Heat. Heat. Heat. Hey, Heat. Heat. Heat. Welcome to the July 23rd Tourism Development Council meeting. Um, let's go ahead and say the pledge of allegiance. I aliance to the flag of the United
States of America and to the republic for which it stands. One nation under God, indivisible, with liberty and justice for all. Who? Very good. Thank you. Um, can we do a roll call real quick?
Here. Mayor Connor, Vice Chair Hermanson, Larry John here. Alex Litress, Mayor Medina present. Wayne Sord
here. John and Chair Pel. No, I'm here. Thank you for that. Okay, Peter, what we want to go to first? Um
uh approval of the council meeting agenda review and a minute sir. Anything in the agenda review that we need to do? No conflict. Okay. Uh we have minutes to approve for the May 28th meeting. Is
there a motion to approve the minutes? So moved. Have a motion by Julie Braa. We have a second by Larry Jarns. Um, will you call the role on the minutes for approval? Julie Braa
I. Larry John I. Mayor Medina I. Wayne sword. Hi. Chair Filner. Yes. We'll show that passes. Thank you.
Um, sub commmittee appointment. Peter. Okay. So, this is uh Mr. Moran's uh appointment um for the marketing committee. Uh he would like to appoint Shawn Williams who is with uh the
Cowbell Agency. It's a advertising agency here in uh Bvard. Um and sir, we'll need a vote to approve uh Mr. Williams to be on that that committee. I guess we need a motion and a second and
Okay, I'll move. Okay. I have a motion by Mayor Medina. Is there a second? I'll second Braga. Okay, we have a second by Julie Braa. We'll call the role on the appointment. Julie Braa
I Larry Johns I Medina I Wayne Sword I chair Kelner. Yes. Thank you. uh members will will show them appointed. All right, Peter.
Thank you. All right. Uh few things under my report uh before we jump into um the the biggest topic that we have which is the marketing support program. I wanted to share uh some updates. Uh this is our I
guess we were off in June so we actually had two months of TDT come in. Um, April came in at 10 1.5% ahead of the prior year and then May came in at 6 1/2% uh
ahead of the prior year. So we are currently um 3.9% ahead of the prior year with uh 18.13 million uh collected. Uh so if we were
to run uh for the next four months of the fiscal year uh at exactly what we we had last year um we would end up at 25.9 million. So we'd be uh highest TDT that
we've we've had and we'd be ahead of um you know pretty much uh any other any other year that we've ever had in collection. So we'll see see how it goes. Right now looking at mayor uh looking at June uh numbers which the
June uh we should have uh collection data probably in about two weeks but we get because we get the STR daily reports we do a projection um that's looking like it's going to be up uh from last
June uh a little bit and then kind of a little bit farther ahead in July. I don't have quite all the data there for July, but July is tracking pretty close to last July. So, I you know, one thing I have heard from a number of hotel
years is they um individual hotels are saying that they're down in July. Uh but from from the countywide perspective, it looks like because there's more inventory now, we're up over 11 11,200
rooms. uh because that inventory has grown. Um it looks like TDT collections are growing, you know, at a pace with that. So, uh I just got um today, in fact, a forecast from STR that looks
like uh occupancy will be down this year and next year, but ADR will hold relatively strong. Um, and given that we're adding probably between now and next year about a thousand rooms into the inventory, that doesn't surprise me
that that occupancy is a little lower. Um, but if we hold the ADR strong, then that means um, TDT will be up. Uh, so that's kind of what we're looking at as we go into um, the next fiscal. Um, just as a reminder, we did have a $27 million
budget on revenue um, this year. So, it doesn't look like we'll hit the 27. It looks like we'll be somewhere around that 26 mark. Um we held right now we have held back about half a million dollars in the marketing budget just to
cover that. So we're going to you know we're going to stop spending short of of what we would have uh just because of that. And then all of our other accounts were in pretty good shape. Most of the other uh budgets will have carry forward. Um, so we'll be able to account
for uh for being short in in the revenue side uh because uh we were sort of anticipating that as we went into the year. So that's uh that's the story on TDT and it sort of covers budgetary items. I'm happy to answer any questions
on those before we move to the next topic. We have uh questions for Peter on that. That that sound right? Okay. Okay, Peter. Okay. Uh, if you would turn to your
packet and I apologize for the thick packet this time around. We tried to d print on double side and we tried to not include every attachment for all of the applications. That would have made this about a 2,000page document. Um, so we we
tried to save some trees there, but if you go to page 15, um, it's the sort of the spreadsheet which has, uh, the cultural uh, events on one side and the sports on the other. Um what I thought
we would do for the just for the sake of um kind of keeping it clear is we will start uh on the left side of that page and we'll um look at the at the marketing support program cultural event
applications first. Um, and then I'll at some point, you know, kind of pause and then let any discussion that needs to happen happen. And then the and then obviously um then we'll be looking for um a motion and a and a vote for
acceptance of of the uh awards on that side. And then once we've done that, then we'll go to sports uh after that. So, if that that works for everybody, uh I wanted to uh point out a few things on that in the in the top part of this
chart. Um you'll see uh it goes 18 uh if you look on the left side there, there's numbers. It goes 18 events deep and then it stops and then there's a break and then there's some more. And the reason is because where that break
is is where the criteria of having 50,01 attendees uh out of county attendees um breaks and then everybody below that line did not make the minimum. Okay. So, we'll just
quickly say um we had uh 20 um originally we had 29 applications, but two of the applicants withdrew in the middle of the process. Um and they're listed there on the sheet as 28 and 29.
