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Video-1: youtube.com/watch?v=ciOaaoz3TB4

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Okay, we'll do a roll call of people. Who's here? Caitlyn, I'm here. Hannah here. >> Mike here. >> Here. >> Sarah here. >> Are you here? Christie. Sorry, Christiey's here. Um, okay. Um,

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apologize in advance. I failed to put the Green River situation, Green River Festival situation into my planning of time and I opened the fair museum for that which means for the last like week and a half I've been slammed. So, and I

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was actually hoping that um Susan had access to some of Christian's old schedule promotion stuff, but unfortunately she didn't. So, I There's Bella. >> Hi, Bella. Do you mind? Um, so I don't have anything to show today for um, any kind of potential ad.

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I could potentially email something to people, but and I just did a couple of super quick logo examples that I'm hoping will maybe spark discussion because um, you know, it's a wide open world of kind of what

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we could have or do. Um, can you share them? Do you have them in your email? >> Yeah. Can we go through the agenda? Oh yeah, sorry. >> Come on. >> I my sleep hygiene is the worst. Sorry, I need more sleep. So, first is uh

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>> Oh, yeah. So, first thing is um Susan's going to tell give us an update, right? Um Oh, the minutes. Yeah. >> Has have people had a chance to look at the minutes? >> Uh email to you guys. >> I have not. >> I can look to accept the minutes.

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>> Okay. Well, no. If everyone hasn't read them, I think we'll wait until the next meeting to accept the minutes. Oh, okay. >> Yeah. >> Okay. >> Thank you. >> And now Susan will give us an update. So the update on the grantees is that I have

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heard back from everyone >> except for Freedom Cafe. >> Lol. >> She says she dropped stuff off with Anna. Oh, >> old school. Cuz she asked me where the office was and I told her and she was like, "Oh yeah, I left it with Anna." H

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>> When was that? like today or >> No, no, no. Uh it was last week. >> Okay. >> Um because I bugged her about it after you and I >> Okay. Cuz I emailed her today and talked. She She's >> She doesn't do anything.

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>> Oh, no. She does not do email. She >> I will double check with Anna, but I emailed her back today and I CCD you on it because >> I dropped it off June 18th. >> June 18th. >> She said she dropped it off on Anna's desk. Oh, that's not the same as with Anna.

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>> That's a bad idea. >> Well, Friday was a federal holiday, too. So, >> yeah. >> So, it might have got >> All right. Well, we'll get back to it. But that's a good that's good news. Like everybody I had to hound people, >> but they have they have followed

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through. So, I will I'm going to text Anna and I'll ask her about uh that one. >> Yeah. So, the good news is on that, right, we're not getting any any of that money back. So, we don't have to worry about how we're going to spend the money. We might have gotten back. >> Yes. >> So few.

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>> Um that's kind of relief actually. >> Yes. >> Um >> so does anyone have questions about any of that? >> We are in a good place. >> Who is Anna? >> Anna is in my office. >> Anna Olman. She works Yeah. in the

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Sorry. >> Yeah. Not just a random person who got this on the desk. >> Okay. Um All right. then we'll move on and unfortunately not discuss everything. But um the other thing we do know though so I

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can potentially actually get something more specific is now we know that these are all these things are happening and we'll be promoting them if appropriate and we won't be adding in any other things we didn't expect. Um so it should

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be pretty simple. Um when is our next this I I lost track of whether these are special meetings or >> this is a special meeting. >> So we have another meeting. Uh it should be two weeks from today. >> Okay, >> cool.

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>> So >> sorry. Are you ready to talk about this? >> Yeah. Yeah. >> Can you guys see this? >> No. >> Can't see anything up. >> Oh, it says viewing locally. >> Let's see here. Share. Okay.

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I like this. >> Can you see them now? >> Yep. >> Okay, great. So, the top one is just the one I did when we needed something when we first started the Crossroads Cultural District. The second one is, you know, I like the idea. I thought other people did too of the street light. That was just a one I whipped together. It

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doesn't look exactly like our street lighting yet, but >> but it's an interpretation of it, which I like. >> It's a nice nod to the all the um >> whatever those things are called that hang on there. >> The banners. >> The banners. Hold. >> Which one is falling off in front of

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Connecticut River Conservancy? >> Oh, really? >> By the way, I don't have >> That's a DB. That's a DPWY. Good luck. >> I guess it'll stay that way. >> Um, >> let's climb it. >> So, that's what I have so far. And, um, the reason I put them up there in

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grayscale, too, is so people can see what they would look like. They need to be able to work if they're printed in black and white as well as in color. >> Yeah. Um, so that's what that's all about. So, you know, if people think these are heading in the right direction, I can work a little more on

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the street light one or not, or people have other ideas. Um, it is kind of hard to pick one thing that represents the district. Um, because it's very eclectic.

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>> Yes. >> You just made the street light logo. >> Yeah. Oh. I think it looks good. >> I do. >> That's why the light is a little wonky. I would probably make it look a little more like >> I actually like that about it to admit.

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I think it makes it look more artistic and cute. >> Yeah, just more a little more like printed out than you guys want. >> So yeah, does anyone clearly This is open for discussion. Does anyone have ideas about what they would do

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differently or if they think something's missing or it's not a good representation or it's hard to read or anything? >> I guess my one uh thing is you didn't like the old logo because you didn't feel like it was a logo,

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>> right? >> And I don't think that this new design solves any of your issues. >> Well, I would disagree. I can here. For instance, if you reduce this down to this big, it's still legible.

