ladies. >> Okay, there you go. >> All right, we're going to go ahead and call the meeting to order. It is 5:47 and we'll start with roll call. George Alvarez not here. Matthew's running late. I am here. Jessica Medina
>> here >> is not here. Carlos >> here. >> Daniel Vonzalees >> here. Denise White >> here. >> Diego Fernandez here. Perfect. All right. And order of business deferrals, additions, deletions. Does anybody have
anything they want to add to change on the agenda? >> No. I guess we can defer the public comments, but >> I want to say something unofficially. >> Public t.
>> That's a great That's a great last name. >> I think so. >> It's my maiden last name. Let's go to the regular meeting minutes for March 24th. And if somebody can go ahead and just when they're ready because we can approve those. I motion to approve the meeting minutes
for March 24th. >> Okay, we have a second. >> I second. >> I have a second. All in favor? >> I >> Thank you. >> All right. Now, let's go to the uh subcommittee meeting minutes.
>> I'm not sure if they're here. >> No, they're not here. So, we're going to bypass that. >> And you want to go ahead and do the budget review, but I don't think there's been any change to the budget. >> Okay.
>> Yeah, I believe the budget is on the last page if anybody wants to go to ahead. >> Doesn't look like any changes have been made since the last meeting. So, there's really not much there >> to review. And on the uh on line seven, old business,
we have the BTR list. Are we going to be splitting this up? Is that what we're going to do today? >> Um I think you all were going to do kind of an update. I think you all discussed this in your February meeting about who is emailing who. So, one of Matthew,
>> is this the same from February? >> The same ones. We we also talked last time that we were going to get an updated one so we cannot split it again or no. >> Well, I think he wanted to make sure all these were contacted before we got the new list >> from what I understood, but I can request a new one for the next meeting
if you're ready to move on these. >> Okay. I I know that I haven't do done mine. I don't know if anybody >> I'd say let's give it another month. >> We want to split this list. less I think. >> Did you send that spreadsheet on
Wednesday with with the ones I signed that day or >> you all have the spreadsheet? >> Um I think it was like verbal right during the meeting or it's in the meeting minutes. >> I remember we split it >> but I don't remember. I think we said
that you that you were going to send that one that was splitted but I don't remember if we did that or not. I don't >> because I don't remember and I don't think nobody is going to remember which ones did we >> which of us had right >> is this from the last meeting
>> previous not the last one but previous >> I put in your last meeting but the previous one I have mine >> from the lights >> I have the ones that I was supposed to I think everybody was just like making notes >> that day
I think you put it in the minutes or was No, >> no, no. I wouldn't have gone name by name putting them. >> Okay. Um, >> okay. So, let me make myself a note. I can look at the recording of them. >> We just went around and we'll say we'll take these 10, we'll take that 10. So,
even the recording may not >> be very clear that. >> Should we split it now that we are more also and and and do this? >> Well, I already started mine. >> Okay. I think we I think we all have our list at home.
So I can send yours off. >> Can she send her list to you with the breakdown so that you get to share with >> Okay. So we'll do that if you don't mind. >> Yeah. >> Send that to her and then she'll circulate to the entire >> and then we'll have the updated link.
>> Yeah. I have >> Okay. Um, it might be for the next splitting of it since they already split up for this list. Maybe next month. Yeah. >> Well, it's not part of the committee. >> My husband gave me like a 100 things at
the same time. So, >> identity. >> Okay. Um, the next item on the list is the Main Street Live. I know some people attended the last one. I didn't make it. >> Um, >> it was a pretty good turnout. I have a lot of optics. >> A lot of updates. >> So like not a lot but
>> I I've been working on it. So I have a lot of things to to say. Not a >> not that way. So um if you want to start the NIS with with the comments of how it was and so because I was not there but I had somebody that give me all the feedback and everything. >> Spines everywhere.
>> Exactly. So >> it started filling up later in the evening. Um, Bon Bib Bon had u their table set up which was nice. Um, but I didn't see anybody else set up. I don't know if we >> No, that's the only one I reached out to
them on Wednesday prior to the event. >> Nobody really wanted it. The only one that has been benefit from it is >> Banana. Exactly. And I haven't been spoking speaking with her a lot about it. Right. because she did it from the beginning
and how much her sales have increased on those days, right? So, she's been increasing like from the first one, she has double triple their sales from the last one. >> It does see a lot of more uh people coming from different uh communities.
>> Um and that one of for example both of the pizza place and 1910 told me that they don't have enough staff because they know that they're going to get busy. So they already preparing also I noticed even though I haven't been able
to see it much uh of the advertising per say I have the reports here with me of what are the uh number of people that they have reach out and stuff like that which I'm going to go next but when I walk main street telling all the vendors
that they ones that come up everybody knew but because they have saw it in Facebook they have saw it on stuff like that so I saw that the advertising on accent was working. So, uh they're already working uh on creating all the campaigns and and stuff like that for
the next May event. And from April 14, this is how many people they have already reached out. The boost campaign delivery strong early results generating 28.5,000 post engagement at a very effective 0.1
cost per interaction. supported by over 68,000 uh impressions and 40,000 reach uh reflecting a struggling audience. Uh the event response campaign dropped $297
response at the $69 69 cents cost per result with 20K impressions and 9K reach. That's because they did three four different things, right? They did a boosting campaign. They did an in event response campaign.