So basically we had 27 completed applications and of those 27 18 made the minimum 5,01 um out of county attendee number. And then uh if you look further down you can
see the break you could see the the award uh breakdown and how it how it breaks out. Um the district awards there are um 20 there's $20,000 per district office. So each district um office uh
commission office has 20,000 that they can award. Um and then uh and so we're not going to deal with that today. That's that's something that will come later from the commissioners. Um but then you can see the breakdown of you know 5,000 to1 to10,000 is $12,500 award
etc etc all the way down to if you had 50,000 and one plus then uh you would be eligible for up to 45,000. So we had two at the very top we I put them in in order of uh attendance and so at the top
you'll see uh the Thunder on Cocoa Beach which is the the Superboats races in Cocoa Beach. they uh are eligible for the 45,000. Um the Cocoa Beach Air Show um that's not this year, by the way. That's not
this year's show. This we used past numbers. We don't we don't have their current numbers yet. So um but from past numbers, they would have they do qualify for the 45,000. Um and that's for basically next year's
show because they were awarded for this this current year. So all of these awards by the way are all the events happening in um 2526. So starting October 1, 2025 to September 30th of 26. So this is all for next year. Um and
then we go down from there. So I'm not going to read each one, but basically you can see how they break out. And then at the very bottom left there, I did just note there were three events that um got um awarded last year but did not
apply this year. And so I just put them there. So for for people's information because people may say, well, why didn't we, you know, have this this event or that event? Um if so, if they didn't apply, um obviously then they're not they're not eligible.
So with that, I think what I'll do is just open it up for questions, sir. And then and then obviously from there um I'll be looking for the TDC to kind of make any comments and then vote on the acceptance of the award levels based on
the um the attendance uh for for the cultural piece. But are there any or at least on the process? Are there any questions about the process or questions about the numbers or questions for Peter? Well, questions on the process, but it's
regarding the sports events. Okay. If you can entertain that now or just wait till we If you wouldn't mind, sir, we will do that in a second. So, we'll we'll do that one in a in a minute. That's okay. Yes. These numbers that are are they these
the numbers that the organizers provide us or these the numbers that the data that we use? No, this is our this so this is from our um cellular data company from our tool that we use. Um and it's from the last event that we could get good numbers from. So for
instance, I mentioned that we those are the Cocoa Beach Air Show numbers are not from this just recent one because that literally just happened last you know like last week. So we don't have that data yet. That usually it usually takes a couple of months to to populate. So,
um, it's from whenever their last event was, which I think was 23, but some most of these events had events last year and so they're from last year's numbers. But yeah, these are this is data provided by our office. It's
through our cellular data tool. Um it looks at um domestic cellular devices and specifically looks at their um at apps on the on those devices. If those apps are in are active
and have GPS enabled, then they're able to track those. And so the it's a it's a little bit different than what it used to be. Um we we used to talk a little bit about um cell phone ta towers and pinging off of cell phone towers. That
data is not available anymore. All of the all of the cellular companies have um instituted a higher level of security and um privacy. So they no longer look at devices that are pinging off of towers. they have to get this data
through um through apps that are on people's phones and the interaction with those apps and uh and so it's interesting they then apply algorithms to that data and uh based on you know location we're able to go into a map and
actually map a location um and then they give us numbers based on that so it's a interesting process I have a quick question on like the sorry quick question on the air show uh
since it just happened. Do you think there's any shot that they were maybe below 50,000 people this year and would that make them not eligible for the 45,000 if we approve this today and then you get those numbers in say August, September?