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>> Um, oh, for those of you that can't see what I'm doing with my fingers, I'm showing about an inch high. Um, if it's, you know, so if it's tiny, it's still legible. And also, it's a square and the other logo is very short and wide. >> Oh, it's not this one.

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>> No, I'm talking That's not our current logo. Our current logo is the one that Jackson designed >> that's on Facebook. >> That's on the Facebook L. I could pull up. >> Sorry. I thought I was comparing this to this. >> No, you're like be similar. Sorry. Go ahead, Jess.

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>> Yeah. I think the question like when like what I'm hearing what Bella said and not seeing what's on the table is like is it a logo or is it just um typography? like you know like I think of like river culture where there don't need to be any words surrounding it and

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you know that that's their logo >> which we could potentially do. I'm trying to remember what river cultures look like. It's like >> the nice thing about river culture is they have the river business in this >> um busy, you know. So, it's >> sort of a strategic question like do we need or want to have something that is

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like visually identifiable as the crossroads cultural district without actually needing to use words for it. Like that's what I would think of as like do we need a and again I'm not saying we do need it or don't need it. It it's just that is like the first question. Is it a visual?

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>> No, it's a good question. I'm looking at the river culture one right now and they've got cog which is representing the mill buildings >> right >> and here it's for people that can't see it >> and then they've got the river but that's that's kind of my issue with

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downtown Greenfield is what are the what's the iconography that you pick to represent >> yeah I think that is question and we would all say something different like I kind of like the top one a little more because it's leaning into the street. It's leaning into like the the map, you

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know, like what what is the, you know, so like there's one scenario where is it on our actual like streets layer from GIS that forms the foundation of something graphical. >> Um, but other people would say other

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things and and that but that is like a very core strategic question like what is our cultural district? Is it a B? Is it you know >> is it a dream? like what exactly are we kind of conveying with the the downtown? >> Sarah had her hand up for a left.

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>> Oh, Sarah. >> Oh, yeah. I was just waiting for Tess to finish. Yeah. I mean, I I would say I like the direction and I think that it's definitely an improvement, right? Like we could use this as like you did a grayscale, but we could do like a knockout, which would mean like no

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background and everything's just in black and like it would still read. Yeah. >> Um, which I think is is good. Um, I like the playfulness like small town energy of the of the street lamp, but then I

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also hear what Tessa is saying of like a visual like do we want also like a visual logo that stands on its own without the word mark? Um, and I think that would be awesome, but it's definitely like a higher lift. Um, one thing that could potentially be done is

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having some I don't know some something that creates more of like a skyline or like grass or something behind at the bottom um behind the the light post. >> Yeah, we could also have the hills. I

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mean, one thing that is nice about downtown is you see the hills. >> You see the hills. There's also the like tunnel, you know, as you're leaving downtown that like goes out like if you're going towards the fairgrounds as you're like leaving the cultural district. There's sort of like the train

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tunnel area. >> The underpass. Um, so there's some things there, but >> I think this the bottom one for me just from a pure visual standpoint works better than the top one as a logo. I think the other one looks more like um like a stamp cuz if you put it if you

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imagine these like you're on a a flyer that has a bunch of other text and images and it's just going down in the bottom. You want something that feels self-contained. And I think you've done a good job with that bottom one feeling like it's its own >> stamp, you know? >> I mean, and it can be refined, too. We

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could, you know, we could round the corners and make it a little, you know, more refined. I will say I don't think river culture uses their logo a lot without the word mark. I don't know how often they use it without having river

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culture there, but um but yeah, I mean essentially >> Yeah. And I'm not Yeah, I'm not saying >> no no and I know what you mean. there's like a bunch of other cultural districts and >> it's definitely a bigger lift to do it to make it work without

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>> and unfortunately I when I hear CCD I think of um what is it uh you know Bible school >> you know C CCD like I don't really >> for Catholic kids. Yes. >> Yeah. Right. Um

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>> um is there any interest I mean in terms of kind of talent borrows genius deals like there is a green field logo that includes poet seat tower is there some rationale for connecting you know an

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extension of the existing visuals that are already in use for the city of Greenfield. Well, Christy is probably putting her hand Well, she's not yet, but that the Greenfield logo that has the tower is actually the wreck department's logo. The actual seal of

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Greenfield has um the city hall and there's a new >> Oh, there is a new one though. >> Like a regular person driving into town like coming from like the top of Turner's like coming from two there's like signs that have it like it doesn't say like welcome to green department

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like it's it's a poet seat. I actually would >> Yeah, >> we discussed it in the past and I think our the sticking point was that the cult the poet seat tower is not in the cultural district. So it seems odd to use it >> to represent the cultural district even

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though it to me we use it on the banners. I mean >> because >> so iconic >> it is it is so iconic. So that's a question for us like do we would we feel comfortable having the tower, you know,

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or do we think it makes more sense to have some visual that relates to specifically the downtown? >> Personally, I think it's a good idea to to make it stand out and be its own thing. >> Yeah. Mhm. >> Um I just feel like like the tower is

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great, but it is it's it's used in so many other aspects and and like we are this little we're a different little arts entity. We're not, you know, we're not the city. >> Yeah. >> Not the city. >> And maybe someday we really want to

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bring the city that >> I like the simplicity of it. It just feels really like homespun, really easy, like I could imagine it on anything. And like one of the things about the logo that I think is important is I think our

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rules are similar to the cultural councils where if we fund you, you have to put our logo on stuff. And so the simpler the better. If we're asking people to work it in with their designs, I hate when someone asks me to put a logo on something and then it's like white or it's big or it's I'm like this

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feels very simple, very easy. >> So, I think the hills are cute. I think it's cute, but I also like >> Well, I'm happy to do another version and email it to people um that have hills, you know, just to give it a little something else and it would maybe

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locate it more in downtown because that is a a pretty iconic view that you get from Main Street. Um but if you if we do we do we have consensus at all? I guess we could do a vote on working on the lamp post version

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versus the I guess let's do a quick vote. Um, if you prefer the lamp post version, vote I >> I >> I Okay, so Tess's cat is >> Yeah, your cat.