Uh they did a profile and page visit campaign. And uh the the results on the overall of the partial results from the mainstream live event show a strong volume and cost effective across objectives. The previous one they did
not spend the full $1,000. And on this one, we haven't get the report yet to see how much they spended on the full things. It seems that we are reaching a lot more people and the events have progressively increased the number of people seeing the event. Okay. Um the
last one is on May 15 I think is where we'll get the majority of people as the ban is also really good and we'll see the results. Um those are I guess positive even though I think that we still can do more but I think with our
overall budget and air force and human uh bodies that we had we have done a little better than before >> that's what it says here BNI connects in they're the on >> they're the one sponsoring yes the
previous one was sponsored by um Chamber of Commerce and the one before BNI legs. >> Did the chamber apparently cut the truck? >> No, >> not yet. That's why we have to ask Matthew to push both of them or
>> or legs. >> No legs connect. Yes. >> Neither of the three. >> I have not gotten any. >> No, the three from Miami legs was the first one to cut the legs chamber. Neither one. >> Correct. >> Did the last I also didn't make it to the last one. Did the last uh April
event have their logo on the flyer? >> Yes. No, we didn't put it in April. >> On April for Cher's day on the paid campaign >> on the paid campaign >> on the bank >> on our end. We didn't put >> not on the paper flyer. Oh, it's right
there. Yeah. No, there's no logo on there. Yeah. Okay. >> Here. Here is one of the situations that I know that they did compromise and I know Matthew was going to collect that one. So, I know that they going to pay. I don't think it's a problem of pain, but when we come back, we can just
confirm and make sure that they did. >> Okay. >> Um what else regarding that? Nothing else. I didn't have anything else from >> So, what's the um what's the goal after
May 15th? Well, the goal the goal I think was to see to show that there was going to be results so we can figure it out if we can raise money and do the other months and stuff like that. I don't I don't I don't think that that's going to be possible because it's
not that is we huge it is better definitely but is not a huge success that is driving people like crazy and people are want to invest. So I don't think that we will be able to raise more capital or do something to be able to do that in case other committees or our
committee wants to invest on another event. I don't think that there's going to be a from our side. I don't know if culture affair affairs is getting uh more you know funds or feedback or or
getting other sponsors but from our side that I'm aware of nothing. I don't know if we wanted to do something or vote for something or structure something, but that's what so far is. Um I think everybody's kind of
to wait to see the last month's results and but it will be too late to come back. Plus summer comes >> and maybe we can probably do something for November. Right. I'm thinking if we take a break for the summer just because
to analyze the results that we had during the campaign that we did and then maybe start something back up when the weather is a little more pleasant to be out there instead of in the middle of summer. But again, that's >> correct. Even though it's when business, right? >> Yeah. >> It's it's
that you know that's the only main problem that we'll have. But I think with the resources that we have and the main power, I think that's what we're going to have to do. Planet something for November or >> in case of of of culture affairs has
something else that they can >> What we do is have Matthew check with cultural affairs to see where we're at and then maybe for our next meetings >> figure out the next steps. >> Yep. And we'll have the results a little bit and then see if there is something that we can do. We may have budget to do
a new event or what I see on the budget, but we have to decide and see. >> We'll do that and then we'll just wait to see how that May event goes. Um the next networking social according to this is at Trellis College May Trus College.
>> That's better. May 20th at 5:30 p.m. Um I guess Matthew's waiting on graphics to pose from the chamber. Um do you know you guys discussed our participation what we need to do for that?
>> Yeah, just that we always do the funds uh for them to get the appetizers or stuff like that. So it's going to be like the regular every quarter uh every month or every quarter I remember now uh meeting that we have instead of being on
a restaurant is going to be she's going to be for participating with another business which is I don't know what the other business was do you remember that information or no >> it's not on the flyer >> she was going to participate with another tenant on the same building
uh that was my last information I have I don't know if she knows is doing it by herself, >> but uh the idea is that she will bring some appetizers and stuff like that and we'll mingle and and stuff like that. >> And when this was approved at the last meeting, I'm assuming the budget was already taken care of. That's already
we're good. >> Yep. >> All right. Check. >> New business, the 2026 EDC 52 count. >> Okay. So, lots of updates. Um we had our second subcommittee meeting uh last I don't know what date is anymore. Earlier
this month. earlier this month. Um so, uh to give you guys a rundown of um the speakers, uh we we're going very AI heavy this year for our theme, which I think is going to be very exciting. Um our first speaker is going to be uh Drew
from Va Custom Print. Um who is his background is in engineering. He's like a very early adopter of a He's going to give a a more general uh uh instructional topic on as a small business owner how to try and get the best your your AI to perform at its
optimal. Mind you, keep this keep in mind that it's a 15 minute, you know, a a 15 minute presentation that he's going to give, but he's also going to provide additional resources for people that want to get deeper into the topic after the the boot camp, similar to what
Carlos did last year on, you know, how to take a business from concept to to start that. He gave a very quick and general run through, but then he also gave uh collateral, which is great. Drew is going to do something similar. Um, after Drew, we're going to have uh
Roxanna Miranda, one of the owners of the Lou Laser. She's going to give a presentation on leveraging social media for small business. If you know Roxanna, she is the mastermind behind all of the Lou's marketing efforts, and she's excellent at it. Um, after Roxanna, we
have someone who's not from the town, but uh but he does business with um some of our town uh our town businesses. His name is uh Thiago Ferrera. He is a professor at the University of Miami and he specializes in uh AI strategies for
small business. His main business is teaching people how to use AI. So he's he's really good at that. Um his presentation is going to be uh focused on how to how to how to use your business online
efforts to make you one of the companies that AI recommends. So people are not so much, you know, googling, uh, you know, give me whatever, uh, a printer. They're going to AI and they're saying, hey, what are the top three printers for this, that, and the other in my area?
