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Video-1: youtube.com/watch?v=_NATVqRxmqk

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Hey, hey, hey. Hey, hey, hey. Hey, hey, hey. Hey, hey, hey. Heat. Hey, Heat.

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Heat. Heat. Everybody's here. >> I have Mr. Hermanson joining. We'll have to see. >> Okay. Welcome to the July 22nd Tourism Development Council meeting. Let's start with the pledge of allegiance.

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I pledge algiance to the flag of the United States of America and to the republic for which it stands. One nation under God, indivisible, with liberty and justice for all. Who? >> Okay, let's call the role. >> Julie [clears throat] Braa

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>> here. >> Mayor Connor >> here. >> Vice Chair Hermanson. >> Larry Johns >> here. Alex Litres >> here. >> Mayor Medina >> present. >> John Moran >> here. >> Wayne Sword >> here.

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>> Sheriff Felner >> here. Looks like a full house today. Very good. All right. Before we start, any disclosures, conflicts, anything like that anyone needs to disclose? No. Okay. We have minutes to approve for

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the May 27th meeting. Are there any questions on the minutes? Is there a motion to approve? I have a motion by Mayor Medina to approve. Is there a second? >> Second. >> Okay, I think Larry Beach there. We have

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a second by Larry JS. We'll call the role on approval of the minutes. >> Julie Braa, >> I. >> Mayor Connor, >> yes. >> Larry Johns, >> yes. >> Alex Litress, >> yes. >> Mayor Medina,

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>> yes. I >> John Moran. >> Yes. >> Wayne Sword. >> Yes. >> Chair Felner. >> Yes. And we'll show those approved. Thank you very much. Peter. >> Thank you, Mr. Chair. I've got a a number of things I want to cover today. I'm going to go pretty quick on on um

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some of these uh uh first ones. The TBT. I just wanted to mention May um came in. Uh it was actually a record month um following a March, April. That was a record spring. Uh so we're, you know,

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we're continuing to hit new heights and um all uh all eyes looking forward to June and July. Looks like we're we're tracking well. Uh at least pacing with last year if uh not possibly uh exceeding. So I think we're, you know,

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we're on our way to a good what I would call a good summer. Maybe maybe a great summer. Uh so we'll we'll see how that goes. Um I don't have anything under our current budget. We're right on track with everything. So, unless there's any questions, I wanted to um spend some

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time talking about next year's budget, but if there are any questions on this year's budget, please let me know and I'll be happy to answer. >> All right, let's do that real quick. Are there questions for Peter on the current fiscal that we're in right now? >> No. All right, sir.

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>> Okay, I'm going to pop Are you Can you do it? We're going to pop it up on the screen as well just in case Tom joins us and everybody can see it. Um, so I'm I'm going to be working off of the deck that's under your agenda. It's uh says

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on the front tourism development fiscal year 2026 2027 budget. Um, and I can control this. So I'm going to go to slide two. So just uh this is probably a slide you're familiar with.

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We you know every year we develop this um you know we're uh obviously seeing continued growth in the in the TDT as talked about this year is is looking good. We're on pace for 27 million this

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year. So I mean 2019 when I started we were at 16. Now we're now we're you know 11 million above that. So heading in the right direction. Obviously want always want to try to to stretch uh upward. Um for next fiscal we budgeted a revenue

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budget of 28 million. Um that is uh taking into consideration that the new Weston Cocoa Beach will be open by summer. So uh if that happens I think uh I think we'll be in good shape. If it doesn't happen then um we'll just have

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to see see how we do. But uh but I I have been assured by them uh many times that they are on track to to open in a timely fashion. So that's that's my hope. Um next section is just our

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administrative fund. Uh so as you probably are aware, we pull um a percentage uh and this is by both the state statute and and county ordinance. we pull a percentage of each fund that

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we have uh to fund our operations. Okay, so this is just the revenue side on page three and then on page four is the expense side. Um you can see uh the expenses are made up of compensation and benefits uh operating and capital

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expenses and then um the cost allocation that the county charges for their services um which include a lot of different things including IT and and all kinds of support functions that the county provides. So we're, you know, we're just a touch higher uh this year.

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Um as you can imagine, costs continue to escalate. things are always increasing. So, um you know, we're just trying to keep pace with that. But I think we're in good position. The one the one thing I did want to mention is under um compensation and benefits, we're repurposing one position. So, we have

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had a vacancy for about a year, year, maybe a year and a half. Um my assistant, uh Candace, those of you who've been around a while remember Candace. She worked for us for over 30 years. She retired. We have decided to repurpose her position. So Joanna who's

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here and Angela who comes sometimes uh assists with um with TDC types of things and sort of taking over some of those elements. And so we we decided that we could repurpose a position. And we're going to be hiring uh as we go into the

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next fiscal a meetings and convention salesperson which I think is much needed. Uh we're going to have you know we already have a lot of meeting space in the county and now we're going to have a whole new meeting space with the with the Weston. Uh so um it makes a lot of sense to to bring that position in.

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Currently that's that area is being handled by Tom Bartusk. Um Tom does both travel industry uh relations which is working with all the travel agents and tour operators all over the world. Um but he also handles meetings and conventions and I'm going to bifurcate

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that position and have somebody focus full-time on the meeting side. Um so that's that's new uh for next year. Um, please stop me if you have questions. I'm just going to roll through this as quickly as possible, but you know, if you have a question, just

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just put a put the brakes on me and I'll I'll stop. Um, the next uh fund is beach. Um, beach is um generates about 7 million a year. It's about 25% of uh of

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the total TDT collection. Um, so it's the second largest fund that we have. Uh so that's about 7 million. Um the balance forward includes 10 million in reserves uh that we've had designated and then about another 16 million in

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operational expenses. And I'm going to go to the next slide which you'll see how that breaks down. Um the uh the 10 you see the 10 million on on page six. Uh that's the reserve. Um, then at the

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top you have a major project that's happening next year, just under 8 million for the South Beaches. That's it's been a few years since we've done a a project there. We've done some work there related to storms that we had three years ago, but but there's actually needs to be a full uh

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reourishment project there, which typically focuses mostly on the dunes, but also on some sand on the beach. Um, and then for future projects, we have about 13.5 million. We're going to go through that pretty quickly over the next three to five years because we're

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going to have new projects coming up um in I believe in two years. We'll have another big project which will probably be an 8 to10 million project and then we'll have one behind that. So, you know, we we always have to have some funds available for these for these big projects that we do every 3 to four

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years. So, uh that's where we get the the 32 million. The it's a little lower. You see last year was 36. The reason it's a little lower is we just finished last year a big project. So that that tapped some of that money and um and now we're going to have to, you know, begin