I mean the way I would look at it um the way the criteria reads it's the it's the data that was best available at the time. So my my thought on that would be I'd follow the criteria according to the last event
that they had they were eligible and so they should they should get it. Um but if they were under 50,000 the next cycle, you know, the next time we had a a grant cycle, we'd look at that. That would be the most current one. And then
if they were under 50, then yeah, they they could potentially not get it the next time around. So when when do they for instance get this 45,000 since they just had the event and we're voting on it now. It's quite a ways. Okay. So the event that just happened was under last year's grant program. So they've already got their
they've already gotten them. Well, I won't say they've already gotten it, but they were already awarded that amount, right? So because these are these are all reimbursement programs, right? So they don't get the money until um until they actually submit reimbursement uh for reimbursement. But
um the program we're talking about now is for next year's program. So um yeah, so that wouldn't they we'd contract with them probably in the fall if the if the board, you know, as it goes through the board process, the board will approve it'll go to the board in August. We'll
contract with them and then they would get, you know, next year it would be when they would get the actual funding. Gotcha. Yeah. It just seems to me that there's time in between when you have these to get the real-time data. So that because it's a big difference, 45,000 it jumps
down to 225, right? And we it seems like there's plenty of time to make sure that we have real time data showing that they had over 50,000. Uh same thing with the super boat. I have no doubt that they did based on this. I don't think they dropped the tenants 12,000, but
yeah, you don't we don't know until we run the run till we run that data. Okay. Um, yeah, but I mean I think you know from from the from the cycle of the program and the ability for us to have the time to do the contracting that we need to do, you
know, now is actually the best time to make those awards like now and now through August. And then um that'll give us, you know, maybe a month or two before the year starts to, you know, get them contracted, make sure they have all the paperwork and everything. So it's,
you know, from a staff perspective, we we like the timing now. What happened last year was a lot a lot of that timing didn't happen till we were already in the middle of the year and that kind of made it made it difficult. Yeah. Thank you. Sure.
Other questions for Peter before we go to the sports, right? Is that what you're going to Well, if it would be okay, sir. I think it'd be good to have the the um TDC, you know, weigh in on the uh cultural and
then vote on the cultural. That way, we'd be done with that half of it and then we could go to the sports from there. All right. Do we have other questions on the cultural portion? Any discussion on the cultural? Is there a motion? I'll make a motion to accept
the cultural. the the Okay, look. All right, we have a motion by Mayor Medina. I'll second. We have a sec. Doesn't matter who. Sir, I was going to say second, but it doesn't matter who does it, right? She beat you, too. We got a second by uh
Julie Braa. And the clerk will call the role. Julie Braa, I. Mayor Connor, yes. Larry Johns, I. Mayor Medina I Wayne sword
I chair yes we'll show that adopted okay Peter thank you appreciate that thanks um just as a point also just as since we did vote for those that uh met the
criteria which is everything from 1 through 18 um the the 19 through 27 and then the and for that matter, the three at the bottom are all still going to be eligible for um commissioner district
grants. Um so we'll we'll probably address that a little bit later um once this goes to the board in August. We'll find out uh when the board would like to bring, you know, bring those uh hopefully not too late in the year, hopefully relatively early in the year
and then um and then the board can vote on those. But those are those are again 20,000 per per district that are are allowed. So some of these may still be eligible um you know under that round. Um can I ask a technical question on that just
for the sake of the board of commissioners on on those uh district awarded uh small events? Um what's the what's the earliest one? I mean, is it Native Rhythms that's out
there in like December? Native Rhythms happens. Do you know, Deborah, the time for these? It's in November. Usually the art festival. Yeah. Yeah. Usually around uh Veterans Day. Okay. That's that's what I thought too.