And AI is giving them the top three companies. Um, you don't have to be a big business to get mentioned in there. It's more about what you have online, what your online presence is like to get captured in those AI searches. So Thiago is going to focus just on that. Um, so
if you can tell kind of like the agenda is trickling down to get to those results. Um, our fourth speaker is Rioto Leal. He's going to be the one that's covering the topic uh uh to, you know, to take your business and and and grow
it from just a small concept to a multi-, you know, franchise or location concept. That's what he's done with his family business of uh of schools. And he has a school local here in Miami Lakes and he has two more in Halia. We are looking for a cleanup uh our cleanup
speaker. Um our last speaker for the for the uh the boot camp is typically like what we call our inspirational speaker kind of someone you know rags to rich's story to serve in either capacity but we'd rather have him speak on this topic in particular. So, we're looking for
someone, preferably someone local um that number one is a good speaker because they could be the best entrepreneur, but if they can't deliver on a podium, then we're going to lose the crowd. Um so, somebody that's energetic, that's a good presenter, um that can talk, you know, just openly and
personably about their experience in having nothing and in an entrepreneurial fashion, you know, establishing their business to what it is today. Um so, we're looking for someone. We'd love to have someone who's either business is local to the town of Miami Lakes or who
lives and is a resident in the town of Miami Lakes. We're open for suggestions because we're running a little short on recommendations there. So, please help us with that. If you guys can keep that in mind for um you don't have to wait until the next committee meeting because ideally according to my timeline, we
need to have these five speakers locked in by May 1st. So, if you can email me or call me or text me if you have a recommendation and you don't need to pitch it to that person, just make the introduction and and and I'll address it with them. But we're looking for someone for that fifth uh speaker slot. So,
that's what's happening there. Um, we do need uh two motions uh today regarding uh funds for the boot camp. Um, I want to address the bigger one first. The bigger one you guys will uh find in your packet for today. We talked last time um
here in the big committee about running an ad in the Miami Laker. Um so part of what we wanted to improve on the boot camp this year that we had the idea to do last year but we didn't get to execute on is to closely tie the boot
camp with the best of Miami Lakes contest. Um, and part of what we wanted to do to do that effectively is to run joint ads in the labor, at least two, hopefully four, leading up to the event
to promote a, you know, the boot camp. It's coming. Get ready. Reserve the date. the Eventbrite is out and at the same time on the same ad reminding people that we are going to announce the finalists for Best of Miami Lakes at the boot camp and instructing people to the
website for Best of Miami Lakes to uh to vote for to nominate uh the candidates. So for that we have attached here the Miami Laker um uh packages. If you guys look at the pages aren't numbered, but it's the page that looks like this and
it it's before the 2026 publishing schedule. So, if you flip to the publishing schedule, it's the page right before that. And it talks about the prices per issue. So, you know, we'd like to do a color ad. Okay? So, focus on the things that say color. If you look at the very far leftand side, it
shows you what a size looks like. So, full page is obviously full page, 3/4 of a page vertical, twothird of a page, etc. Um we are thinking that we would like to do any one of the top one two three four five options. Okay. Um
because since we are doing like a combined ad for two things we do need enough page size uh so that you know the message the message doesn't get lost. So if we look at four issues okay so we're looking at the column that says four issues and we're focusing on color. So
the cheapest option is 755. The richest option is$1270. Okay, and then everything in between. So if we go to the budget, okay, if you guys go to the far right hand side of
the budget where it says available budget, just for reminder and thank you for taking notes uh at the last committee meeting because you did a great job. um the the the meeting minutes align with
what we passed motions for. So at this stage of the game on the far right hand side, the $2,000 that's in the seminars budget, that is entirely allocated. So I know it still says $2,000 because we haven't spent it, but that budget is allocated. We have no money left in that
$2,000 budget. We I I what we're thinking is we would like to take the Laker ad out of the marketing miscellaneous expenses, which we have $5,900 left in that marketing miscellaneous expenses.
Am I correct in that, Isabella? I think right. Yes. What I'm not sure of because my my memory fails me is if we have any other allocations that we've made of that budget that we need to keep in mind for that just haven't been spent. Um
the business networking socials come under this line item. Marketing it would be the the 500 for each Main Street Live, right? >> I correct. >> Oh, out of Main Street Live. Yes. Correct. >> Has that Has that been taken out? >> No.