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to replace that >> on the Can I ask a question? I think we got a couple question. Go ahead, sir. Mr. Mayor, >> um so thank you, Peter. As I'm looking at this, uh it says TBD regarding lifeguards. So my my thoughts are I

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thought we had agreed to fund some of these lifeguards. We have, we're not currently going to fund it out of beach right now, and I'll I'll get into that in a little bit. We're going to actually be funding it out of marketing. Um, and it's actually three sources. It come it's going to come from capital,

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cultural, and marketing to pay for it. And um, and I'm going to get into the numbers of that and and why. Um, but that's right now. Um, you know, the state literally just passed that last year that we could use beach, but we

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have not changed our ordinance yet. So, that's something we're going to have to do in the future. So, that's that's why it's going to work that way just for this budget year. >> So, that's a one time, but thanks for the good question. Yeah. >> Um, what what I was going to ask on the Derick vessels, there's state ma match

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in that, right? I mean, typically. >> Yes, sir. Yes. Um, yeah. the um and you know we had said we weren't going to uh do uh at least right now u you know we have a beach committee meeting coming up but we weren't planning on doing IRL grants for next year but there are some

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things like derelic vessels and keeper of our beautiful that we do uh pull money from that IRL grant fund for and so we're just budgeting for it they're going to probably come to the beach committee and make their ask um and then

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it'll come to the TDC after that So, uh, we'll probably hear it in August. >> It it might be more of a natural resources question, but we is is that's what we use to leverage um, state funds for derelic vessel removal.

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>> I don't I don't know if they're matching funds or not to be honest with you. >> Does it work that way? >> Is Marop I thought I saw Moropi here. Do you happen to know anything about the derelic side? No, she's on the beach side. So, and and Mike's not here. >> That's all right. I'll ask I'll ask Virginia that. Um Mike McGary will be

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the person. Yeah, he he'll definitely know >> for for that the the clerk of the court just to point out to for everyone that's the collection of TDT because the clerk is collecting it now just Okay. >> Yep. Thank you sir. Okay. Uh next is

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capital. Uh and you can see on the capital side um you know revenue coming in uh we do have some balance forward uh about um not about 5 million is being carried

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forward from uh from a uh one project I'll talk about in a second. Um and then we have some additional funds that are being carried forward um from uh some things that didn't happen which we've talked about. Uh police hall of fame, we've got two years of collections for

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that. Um that was a million dollars a year. So that's about $2 million that's going to be carried forward from that project. Um we had about a million um sitting there, a little less. So that that kind of makes up that 10 million. Uh and then we also had 1.5 million for

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the aquarium um carrying forward uh which did not happen last year. So that's going to happen um this next fiscal year. So if you look on that's on the top side uh if you look at the bottom where the expenses are um the capital projects in process 6.5 million

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that's going to be 1.5 million for the aquarium and 5 million for Bright Line. So that's where the 5 million comes from. Um there's two million in reserves. Um that's also part of the carry forward. Uh and then that would leave uh about two and three quarter

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million for um a capital program. Um either you know we could have that discussion. We can do it next year, we can do it the year after. So um that's something that the TDC will be able to weigh in on in a future meeting. Uh next slide is our visitor

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information. Um you know one thing I want to say about this is the visitor information is not just about the physical location. We fund everything that touches the visitor. So our website, our app, our um kiosk, electronic kiosk that we have, anything

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that provides information to the to the visitor. Um we're in we're in some local maps. We're in some local uh um guides. Uh we produce our own visitor guide. We we partner with Visit Florida and uh and

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are in their visitor guide. So, anything that touches the visitor that um either provides information or content for them uh about Brevar County and the Space Coast um that's where this uh budget comes in. So, um you see the revenue on

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that side. And then the other thing that we work with is we work with the four chambers. So Palm Bay, Titusville, um the Space Coast Chamber and the new uh name of the Cocoa Beach which is Accelerate Chamber. Um those four chambers. Um they pro they do various

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things including they have visitor centers. Um they also do marketing out of county and so they are able to apply for a a marketing uh program that we have. Um, last year it was 25,000 per.

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We hadn't that it had been that amount for probably 6 or 7 years. And so we just based on the additional cost of things um you know we we put a little bit of an increase in there and it'll be 30,000 for for next year. So um we're

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making some changes to the program. John's been working on that. Um we'll have some new criteria for them. Um, we're going to uh make it more of a reimbursement program like our other grants and we're also sort of tightening down on what they can use it for. It's going to be a lot more focused on the

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marketing side of things as opposed to any operational expenses. So, uh, but again, that that helps provide information to visitors and so that falls under this this uh category. Uh next is a a budget that we'll um see

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a little bit about um later in this meeting. Um cultural. So the cultural fund um you know funds a lot of different things including um the BCA. Um they have um are actually uh their new executive director is here. She'll

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introduce herself later during public comment. Um but they're they get uh funding from us. Um we also fund the um uh marketing support program grants which uh have actually already been

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approved by the board by by the TDC and the board. Um so um that that money has already sort of allocated for that purpose. And then uh we've uh allocated 400,000 for [clears throat] lifeguards. And again, I'm going to give you a wrap-up

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on lifeguards when we get to the marketing budget, but that's a piece of of that total that we're going to be um putting towards lifeguards. >> That seemed like a lot. Are there questions for Peter so far? >> No. All right. >> All right. Keep rolling along. Um this

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is a basically this is a pass through uh based on the county ordinance. The Bvard Zoo gets 5%. Um they use it for capital projects. Um, if anybody's seen the new lion habitat, some of our funds went for that. Um, they've they've used it for

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various things, parking and uh they built new restrooms, different things that they've built over the years. They've used these funds for that purpose. Obviously, this has grown quite a bit over the years. You know, uh they 10 years ago, they were not collecting this much, but uh you could see that

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that that number's grown quite a bit. Um the next two funds are related to the stadium. Obviously, we are the um we're the landlord um and our our office is the um is sort of the overseer of the

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contract. Um part of the responsibility in the contract is that when there is maintenance projects that are considered capital maintenance. So, it has to be a project that that helps the capital uh types of um entities on the property. Um

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it could be a roof, it could be, you know, some sort of infrastructural thing. Um we pay up to 350,000 of that. Um that's and that's contractual with them. Um and so that's budgeted here. All the other funds, this is from the um

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I believe it's the fifth cent. Yeah, it's either the 4 cent or the fifth cent. It says it up here. 4 cent, sorry. Uh that all the other funds from the 4centent get rolled into marketing that aren't spent out of this. So uh you see at on the expense side we're spending

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just under about half a million. The remaining uh amount of money goes into the marketing fund. And so we'll see that in a second when we go through marketing. And then the next slide is the capital um fund. And this is truly a capital