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>> Your cat. >> Let me look. Let me give me a second. It's your proxy. Um, so what I what I can do is I'll just add some hills on there. We'll see if we think that makes it better or just makes it more complicated. >> Um, and um, then we can go from there.

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The fact that we have a meeting in two weeks makes me a little more comfortable about reworking things. And also I can do a couple different samples of schedules that I can send out with this that I I promise I will send out within a week. Um so that we can have it to

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discuss next time. Um if that makes sense to everybody. >> So um say that again you would have another version of this and then like a >> Yeah, like an example of a flyer that we could use either in print or online.

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>> Cool. Um, okay. I mean, >> it's not going to be complicated. You know, there's not going to be in we're going to want a lot of information in whatever this is, a socials post or a flyer or what have you. So I guess what

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we could discuss is how we want to break up what the things that we have to advertise which if everyone has access to it. Tess's Tess's document that she made that shows yours has when things happen right Tess do you have that that

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you could share Susan? >> Which one? It was um something that Tess sent around before we decided on who was getting the grants that was kind of a matrix that showed when various things >> Yes. Let me see if I can find that

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thing. Yes. >> Um because it's a lot of it's events, so we may just want to pick a couple of, you know, two or three chunks of time that make sense to to advertise. I mean,

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obviously some stuff's already gone by, but >> you want do you want to see that now? >> Yeah, if you could share it, that would be great. >> Let's see if I can make it >> asking you to do all the text today. >> That's okay.

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um sharing, but it's good to have some direction on the logo because I'm going to want to work that into the the schedule as well. >> How can I make this be full screen? >> Uh

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up at the very top. Is that what that little icon is? Or is that copy? >> And there's just so much on here to >> you can drag it. I think if you go to view >> Oh, yeah. There you go. >> Is it full screen? >> Full screen. Hooray.

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>> That's a little bit better. Okay. I did too much. All right. So, um, you know, it's probably too late to do June. Um, but so we could >> lot of things happening in July.

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>> Yeah. Um, >> there's a lot of >> one. Now, some of those aren't events. You know, for instance, there's a mural in there. And um >> is it possible to sort these by the ones that got funded? Because not all of

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these got funded. >> Oh, right. >> Yeah. Sorry. Yeah. This was this was when we were um hang >> voting. Yeah. Sorry. I I don't have that right now. I don't know how I could figure that out.

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>> Yeah. I think if we if we end up just putting that column T, we could update that by the next meeting with what what it actually got funded at and then we can sort by that column so those go to the top. >> Yeah. Yeah. Or even just copy it all

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into a separate uh tab and take out the >> Yeah. >> There should be a easy spreadsheet way to to move it around quickly. Let me see if I have it in culture search. >> If I can get access to the link, I can

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update it. >> Yeah, I previous if you search in your emails, everyone has the link from that meeting before we >> mostly there. >> Yeah. All right. So, let's see. In July, we've got the DJ jam, the uh

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>> kites stay, the band summer concert, dino trail. >> Yeah. >> Yeah. >> And is there one thing in August? >> Are we just discussing how we're

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marketing things, right? Well, yeah. How we might split it up. You know what I mean? Because >> Sunset on the Green is in August. That's right. Okay. Which is not inherent. >> You know how because uh are we are we going to do a calendar? You know, are we going to basically do which I think is how Christian did it, a list of events

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that are kind of coming up. >> Thank you. >> Um so, you know, do we want to split it into, you know, summer and fall or >> are we highlighting only events that we funded or are we highlighting events happening in the cultural district?

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Because those feel like two different things and I think it should be the latter. I feel like funding is one thing, but the cultural district's the cultural district. If we're doing a print ad, I think we might want to do just what we're funding because otherwise we're going to need a ginormous

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>> Yes. Dino walk. >> For social media, I think absolutely we should >> we should do as many things as we can find. But then the question becomes so maybe for social media we do one for each month because we may not know about the next month's

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>> you know and where are we gleaning these from from visit greenfield cuz this is where I think these two things dovetail and I think that's a worthwhile conversation to be having also because to me it's like if we're running marketing of everything that's happening

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through visit greenfield and the cultural district is added as a collaborator it's easy to share it and then the cultural district could highlight on social media the things we funded >> it becomes yeah >> they're both showing up in both places

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visit greenfield's not on Facebook and so that's something else to think about this could pick up a little bit of the slack on that but I don't know what >> fund the like weekly post from visit greenfield >> not fund it but but um well um but have

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because the weekly posts that are coming out from Visit Greenfield. The the hope is and what I think a lot of the effort has been is to get people to post their events on Visit Greenfield anyway. So ideally all of this will be in there anyway and then it's a question of like

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when are we talking about look at these things we're funding and when are we talking about look what's happening here and those are not the same. American diagram and so I'm just thinking about like where things are generating from and thus kind of whose effort it is >> marketing itself.

