting any better anytime soon. So, it's a little concerning. >> I'm noticing uh booking windows are even tighter than they were last year, which was most of it within seven days. It's getting even tighter within >> So, on Monday, I decide that I'm going

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to the beach uh you know, for the coming weekend. >> Well, you decide Monday you might be there Monday or Tuesday. >> Okay. >> It's really tight. >> Okay. Of course, that's my life, too. >> So, I I I >> I can appreciate that,

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>> sir. No, I It's a good thought. I think a lot of travelers uh that had bigger summer plans are reconsidering in light of what's on the news with potential uh flight delays and lack of

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jet fuel and everything else. So I think it might be a good idea to shift some focus and this is something we've done through crises in the past. You know, we have a lot of experience with uh that kind of shift. So it wouldn't be

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necessarily a new campaign or anything else. It would just really require the staff to you know shift the spend a little bit by zip code. >> Right. Yeah. Exactly. So it's all fairly well automated with the conduits, the distribution channels that we currently

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use, >> but that is still the drive market. That is our focused southeast. So yeah, I mean the district 2 campaign will be it really runs Atlanta, Charlotte, and South and pretty

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heavy in Florida. And then um our other districts, you know, we do a little bit in New York and Philly and DC, but we're also heavy in Orlando and Tampa, Palm Beach and >> Treasure Coast and all all that. >> I'm interested in that. I don't mean to

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interrupt. I'm sorry. specifically because I think if you if you did have summer travel plans, you know, uh where you're going out of OIA or or what have you and flights are canceled, >> right?

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>> Um you know, some maybe you're coming to the beach now instead of um instead of going north for the for the summer. So, how how would u how would how would we capture that? What what would I'm not trying to put you on the on the spot necessarily. I just want to make sure

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we're flexible enough. >> It's a media shift which media, you know, um obviously we're we're in the midst of media planning right now, but it's easier to shift as Tom suggested. You know, we're not changing creative per se. Uh, and I wouldn't recommend

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changing creative because I think the creative is the right message, but um but changing um market impressions because we we really buy millions of impressions in each market. So to say, hey, we're going to move a million impressions out of northern markets and

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put them into Orlando Tampa area for instance. That that's an easier thing to do and that's something that could be done within, you know, even a couple of weeks out. But I mean again, we've got a long campaign ahead of us. It starts in May, runs through August. So we've got a good runup to that and we could we could

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shift things over time. We could also see, you know, we also look at booking data and we could say, hey, the booking data is not tracking. You know, we could start our campaign in May and then in June we could do a look back and say it's not tracking where we want it to. Let's shift later, you know, later in

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the campaign. So, we we have some flexibility when it comes to media and I think that offers some opportunity and yeah, I think it I think it makes sense to keep an eye on it. I'm I'm always a little nervous about moving too much out of the the relatively small amounts that

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we have in northern markets because people are still looking for what to do, where to stay, and you know, ultimately those that people that do fly in stay longer and spend more. So you're talking about a little bit more, you know, I I

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have to generate two or three families to pay for one family out of New York because they're really spending a lot more money. So that's something to, you know, kind of consider with the mix. >> Yep. >> If you're if you're maybe driving here

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instead of flying, >> does that change your calculus of >> Yeah. I mean, if we see all of a sudden, hey, there's, you know, airline prices are just through the roof and, you know, the best way to get from, you know, Philly or DC or New York is to is to

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drive. Um, I mean, we still it it wouldn't change our messaging per se, but, you know, it does change the calculus a little bit. I think the point is that we are to uh Larry's point, we are, you know,

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the core of our marketing is the drive market. >> Yeah. >> Station and beyond, you know, but if you look at if you're comparing, hey, we were thinking about going to Hawaii and we live in Raleigh, North Carolina, >> you know, we're we and those people, you know, they're already getting our

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advertising as a familyfriendly casual, you know, beach vacation market, >> beach destination, right? Yeah, I mean that's that's all our digital media is all targeted based on that profile. So, yeah. >> I mean, it's been a long time since I I worked in a hotel, but definitely the

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summer um it was Orlando traffic um absolutely um that was coming over for the when the kids were out of school and we were doing the opposite, right? We were going to the parks and everything um in the summer and and and those folks were coming over here. I guess uh I'm

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thinking that um with that group specifically historically I think you split it with uh Valuia County and uh I'm sure they're going to fight for their peace but >> and Hillsboro and St. Pete Beach. Yes, absolutely.