>> No. Okay. And we committed to four of them, right? >> Correct. >> Did you all do February? No, I think it was three. >> Three. >> It was 59. It was three. >> 59. >> Okay. So that 50 that that 590141
>> 141. Yeah. >> Okay. It's actually 440141. >> The full page four is out of the question then. That's offensive. >> That that gives you 5,000. >> That's per issue, right? >> Yeah. Per. >> Wait, hold on. Go back. Yeah,
>> it seems I just want to confirm. >> Yeah. Sorry. Yes, it is per issue. Very correct. Yes, that's correct. >> So that means that that amount, >> right? We can't afford that. Yep, that's correct. So, um, so yeah, and I mean we don't need to go with the grandest option, but I'm just that, you know, ideally because
of the the size of the ad that we want to run, we're somewhere in that range. So, yeah. So, if we did 755 75 >> that's a 3,000 >> 3,000. Okay. So, we have it available. The question is obviously is is there
any anything else that we spend that budget on? I don't remember last year us having a budget that large >> for miscellaneous. >> The reason why we have it is because we don't have to pay. >> We don't have local intel anymore. That's why that's right >> and that's what we have to kind of think
is what are we going to do to impose the business? I personally don't think that we have to invest that much from the liquor. I think it should be kind of a smaller amount. Mhm. >> Um because it's a big amount. Like if we
put those in ads, we'll fill out that room. But I'm not saying to put it in that because I think what we have in ads is a no. Uh but I think if we want to do something with the Lakers, go either with that the last three options on
Colorado is the 460, 370 or 200. The one that I think it will have the best results will be the 460, but still 3,00 1,300 and something dogs. >> Um, I don't know. >> And then my question would be,
>> would you want to go with a word? >> Not necessarily considering it's at the end of September, right? The date September. >> We It's September 25th, >> right? And then and then the Laker comes out on the 4th, >> September the 18th. So that would be the
two times prior to the event that it'll come up. >> That's a great point. So >> how many more times do you have it two months out? >> So >> that might be too much. I think it's dates. >> Okay. So wait a second. Um Oh man, I don't have these I don't have the the
the notes from last meeting. Do you happen to have your written notes from last meeting? No. Okay. Because we did a timeline of when uh ads should begin for Best of Miami Lakes. Um, so Denise, if you can get us those, that would be great so we can look back on it. But
assuming so yes, the the event is uh September 25th. We would not be advertising in the month of September. If anything, we would run maybe one last ad the week prior to the event in September. So um,
>> so it so it would be they come out on the on the on the second and the last Thursday of the month, right? The Laker. They have the date. >> Perfect. Okay. Thank you. So, um >> I don't think we would do September 18th necessarily. I don't mean it's up to you
guys. We could do September 18th. We like we could do the the the four issues before or we could cut it off at September 4th. So, we would do July, August, August, September. >> Yeah. I That's fair. >> That's fair. Okay. So, um >> my whole thing is
>> play that far in advance. Isn't it too early? >> Yeah, I think so. >> Yeah. >> You think it's too early? Yes. >> So the so the so the the issue is the issue is the nominations for best of Miami Lakes. >> We were planning on cutting off uh
entries for Best of Miami Lakes uh September 1st. So um so so if we only run ads in I mean and again you know we can choose to advertise not just in the linker. We just wanted to have a presence in the laker because I think it
it you know it draws attention. So, if we only run two ads in in the Laker, then it's just two in August. Um, the reason the reason why we got three or four is to create more awareness before voting even opens. >> I'm just texting with the notes.
>> Oh, yay. Thank you. >> My personal run the ad split or they have to be consecutive weeks. >> It doesn't have to be consecutive weeks. I hadn't thought of that. >> If it wasn't consecutive, then I think it just it will push out even further if it was. I mean,
>> so um so so I think we had discussed at the meeting to see two ads in July and two in August is what we thought of. Um and uh and then the best of Miami Lakes nominations run through the month of August. So nominations so this is this is the cadence that we thought of again
open to discussion. We thought July 3rd, you know, fourth annual boot camp, like it's coming. Mark your calendar. You uh um um finalist for uh Best of Miami Lakes will be announced at the boot camp. July 17th, registration is open,
right, for the boot camp. Um and or Best of Miami Lakes nominations are opening August 1st. August 7th, registration is open, nominations are open August 21st. you know, last week or last two weeks to register and to vote. That's the cadence
that we were thinking of. We can adjust that however you guys modify the ad every week. >> Excuse me. >> I don't know if they allow you to modify the ad every week. No, >> I think it's just one set ad. >> I don't see a I mean, that's something I think we're verifying because >> Yeah, I don't see a reason if if they
just um >> I mean, they already have the advertising due date. So I mean I think >> yeah that's a good question to ask. >> I don't know they allow you to change the ad. >> Okay. >> What will stop you from like just saying oh I want to purchase four separate
instances. >> I I guess we we need to ask that. We need to ask can we mod like if we buy as a package deal because it's the same organization. Can we just give you I mean we'll design them ahead of time. You know you have them ready to go. Can we can we give them to you upfront or
what would be the price difference in us just buying four different or three different ad spaces consecutively? You know >> why do we want to advertise that best of Miami like so people register or something or for >> so that we actually have a real contest because I feel like the same people get
nominated every year and and even the ones that win it it's it's like a minor impact. I mean, I don't know if you delivered any of the winning stickers last year, but it's it's like it sounds like this very important thing, but the
actual ceremony of it is >> it doesn't really seem like it's promoting much business, right? I mean, it's something that you're the best in Miami Lakes. There should be something done to celebrate to celebrate it and to draw attention to it. And we're not really doing much. If I were if it was
to to draw that kind of attention, I would actually um be more inclined to say that uh just giving it like two months ahead of ahead of that is actually not enough time, but it does take multiple touch points to really >> I agree. I just didn't want to push our budget off.
>> No, no, but here but here's the thing. I don't see maybe instead of literally because again some of these, you know, are literally they offer two slots uh in the same month. Instead of doing it twice in the same month, we can do it once once in the month. So we can have one for, you know, August 21st, July
17th, May 15th. >> I see what you're saying. >> Like the lead time be be longer. >> Exactly. Yeah. But it does also take multiple touch points, you know, to get people to often time just remember and come through, you know. But I think doing it anything less than two months
definitely. >> I don't think I don't know if we can get collateral done by May 1st. May 1st is next week. Um, so I I I think May 15th would be out of the question. >> No, May 1st is this Friday. I'm sorry. There you go. This Friday. Um, so yeah, even even less. So I think June 5th
might be more realistic that we can definitely have marketing collateral done by May 22nd. >> Um, so so realistically we're looking at somewhere between June 5th to I mean we could go as you know we could the thing is that if we're if we cut off
nominations September 1st, we're not going to make September 4ths. So there's no point, you And again, we want to get the most bang for the if we're going to invest in an ad in the Laker, we want it to be for both events so both events reap the benefits, right? Not just spending that amount of money on
registrations for the boot camp. We don't need that. Um, so that's why we wanted to run the ads no later than August 21st. >> A quick question. You said that you have the collaterals for June 5th for the June 19th issue or this is for June 5th. May 22nd, >> right? We can have May 22nd. We can have
collateral by May 2. I would I would then you know my opinion I would suggest running something like June 5th, July 3rd, um August 7th, August 21st, you know. >> Okay, >> that would be my recommendation. >> I'm good with that.