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fund for um any major project that we have to do. Uh we've got a little over three million in there now. And um I can tell you one of the big projects that'll be coming up in the next couple of years will be new turf on the fields. Um that's a $6 to7 million

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um project. So uh so these funds likely will be used uh in a large way for that. Although there's other projects that they they are telling us that are needed up out there. So, we're going to have to kind of take a look at this fund and and see if it's going to be sufficient or if

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we need to look at maybe contributing additional funds over the next, you know, 10 years because, uh, obviously we have a long-term contract with them. was a 25-year contract. So, um, we need to make sure we maintain the property. And so, we'll need to figure out, you know, if both parties need to come together

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and start adding more to this fund, then then, uh, you know, we'll try to do it over time so it doesn't hit the budget all at one time. So, what what what had happened previously is we had uh contributed 250,000 a year for I believe it was 5 years and then they contributed

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250,000 for 10 years. So that ends the contractually that'll end next year and so we're going to have to probably have some some discussions about it. Okay, now we're going to get into some fun. This is the marketing side of

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things. Um I will share there are multiple places where uh this is funded from. So the first page is the revenue side. Um it there's 25 sorry yep 25% of the first two pennies uh 100% of the

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fifth penny and then as I mentioned anything that wasn't spent as part of the stadium gets rolled over from the fourth penny. So that that generates probably seven uh and 3/4 million something or sorry 12 and 3/4 million something in that

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neighborhood. It's about 48% of the the total um net budget. Um, and then we do have some balance forward. Um, we'll have a little under a million coming forward from from things that we held we actually held back. Um, I held some money back because I wasn't sure if we

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were going to hit our 27 million. If we hit it, then then all of that can roll over. Um, and then there were some other projects that that we held off on so that we could roll some some additional funds over. Um, a couple of things that get funded out of here. Um,

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so you can see uh the MSP grants, that's that was the money that was originally coming in from cultural. Uh, so that's where that was and then you see under at

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the very bottom 1.9 million for lifeguards. So we were asked this year um last year we had funded 1.67 67 million for lifeguards and it came from cultural capital and marketing those three funds and it all funneled through marketing because that was sort of how

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it was determined um by the county attorney's office that that was the best way to do it. Um this year we were asked to add a million dollars to that program. So, uh, and how they got to that, and that was both the board and and the county manager requested that,

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um, that's 75% of the total lifeguard budget. So, we are now going to be funding, we we used to fund almost half, a little less than half. Now, we're going to be funding 75% of that lifeguard program. It's going to be uh just under 2.7 million. So,

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[clears throat] I'll show you on the on the flip side where that is, but 1.9 of it is coming in from cultural and capital. If you remember, the cultural was 400. The capital is going to be 1 and a.5 million. So, that's that's already basically designated. It'll

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transfer right out um as we get into the next fiscal year. So if you look at the next slide, this really shows you the whole how all the expenses break out. [clears throat] Uh for promotional marketing, which is mostly advertising, media, um the cost of producing uh the

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advertising, it's about $11 million, just a touch over. Um media relations, which is both our PR agency and any expenses that we have related to public relations activities, quarter million. Um you can see that I've um bumped up

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our software a little bit. Uh we've we have purchased some new software. Uh this is various things that the marketing department uses. Uh we just bought a digital asset manager which will manage all of our videos, all of our um print, photography, all of those

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things. That's baked into this. So that's a it was a little bit more uh this year, but um that should that should cover us. um for sports marketing. This is obviously to support the um the sports commission and and Terry's efforts. Uh that's truly

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advertising. It's not his travel or or any of those types of things. That's in the travel budget. Um so that's that's for sports advertising. And then the travel uh you can see I bumped that up a little bit. The reason that's a little higher is because the new meetings and convention position is going to be a

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traveling position. and they're going to be going to conventions and conferences and and doing sales calls. So, that's uh that bakes in some money for them. Um membership dues, those those went up. Uh um we are members of Visit Florida.

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We're members of um Destination Florida and a few other organizations. And so, as always, things get a little more expensive. Um the grants that you see here, that's the total amount for the MSP grants that is approved for next

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year is 640,000. We're going to uh get into that a little bit and we're going to have some discussion about that number potentially because we might need a little bit more based on the number of applications that we got this year, but we'll have that discussion uh shortly. Um and then you

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see the lifeguards. So the 2 point just under 2.7 million, that's what I mentioned. So last year I I I think I said 1 67. It was 1.57 million last year. Now it's 2.67. So um a little bit more uh for that.

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>> So total budget just over 15 million. Um net net um the marketing and advertising piece of that is really pretty much flat. So um the the increases the million dollar increase is really related to the lifeguard category. Um, and then just for your information,

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uh, as you may recall, um, there's been for the last three years, uh, a partnership with the, um, Cocoa Beach Hotel Association and the District 2, um, hotels. They get 50% of the marketing budget and then all the other

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districts get, um, get the remainder split up amongst themselves. Um I will share the um districts three, four and five really cover Melbourne and Palm Bay and that group I think Julie kind of addressed it last time but that group has kind of coalesed

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together and we've been working with them. I shared some of the creative last at the last meeting that we're using that that money for from that three those three buckets is all being pulled together now to be used for for marketing. So that's a real benefit to

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to the south part of the county. Uh and then of course uh you know we we having a a disaster fund. You know hopefully we never have to use it. We we've tapped it I think only maybe once or twice since I've been here uh after post storm. You know anytime there's a

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storm anywhere near here uh consumers automatically think the entire uh area is shut down and they they don't understand that maybe it was you know more of an isolated area that was affected. So, you know, we want to have funds to be able to go out and communicate, hey, we're open. The coast

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is clear. You're, you know, we're open for business. And so, that's that's what these funds are for. Hopefully, we don't have to use them. We didn't use them last year, but um they're there if we need them. And with that, uh Mr. Chair, I'm again

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happy to take uh questions and then I will need a um the TDC to vote on this when uh they're ready. Um I I'll go back to the on the on the marketing where it's split by district. I just have I just have a quick question. >> Yes, sir. >> Um you know when you when you show the

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districts, you know, three, four, and five um and um I mean in in D4 realistically that's the stadium. >> Is that is that is that how that's carved out really? Well, I mean, you

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know, we we do promote Vieiraa hotels as well, so they're they're incorporated into the marketing there as well, so they do get covered. Obviously, the zoo uh is part of that district, and so the zoo is featured in some of our ads. >> So, yeah.

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>> Okay. Just uh just curious because there's not a lot of lot of beach in D4 to to send folks to, but there's certainly other things. >> Correct. Okay. Yes, sir. >> Questions for Peter? That was a lot to digest. Questions for Peter?