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>> All the usual suspects. Yeah. >> Yeah. We you know um Yeah. I mean it's it's it's an interesting analysis that and you know you have to kind of just balance but yeah overall

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our spend is pretty heavy in Florida. I just ran our source market data for 2025 because I was getting ready we're starting to work on our marketing plans for next year. So, I'm just starting to pull some research and you know, no surprise, you know, about 45%

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uh 40 to 45% of of uh the origin markets are in Florida. So, well, we sp we probably spend 40% or so in Florida. Um but then when you look outside the state, you know, there's some key markets like Atlanta and Charlotte and

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some of those up 95. Chicago even, you know, performs very very well and they're all in the top for out of state markets. They're all in the top five or six, you know, out of state market. So, you know, again, it's just it's a

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balancing act. But, you know, if if we see uh again, if we see airline numbers, you know, going crazy and we're like, "Hey, this is going to be a heavy drive market." Yeah, maybe we shift some some media impressions back into Florida. Um,

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that would make sense. So, we'll just keep an eye on it and we'll report report back at the next the next meeting where we think we are. But, um, we're letting our agency do the analysis now. They have they have the budgets. they know what media outlets we're going to use. Um, so, you know, we're just we're

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going to let them do that and then uh then we can kind of control what markets. That's like I said, that's sort of the final piece and that's easy to shift at the last minute if we need to. >> Okay. So, where we are marketing wise today, we're we're comfortable. Yeah. Or

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>> stay the course. >> Yep. I think so. And and to reiterate, Peter and the ad agency and uh they you know they get very sort of very current data. The sophistication of the systems

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that are reporting on on feedback that you're getting are almost uh you know are very current. So they can shift and the distribution channels 80% is digital you know 80 plus percent is digital. So it's very easy to do.

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>> Yeah. Okay. Um, now can I ask Cru cruises? I'm not I'm not a cruiser. Um, and so is is there indications from from that market of how things are going? >> They're bucking the trend, you know, the

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cruising is staying stronger than sort of leisure, hotel, hospitality. And uh there's still I just built out my inventory for my one business for next year and it's just nuts the ships that are coming in, the size of the ships, what they're trading out, the money that

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the port's spending to expand. Uh and so that is just going strong and projected to get even better. And so it's definitely helping our overall numbers, you know, tax collections as well as even with the new supply in Cape

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Canaveral. Uh things are very much supported by that cruise market. >> Yeah. And the key there is to is to keep pushing that inventory, right? Because we don't want them staying in Orlando. We want them staying here when they book. So that's that's a big part of our

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messaging uh online. uh when when we when we see somebody looking at a cruise uh experience or or booking, we can then message them and you know push out uh hey stay you need to stay in the space coast. Uh and that's uh that was I think

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I sent everybody that port the Newport spot that >> the whole point of that spot is all about hey you can have a great experience on the ship but by the way when you come back you can have a great experience here as well. And so it's kind of pairs that messaging up. So I think we got the right message. And then

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marketing to them is the right thing. But yeah, I think they're last year was like four and a half million passengers. I think it's going to be north of five plus this year. So yeah, they just keep growing. It's it's good.

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they are sort of we're now uh in 2027 or through the starting in November December we're now we've got Wednesday sailings every Wednesday through late November all the way through I think early May

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and you know historically there's been enough slots to just have ships you know not t Tuesdays and Wednesdays being the least desirable days to travel since it's kind of midweek early midweek. Uh, and pretty much the whole season

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next year up until we slow down in the summer, you're going to have there's I don't have the count, you know, through December through March, but I'd say twothirds of those weeks, you have a ship in a homeported ship, not porttocols, but a homeported ship

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sailing seven days a week. And every Friday, Saturday, Sunday is a six ship day from November all the way through April. So our limiting factor and the growth there and uh Captain Murray was just interviewed uh came up on my Google

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alerts yesterday or limiting factor to growth is a capacity on 528 on those days. They've made uh tens millions and millions of dollars in improvements there at the port in order to facilitate the movement of cars and people.