So certainly we want to take that up so we can we can be ahead of that. So Okay. Mindful of that. Okay. Very good. Yeah. Thank you. Okay. So on sports the the major change if you recall with the
sports criteria is we um said that we we kind of uh switched it instead of just an award level based on a range we said let's just pay $15 per room night. So,
we used the room night calculations that and Terry who's our sports commissioner is here in the back. But, um, as we worked with these events last year, we were able to come up with an exact number of room nights and then that's ba and then that's how their awards were
based and then the max uh for them is 25,000. So, that was the most that they could get. So you see we had 24 applications and 20 hit the uh minimum which was 250 or over. Um and so that so
you know you can see Cocoa Beach spring training was by far you know they they generated nearly 7,000 room nights. Uh and then you had the Space Coast spring games and then it kind of dropped down from there and once it dropped below that level then it would that's how you got to the number. So, so for Space
Coast Cup um soccer that have 1543 room nights and then and the award amount is 23145, that's $15 times the 1543 and then all the way down that's that's how it's calculated. So, it's based on $15 a room
night. Um the there's a couple of things I wanted to get, you know, get uh in front of the TDC as well to kind of thoughts about the four that didn't make it. There were a couple of different reasons why they didn't make it. The
first one, um, Bless the Babies Bowl, that's, um, Cam Newton's, uh, football program that that they brought here for the first time last year, and they generated 1,730 room nights. So, they they ca they got
awarded last year. They came they they um, you know, did exactly what they said they were going to do. They generated the room nights. They like to come back. they uh had some changes in personnel and as as a result of that their entry
their application was turned in late. Um I you know I'm not going to say what the staff would like but I think you know I would love to get the TDC to give some thoughts about that because it's not a bad event and it's not a bad program and it's not because they didn't make their
number. It was really just you know an oversight on their on their part. the other uh the other ones um box light boxing and the 7V7 which is a flag football event. Um those are they're technically ineligible because they're
new events and so we don't have any data on them as far as like their room nights. We didn't know anything you know we didn't really they're events that have happened um maybe like the box light boxing happened like six or seven years ago. So, we don't really have any data on them, but they're back and they
want to do this again. Um, so, you know, they are ineligible according to the criteria because they're new. Technically, they're a new event. And then 7v7, that's that's a new event. So, same thing. So, to the right, I just put um 3750 would be what they would would
get if they hit 250 room nights. But, you know, I'm not suggesting the TDC vote for them or not. I just wanted to point out that they're new they're new events and that's why they they didn't get a you know guaranteed award. Then the other event, the
Colombia Classic Golf, um they they actually did come last year. They got awarded and they missed the 250 by like 20 room nights. So they missed the minimum, but they did come and they did generate 230 room nights last year. It
it is a you know again it's a good event and they um they did get they will get an award for last year but the TDC would have to kind of vote to approve them if you will um for for this next year because they just didn't make the
minimum. So that's that's the four that didn't make it. I don't know. I'll just let you guys ask questions or have discussion and then um you know you can decide how you want to handle those. So remind me if if they don't hit the minimum but they were told they would
get an award by hitting the minimum then they just don't get it. No. Well what happened was they would get the percentage of the award based on how much how short they were. So if they hit 90% of their room night
um award last year they get 90% of the grant award. So that's that's basically how it was just like a sliding scale. So, yeah, they didn't they didn't drop out completely because of not making the minimum. Are they Yeah, that's what I say. Are they coming no matter what? Either way,
uh my guess I mean I'll look over at Terry. I would think they're going to come one way or the other even if they don't. Uh Colombia coming. Yeah. So, Mr. Chair, I have a few questions. Sure. So, the very first one is uh Bless the Babies Bowl,
right? Yes, sir. Uh let let's discuss that. I and I I want to peacemail the others, right? But um we already see that they they produced seven over 1,700 beds. Is that correct? That's right. Yes, sir.
And so it was because they it was a late entry. That's right. And so is that the only reason why they're not being considered? That's the only reason they didn't get put into the top section because they, you know, they literally, you know, had some staffing issues and they they
turned it in. But it it came in late. It came in about a week late. So So my thoughts on that is they still generated the 1730. Are they still coming? As from the last discussion, they do plan on coming still. So I I think um we we want to we
definitely want to continue to foster relationships with folks that are actually putting beds here or filling these these beds. uh es heads and beds especially uh when we're at a downturn right now right so those are my thoughts
then I I'd like to talk a little bit about number 22 in particular box light boxing and it's not because I'm a great fan of boxing uh which you know public disclosure I really am uh and um
to that I know box like boxing recently had an event I believe it was in May And I don't know what those numbers show, but if we're able to tap into looking at numbers from previous events when it comes to boxing, um because I
know particular that there were two championship bouts in that in that uh event. And I know that they're looking to bring in another championship bout uh here in September. I think it warns for us to to look at this uh because not
only does it um get the community together, but even moreover, you're flying folks in from all over the nation uh to compete in these boxing events. Um and I I think it's a worthwhile investment of our community, in particular down in the southern part of
Brevard County, uh where we do need to fill in those gaps, right? So that I know for a fact that that is being uh those events are in the city of Palm Bay and I am an avid boxing fan and and for those of you that don't uh understand
the art of boxing because it is an an art um I encourage you to watch boxing. I encourage you not only in the past we've done really well with that but in particular with the Latin American countries uh that puts our Breard County
and our city on the map if it's being televised uh like Telmundo used to televise in the past. So, I'd like to continue to have those uh events uh looked at, reviewed, and I'm not sure, are we helping them with the next