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>> Mr. Chair. Sure. >> I don't have a question, but I just um from our conversation last year at the budget about looking at increasing the grants that we give to the chambers, I really appreciate you taking a hard look at that this year. And >> Yes, sir. I believe you had re

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recommended that last year. >> Yeah. So, you know, and and remembering that and coming back with with the solution. And I also do appreciate the the standardization process that you'll take cuz I know every chamber kind of does a little differently, but to have uh you know, kind of uniform how how we

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go about doing this, I I do appreciate the thought you guys put into that. >> Thank you, sir. >> Other comments for Peter. >> I just have a question. Make sure I understand. So for 27 wait we this is for 26 28 >> 26 27

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>> 2728 the intent is to change the ordinance so that the lifeguard money will come out of the beach fund. Is that what I understood? >> Um at this point we need to change the ordinance to be in sync with the state. Um and then it is my belief I I don't

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know for sure to answer your question. I'm not 100% sure, but I would I would believe that in the 2728 budget, yes, that it would likely come from from the beach fund. That's that's a a likely scenario. Obviously, a lot of it's up to the commission. They may they may say,

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well, maybe not use all the money from from the from beach, maybe use some of it from other sources. And um you know, Morris, who's kind of been consulting on this, is sort of has some thoughts about how to do that. So, uh, I I can't say 100% will come from the beach, but we

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definitely need to change the ordinance to be in sync with the state. >> Okay. Thank you. I I mean, I know we all know the importance of keeping sand on the beach and and our committee talks frequently about the increased cost of these projects. So, as the money does increase and the fund increases,

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unfortunately, on the other side of that is the cost of them are going up. and you know the main goal we can't have no none of us really have much to sell if we don't have that as a as an asset for our community. So just like to see that stay at the forefront. I know Tom if he

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was here he would echo those sentiments. He said it many times before but that's a huge chunk out of of that budget. >> It would be. Yeah. >> Yeah. Okay. Um yeah, the other thing that we've had, you know, obviously a lot of conversation about is when we get to um 600 million of total taxable

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revenue, um we're going to be allowed to ask for a six penny. Um, my belief is it probably won't happen in time to be on the ballot for the 2028 year, but likely would be on the ballot in 2030, which would mean right after that, then we'd

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be able to collect, you know, would [clears throat] probably would end up being another six or seven million. >> Say thresholds again. I'm sorry, I misunderstood. It's uh so it's based on hotel re total hotel revenue or sorry total vacation rental revenue which

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includes hotels but it also includes all the vacation properties. It has to hit 600 million. We're at five something right now. So we're we're getting there but we're not quite there yet. And I don't I don't know if we're going to crack it. We would have to crack it next year in order to be able to put it on

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the ballot in 28 because they need a full calendar year to assess it. Um, uh, so I don't think that'll happen till 28 or 29, and that means it'll be on the 2030 ballot, but that, you know, we're a couple of years away from that, but that's going to be a new source of funds

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that obviously could help augment some of that expense on the on that side, as well as hopefully marketing as well. You know, I was I would always be a proponent of adding more to the marketing budget as well. So, >> okay. Thank you, Peter. Another way that we often say it, correct me if I'm

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wrong, is when TDT collection gets to 30 million. >> Right. Then the reason I stopped saying it quite that way is because >> the um >> we don't collect 100% of the tourist tax that we should. I I think I pointed that

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out last year. We were about a million dollar shy of collection based on the state sales tax numbers. So the state sales tax numbers are what drive the 600 million. So that's why I was like, "Yeah, I I use the 600 million because that includes money that we don't

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necessarily um always get TDT for." So that's that's the threshold is the 600 million, not necessarily the 30 million. So >> and we haven't talked about this in a little bit, but how has the compliance been like Yeah. >> Do you look at that ratio often or

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>> Yeah. Uh so I don't I don't have the latest report but I will tell you working with the clerk's office they have been really really cooperative. We in fact Deborah and I have been we we've given we've had some ideas about how to uh improve compliance and they are

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they're right there. They're with us. They're um getting geared up to send out some some formal letters. Uh a good example is apartment complexes. If you're if you're renting an apartment for less than six months, you should be paying TDT.

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>> I'm pretty sure very few are. And so that's a lowhanging fruit that they can go after. Um, the other thing that we obviously know is Airbnb, the way they collect and different um different things that they're doing now, they're

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not always requiring their um participants uh on their website to pay the TDT as part of the website collection. So, um, there's a real opportunity to go after some of those properties and, uh, some of the software

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that we have and that they have kind of looks at that and kind of drill into that. And so, they're probably in the next, you know, six to to 10 months, I think there's going to be a lot of compliance discussions going on to try to make an effort to collect some of the uncollected. So,

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>> as a general manager of an extended stay hotel, I just love a fair playing field like that. Yeah, absolutely. >> Makes sense. >> Yeah, it's not, you know, absolutely. We we want everybody who >> falls under the ordinance to to be compliant. So, and and I think we've got a really good partner in the clerk's

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office to to help us with that. >> Great. Thank you. >> I agree with you 100%. Obvious obviously. Um but it it it does it does seem that um it's it's an unfair thing if you if you have condos that do

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extended stay and they just they don't collect tourism tax. Um, so I, you know, I'm always interested in how because I, it's my belief that the Department of Revenue gets their money%

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>> I think guarantee they don't they don't not get it >> and and I and I think Mr. Hermanson spoke very eloquently uh about that before that you know they they have they have things available to them at the department of revenue that that maybe we

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don't but um but that's a very interesting comparison with uh do so do you think the I know there's supposed to be a share you know data with do and the clerk do do you think that's >> I know that's something that they were

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looking at that was part of their whole you program was not only having their own software but trying to to work with do and other partners >> find find where the opportunities are. >> Yeah. >> Yeah. Um Okay. Other questions for Alex?