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But if anything, any small instance happens in and around 528 that slows traffic down. Everything just kind of locks up. So getting that 528 expansion is going to be critical to that port continuing to grow. >> Anything else? How was the launch? How's

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>> Right. Artemis was great. Everybody made everybody. >> So was great. >> All everything. >> Everybody check. So, >> okay. >> Oh, >> okay. Um before

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do we have public comment? >> Okay. >> I don't think we got >> Well, um uh some something I want to bring up. I think uh I think we we should talk about today. And I didn't talk to Peter about this. I'm sorry, Peter. Uh but uh we had

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um a a budget workshop yesterday. Uh and it could be uh uh I don't know if we're going to have others. you know, we have a commissioner who's who's leaving. So, hard hard to say um the rest of the budget process, but um we we do have a

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situation where we have uh increased the pay of lifeguards recently and it is because we are competing um in in hiring. Traditionally, we get a lot of high school students and such as

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lifeguards through the season, and we're competing we're competing with um area pools and um those kinds of things. And so, um it's it's a hard thing for the county um financially. And so, I do I do

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have a ask today. This is 100% mine. Um, if we could find $25,000, okay, which I think is very reasonable to shore up the lifeguard program through the season um for um the county

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manager and fire rescue um to use. If we could do that and if whatever they don't use, they return to us at the end of the fiscal, I think that would help them out today. and and I and I don't think it's it's a lot of money, but just to get us

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get us over this hump, um I think we've increased the pay to $20 an hour. That's that's where we are with um lifeguards. So, I offer that for discussion and how we can get there and what we can do.

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>> So, would that be in perpetuity like each and every year? >> No, I think that stands I think that stands on its own. So, let's let's just do that now. Um, if we do that today, I think future budgets stand on their own. Okay. So, we'll we'll we'll address that

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going forward. We're not we're not sort of in our budget cycle. This is this is strictly this is where we are today looking at this summer. Um, and we are increasing the lifeguard pay today so that we can hire them. >> And we're talking 25,000.

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I you know what this this council decides to appropriate um is is great. It's going to help the county, but I think that would be a starting point just to help with the additional pay. >> So my question is where does this

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$25,000 figure come from? >> So what is my question for Peter? >> Is there a deficiency that is 25,000? >> Where could where could we possibly do that? And I know we talked about >> matters is is asking how how did the how did you come up with the number 25,000?

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>> Well, I'm thinking of the number of hours over the summer that they've got to cover and they're at uh $2 an hour plus, you know, the benefits and the other things. And so I'm I'm just trying to uh if it was more than that, that

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that's great. And that's why I say whatever they don't spend would would come back to us. So, uh, that's not even, uh, a big discussion that I have with the county manager, but I know as a result of, uh, discussions around here and just going through the budget

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workshop today, um, it's, you know, it's I think it's important. I mean, I I think it was even on a list of, uh, for discussion yesterday and I, you know, along with crossing guards and I said, those are two places I wouldn't

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go. And so I think it's important um for uh the safety out there on the beach. >> So Mr. Chair, I have an additional question. >> Is the county having a hard time filling those spots right now at the increased rate of pay?

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>> Uh they just increased it. So, I don't know if I can answer because that that's just recently um how that's >> how that's been uh how the hiring has been since then. But I I think we all understand we have

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to come up to that level because we've we've and maybe John can speak to it. I see him reaching for his mic. No, I can only share with you um that in conversations we had the other day with with the chief and and Matt, they have

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had a a most recent recruiting uh event that they said they were very successful in holding that and at at that recruiting event for exactly the people that you mentioned, those who are students and they're looking at, you know, the summertime program. So that's

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a positive look at what's going on. Now they didn't share us with numbers or you know you can have a positive a positive recruiting effort but what do you really end up with when when they got to hit the beach? >> Agreed. >> You know so but

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I was not expecting to hear that come out of their their mouths when they were talking about the recruiting event. I I was expecting to hear just bad news, right? And they were both very happy with what had happened. So it's a it's a positive thing that's moving forward. Uh, >> but this all just happened too. I mean,

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they just they just raised the rate and they just had the event. So, I think it's it's still a little new to understand what that's going to yield in terms of the real >> exactly all those things are are in the mix that are impacting the the recruiting and eventually the hiring. >> I I only want to assist uh you know,

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Ocean Rescue uh with with making this a little bit easier. And if they don't if if they didn't need it, great. if they do need it, I want them I want them to have it on hand this summer. >> So, Mr. Chair, I just, you know, and I I want to hear what our fellow council

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members have to say, but I will I will share this uh in this discussion in this same meeting, we were talking about uh stations, right? And so, in that uh to divert folks into our beaches here locally from

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coast to coast, 72 miles of beaches, right? and for us not to to do anything we can to divert, as you so eloquently put it, Larry, um to enhance that capacity of lifeguards and protecting a life on our beach, we should all be

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rallying around that. So, in that, um I will I will make the motion to for the $25,000 perhaps come from marketing or wherever uh Mr. Pranis uh sees fit to provide that tool for our ocean uh

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department, our public safety department uh to move forward and for the the discretion of the board of county commissioners. So I I've laid the motion down. >> I will I will second that motion