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>> That's the big question. >> And then if we're boosting something or something else then it's a money conversation. So it's like there's three conversations. >> I mean I definitely think it benefits us to highlight everything that's hang on one sec Christie that happens in the cultural district. So, I think it makes sense to list all those things and maybe

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we, you know, put our logo on the ones that we're funding or or highlight those ones particular. Yeah. Hang on one sec. Chrissy has her hand up. >> I just Susan, I just chatted you the um advertisement that we used in the past just so that to show people.

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>> Oh my goodness. >> What is that? >> This is what you want. >> This is what I was looking for. We don't know who has the the file for this. >> I can easily replicate it now that I can see the what it looked like. >> I will I'm going to send this to you and download it.

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>> Find the original. >> So, um, after you send it to me, can you put it back up? >> So, I'm trying to think this >> beginning. Sorry. I'm >> just trying to figure out this is

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definitely not all How many dates are on here? >> There are so many months. So, this is clearly not all the stuff that's happening. It must have been the stuff that was fun. >> That was funded. Yeah, it's got to be. >> Yeah. I like the idea of just the stuff that was funded because I think listing

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>> 50 events doesn't really advertise anything. >> It's too much. >> It's too much. >> Yeah, I can see that. I mean, and I can see doing something like this. Um, and then saying, "And if you want to know more, you know, don't forget to

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find more." >> There's on the bottom there. >> Yeah. >> Yeah. Yeah. >> Yeah. >> Yeah. >> Does everyone feel good? Yeah. Sarah. >> Yeah. I I think if there's already a platform for the like all the events and I think last time we talked that there

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was a submission process already existing for visiting field for people. So we can amplify one visit greenfield posts and put up special stuffs just for the stuff we're funding and help. I think to me as someone who's new to all

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of this and I'd imagine some of the people putting on these events are also new. I think our efforts really should focus too on outlining a document for people on what the process is. So it's like submit it here to visit Greenfield. >> Also share your information with us

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here. here's a template you can use, >> we will post it, share what we post, etc. Like we want to give them the guide on how to do it. >> Um yeah, and I think that will also help us think through it. It's like what's the first step, but um >> I think it would also make sense we

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could even have a, you know, have that in the ad. Do you have an event happening in the cultural district? Here's where you can post it. So, you know, we're not necessarily promoting the event, but we're trying to push people to get their events onto the

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website. >> Sure. >> Because it is the more we can get people using it, I do think promoting Visit Greenfield is an important part of it because we're trying to make it the one clearing house for all this stuff. So,

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we're trying to get people in the habit of going to it and using it. And the website is also on the kiosk, right? >> Yes. >> Yeah. >> Yeah. >> Uh do does the Crossroads Cultural District have an Instagram page? >> Yeah. You're not on it? That's what I

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was asking you about last time. >> I'm on the Facebook one, but I don't know. >> Jonathan has I'm actually on it because I literally Yes. In fact, generally speaking, you want to get on that because if you post on the Instagram, it automatically posts on the Facebook. The

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problem I could not get myself off there for love or money. I Googled it till the cows came home. I No, I'm off Facebook, but I'm still on the Instagram account because I cannot figure out how to get I've looked up now. >> Yeah. Well, I'm not allowed to post on it because I'm not a city employee.

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>> Who manages the visit Greenfield website? >> Who what >> the visit greenfield website? Who managed it? >> I manage it. Yeah. >> And I have access to it from the backup. Okay. So, yeah. So, there's already a page that says

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cultural district. >> Yes. In that, >> but it probably needs to be redone >> or updated, I should say. >> Yeah. It looks like no one's posted on it since 2023. >> That was me. >> Instagram probably.

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>> Yeah. Yeah. Because I haven't >> really cuz Jonathan told me he was going to. >> Well, he gave me access. >> There's been a couple Facebook posts usually. I've been doing the Facebook, but I don't have access to Instagram. >> I think that would be a good thing like an easy website update would be to on

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that page list, you know, this year's cohort of funded events >> then um and% >> uh then we can also, you know, >> post images or things from those events there. Um but yeah, I agree. I think

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post pushing people towards submitting for the calendar that already exists here and not creating a new calendar and then our social media could >> I think should highlight just amplifying what I guess visit Greenfield's doing of like here's upcoming events

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>> you know doesn't just have to be our funded stuff but I think the website should have our funded grant funded events pulled out somewhere >> and if if uh Susan was given access to the Instagram. You could do what you do

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with the GBA, which is like just add the cultural district as a collaborator to visit Greenfield things that are in the cultural district, which let us just like amplify >> Yeah. >> more easily. >> Except for only Christy. You have access

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to the Instagram, don't you? >> So Christy and Susan could do it. >> Yep. >> Yeah, that's fine. >> I just mean when Susan's doing a visit Greenfield. >> Oh, yeah. Yeah. Yeah. Yeah. >> She can select the >> only city employees are allowed to use those accounts.

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>> Yes. >> Yeah. That's that's what I was told by >> that's a newer thing policy. >> Okay. Yeah. >> And but that's a city policy or that's like a >> it's a city policy which is one of the reasons I wish we were not a city committee. >> Yeah. >> Because the people who will have access

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have a million other things to do. >> Right. And there's no special dispensation that city council would >> boy did I fight for it. >> Yeah. No, I was told in no uncertain terms. Absolutely not. >> I mean, it's it's it's not a big ask for

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me to have to manage to manage that. You know, if we were like, Susan's going to make all the flyers and do all the designing and all that, then that would be too much. >> But the unfortunate thing about it, like every other thing, is we're not nimble. We can't go down to the event be like posting from the event saying, "Hey, great. This is going on. Let's you

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should come down." So it really really limits what we can do. Right. >> The other thing like strategically there's only 160 followers on the Instagram account. So it's not like it has So I mean I would think the opposite direction is more strategic. Tell everyone who's doing stuff to tag us.