>> Good question. >> How do those businesses get registered? Do you >> Are you talking about the best of Emily? Okay, so here's how it works. So there is an online submission form that's created by the town. It's very simple. Initially, there's two rounds. The first
rounds are nominations. Nominations is anybody can go and you open this form and you type in the name. You type in the name of a business in Miami Lakes. Okay. And hopefully people play by the rules, right? Because they have to have
a BTR license and all these things. Okay. So, people just literally type in a name. We get misspellings. We get all kinds of stuff. Who sees it? the communications office because they took that away from the EDC at some point in the last couple years. >> I mean, who sees the that this is going
on? It gets advertised on the town. >> It so we the town sends out its emails to whoever it sends out its emails. I have maybe received a few emails in the past. So, I am not in control of those emails. I have never seen I know that the town puts something on social media
at a certain point, but it's it's minimal. It's not it's not in your face. Okay. There are no social ads, >> which again is why the boot camp would like to adopt this. And if we have the funds to promote an event that's put on
by the EDC, we want to bring that along to make that a bigger deal. So essentially, this is a two for one, right? >> Sorry. Um people go to that form. Can they only submit one business or >> No, that form is a free-for-all. You can nominate whatever you want. Um, it's an
open and I'm not saying and again we can change this. We did not create this rule. This is what the town has done, right? So that form is a free-for-all. It's basically like an open box that you can type in whatever you want. So after all the intake is collected and again
I've only I've only seen this process once last year because it's the first year that we brought it back to EDC. We don't know what they were doing five, you know, four years ago. Um, so the last year was the first year that it came back to EDC with some visibility.
Once that form is cut off, what the town has done is they do a word cloud, which I don't know if you guys know what a word cloud is, but a word cloud is like a computerenerated thing where it takes all of the entries and based on the things that repeat, you get things in
bigger sizes and whatnot. So you can kind of see what was most common because the other aspect of it is somebody you know who no who right who nobody wants to be that person and no one in the town wants to be that person. Somebody would have to take an Excel of every single
entry and you know go one by one right and count. So the word cloud is the closest thing that we can do to having a fair count right. So from the word cloud, someone which it was someone in the communications office deciphers because that's the best term for what
they're doing. Somebody deciphers who are, you know, the top I think we picked five in each category and allocates them to the categories. It's an imperfect science because some people fit more categories than just one, you know. So
they they to make it as fair and well spread out as possible, they put the top five in each category and then the town goes and votes and voting is officially open from each category to pick one winner which is the best of my
>> very little >> with very little promotion with very little promotion. like last time I almost forgot. >> Well, that's what Well, that's what that's honestly chat >> transparently. I found out about it. >> That's what happened last year is last year with all the craziness of getting the boot camp in place and like it just
fell by the wayside and we're at the boot camp and it's like, oh my god, we were supposed to have the finalists here. It just didn't happen. And also, it happened so last minute because we weren't actually running it that then by the time that we had nominations, we had like less than a week to invite those
final nominees to the boot camp. It didn't make sense. Which is why we want to cut off nominations September 1st so that we have 25 days. You know, we have at least those that first week of September to see who the nominees are. Personally invite them. And again, those
aren't being announced. Those are those guys are just getting a personal invitation to the boot camp. I'll call them or whatever. And then they'll be announced at the boot camp. It'll be an agenda item to reveal who the nominees are and officially announce that voting is open. I have go ahead. I do have a
couple question but a quick question. Um does it make it like in terms of like how the performance of this overall event does it matter if let's say regarding the the voting or the nominations if let's say we had only a thousand people nominate companies versus 10,000 is there would that make a
difference having more people participate in making nominations? I think if we have more people participate in you're saying in nominations or voting >> um in let's say the the first part of the >> in nominations I think if we have more people participate in nominations it would it it would probably cast a wider
net because again if not that many people find out then uh then the businesses that want to be nominated are going to be the ones and that's really what tends to happen is the nom the majority of the winners are individual
businesses who made it their mission all their friends and family and vote for me. Vote for me, vote for me, vote for me. And that's great, you know, or they post it. But if we actually had, and that's what I'm that's why I feel passionate about approving an ad in the
Laker because if we approve an ad in the Laker, I think we're giving more of an opportunity to nominate and to the entire Miami Lakes community, not just, you know, oh, I own a business in the town of Miami Lakes and you're my cousin and I'm going to text you. Please Danny, go online and put my name in, you know,
other clients. >> Exactly. Exactly. >> If that's the case, then and I totally understand, then what will need to happen in my opinion is that the the actual ad copy and all that needs to kind of really be structured to incent like to basically kind of guide people into like what they should be nominating
like, hey, you know, if you know partic like particular guidance like, hey, you know, give a shout out to like lesserk known businesses here, Manny Lakes that you know, you want to show some love to. Additionally, you know, in my opinion with this ad, right, in order for people to actually go through it, I don't know if last year there's a QR code, but
number one, there should be a QR code >> for sure on a paper ad. And number two, the moment they go on that QR code, in my opinion, you know, sure, yes, we'll have the form, but on that form, we need to make it very easy and encourage them to actually share that link with friends and family,
>> you know, because ultimately for this thing to have more participation or spread. It's not this is not something that should be done through like an ad like actual digital ad budget. It needs to be from like sure this is getting the initial part out there but the majority of reach needs to come from people actually like sharing it and getting
other people involved you know I think um if that's done then you know again the QR code and actually encouraging and making people hey you know sharing this link you know and um for businesses that local business they care a lot about you know because essentially the only way to
prevent businesses from just being like reaching out to all their clients and just really making it their mission is trying to get the promotion more through the actual other residents versus trying to promote it more towards businesses, you know, and they just get, hey, wow, turns out we were nominated, you know.