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with the following color uh or added thoughts. Uh we currently take $1.5 million in this current budget out of marketing in order to fund lifeguard salaries. The lifeguard program which

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currently stands at 3.9 million and uh the $25,000 ask is uh not not a significant one. And obviously uh I wholeheartedly support beach safety. My concern in the budgeting

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process is that the shift and the burden of lifeguards, which I consider to be a life safety issue, no different than firemen and police officers and sheriff's deputies in this county, that that burden get unduly shifted onto the

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tourist development council. While having safe beaches and having as many lifeguards as reasonably possible is critical to the health of our community and as well as the tourism industry, um my concern is that the financial

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burden be shifted on to at too great a degree onto the tourist development council because those funds in their majority are used to market the area in order to bring tourists here and to grease the

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wheels of the economic IC engine that tourism is. So if you divert too much of those funds, it slows that engine down which touches this entire county. That was a long second, but I'll second your motion. >> So we're we're talking about 1.5 million

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from the budget TDC budget to enhance public safety. >> No, that that is in the current budget year and the budget cycle comes up. So this year we've taken the county commission. It's their purview to decide where these public funds are spent.

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Allocated $1.5 million in the current budget year. >> So, this discretionary additional $25,000 is, help me out, 12% additionally or 1.2%. Uh, not much, a small number. concern is that in the

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additional budget cycle with the very unfortunate death uh occurrence here recently of two people um dying on the beach at unguarded beaches um that uh that we acknowledge that

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there are tourists on the beach, but it's not everybody on the beach. And we also acknowledge that tourist development council funds should be used to develop tourism for the industry and that we find the resources to have a reasonable number of lifeguards on the

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beaches. Again, I go on. Sorry. >> You know, I'm tracking uh I'm tracking that second. And quite frankly, I wholeheartedly agree that public safety uh is is critical on our beaches. number one when it comes to tourism. Uh we

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can't we we have to protect those that come whether they're from our community or whether they come to visit and that's the message we should all be unified in in sending. So I I concur with that second and and uh Mr. Chair call the

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question. >> Um Mr. Chair, may I um just ask for some clarification just >> from a budgetary perspective? Yeah. Um so yes 1 1.56 million is currently being utilized for lifeguards. It flows

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through the marketing budget but the sources of it are from two three budgets including marketing. Uh one is the capital facilities budget about a million dollars. um from the cultural budget uh I want to say it's uh about

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this year I think it's like 250,000 and then um and then the rest coming from the marketing budget to to get to the total of the 1.56. So, I guess my I'm just seeking clarification on direction so I know, you know, should I look at one of those

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other budgets to shift the 25,000 uh through marketing since most of our marketing quite frankly is it's mostly either contracted or um uh at least directionally allocated right now because we're halfway through the the

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budget year. So, we're right in the middle of our fiscal year. you know, marketing is something that we we plan ahead of. Uh so, you know, I I just want to make sure we we have clear direction from the TDC on where to get that 25 from. >> And I know that the board, this council

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before we decided um that we weren't going to do capital expenditures and I think that's smart and maybe has allowed us to be in this position today where we we do have some reserve funds, if you will. And so, um, I I in my head coming

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in here today, I was just thinking that, um, and and again, each budget's going to stand on its own. So, but this is just to shore us up for where we are this year. That's what would make sense to me. And that's >> Do you want to amend your motion to

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allocate the $25,000 from the capital budget? >> Yeah, that that's fine. But I had initially stated, you know, to give him the discretion as well. >> But but I I think he I think he needs that direction. So >> So I'll amend I'll for capital.

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>> I second the amendment. >> All right. Are we good with that, Peter? >> All right. Um let's call the role on that question. >> Julie Branga, >> I. >> Vice Chair Harman, >> yes. Larry Johns,

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>> yes. >> Alex Litres, >> yes. >> Mayor Medina, >> I >> Wayne Sword, >> yes. >> Chair Felner, >> yes. >> I appreciate your support on that. I think that's that's going to help us um

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this summer. Okay, with that, um is there any other business that uh anyone has before we go into board reports? No. All right. Uh Julie in board report.