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>> Yes. >> And get visibility like that's not >> I think yelling into the void to 160 people is not all that effective. So, it's like, >> no, but we haven't been active for >> It's hard to grow it though when we're not utilizing stories and we're not sort of posting in real time.

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>> But I guess what I'm saying is like growing it through our own content is a lot harder than asking everyone or giving money to to tag. >> No, I think we should do both. But also the benefit of cross of having the access is the crossosting where you can do both at the same time. But also, I think >> totally

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>> on Sarah's document. I think that should be one of the things. Make sure to tag us on Oh, no. Sorry, Christie. See you when you reboot. Um, is, you know, make sure to tag us on social media. Here's the tags. You know, >> I think I was supposed to come up with a

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little thing for this meeting about that, and I apologize. I did not, but I will. >> She's going to send it out before the next meeting just like I'm going to send out my homework. >> Sorry. >> Um, but you're, you know, you're absolutely right. It's a chicken and egg thing. We have so few followers there. But if we

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can start, but also we haven't put up any new content in three years. So, right, >> if we can start giving ourselves more visibility, >> um maybe we can get people interested. And also, there are a lot there are a lot of businesses in town now that are excited about this stuff that we did not

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have before. Yeah, Sarah. Um, just like my design brain going back, if we're connecting ourselves sort of to this larger visit Greenfield site, um, I wonder on the logo thing you're doing if the word Greenfield should be in the

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same font as the visit Greenfield Greenfield logo so they feel like more connected. I don't know. >> I think it'll look weird. I think it'll look weird with the two >> to have the two fonts. So that's like your main font and then at the bottom it says Greenfield Mass in a

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>> Oh, maybe I was thinking of at the the at the crossroads font. Yeah. No, maybe. I mean I can I can do an you know >> in the green connecting like just just trying to tie it in if we're going to be putting them on the same page because then I think it would be cool. You've

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got sort of like the larger brand with the tower and then we're nesting it within the with the lighthouse or not lighthouse light post. Yeah, I can I mean I'll do a sample of that when I do the the other samples. It'll be easy >> if I can remember >> font is >> like the little pop of red. The little

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>> a font that we'll be able to use. >> Yeah. Okay. It's great. >> I mean I you can I think you can buy I'll buy it's like 20 bucks or something if you want to buy it. >> It's one of those it's one of those ones. Do you want to donate to the creator, you know?

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>> Okay, great. Um, and I actually I was I and the people that built this website, designed this website. True. I should be able to figure out what's I'm sorry. I can't remember. >> You can usually tell by looking at the inspect on the website. >> Yeah. Yeah.

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>> Yeah. >> Sometimes if it's in the CSS, I think you don't see it. But >> can we focus the conversation more? >> Yes. What What would you like to focus in on? >> I got Are we Are we still talking about the logo or we moving on? Let's talk about marketing. No, I was just bringing that up within the context of our like

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social promotion that we if we're I found the font. Here it is. It's a free Google font. >> Um >> that if we're going to be connecting them in terms of like our communications, it'd be good for the logos to like look connected slightly as well. And so if we're repeating a word,

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I just put that in the chat. Um >> which we can't really get cuz >> Oh, you guys can't get the chat? >> No, we're not on Zoom. >> Okay, I can email it. It says it's Jose Finn Sands, which is a >> Oh, yeah. Joseph Finn. Yes, that is it. That is it.

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>> That's That's not this one. That's the >> That's the one that says >> Oh, right. Wait. Yeah. >> It says Greenfield on the visit Greenfield site. Yeah. >> Okay. >> Cool. Cool. >> Which the city is actually moving away from >> Oh, >> what? >> The the Hosapine Sands.

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>> Oh, >> it's now Noto Sands, I believe. But >> okay. Visit Greenfield is not being updated because we can't afford to update it. So, >> yeah, >> it's worth the money. >> Okay, good to know. >> So,

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>> we want to make a calendar. We want to make posters, >> flyers like the one. >> Yeah, we're ideally that we'll do something that looks like the thing that we saw up there and it will be >> with just the events that >> just our events. >> Okay.

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So, and that's a poster that we print out. >> It'll it's all the things poster, it's a social media post, it's a potentially a newspaper ad. >> It just in slightly different formats, you know. So, >> and then we're going to do some sort of

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guide for people who are putting on events on how they create their own marketing materials and how to get them to us so we can share them. So, like every event could be making and I think even ones that haven't been funded, that's worth putting up on the website too. Like if you want to promote your event in the Cross Roads Cultural

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District, this is the process to do it. You can post it here. You can share it here. >> No. Yeah, definitely. I think it's a great idea to share that in the uh on the website. Um and feel free to shoot things to me if you want. >> Okay. Before we move on, who's going to work on that? >> Which part?