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>> Yeah. I'm just curious, Mr. Crannis. Some of this enforcement does it uh allow for late fees and penalties or at least the threat of them? >> I believe so. I'm not sure what's baked into the actual county ordinance on that, but I would imagine there is some

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of that because there are costs to to the collection. So, [clears throat] yeah, I'll have to I'll have to look at that look that up and get back with everybody. >> Just wasn't sure if that would be a big boon of income in addition. >> You know, I I I think there's pockets

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that'll deliver, you know, something. I don't I don't know if it's going to be that full million dollars that I saw last year uh us being short of, but um but there's certainly pockets of of money to be had that that we can go after. So

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>> is at the end of this fiscal year the would that be a first full year of them collecting? >> Yes. >> So maybe in after the first full year we could maybe have a report from them on the agenda in the future just so >> they'd be happy to to come and give us an update. Yeah. >> Yeah. I'd love to learn more. Yeah, that

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that sounds good. I think uh we'll we'll probably uh be due for an update. >> Yep. >> Um them and >> come in. I think they'd be more than more than happy. They went to a uh recently they went to a tourist development tax conference with all the

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other counties uh involved and they were actually complemented the type of reporting that we've been working with them on to provide the the level of reporting. um many of the other counties don't get the level of detail that we are getting and they were very

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complimentary of of of that uh of that group. So I think we've got a real good group uh to partner with there. >> Tourism tax development conference. >> Yes, >> that was probably tax exempt. [laughter] Just imagine everybody shows up with a

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>> Yeah, it's all government >> with a sales tax exemption uh when they walked in the door. That's great. >> So, you're saying that the TDD conference didn't pay? >> I don't think that that was a big money maker for for their county probably. I'm

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just um you know years ago I got a call from uh Department of Revenue and they they said we're looking to bring a conference to Bvard and um and I said I I said a couple

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properties um and um they stopped me and they said, "Oh no, we have a policy that we can't go anywhere that has resort in the name." And uh so some some years ago they just decided that that was sort of a a bad policy to go to a a property

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that has resort. And I said, "Well, we have many other hotels in Bvard County uh that you would go to." So um that's that's interesting. I'm sure that they didn't pay TDT. Uh other questions for

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for Peter on the the coming budget? I know I know the lifeguards that that's sort of a new thing for us and um but it's absolutely necessary. It's just where we are and it's where the county is. So it's it's something that we need to do. So appreciate everybody's

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understanding [snorts] and so and support on that. Okay. If there are no more questions, we need a motion. Peter, >> sir. >> Okay. Is there a motion? I I wanted to share I want to support what Julie said about this ordinance that's coming forth

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without beaches where there will be no need for uh lifeguards. So with that being said, we always have to look at that beach fund for beach reourishment. Uh that's the biggest bang for our buck because of FEMA funds. They do come in.

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They do lag uh years away. But I want to make it clear that that's where I would stand. We we need to support that fund. So how you divvy up for marketing and such, let's make sure that we address that in in the ordinance that may be

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forthcoming. So I move this budget. >> Second. >> Have a motion by Mayor Medina. Have a second uh by Mayor Connors. We'll call the role. >> Julie Brago. >> I. >> Mayor Connors. >> Yes.

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Larry Johns, >> yes. >> Alex Litress, >> yes. >> Mayor Medina, >> I. >> John Moran, >> yes. >> Wayne Sword, >> yes. >> Chair Felner, >> yes. >> Thank you. >> We'll show we'll show that. >> Thank you everybody. >> Adopted. Okay. Um Okay, we're done.

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>> Still still on me, sir. If I if it's okay, we can move to the next one or unless there's something else. >> Go ahead. >> Okay. I I see that Tom has not joined, so I don't >> unfortunately he's out of town. Uh so um okay moving on uh the marketing support

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program uh as you recall this is um program that we developed a couple of years ago. It combines what used to be the cultural uh grant program and the sports grant program into sort of one entity.

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uh it is driven uh by the criteria of outofcount attendance for the cultural events and room night production for the sports events. On page 16 in your packet, I'll let you get guys turn to that and

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give us a second. And I've got basically some things I want to run through uh with you and then there's going to be some a number of questions that we'll have for for the TBC on how to proceed. Um but if you get if you go to that page on

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the left side is um the list of cultural events that applied and then on the right side are the marketing sorry are the sports events that applied. the the um cultural events. If you look just to the right of their name, there's a

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number of outofcount attendees is listed there. Um and then for the sports, uh you see to the right of their names the number of room nights. Um the room nights uh for sports are based on $15 a

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night [clears throat] uh up to a maximum of 25,000. So that's how we got that. And then uh for the cultural um there were if you remember when we approved you uh you guys approved the um [snorts] the criteria there were uh

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levels for uh hitting certain numbers. Um and if you see the first two uh events there the air show and the and thunder which is the boat races. Um if you if you were over 50,000 out of county attendees then you could get the

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maximum grant amount which is $45,000. Um nobody hit the the middle group. Uh and maybe Deborah do you remember what I just I the cuto off was 20,000

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>> 25. So if you didn't hit 25,000 then then [snorts] you go to the next category down and that was the 17,500 category and then the next category below that would be the 12,500 level which is the lowest level. So you can

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see um you know Hener, Valiant, Space Coast Fair, the Wildlife Refuge, Astronaut Memorial Foundation, Museum of Dinosaurs, Titusville Playhouse, Melbourne, sorry, Titusville Playhouse. They got the 175 um level. Uh Melbourne Main Street,

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American Space Museum, Cocoa Village Main Street, Florida Surf Museum, which is surfing Santaas, Cocoa Village Playhouse, the Space Coast Symphony, Cape Canaveral Lighthouse, Bvard Symphony, Cocoa Beach Main Street, Field Manor, and Wizard of Oz Museum all got

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to the 12,500 level. Um, we might want to break this up, uh, Mr. chair, but let me let me explain the the um events below that and then maybe we'll maybe what we'll do is do a a vote on the cultural first and then we can go

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to the sports. That'll make it probably a little cleaner. Um in addition to so we our our deadline um for applications was in June and um we

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had one event come in after that and that was the salute to America 250 air show and the reason it came in after that was because um they had not they were not allow they were under sort of uh um

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>> NDA >> and NDA not to announce it. And so now, uh, what happened was they called us, they said, "Hey, this is going to happen, but we can't apply yet." And so they they went ahead and applied after the fact. So technically, they didn't make the deadline, but I also think um

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the TDC and the board probably will want to look at this. This is an air show that's going to happen up at NASA property. It's going to be taking place at the shuttle uh launch facility on, you know, using their runway up there.

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um we feel pretty good that they would be above the 50,000 level. And the way we got to that was um the same the same organizer, Brian Lily, who does the Cocoa Beach Air Show, um is doing this show. And he also had produced a few

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years ago a show at um at Tao at the Titusville Airport. Um actually, that's not the right name, is it, Mr. Mayor? It's the Space Coast. You can call it Tao. You can call it Space Coast, you know, regional airport. That right doesn't matter to me. >> Yeah.

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>> Yes. Exactly. They did a show there and that show was above 50,000 and now this show is going to be in partnership with NASA. Um, in fact, we've already had rooms booked uh by NASA um officials and

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uh in a pretty large quantity. So, we think uh we think that show will easily uh exceed the 50,000 mark. Um, and so that would qualify him technically for the 45,000 should the TDC um, you know, want to to vote that way. >> When is it again?

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>> It is uh, in November, I believe, is when they want to do it. >> November 5th, 6th, and 7th. >> I thought it was 13, 14th. >> I don't know. That's what the dates I was told. >> Are the dates? It's exciting.