>> Yeah, of course. >> I'm going to go back a couple of the steps. Um, so this is I'm understanding the economics of the town, how the town makes money, and how they want to capitalize, right? Obviously the main thing is uh property taxes right but the
other thing is BTR right is the funds that they receive from the businesses when they register for the business tax right uh my understanding is that there is a push to increase that and probably allocate some funds or marketing to the
town when we increase the BTR registrations. Okay, that's something remember the $100,000 that we asked that was one of the solutions of how do we be able to get funds to be able to do something impactful. >> Okay. So if we take that in
consideration and the business that they have to participate or be nominated are the ones that are in the list of BTR, I think we should push for people to register to be VTR or give a list or just the classification of the
businesses based on the BTR. So then you have already known lists because it's all those businesses that are registered on certain categorories that are already there. And then you vote, okay, these are all the businesses that Miami Lakes has on these categories. Vote for those
categories. >> I don't I I I I disagree. That's overwhelming. Do you know how many Right. That's overwhelming. And not only that, but if we go if we go off of number one, who's going to do that? Number two, if I go as a participant to go vote and I'm going to encounter 10
pages of business names, I'm going to leave the page. Not going to vote. >> So, I I don't think that that's reasonable. I don't think that's reasonable. And if we go off of the BTR list, the problem with the BTR list is that a you have a ton of people who don't want to be nominated,
you know, and uh an attorney who works from home in his shorts that doesn't care to be best of Miami Lakes is going to be on that BTR list and then it's going to show up online and he's like, I I don't want this. You know, and you're going to have as legal names, not necessarily if they have a DBA or
something that that they're known as. That's way too complicated. I I don't I don't think so. >> Instead of you know >> what we what Let me just wrap up that thought. What we've what they what has been done in the past is again it's an open nomination because if you start
telling the masses in order to be nominated you have to have this and you have to have that and then I'm just not going to go nominate. You're you lost me. I'm not going to go and I'm not going to nominate and then we don't have participation. So that is why in the past it's just an open box and it's you
know whatever however many categories. What I think maybe we can change and again for another committee meeting that's not what we're focusing on right now. What we're focusing on right now is we have to allocate a budget for this and decide if we're going to run an ad in the Laker. But what we could possibly simplify for Best of Miami Lakes is
maybe cutting down on the amount of categories because we have a lot of categories because there's so many businesses when I went to vote. >> Yeah. and to be if you if you don't want to vote for 14 going through 3,000 businesses that are registered in the
town impossible. So um so that is why the nomination aspect is a blank box because we want to make nominations easy. So, and then the people on the receiving end look at that word cloud to
say, "Oh, okay. Valu with one L. That's clearly laser." Okay, cool. Look, you know, because there people are going to spell 15 ways, right? You're going to have V E L O. You're going to have V E L L U V E L U, whatever. And you see that word cloud,
it's like, oh, okay, this word came up, you know, 15 times in this cloud. Clearly, Valoo is a top nominee, you know. So, that that's how they figure it out. And then we also look at those nominees and we check, do they have a BTR license, you know, because if they don't have a BTR license, then they're
out of the running. >> And that's an administrative thing. That's not something something that's spoken to the public about. >> I think this topic I think is very important val. >> I don't think that it should be mixed with the two events because I think it's
going to create a lot of confusion. Uh and and I think the funds are a lot to spend on it on on this. I if we wanted to let's say advertise more to the masses or Miami leaks with the same
amount of money just targeting hey nominate your your uh uh the company that you prefer on these credit borders or etc will make it a little bit more um structured will get better results.
uh than the Miami Laker itself. I know that he targets the Miami Lakers. I don't think not to do it, but I don't think that we should spend that much. I think I think that he makes a good point in the sense that there it is two an two separate animals, but I also think that from going what we were doing last year
to now, it could be a good a step in the right direction where we're giving it more attention that what than what we've done before and then maybe next year we separate it completely where it does get its own moment. Um, so in transition this may be a good way of doing it
because I don't think we're set up now to really separate them both and be able to afford it. Um, so if we if we go with that mindset going forward, I think but combining the two now, I I think it's not we're not combining the two. I'm just combining
we're combining the market. Yes, we're combining the market. >> On the event as well because on the event as well because >> it's a it's a very minor moment on the agenda. It is, you know, welcome to the boot camp. We're so excited that you're here. We have a great lineup prepared
for you guys. And for those of you that are local, because we get people from all over, you know, you're definitely going to want to stay to the end because at the end of this boot camp before we have our happy hour at Chella's, we are going to be announcing the the final nominees for our Best of Miami Lakes
Town contest. That's it. That that that's that's the extent of it. And then after the last speaker, we're gonna or maybe between the last speaker, you know, and and the and and the final conclusion, we'll announce those nominees and we'll bring them up and we'll take a group picture. And we're so
excited. Voting is officially open as of this day to vote for your actual winner, you know. >> So, it will be just to promote that there because in reality, >> it's I thought that it was that we were going to already give each businesses >> that they're they're
already there because that way you're creating a we are we no we are pro we are announcing remember that best of lakes happens in two rounds. nominations are collected and then you have the final nominees which are voted on.