process or um what have we done to try and help them along with the application process? Yeah, that's all all really good questions. Um you know, they they applied they're you know, for us, they're sort of a new entity. Um, and we
were not aware that they had done any previous events within the last 12 months. So to hear that they did something in May, that's that's interesting because then we could go back and actually look at the results of that. Um, and and like I said, I put in
here um just like if they hit 250 room nights, that would be $3,750. And if the TDC wanted to, we could award them that and see what they produce, you know, and then go and measure it. So, um, and maybe they do need a little more
help with with the application because they are a new and, you know, sort of newer to our organization anyway, uh, in terms of working with us. And I'd say the same with the 7V7. You could do the same thing. You could award them, you know, based on a 250 room night and
then see what they produce. If they don't produce it, then they don't get the they don't get the funds, right? Because the funding is based on $15 a room night. So, you if they only came up with, you know, half of that, then, you know, they they wouldn't then they would only get half of that that award. So,
something something to for the TDC to kind of opine on. But yeah, I mean we certainly as as for Boxlight, I mean, as they go through the year, if they have this big event that they're talking about with the one that they actually applied for and their and their
applications in the in the packet, um, so I don't remember the exact dates, but whenever that event is, you know, we could look at that and certainly as we go into next year, we could we could help them uh with the application process with that once we know what the numbers are. And then my follow-up
question to that, Peter, is would they qualify for the district awards, so to speak? Yeah, absolutely. I mean, any of those, so anybody that did not get awarded, um, you know, kind of can go into that
pool of of being eligible. Um, and then the and then the district commissioner could, you know, potentially uh award them something. Yes, that that completes my question, sir. Um,
so I asked the two hotel years today of the sports events and and I'm just curious, you know, your hotels, North County versus, you know, Julie and um, Melbourne and the courtyard 192. I think she could probably speak for um, what's
what's of these sports events, what's best for North County? I mean, in the old days, I worked at a hotel down on the beach uh toward Indie Atlantic and AAOU was that was it. Um, so I'm curious. We try to avoid the sports teams in the
youth range. Uh, they destroy the hotels. Um, and you know, Bill Solomon would be proud of you. They seem to find the the rooms in the area without using us. They sneak in sometimes and we feel it when they do. Um, but like the softball, the senior softball groups, the things that are um,
not the youth sports, just to be perfectly like the adult, the adult sports. Yeah, there's some and there's some on here. Some of the marathons and things like that. Is it chain of lakes? Is that where they play when they're up in north end of the county? I don't know. I live right here, so I
know what the they do at the stadium typically. Yeah. Chain of Lakes. Yeah, if it's baseball. Yeah. But, you know, they could also they also play around here, too. a lot of Vieiraa. I share Wayne's sediment. Um I my hotel
is not designed for sports teams. I don't have the double beds, but we do um we love the marathoners and you know we actively we even have um many of the sports teams that just prefer the residents in brand and will come on
their own a lot. But um yeah, it's it's it's just a little bit different. Yeah. I mean a a quality every double double with a queen sleeper. See, I don't have a single one. Yeah, I'm a king only king sleeper sofa. So,
it's very slight, but I would speak for my history of working previously at the Courtyard 182. Um they're very um set up and and proactively love having weekend youth sports and and and what are what are those just
uh your your recollection? Is it is it uh you know soccer? is a lot of you tripsa and soccer and and on the holiday weekends not as much as it used to be back in the day. I think we've kind of gotten away from
some of those holiday the the traveling teams don't do as much um especially with soccer that they used to do. Probably more venues that they can they can go to. Um I certainly remember it
uh with the with the kids. I was curious. Okay. Um, Mr. Chair, just to recap as I keep thinking about um, Peter, bless the babies bowl, right? It was probably a
staffing issue like a communication with our team or the TDC team. Is that am I Yeah, they had I think you know I looked at Terry on that. I think they had some changes in their staff. some people that the person that had done this last year had applied left right
Kendall Ogle was the come on the mic sir good afternoon everyone Kendall Ogle was the outgo was the president of C1N sports and he took a uh position with a marketing firm in Illinois in April and
that's where the everything fell apart sort of so I had to actually find someone to take that spot cuz that's a big business with Cam Newton himself and his other businesses and whatnot. So, understood. So, it was a staffing issue
pretty much like they didn't communicate after. Correct. It created a void, so to speak. Correct. Okay. I I appreciate that cuz that's that's helpful because I if if they're producing I think that's something that uh this council should consider in
passing that out to the board of county commissioners. Um because I the object is they should be on one of the top of the list, right? At least number three. So I I want I would like for us to consider that. And then I'd also like
for us to consider the box-like boxing uh because as you said, if if they don't have those numbers, if they don't produce those numbers, then they don't qualify. Um so those would be my thoughts. I would encourage this council
to uh consider in the motion considering those uh that might be able to produce those heads and beds uh as an investment. Thank you. And one just as an addition, you know, Terry um as a sports commissioner, I
mean, his his job to go and find these types of events, go out and chase um event organizers and you know, make sure that they do come and apply for for grants. And previously it was a sports grant. Now it's the marketing support program. It's, you know, but it's it's
money that helps them pay for their expenses and then and sort of incentivize them to come here. So, you know, in his world, anytime he can get room nights into the destination, that's that's furthering his mission. So, um
so how how can we do this? Um th this board here, I was just you know, you want Okay. Um Mayor Connor, go ahead, sir. Sorry. Um my recommendation and my motion would be that you know we approve
1 through 20 and then 21 22 and 23 uh provided they hit the minimum requirements of 250 room nights uh should the late entry ineligible folks do not hit the 250 and they don't get a percentage they they get nothing. I'll
second that motion would be my recommendation and my I'll second that motion. So, they either get to the 250 and they get an award or if they're at 249, they don't get an award. Is that right? You You missed the minimum at that point. But are you only counting the two, not the four?