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>> Hannah and I are working on the on the calendar thing. >> Okay. >> Hannah's working on the like what you do, you know? Here's don't forget to forget to use our logo. And I mean they have to use the Mass Cultural Council logo too. So Oh no wait. Oh really? So let me clarify this. Um they only have

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to use the MCC logo but they should be mentioning the Crossroads Cultural District. We can decide if they if that means in words or with the logo. >> Right. So that's what I'm saying. I think they should use our logo. >> Um

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>> they have to use the MCC logo also. >> Yes. >> Yes. Nine times out of 10 people don't do it. And And theoretically they we should be taking their money back. Like it's literally a big part of the of the grant funding. >> It is. And I guarantee you moving forward they're going to start to be more sticklers about this kind of stuff. >> Yeah. Okay.

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>> So I'm going to have to start to press on that. >> Yeah. >> It might be I we could definitely send it over email, but >> for Well, I don't know. It might be helpful to have an assets folder that people can

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access somewhere of like logos and >> everyone on this committee has access to the crosswords. >> Oh. Oh. >> Funded folks. >> Usually I mean we send it. >> We just put a link on the website. You just have the images on the website. >> Here's a download link to download the

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logo. Okay. >> Great. >> And I'm happy to support with that doc too. I know we can't do online editing, but like um >> if you send me a version, I can edit and then email that back to everyone, right? >> Yeah. As long as we don't if we can't

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send it around to each person to say like, "What are your comments?" Because that's essentially circumventing the open meeting loss. A couple of us can work on it outside. >> We have like a sub forum. Yeah. >> However, it's helpful. I'm happy to help with that, too.

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>> Yeah. Cuz you guys can do like little sub commmittees, but we're not going to officially call them a subcommittee. No. Where you can talk in a group together, but then you can't email us what you talked about, right? >> And then you come to >> get warm. >> And we all And then you tell us what you guys talked about. >> So the three of us could do it. Sarah,

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you me and Hannah. >> But yeah, >> we have $2,500 for marketing for this >> calendar that has our funded events. There will be an ad, a poster, and a social media situation. Yeah, boosting social media.

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>> And I would like to request that we keep $2,000 for the that and we spend $5,000 to >> $500 >> or $500 to give um uh arts brick and mortar arts nonprofits uh money to do a

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a a group advertising situation as well. >> What does that mean? >> I don't understand. Yeah. >> Um >> you mean in the cultural district >> and Yeah. So lookie here, Lava, GCTV, art space, and they're also talking with

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Mad House would like some >> to me that would have been an application, >> but the applications were only for events and we would like this for marketing. It seems like this is a marketing uh budget for things in the cultural district. >> Is this an entity?

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>> Um like a co >> like a coalition, not I mean not formal. I I don't really I'm not really comfortable personally doing that because we have not formally request you know there may be other people that would be interested in doing it that

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aren't involved. Um I mean >> marketing like just locations or like >> you're saying we just give them the money and then they do it right. >> Yep.

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>> Do what? do a marketing campaign about about the like arts like physical art spaces in Greenfield >> in in this cultural district. I think I'm pretty sure we're all >> Do other people have thoughts on that?

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Go ahead, Sarah. >> Well, I like the idea of some money going to marketing the district in general and not just these events. Like, I can't imagine we're spending $2,000 on just that calendar. seems seems like a

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lot. So, um I like that. I don't know if it's like just these specific groups, but um I' I'd be open to that discussion. I don't know if that maybe is an agenda item for the next meeting to come with, you know, ideas of how that might be done. Like I personally

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would love to fund a photographer to go around and take pictures of some of these events in a way that is like provides good quality photos that then we can use for marketing moving forward. that feels like a really good use of money versus just social media ads to promote existing calendars. Like I think

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we've got the board where we're going to put the flyers up, our digital display downtown and visit Greenfield and other places can share stuff on social, but some photography or video assets that we have that are more modern would be like huge. And I think some of these events will be really cute. >> I could also see leaving out the

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newspaper ad and just doing the socials and flying, which I think would be more cost effective. Christine, did you have your hand up? you took it down again. >> Yeah. Um I agree that like print old people like the paper. I mean I guess I put myself in that because I still read

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the paper but um I think socials is great. Um I think that taste takes less cost. Um I really like the idea of video um creations and photographers. I would rather put money towards that than anything that will

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>> not in the application process. >> And sorry about my >> some beautifification shots of downtown and stuff happening downtown would just be great to have. >> Yeah, I do feel like we're in only focusing on the things that we

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funded. I feel like that's not the entirety of the mission. And I think the thing I like about focusing on the brickandmortar spaces is that even if we spent the money on marketing like the Crossroads Cultural District is open all the time, you know, kind of thing. Look

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at here GCTV, like listing them all, sharing their websites. I feel like a campaign about visiting the cultural district and all the cultural businesses that are always here, >> which I think is kind of what Sarah >> also part of our job. >> Yeah. what Sarah was saying and I agree with that. I but I would rather we take

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that money and do it ourselves. >> Like we make ads that are in the same style that are giving that separate message, but I don't I'm not really comfortable giving it to a certain number of >> Yeah. >> organizations. And at this point, we can't because the the funds have been

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encumbered at this point. Like these are we're talking about FY26 funds and that it ends in, you know, 5 days. So, we can't give we can't I can't grant out any more money to anybody else. >> Isn't it marketing? It's just marketing though. >> But it's giving it to somebody else.