>> This is this would be to announce those final nominees. >> So we're this is the halfway mark. September 25th would be the halfway mark to say, "Hey everybody, you guys, you know, put in everybody that you wanted to see in Best of Miami Lakes. Guess what? Here are your final nominees.
Voting is now officially open for the winner." >> Oh, >> but you want to invite these nominees to the event, right? So, if we have five per category, >> yeah, >> we're going to And we have how many categories? Like 15. >> I don't know how many categories we're going to have this year. But it's just giving them a personal invitation to
say, "Hey, show up so that you're a nominee." >> Not going to have Aren't you going to announce the nominees? When are you going to announce the nominees? >> At the event. At the event. That's >> So you you're not going to have five. You're going to have >> That's what I'm saying. >> We're going to have a category. Five.
>> We're gonna have five in each category. >> You're going to have more than five. Like, is it the >> final nominees? No, the the the So >> that's why we limited it last year, >> right? Five five per category. So best coffee there's five, >> right? When do you nomin when when do
you decide on the top five for best coffees? >> So the the the nominations from the public are cut off on September 1st. We get the final list on September 1st, that first week of September, >> and we're letting them know. >> And then we're calling those nominees and saying, "Hey, Manny, keep it on the
download, but you're a nominee in the top five for Best of Miami. We're announcing this on September 25th. Be here so that you can get your moment in the spotlight and tell all your friends and family to register." that it's it's kind of our strategy to a give those
nominees more of a spotlight and make the contest a bigger deal and b to pack the the the space. >> And when does that box open for them to start typing in the names? >> Well, that we would pro we would not open that to start no to start typing in the names. It would be in June or July.
We I that's that's in our minutes that Denise has, but we decided that in June or July. >> I mean, I would definitely recommend then that we then to not launch the ad. So that part is ready. >> Of course. Yeah. Yeah. That's that's the whole point. So we would be accepting open nominations sometime in June or
July. We would close those nomine I think I think we said July or no actually I think we said end of July so that they would be you basically have a month to nominate and then we close them off September 1st and then you have September 25th and onward to vote for
the winner. >> So when all of these people show up to the event, what's going to happen? like you're going to go one by one announcing 45 businesses. Like how does that work? Because that's a that could be a long process. >> I don't think it's going to be a long
process. We don't have to bring them up for recognition. We can do standing recognition and we literally read off, you know, these are the nominees for these categories. I think it would take five minutes at most and we take a group picture at the end. They're not going to get anything other than name recognition and a group photo for being a nominee.
It's it's it's more than anything a marketing opportunity to get a highlight of the nominees and to get more attendance at the boot camp. >> Well, we did give out nominee badges last time. >> Not last year. >> I had to What was that?
>> You gave the winners. You gave me >> No, it wasn't only winners because I went to NQC and I gave them something and they're like, I don't want this unless I'm a winner. >> No, I I only got a package. Maybe because maybe because my package there were some that were winners and some that were just like finalists. But >> yes, that's what I'm saying. They were
not all winners. >> Oh, I think Okay. I don't remember what I gave her. I think I gave a winner. I think my package only had winners. So, I'm just saying if we're going to give something to all the nominees, that would probably be the moment because that was a >> but that's that's the thing is that well that's the whole point of why, you know,
we feel strongly about doing this so that people see that as a bigger deal because it should be a big deal, you know, and and why and we don't have to do it for this year or maybe we want to do it for this year. Somebody else can plan that. Um but uh but I think we
should build up to we should have a best of Miami Lakes ceremony. Yeah. To announce winners and okay, you didn't win. Here's your first runnerup sticker, you know, and that way they come to us that we're like couriering around stickers around town. It was it was so
underwhelming. It it really was. >> I mean, imagine showing up to Cancun Grill on a Thursday. It's packed and I walk in with my little sticker. I'm like, "Is the manager here?" And they're like, "Oh, it's a third. Like, lady, it's taco Tuesday at 7 o'clock. What do you mean? Why do you want the manager?"
I'm like, "Well, you guys won. Congratulations." And they're like, "Oh, what is this?" >> Yeah. >> That's what it was like, >> right? >> That's what it was like. So, okay. So, back to the topic at hand. For all of these reasons and more, we
feel strongly about running a combined ad in the Laker. So, I'm going to put a motion on the table to approve uh and add in the labor um for a combined advertising of boot camp registration and EDC uh excuse me um and
best of Miami Lakes nominations. Um, I would motion to do a a third of a page, which is 520 525 each, because this is a complex ad. Like, it it's going to take some explanation,
right? We we need to have our marketing person that we've contracted, you know, design a good-look ad that is not confusing and that includes both at the same time. Um, if we feel that the halfpage vertical is too much, which would be my preference, I would motion
for a third of a page. >> The decision on that is going to is going to depend on how often and how many times we're going to market. So, I guess what I'm trying to figure out is when does the promotion or when does the variable start nominating? You said
July. >> That's up to us to decide. That's up to first of all that's up to us to decide because we we run that contest. Now I think a month of nominations is sufficient. So if if we nominate the month of August
then that would then we can either run it July 17th or we could for so for example if we run nominations the month of August we can run an ad July 17th, August 7th and August 21st. July 17th nominations are coming. Get ready. August 7th nominations are open. August
21st nominations are are are wrapping up. Make sure you get your nominees in by this time. >> So, three. >> My preference would be four because if we do four, then we can also run an ad sometime in September or uh or or even
October saying vote for your for your final winners. if we wanted to actually remind people to go vote for the winners. At that point, I I I will settle for three because at that point, if you're a nominee, you're going to go tell all of your clients to vote for you and and it's, you know, they're they're
going to people want to win. So, they're going to take care of rallying their own troops. I I would think at least three. >> And the dates for you both on >> I would say July 17th through August 21st. But that will be three, right?