No, he he he actually went down to uh number 23. 21 through 23. 24 missed the minimum in that. So he in the motion if I understood it correctly is uh 21 22 and 23. He didn't
include 24 uh as it missed the minimum. So that's how I took it. But either way if you wanted to add the 24 uh that that's up to the individual that miss that made the motion. I seconded the motion though. I have a couple of comments.
Yes sir. Okay. So, I I really love the way we do the sports events and there's a real metric here on uh the $15 per room night and that's something that we could there's no downside for us. We're getting it's black and white whether they're someone rented a room or not and
then we're paying the $15 which is great. A little different than the cultural events. I think the cell phone stuff is is great but I I can't believe it's as accurate as the true room nights. So, you know, I think that these events bring a ton to the uh to the county. They're super
important to to foster like Mayor Medina was saying, and there's always going to be new events. So, if if we don't allow the new events to jump in, they're never going to be able to jump in and that's when they need the money the most, not the fifth and sixth and seventh time
they're doing it. So, you know, I love the motion that um that uh Mayor Connor brought out. I would I would third the motion if there was such a thing. And I do think that we should include the the Golf Classic in there, though, you know, just like Bless the Babies. I
mean, that's an it's an amazing event. 1700 uh room nights just by missing a deadline by a week. I mean, I think that's that's a little bit crazy to hold them that accountable for it and not give them a $25,000 grant, assuming we have the money to do that. So,
we do. Yeah. If we do, I you know, it would be my opinion that we would include all four of these 21 through 24. And you know, I don't even think that we should, again, my opinion that if they don't hit the 250, if they're close, I think flexibility is the key to a lot of
things. And especially new events. I mean, if if Box Light Boxing comes in and they do 240 rooms, that's a success, but they don't get anything. So I I think we want to encourage people to continue to do events here and and support Bvard in all times, but
especially right now we're in a kind of a crazy slower economy. I think it's important and responsible for us to support these things. So that's all I have to say. Can Mr. Chair, I have a question. I think she beat you to it. So my question is simple. Yield to the lady.
Um I just want to remind a reminder of this criteria was set up by the county commissioners. Is that correct? So, the criteria was brought to TDC. TDC approved it and then it went to the county commission and county commission approved it. Okay. Just wanted to clarify. I couldn't
remember. Yeah. And so that we we're thinking alike, Julie. Um and so I I was just going to ask um our fellow council member um
what what threshold would you like? What would be the minimum that you would suggest? Mr. Jones, I would say that if you are within 10 or 15% of our minimum, they should still get the $15 per room night based on the
ones they actually generated. So, there's no way that they're ever going to get more money than what they generate, which is the great part about this $15 setup on the sports events versus the attendance and the cell phone metric on the other side. So I think you
know if they're way off maybe that's a problem but 10 or 15% we should have some leeway and then we have real true you know we can quantify exactly what it is. So they're getting they're getting reimbursed for true numbers which I think is just great. Yeah and that's a great point that you
made is we've never I mean going back at least as long as I've been around and I'm pretty sure going back well well before me um they never would award more than they were originally given. And so if they got 20,000 and even if they did
more than that, they still got 20,000. The next year they could come and apply for a higher level, but we we wouldn't in the same year give more. So you're right. It's it's always kind of like if they're short, then that's when they get sort of done on a pro pratta basis.