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Yeah. >> We've encumbered it for ourselves. >> Yeah. >> But I absolutely think it makes sense that part of what we're doing is promoting the district in general, >> right? I mean, I don't like I I don't want to like brush over what you're saying here. Like, I hear you and I think that's something like let's talk

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about that for FY27. >> But I I do think because it's it's just too late. like I can't I can't grant out money to any I can't send a check to anybody else at this point. But so like table that for FY27. And I'm like, how when we get to the discussion of how are

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we going to spend our funds next year >> and >> and let's let's I I do like this idea of let's we could do some sort of marketing campaign where we call out these different brick and mortar organizations >> because they're doing a lot and

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highlighting their calendars and and >> the like not just events but like there's classes, there's all these things happening and so I do think that that is >> it's good to highlight those those business. >> I mean, if we're talking social media, it's really just a question of time and who's going to do it. But we could have

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profiles, >> you know, like, oh, did you know about Lucky Hair? Did you know about Lava? Did we? I mean, we could ask for the organizations themselves to give us >> the write up and the photos, and then it's just a question of us saying, "Hey, check out this thing that's in the

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cultural district." But they can provide us with the content, so we don't have to write the content. >> And we would use the money to boost those videos. >> Yeah. >> Mhm. or create them like get >> like it makes more sense to use the money to make the videos good.

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>> Yeah. Susan, >> how is your video time? You make really good videos. Would you have time to make a video about each of certain list of locations? >> I have to talk to Amy about that. I have to talk to my boss.

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>> Yeah, it's like a Yeah, separation of church. I'm like already pushing it so much with what I'm doing and like she's really cool about it, but like there is this like fine line of like >> what am I hired to do? >> What if you were a person paid outside of your work? >> Throwing it out there possibly. Yeah.

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>> I wonder I wonder too I don't know if anyone around here or what the cost would be if anyone would do it, you know, give us like a a discount because they want to, but like some nice like drone footage. I mean, I'm just talking like ambiance vibe footage of stuff

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going on and then you've got this B-roll that can then be used in future ads and stuff like that. I mean, we're just coming up on such a beautiful season in town to get some of that footage and it could come out. I mean, I I like the diving deep in profiling individual groups and I think that there's a value

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to that, but I think >> in today's social having having some of that beautiful imagery for >> Oh, for sure. websites and then we can give it to people to use. Yeah, go ahead, Tess. Sorry. >> Oh, my husband is um like a licensed drone operator and he's done that stuff

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organizations like and he did stuff for like no kings and like shared it with different people. >> That would be amazing. >> Speak for him, but I think >> he would be able to get some good footage, >> especially if we could get like, >> you know, it's too late for Pride, but

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you know, weathering height, you know, times when there are people downtown doing stuff. >> Yeah. One of the big problems with marketing the cultural district is Main Street is huge. Like just physically huge. >> If you had a drone going down the street

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where you could see all these businesses when stuff was going on, you know, >> right? That's the tricky part. >> Christy or Susan, like city employees. I know in Northampton there was a city ordinance that barred drone >> operation down. >> I can ask about that.

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>> Existing. Yeah, we'd have to talk to the police because there are requirements. >> Um, and Tess, I don't know if it's just me, but I have a hard time hearing you. >> Oh, do you want >> My volume is lower. >> Yeah, your your volume is a little low. >> Yeah, I don't know if it's just me

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because I'm not in the same space. >> No, she's lower than everybody else. >> Now, we do have we have 13. Yeah, this is a little better. We have 13 minutes left. We had on our agenda begin discussion on uses for next year's funds, but do we want to try to like

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kick that off or do we want to just kind of hash this out a little bit more um before the next meeting? >> Well, what can just before we move off of marketing, do we have a is someone creating a marketing plan and budget so that we can really see like all the

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things we just talked about and what we're how everyone's how we're laying it out. >> No, not yet. Would that would that be helpful? I I would I would find that helpful. >> It would be helpful. But are you volunteering to do it?

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>> Uhhuh. But I mean I can because I feel like we threw out a lot of good things, but like 2500 seems like a lot. And then >> and then it isn't. >> And then it isn't. But um I mean I'm happy to just write down what I just heard and bring it to the next meeting. >> Yeah, if you could do that. That would be great.

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>> And then maybe we can just try to assign some actual dollar amounts. Oh, that's what I meant. >> Yeah. Yeah. Yeah. Yeah. Yeah. Okay. >> Um, but just to double check, we're all kind of in agreement that we're going to come up with a guide for people to

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promote themselves and also to follow, you know, in general, but also people who are we we are funding the requirements that they have to do uh they've agreed to take this grant money, so they have to do it. those things. Um,

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a ad for socials and that we can use on socials and also on flyers. Um, a calendar one, but also a hey, did you know about the cultural district? We have all these these permanent

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assets, not necessarily these events. >> And it's and one can be just about the public art. I mean, is it that I think that's still on the you know, there's a Google map that Christian made of where you can find the public art in in the cultural district. So, there are different things that we can promote.

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>> Um, and am I forgetting anything? That's so it's uh yeah, so flyers, socials, video and photo footage, highlight videos of brick and mortar arts businesses. I put a guide for people to promote themselves on there, though I

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don't I don't think that costs it's going to cost. >> No, no, not all these things cost anything. It's just >> But it's good to have them all in one place. >> We need to get them done. Yeah. >> If you want a videographer or photographer to go to all of the events that we funded, that's already going to be the entire budget. I don't know about

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all of them, but I feel like some of them that are particularly photogenic, like Withering Heights Day, like things that are that >> are give us some footage that's really like >> some of us have friends who are

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professionals who will do some of these things. Like I have a friend that's a professional photographer and I know he goes to some of these things already. And I, you know, I know too, like I hired photography and videography for Beef Fest this year. I know the chamber did a bunch of drone stuff last year

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that included like Harvest Supper. It's not exactly um like the like cultural district stuff necessarily. But if we're talking about B-roll, >> that's an event in the cultural district. >> No, for sure. But I just mean like we're trying to capture some of the things that we're funding and these aren't

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necessarily those things. But if we're talking about like capturing beautiful seasons and having some footage for like B-roll in the background of something, we may be able to source some of that and then we could cut down on >> the invitations to videographers that were like, "Please go to this."