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>> Yeah. Well, it I asked that because typically around the veterans um on the 11th that that weekend at around there is I mean that's full shoulder season, right? That's probably I'm

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asking the hotelers here. >> We're we're um already sold out for 456. >> All right, Andrew. Uh you need to get it for [applause] Andrew, you need to get it for the uh second weekend. Well, I was actually just hoping I could stand on Wayne's deck and watch it because I don't think I'm going to be

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able to get out there. Uh the amount of um >> uh let's say dignitaries coming in for this is just beyond compare. >> Yeah. >> Now, are you sold out for the for the show? >> Yeah, I think it's support people for the show. >> Oh, okay. So, that's when that's when it's coming. Then we got

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>> There was a email that came out a couple months ago said we need 8,000 rooms in the area. >> Yes. And it's this whole week that the the federal government's celebrating the 250 in different times of year and NASA is doing it this particular week or time of year. So this is part of that fanfare.

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>> Yeah. >> So we're working on traffic plans [laughter] on our side of the river because the air show they're going to be uh flying kind of in the middle of the river. So you'll be able to see it on both sides uh from what I've been told. But I think more details are still to come. But it's either way it's very

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exciting. Yeah, it's I we've been told it's going to be one of the biggest air shows ever. So, uh should be pretty. >> So, how does it how does it work if if the TDC decides ultimately to support it? Is it after the fact after they have

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the show and they or do they get get the money in advance so that they can do marketing? >> All of our grant programs are reimbursement programs. So they, you know, everybody has to >> hold their event >> and then submit a a packet of,

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>> you know, material to that has backup to it that they paid these, you know, paid vendors, paid whatever, paid the marketing, and then they get reimbursement based on that. So it Yeah, they would they wouldn't get it up front, but they would get it after the show. >> So Okay. So, so they they come sometime

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in the future with their receipts and >> yeah, it has they have to I mean, we'd like it sooner, but it can't be any later than um the end of the fiscal. So, >> so they don't they don't have any sort of guarantee upfront that TDC would support it.

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>> Well, I think I think if the TDC and the board um includes them in the in the program, then they'd at least know that they had 45,000 coming. And as long as they met the criteria and they adhered to the to the reimbursement. >> Okay. When do we need to make that I

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don't mean to be I'm sorry. When do we need to make that? >> Uh I mean it would be great to do it today because I'll be bringing this um to the board next month. So, you know, I'd like to be able to to bring it to the board and let the board decide how they want to handle it. So, whatever, you know, whatever the TDC wants to

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recommend to them, that would be that would be great to have that today. >> All right. Well, I'll open that up since we're on this issue. Okay. open open that up uh for the rest of the council. >> I just have a question. So that 45k would come out of the available balance.

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>> Okay. So all right. Thank you for for talking budgets. So here's what happens. >> So right now we have $640,000 that were was allocated and was approved by the board. If you look at the bottom um number right now without that event

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and then you know we'll talk about sports in a second, but without that event uh we're at 604. So I I have some some wiggle room there to add, but I don't have 45,000 in that budget. So um what we'll probably end up having to do

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um is is either tap um the cultural budget again um for a little more money to cover it or uh which we do have some in there available um or potentially we might even have to tap the marketing a little bit. So just

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>> but you feel it's possible. >> I I think there's enough to cover them and also um not to get ahead of myself, but there's some new events on the sports side of things that I think uh we did this last year. We took a look at at

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them. There's really very little risk to approving a grant for a for a new sports event because if they don't produce, they don't get the money because it's based on room nights. Um, and I think that that would be good to look at those new events. So, between that and the um the the air show, I think we would be

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okay. I think we'd have enough to to bring money in, but I would need the I'd need the TDC to actually weigh in on that because I'm going to have to bring that to the board because now we're talking budget budget stuff. So, uh, that will definitely have to go to the board for approval. >> Okay. And then just to remind me one,

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the way you get these numbers of attendees is still by the cell phone, >> correct? Yeah, we have a we have a tool that looks at cellular data and um there's an algorithm. It's a it's a very complex process, but yes. >> Okay. Thank you.

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from the marketing. Um, Peter, I think we were talking earlier maybe in the late spring to revisit kind of our summertime, you know, what was happening and leave us a little room to react if um, [clears throat] we thought we needed

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to do something to bolster summer travel and and what have you. So >> yeah, I would >> I mean I like the I I mean it sounds like they I mean you're already sold out and they haven't sort of publicly announced it. I think um that that

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sounds pretty good. So >> yeah and to respond to about the the marketing I mean I had right before we had the break I think um you know I had shared some data about uh where we were going to allocate funds to and we did in fact implement the summer campaign which

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is still going on um in the way that that I had described it. We've been monitoring it very closely. Um, it looks like June is going to be either right on last year or ahead of last year. And July, I have 18 days of July already.

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And we're already tracking um ahead of last year. So, it looks like summer is work, you know, whatever we're doing is working well. We're not seeing, you know, uh uh a lot of issues in in terms of uh the numbers. And so we, you know,

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we're keeping the course on on the marketing because we think, you know, just keep the pedal going, keep doing what we're doing because it seems to be producing. Um, and I would say that's, you know, that's a time when, you know, look at gas prices being so much higher. Uh, economic uncertainty, global

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uncertainty, people are still traveling. You know, they're still coming here. So, um, you know, we feel we feel pretty good about the summer campaign at this point. I would just say that the south county on the weekends is is really rough right now. So like I can look at

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my comp set and look at what's going on and we could definitely use more of those leisure travelers on the weekend the the market. >> So just there's more money to throw down there and please do

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>> m Mr. I'd like to move the cultural events with the inclusion of the Salute to America 250 uh Space Air Show. I think this will be great for our county uh to highlight our nation 250 years. It's just motivating me. I feel like running

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a mile right now. Uh and and and I'll say that >> uh Wayne's already assured me that he's already sold out. So, he's going to start sending folks down to the city of Palm Bay. [laughter] So, I'm really excited about increasing uh that hotel capacity. But I think this is an outstanding opportunity for to

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show to show both our county and our nation. So I I I move the the item. >> I'll second, but I'm not running a mile. >> Okay. Now, do we need we need to say do we need to say, Peter, that that 10's going to come from marketing? >> Uh, so you need something like that? How

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I would do this is um if you add the 45,000 I will be $9,120 short and uh that will come from the cultural budget at this point. >> I'll donate 5,000.