Absolutely. Can I say something? It's not a perfect science though. Like sometimes it's very hard tracking down these numbers based on where they stayed in the hotel, verifying if it's true. Some events are play to stay uh state of play. Like
there I would just say in all my years in this business in this market it's it's probably a better metric than the cell phone by far, but it's still not perfect. And I mean yeah, I would I would agree with that. It's not especially with competitors we use a lot of times. will use their um
you know they have to give us their rosters. So we'll use the team roster as a as a sort of a proof and then you know we'll look at uh the addresses of where the people are coming from. If they're coming from outside of 50 miles then you know those are the types of things we look at but yeah we very rarely will we
get an actual room night report from a hotel because they don't like to give us those. So yeah but appreciate the clarification on that. You'd have to have a staff person design to go find it all. Right. Right. The broom list. That's what
that's what he's asking for. Yeah. I don't I think we used to provide those numbers, but it's not that. It's just that you you know, they could say they had 10 people stay at my hotel, but maybe it was three or three that I knew of, right? Or you know, it's kind of it's just hard to track down.
I think AAOU also back in the day might have had a commissionable rate if you were in the book. Yeah. Yeah, you know, on each one of those you might have I'm talking about 30 if there was a room code if there was a code or something for the event that
they then we could track it easier. Uh okay. Uh a couple of thoughts and then we'll go back to your motion. Okay. So that we're we're clear on that. Um, I don't want to punish a a seemingly good
uh sports event to the bless the babies bowl um because just the timeliness of application. So um so I agree with you on that. Um, for for the purpose of a motion, you could just I mean, Peter, is it is it cleaner
if we just said minimum uh, you know, room night's 225 as as opposed to to 250 or or does that create other difficulty? No, I mean really it's a pleasure saying the pleasure of the TDC and then
ultimately it'll be the pleasure of the board. Whatever. I think Mr. said something, you know, if you're within 10%, 10%, 250 is 25. So if if that's when the ward's going to start is when you get to 90%, right? Yeah. Then you're at 225. I mean, I think
we're largely saying the same thing is I guess I'm asking your advice for this is that Yeah, I think that's reasonable. Yeah, I I think um I would remove my second if uh
Mayor uh Andrews changes his motion, but other than that, I'm good with what we have right now. If he doesn't do that, um we'll have I'm not trying to make it overly difficult. I'm trying to make the motion clean. Do you want How about you restate your
motion? Okay. So, and the reason I uh made the motion the way I did putting the hard fast minimums of 250 is because uh 22 and 23 are currently ineligible based on the criteria as it stands as new events. So, if they do deliver, you
know, we should reward that uh with that minimum in mind. So, that was the reason for my motion. Uh but I made the motion that we approve 1 through 20 as stated and then um approve 21, 22, and 23,
provided they hit the minimum 250 room nights. Now, if the discussion ensues, which I didn't really hear too much of, that you know, we should allow 24 in there, you know, I'd be amenable to that provided they again hit the minimum, but uh they they haven't. So,
and the minimum they're saying is going reducing it from 250 to 225. Yeah, I did not state that in my motion. Would you consider that motion? I think is what the chair was asking. Oh, I mean I think 250 still sounds good,
but again, I'm a minimal to the to the group. I'm not an expert on I I suppose we would be expanding the net a little bit if we went to 225. Is there other thoughts on that? I think I know where you are. Yeah, I just don't know what the downside would be to do that. It just
gives us an ability for people to get excited, especially two new events. I mean, you never know where the boxing and the 7v7 is going to go. they could go from 250 room nights to a thousand in the next three or four years as they just keep building up. So, it's my opinion that we should do everything we
can to cultivate that and be a little bit flexible. Other input on that, Mr. Mayor, Mr. John's, you know, brings up a valid point in new uh new applications, right? new sports industries uh that that may be coming
down range and setting that that bar um is is what we're talking about in reality. You know, 225 I think is reasonable. So, I will withdraw my my second um for you to reinstate the motion.