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>> Yeah. >> We use a lot of inind without getting anything back. Sarah. >> Yeah, I was just saying I think that's really smart and if there's a way that might be something to be thinking about of like connecting with all these organizations that are taking that

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footage. Is there a way to ask permission to use it and and collect it one place? Um, >> and I imagine most I mean we could do that kind of if we request information for profiles, we could also say hey and also we're putting together promotional pieces for the cultural district. if you

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because a lot of these places like Lava, they do already have professional video or photographs. We just don't have them, >> right? >> You know, so can they give them to us and we credit whoever they're crediting, you know, and that way we can get a library of stuff.

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>> And I'm not necessarily thinking of just stuff we fund. I mean, when we're pushing the district, we want to make it >> Yeah. >> as big and as exciting as possible. >> And then people come to the things we fun. Um, yeah, I wanted to say something about

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Arts Lock before we wrap up the meeting, but it's like changing subjects a little. >> Um, does anyone else have any I think we're going to table the talking about next year, so we're meeting again so soon. >> Yeah, >> Sarah, >> the only thing I would add to marketing is just a very very super quick update.

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I I did um meet to discuss the flyer and I've sort of kicked off a um a brief on that and hope to have like a draft of that in a few weeks from Danielle for the um sunset on the green. So would

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everyone like to see that when I get a draft of it and we discuss it collectively? Great. I think we moved with she's going to use some of her existing art of paintings of pies and then we're going to edit around that to make the the flyer. And I would also

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suggest that if we find that the compliance with the mandatory rules for how you credit the MCC and us if it's not if it doesn't go well that in future we need to okay promotional materials just for the stuff we fund because it's

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really important that they're doing it right >> and it's true the compliance level in my experience has been pretty low. >> Yeah. >> Right. But that's and it's that's definitely changing you know now. >> Yeah. So I mean >> the trickle down effect is is is real and >> so we may really want to like super

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duper emphasize it in the past because before it's been kind of like don't forget you know at the bottom but um >> yeah and as soon as I can get a like those logo files I can also pass that along to her to make sure they get on the flyer. >> Cool. Right. Yeah. If anybody has any um

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advice for me on how to get people to actually read the emails that I send them, I'm open to it because I I'm like banging my head against the wall with people >> when I when I send out the like, please, you must read this. Like you these are the things that you have to do. And nine

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out of 10 people really just don't. >> Did paperwork go out with the checks? Uh, no. Paperwork does not go out with the checks, but they have to sign they have to sign an agreement, right, right, >> in order to get the check. But I really think that people don't and like everything's in the agreement, but I don't think people are really reading

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it. Like I I don't know. I mean this >> another time, but one thing that I remember from planning board in Northampton that was kind of helpful is like >> one of us as like a working board like could just make a video that says all

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the things that are in the email. Like sometimes people just want to watch a threeminute video that's like, "Hey, I just sent you this thing. Here's what it says. This, this, this, and this." And like and then it's just one thing and it's like >> if you can't bear to read words, click

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this link and listen to somebody say it in three and a half minutes. Like >> you know we could I'm sure you know some number of people would be willing to just sit down and do that quick take and then it's just on our YouTube like >> in perpetuity like have you received

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money? Here's what you need to know. >> Yeah. >> Yeah. No, that's a good idea. Great idea. I don't know if you're already doing this, but typing urgent or timesensitive in all caps in front of the email. >> Mhm. Okay. >> Like subject line tends to be a >> Yeah. Please read.

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>> Do you want your money or not? >> I know. >> Get it anyway. >> And emojis in the subject. >> Yeah. >> Um that leaves us with five minutes. So, um, is there are there any final

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comments anyone would like to make? >> I can put it on the agenda for next time. I just want to talk about the arts walk, but it kind of goes along with funding priorities for next year, too. So, we're going to talk about that next time on table. >> Well, we should say that tomorrow night is about art

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>> with uh vendors. Um there's going to be vendors out in Court Square will be closed down. And it's also the inaugural guided tour of all the new um not all of them, but six of the 10 new sidewalk murals that have been painted. Um so

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hopefully it's going to be a fun art night in Greenfield. >> Yeah. Tomorrow night starting at 5. And the mural tour because I'm co-leading it and it's gonna be and also tonight at Artspace is an opening by Danielle Lucier and it's Greenfield themed. It's going to be

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fantastic. 5 to 8 at Art Space. Highly recommend. >> Also tonight is trivia. >> Oh, that's right. >> Music, movies, and America. >> America. Where is that? >> Triple Triple Trivia at the Elks. It's in the cultural district. It

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>> is. >> Actually, it's right Is it? It's right on the edge, I think. Actually, >> oh, Church Street. It might be like one building. >> It is one building off, but sports fireworks

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and fireworks is uh next week. >> It's a week from Sunday, right? >> Okay. >> All right. Great. So, uh we'll be sending some stuff out before the next meeting so we can discuss it for sure at the next meeting. So now I will take a

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motion to make a motion to a second. We now okay. All right. I vote to adjourn. I I I >> All right. We're Thanks everybody.