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>> So it's a good cause. >> So that's where where it would be. >> Okay. Do you want to amend your motion to include um >> a $5,000 donation? [laughter] >> Well,

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maybe that's another conference conference there. Um 91. >> I'll remove my second and so you can amend. >> I'll I'll go ahead and amend it. However, uh I think Mr. Kryer sees fit to to make those numbers work. I'm not going to pigeon hole him to to one

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solution. >> Okay. But, uh, that's how I I looked at it anyway. He would be able to to improvise, adapt, and overcome to to make that happen. >> I'll second. >> Okay, that's sufficient, Peter. Yes, sir. >> All right. Okay. We have a motion by

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Mayor Medina. We have a second by Julie Braa. Let's call the role on that. >> Julie Braa, >> I. >> Mayor Connors, >> yes. >> Larry Johns, >> yes. >> Alex Litress, >> yes. >> Mayor Medina, >> I. >> John Moran, >> I. Wayne Sword.

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>> Yes. >> Chair Felner. >> Yes. >> I look forward to seeing you guys all in Titusville on November 5th, 6th and 7th. >> Andrew, we talked about selling sandwiches on US1 last time there was a big launch up there. >> Yeah, we'll we'll do whatever >> or just parking

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>> and panas. [laughter] >> Just parking. [clears throat] All right. Well, that's I I hope that that's phenomenal up there. I don't I don't know that I've I've been on NASA proper for an air show. I'm trying to think. I mean, Patrick Patrick used to have one years ago where you could get on you

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could get on Patrick to >> Are they going to let people on base for this? >> Yes. >> Oh, wow. >> Yeah. I don't know what the procedure will be, but I'm I'm sure it'll be locked down pretty tight. So, >> hopefully we'll all be invited. >> I think I I think that's great. Um Okay.

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>> Okay. So, now moving to the sports side of the equation. Um, so similar to last year, uh, at the top, you know, I'm not going to go through every single one, but you can see there were some significant events that, uh, reached the

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25,000 maximum level. So again, if you take, you know, any one of these numbers and multiply it times $15 per room night, um, that's how how we get to those numbers. Um, Bless the Babies, uh, Sports Coast Spring Games, which are going to be a cluster of three events

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this year or next year, Cocoa Beach Spring Training, Florida Marathon Weekend, um, and the Space Coast Cup, they all hit the 25. And then as you go down, you can see, um, you know, the based on the room nights, various other events that occurred. And so all of

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these events that are sort of above that space uh before we get to the to the new events um all occurred this past year, they were all measured uh and all all these uh numbers were confirmed. So we feel good about these numbers. We feel

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like um they will be able to produce at least that level again. Hopefully hopefully greater. Um and it's you know it's a it's an interesting mix. I mean is everything from foil surf racing to surfing contests to golf to running

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triathlons all of these different things. Lots of baseball and softball. So a lot of a lot of variety. So that total is $254,120. And then for your consideration, similar to what we did last year, there's five new events that have not occurred

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before. So these are events that e either they haven't happened here, they might have happened somewhere else, but they didn't happen here in Bvard. Uh so they're technically new events to us, but in in uh meeting with the event organizer, speaking with them, looking

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at maybe past things that they had done, uh or other events that they ran that were similar, uh we we believe that they would hit at least the minimum, which the minimum is 250 room nights. And if uh if we were to award those, that would

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be 300 $3,750 per event or $18,750 total for the five. So that would add uh $18,750. And and again, I believe I would have

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funds uh available to to cover that. Um so totally up to the TDC to have that discussion, but uh that's that's where we are right now. I just learned that chess is a sport. >> It does qualify. There's winners and

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losers. >> Is that the definition of a sport >> for us? Yeah. >> No participation award. >> No participation. >> Wow. >> Are these locations around the county or, you know, are they one specific? I'm just curious because it's new events.

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>> Uh, so the triathlon is in Titusville. The K9 is going to be held in Vieiraa at the um actually at the uh stadium complex. >> Um the cycling I'm not sure where that

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one is. >> Wickham Park. >> Oh, W. Thanks, Terry. Terry's here. Wickham Park. >> Um the riverfront triathlon is also uh a Titusville, I believe. Is that right? >> Do we know Terry? >> It's Cocoa Village. >> Oh, Cocoa Village. Sorry. Cocoa Village.

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And then the chess, >> it's Hilton Rialto. >> Oh, okay. It's uh in Melbourne. >> So, in your neck of the woods. >> Yeah, it's great. >> Didn't we have a football camp last year? >> We did. It was It's the one that's called Bless the Babies and they generated uh over 3,700 room nights last

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year and they're coming back. That's uh Cam Newton's uh program. Yep. >> Okay. >> Isn't that the one we took a chance on last year? >> Yes, sir. >> Yeah, that is. Bless the babies. >> Yep. had produced and the foil surfing was was foil surf was new and they

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generated 600 room nights last year. So they they um they came through the the there was one or two that did not occur and obviously if they don't occur then you don't we don't lose anything because we don't pay them anything. So uh again

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I think there's relatively low risk on the new events because they have to produce in order to get um to get the into the money. Bless the baby's bowl. Outstanding job there, Terry. >> Way to go. >> For the third year. >> Yes, sir.

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>> Mr. Chair, I do have a a question. Uh I think you brought up a very good point earlier about the TDT tax collection convention and how they don't pay TDT tax. Well, looking at, you know, some of the potential new events, I'm would assume that the K91's probably going to be a taxexempt

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event. I mean, if they're governmental people, then they probably have a tax exempt certificate, but if they're coming from out of the state, then it then they wouldn't it wouldn't qualify them. So, if they come from out of state, they still have to pay TDT. >> But if you have a Florida tax exempt certificate, then yeah, you probably

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would get away with it. >> Yeah. So, I'm not saying they're not a great event, we shouldn't support, but you know, if we're giving money and we're not getting any money, you know, it's kind of one of those things. So, >> well, but but they're still spending the night here, right? That's the the

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bigger. >> It's still generating an economic impact >> whether you get TDT out of it. Um I mean, I I was kind of joking there, but um you know, it's it's still about generating room night revenue for hotels and people are eating out and uh

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shopping and all those kinds of um things. Okay. So, >> all right. Other questions for Peter on this portion >> on the on the sports. Motion in order on this one.

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>> Yes. And if um if the person who motions feels compelled to add the new events in, then just designate that and we'll add them in. >> I'll move the sports event with the additions of the new events. >> Second.

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>> Okay. I have a motion by Mayor Medina. I have a second by Mayor Connors. We'll call the role. >> Julie Braa, >> I. >> Mayor Connor, >> yes. >> Larry Johns, >> yes. >> Alex Litress, >> yes. >> Mayor Medina, >> hi. >> John Moran, >> hi.