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>> Hi everyone. I'm sorry I'm not there in person, especially for that conversation we just had, but I'm at the Charlotte airport where TFA was faster than anything I've ever been through before. >> Um so I think that's good messaging to get out there with just a conversation

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to have um from that feedback. The beach committee did not meet in March. Um, and we've delayed our next meeting until August. >> My report. >> Thank you very much. Um,

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Vice Chair Hermanson, sir. Um, good first half to April. Sort of surprisingly, those of you who spoke optimistically at the last meeting when I was concerned about $4 or $4.50

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um average a gallon gas, it doesn't seem to have hit yet, but uh good still showing from sort of the late spring breakers from up north. Uh strong cruise passenger counts. And of course, uh, want to give a shout out

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to Brian Lily and the air show. Thought they did a great job. It's very well organized as it always is. Um, I learned from him and I somehow missed that that he has a two-year commitment both from support from the county as well as uh in kind support from the city of Cocoa

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Beach. Uh, I came a little bit late. You know, we support them. So, you know, I had a couple tickets for the show center and the parking lot there at Lori Wilson Park was completely full. So, I had to drive a mile up the road or close to a mile to Hilton Garden in and walk down

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the beach. And >> I can say courtyard or uh >> well, the show centers at the at Lorie Wilson, you know, so that's where the all the planes are crossing. You know, closer to the middle you can get, the better the show. Anyway, uh I just want to note that walking down the beach, I'd never seen so many people on the beach.

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It was shouldertoshoulder from the dunes to the water and everybody was having a great time. Blue Angels put on a great show. So, I think that's a phenomenal event uh both for locals and regional area as well as for out of town tourists

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and I think it's just tremendous PR for our area. So, I'm glad to see that that's uh now slated again for next year. >> I'm happy to hear that, too. That's that's outstanding. Larry,

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>> um I would just like to say that on a hospitality restaurant front um in Bvard with the restaurants and different businesses that I'm involved with and the people that I know, business seems to be really strong through our spring break and uh it was I'd say surprisingly

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good in a few different areas. So that was really good to see. Hopefully it it sticks around uh you know through the rest of the spring and and into the summer and we can uh you know we can just navigate all the the craziness that's going on. Other than that, I have no report.

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>> Well, that was a good report. >> All right. Um Alex, sir, how are things in Cocoa Village? >> They're good. >> Yeah. Yeah. Yeah. People are excited. people are excited to to uh to walk around locals and it it seems like we've

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got some um uh northerners down. Uh I was asking my associates here before we started um in the hotels what was making up for the decline in the Canadians, the decline in the the Germans and the

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Italians and the French. um because I am looking to make that up and and I guess the answer that I got was um it wasn't necessarily being made up by by any other sector. So I guess I'm going to

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have to fight harder for uh my locals to uh increase their business. >> What um you have promotion this summer? Uh prefix menu uh any of the I know you you have different things throughout the season. Yeah, we'll we'll we'll we'll probably

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do that uh prefix menu. We'll probably partner again with uh Followers for F food foodies when that comes up. But um yeah, >> I I'll give you the flip side of this coin. Talking to the uh with the county manager, uh one of his kids is getting

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ready to graduate from FSU. He says, "Man, I can't get a dinner reservation in Tallahassee." And so I uh I I had someone else give him a couple of suggestions which you know I think they said oh you know go online to well I

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just assumed that he probably had already done that but you know if FSU graduation downtown Tallahassee possibly during session u yeah I told and so I told him I said you know maybe the conference room at your hotel you

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know they got executive meeting room and you cater it in, you know, um that might just be the uh the answer for you. So there, you know, just had that conversation today. So I know it's um and and not for nothing when everybody

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leaves Tallahassee, they'll they'll be having a conversation uh just just like this after um graduation. Wish you wish you luck through the the summer, sir. >> Mayor Medina. >> Yes. So first of all, I just wanted to give a big shout out to L3 Harris.

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really the first time uh since I've been mayor of the great city of Palm Bay that we held our mayor's ball within the city's confines. Uh and it was very well attended. We had just about over 200 attendees. We were able to to have a great time, have uh good food uh and and

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moreover help out Essential Pregnancy uh center out of Palm Bay, Florida. It was uh well attended as I said and and I really I'm grateful to L3 Harris for allowing us to host the event in their facility. Beautiful facilities if you

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haven't been there uh right off of Pal Bay Road. Uh it is L3 Harris's headquarters and uh really wanted to just publicly thank them for allowing us to hold it there. >> Outstanding. Uh Wayne,

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>> I uh really don't have anything else to report. Okay, launches are good. Peter, >> uh, Julie Covered Beach. I just, um, mentioned the next marketing committee will be May 28th and the next, uh, TDC is May 27th. That's all I had, sir.

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>> Okay. Uh, I'm going to say thank you again for uh your support with the with the lifeguard program. Um, I know we all want safe beaches in in Bvard County. So, thank you very much and we'll see you back here in May. Thank you.

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