I'll friendly amendment, you know, uh make the motion of 225 for the for the minimum and I'll second that. Okay. Say it one more time just so we're clear what we're voting on. Okay. I move to approve 1 through 20 and approve 21, 22, and 23. Uh provided they
um met the minimum of 225 room nights and 24 and 24. Oh, and 24 and 24. Okay. And I second it and the minimum being 225 room nights. Okay. We're clear on the motion. Yes, sir. Okay. I second it. Have a motion by Mayor Connors. Have uh
second by Mayor Medina. Call the role. Julie Ba I Mayor Connors I Larry Johns I Mayor Medina I Wayne Store I
chair yes okay that's approved thank you all right Peter okay that I believe that concludes uh my business so back back to you sir for okay the remainder Uh, do we have public
comment? Anyone from the public? I don't think we have any cards today, right? No. Okay, we'll go into board reports. Start with Julie. Um, we don't have any, we have not had a
meeting um as we held the IRL grant process um as we build up the reserves for the beach nourishment and our next beach meeting will be September 18th. That's my report. Very good. Uh, Mayor Connors. Thank you, Mr. Chair. Um, I'm happy to
report on September 12th, uh, Valley Air Command is doing their dedication to the largest event space in Bvard County. It'll hold 809 people. Um, so I'm very very excited about that. Uh, they'll be open for business. I know a lot of
support from the TDC and the county commissioner. So, we want to thank you. And again, it's just about driving tourism and events to North Boulevard. As you can see on the sporting events, there was really none. So, I guess we got to focus on space tourism, right? Uh but uh in an effort to help them uh be
successful, I'm hosting my own event there. Uh big part, thank you to Mayor Medina for giving me the idea, but I'm going to do my own mayor's ball there to try to help them be successful. Mayor's ball. Yes. And it'll be in North County. How many How many people do you anticipate? Uh, I'm
planning on seating 512. 512. Yes. That's how big this event space is. So, I just want to showcase about 510 or 20. 512. 64 tables at eight people a piece. So, that's how we came up with the math. Okay. So, um, the limited seating. Yes. Uh, so
again, the goal is to highlight and show off that event space. How how does one buy tickets? I have a flyer with me I'll give you after this meeting. Okay. But it's a fundraiser for the ballet air command. That's all the money again December 6th. So, be nice and cool. It'll be nice and cool.
Hangar doors open. Uh we're probably going to keep the hanger doors closed just for the fact that we want to showcase that this whole thing is under air conditioning. Uh which is different and that's why they built the space was it's solely dedicated to events. Um so they're still
finalizing the name, but I'm pulling for Titusville Convention Center. But you know, we'll we'll see how that works. But but so thank you Mayor Madina for the idea. You know, you steal from people better than you. Well, I think you you uh have to help promote this now.
Absolutely. Anything. Mr. Chair, anything else, sir? No, that's it. Thank you. Okay. Uh Tom's not here today. Uh Larry, no report this meeting. Alex, not here today. Uh, Mayor Medina, I uh not much to report, but I want to
commend uh Mayor Connors for for not only that initiative, but moreover the beneficiary to that uh to that uh event and I'm I'm really proud of that because that that's a great group and uh it's an outstanding job that you're doing. So,
thank you, Mayor Connors, and thank you for for honoring me. But that that's not my idea. Um, my idea is to to bless others that are less fortunate than us and and use that as a venue, but thank you for for your kind words.
Thank you, Mayor. Uh, John Moran, I don't remember if he was on the Okay. Uh, Wayne, nothing to report. And Peter, you have anything else? Yeah, just a quick thing note here. Um, we shifted uh the marketing committee
meeting that was going to happen in July to August 19th. So now we'll have a full committee because now we just voted for John Moran's person. So we we should have a full committee and we'll be covering the marketing plan at that meeting and then that will be brought to
the August 27th meeting which is our next meeting of the TDC. Uh so we'll we'll be covering that at the next meeting. So that'll be uh hopefully of interest to everybody. That's it. Commissioner, I forgot something. Yes. Um I just want to remind everyone that
the Florida Restaurant Lodging Association is hosting the Rose Awards, which honors our frontline personnel that um provide the excellent service to our guests um day in and day out throughout the county. And um you can nominate one of your frontline personnel um restaurants, anybody that's uh you
know, tour groups, anything that's um in hotels that are um doing that work every day because we can do spend all this money to get the guests here, but if we don't take care of them, they're not going to come back. So I think this is a really important honor. It's September 11th and they're accepting nominees now. So if you have any questions or interest
in that, you can Google it and I'll be happy to help. Sorry. Okay. Um, very good. Uh, I guess I have a follow-up question. Will the museum be open that night? I'll have to get back to you on that. But, uh, there will be a VIP section in
the Vietnam hanger. So, if you I believe that they will make it available to to see that. So, but I think the big thing is just highlighting the the new event center. Yeah. Okay. Um, very good. Let's see. Uh, we have uh let's see. September
24th, October 22nd, November 12th, right? And you said marketing committee September 25th, beach committee September 18th. Am I reading that right? Also August 19th. Sorry. Also an August 19th meeting that got shifted.
Um Oh, 19th instead of the 27th. Yeah. A August 19th. Okay. Okay. Uh if that's it, I think we're all through. Thank you everyone very much. Thank you.