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>> Wayne Sword, >> yes. >> Chair Felman, >> yes. And we'll show that adopted. All right. Very good. Thank you, everybody. >> That's it on your >> Yes, sir. That's all I had on that that topic. >> All right. We're going to go to public comment

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and we do have a few cards. Uh Paul Secor, >> uh I'll withdraw. I was just here for the previous agenda item. Oh, >> at my satisfaction. So I'll withdraw. >> So you wave in support. >> I wave in support. >> Okay. All right. Very very good. Uh thanks thanks for coming here. And then

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we have uh Ginger and I think I saw a nuke hiding on the other side there. You gonna say you gonna say hi to us from BCA? >> Yes. or somebody. Do you have anything you want to say though? >> You're very welcome. We're happy to have you here today.

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>> My name is Ginger. I'm the new executive director of Bvard Cultural Alliance and I just came to introduce myself and say hello and I hope to get to know you better in the future. >> Any anything for Ginger? Any any questions for BCA? I don't want to put

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you on the spot. or you >> No, I've been here six years having previously worked in modern art museums in Atlanta. >> Awesome. >> Welcome. >> Well, welcome aboard, ma'am. >> Okay. Thank you. >> And everyone know who's uh she is a she's a wonderful artist.

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>> Thank you. >> She grew up in France and a lot of her art is hanging on the walls at uh Urban Prime. Correct. >> Uh yeah. So someday she's going to paint me a picture of a Citroen. We're going to talk about that. It'll be it'll be a

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commission piece. >> I know she thinks that's silly that you know American would like uh the little French car, but I think it would keep be cute. Um anyways, >> and displayed at Cafe Margo. >> Yeah. [laughter] You know what it would

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be? That would be appropriate. >> Yes. Okay. And then um I don't want to put her on the spot. Adasa from um Bvard Symphony Orchestra is joining us today. She wanted to see what what that's like.

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Should we say anything about um the symphony today? Do you want do you want to say I I didn't mean to do that to you, but since you're here, >> it's nice to meet you all. I think I've spoken at a few things, so I've met some of you before, but my name's Hadasa. I'm the executive director for the Bvard Symphony Orchestra. I had the pleasure

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with talking with Rob earlier today. So, I'm hoping maybe the BSO can get out there a little bit more. Maybe Darto and the new amphitheater. Some exciting new stuff. We'll see. But it's great to see you all today. Thanks for having me.

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>> Okay. And by the way, you can contact her if you wanted to hire a quartet for your event. We were talking about that earlier. So, and and they do that. So, that's great. Okay. Uh that's it for the public comment. We'll move into board reports.

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Um Julie, >> um I don't have anything. Uh we're going to have our beach committee meeting on August 11th. So more to come from that. But um other than that, we're hanging tight.

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>> So weekends are tough. >> It's I mean I mean you can just look at the rates. It It's like 1999 again. >> 1999 again.

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Okay. Um, Mayor Connors. >> Thank you, Mr. Chair. Um, I was gonna talk about the air show coming to Titusville, but you guys already covered that. Very, very excited about it. Uh, we actually reactivated our Titusville Main Street program. It's been kind of

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disbanded for many, many years. So, that is coming back in a very big way and our our city is stepping up to help support that initiative. So, hopefully, you know, maybe next year they they'll be on the the recipients list for the things that they're going to do in our downtown area. as well as there's a a new museum

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coming to Titusville I'm very very excited about. Um it'll probably be a the most unique collection ever open to the public. And if you ever been to Titusville and know one of the companies that's there and the special toys that this gentleman has,

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>> it's going to be very very exciting. >> So I'm very very excited about it. And of course more to come on that once I know more details, but it'll be really cool. But that's what I have. I don't think Tom uh is on online, right? No, >> he joined. Yeah,

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>> Larry, sir. >> Um, no report this this month. Thank you. >> All right, Alex, tell us something good about Cafe Margo. >> Well, Cocoa Village uh got to host the uh the Palms event uh the big uh Main

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Street program. Uh so that was a a nice little dinar around that uh all of the the people that came from other areas. Uh the big main street person from Tallahassee was uh was there and so they got to share in some food and all. So um

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all in all I think it was a nice little uh boost for Cocoa Village in general. >> I was up there for uh Fourth of July. >> It rained in all four directions [laughter] I think at the same time. But [snorts] um but was still very nice and

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be uh the symphony orchestra plays um and they they stuck it out and they did I think a hero's a hero's job up there. Uh Mayor Medina, >> man, I got to tell you, we had such a huge celebration. 250 years of this great nation. Uh I know most of the

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Fourth of July fireworks were washed out, but in Palm Bay, boy, we had like four different finales. Zambelli fireworks did such an outstanding job. Families got together. It was just an exciting time to celebrate 250 years of our nation's republic. Still an

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experiment, so we have to fight to protect it. Um, so with that being said, I I I want to encourage uh my fellow mayor uh Mayor Connors uh regarding Main Street. Man, that's exciting. I used to attend those. Um quite frankly, I enjoyed those Main Street activities and

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and uh I wish you the best and and a lot of success with that. It's a great opportunity for families to come together and just, you know, enjoy businesses and foster relationships. >> Thank you, sir. >> When I worked up at the Sixth Story, there there were a few times when they

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did a Friday night event that I I'd actually stay late and um you know, walk around, enjoy the the downtown area, especially in the cooler time of the year. So, I I I echo that. I wish I wish you great success there. Uh John Marian, sir.

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>> Uh we're finishing up our high school. Uh we should be getting our CO uh this Friday and we'll be ready for the school year. >> And we're still working on the pool. Um we should be going to permitting soon. >> Awesome. >> We wish you luck on the on the on the

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pool in the in the high school. So, anything we can do for you, >> Wayne? Sir, >> business is good. [laughter] >> That hurt. >> We're we're considering that. And so,

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um, we, uh, yeah, business is good. We're up year-over-year about 8%. >> We budgeted 5%, but we're exceeding that. We're solid through September at this point, but still last minute bookings, but so all good. Tire >> are you are you getting more business

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related to the payload? I think I've asked that before. Is is that is that a part part of it depending on what goes up? >> Yeah, space in general, traffic. used to be able to strategically determine when you'd leave and miss, you know, miss a clump of traffic, but it's just a steady

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stream starting at 3:00 trying to get out of there off the off the center. >> Well, we're happy to we're we're glad to hear it, Peter. >> Yes, sir. Uh so, um August 18th, we have a marketing committee meeting. Uh we

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will be sharing our marketing plan for next year. Um Laura and I have been working hard over the summer to put that together and so we're very excited to share it with the committee and then on August 26 which is our next TDC meeting

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we will bring it here. So uh looking forward to that. Okay. I don't think I have anything new beyond [snorts] what was said here. Um so thank you all very very much. Take care. Thank you.

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