>> That will be three, right? >> And and it's open all the entire month of August and we're letting you know on the 17th in advance. >> Can they go in on the 17th and start nominating people? >> No. >> That that's the issue that I have though. Why? I mean, I get it. We're
advertising the boot camp, >> but we're advertising for something that they to tell them to go do something they can't do yet. >> I mean, if we want to open up nominations on the 17th, that's fine. I would generally >> I would tell you open them up when advertising because not if they go in there and they try and they see the ad again, they're not going to go back in.
>> So I'm just saying like line it up with when you advertise. I would I would suggest that. >> So So would we rather do July 17th, August 7th, August 21st or would we rather do August August because the nominations are open and one last one September 4th to push uh to push
registrations >> or July 17th August 21st. and then subtime in October to push the actual thing like but then you're only doing it twice for the boot camp. So it's kind of is it more geared to you
know that's my link or is it more geared to the >> I mean it's more geared to the boot camp. We're just you know trying to get a two for one and make something good out of a program right now that's not very that's very >> the boot camp I would say July 17th August 7th and August 21st
if it's more geared to the boot camp. Okay. Really? Not not because people register last minute for events all the time. So >> September 4th, >> right? I would I would I would think it's August, August, September. >> 87 8:21 >> then open Right. But then open the
voting up in August. Yeah. >> Okay. >> Yeah. Yeah. >> Yeah. >> So we open August 1st 81. Nominations get open for Best of Miami Lakes. We run an ad August 7th, August 21st, and September 4th.
maybe put the cut off on September 15th before the nominee cut. >> I wouldn't do that because then we have 10 days to get those nominees counted and invited. So if anything, I would cut off nominations on September 5th just to give us time. >> September 1st is fine.
>> Or actually even September 4th, we can even run an ad that says this is the last day. Like nominate your people. This is the last day. >> That's right. I think just if we wanted to do it I think we can do with four but instead of the one of a third to the quarter page vertical which is kind of
the same thing almost but you do four at 460 which is total $1840 and the other one you're going to pay 1785 with less than $100 you come up four times and it's almost the same size page >> okay >> you know so if you look at the page view
it's you know will be something like this which is where meaning that people are looking. >> Mhm. >> I think it will be enough. You do that four times which is $460 and will be less than $100. >> If we do it four times,
the problem is that if we do it four times, >> it's already less if you're doing it a oneird of a page. >> Say that again, Danny. I mean wasn't suggested earlier that you suggested doing it a third of a page. >> Correct. Correct. >> Which means
>> he's talking about a quarter of a page. >> He's saying to do four and a quarter of a page. >> Correct. A quarter of a page and which for me is almost the same thing. >> Yeah. It's not really that much. >> It's not much of the difference. And we'll be able to get it if we wanted three or if we want the three we just it
will be >> if we want we could do three before. So, we could do a uh um August, August, September, and then we can reserve that fourth one for actual. >> That's only going to come out to like $2,000.
>> And the difference between one and the other is less than $100. >> Basically, I want to go four, do the third of a page, and let that include the other. It's up to you guys. >> My only concern, I'm not the designer. I'm not the graphic designer. I, you know, we haven't done a concept for the
ad yet. It's a packed ad. You know what I mean? Like there's a lot to put in there. So, I just don't know if the designer is going to have a hard time working on a quarter of a page vertical. I don't know >> when do we have to have the this decided and then
we would need to have the advertising the first like we need to have this done to the Laker July 3rd. So, >> for us to vote on >> for us to vote we would need to vote on our June meeting. >> Okay. We have time. Let's get the feedback on >> in what space can they fill in the
content that makes sense and it looks good because there's no reason to do something or like so let's get that feedback from them and then >> then we'll decide whether we're pick three or four >> quarter page or the third or >> isa if you can jot down to make sure
that in old business for our next month's meeting we put uh the mo uh you know voting on Miami Laker uh ad for the boot Yeah. >> And that it's going to be either a third of a page or a quarter of a page
vertical. So that that motion for them. >> We're going to we're going to do with Vanessa, right? >> Yes. >> So we should ask her because she was asking me today, "Hey, tell me because of it." >> May first May first getting the collateral for everything. So I'll hand out to her by Friday. >> So that way she can work on it and try
to see where she can fit it. >> Because that way we'll get more impressions for less than 100. Mhm. Now, everybody better be here for the June EDC meeting because if you're not here and then I can't pass a motion, I'm going to personally call all of you during your vacations to get you here.
So, please put the EDC meeting on your agenda for June. >> It's a June EDC meeting. >> Is this the last Tuesday? >> Is that what we're doing? I feel like it changed. >> Is our June >> last Tuesday? >> Sorry. No, May. We still have May,
right? So we have we have our May >> meet on the 26th. >> No. So we should vote on >> So it's May. Sorry. We're voting in May. Okay. So there you go. So May 26. Everybody here. >> Oh, Denise.
>> I was going to say that. >> Can we move that meeting now? Because that's the the the Tuesday after Memorial Day. >> Maybe the week before. >> Uh sure. or we do Wednesday or 27th >> if either the 27th are available. Uh the
May 27th or May 19th. >> May 27th is available. >> Okay. I say we move that to then now. Now because that way we have a greater chance of people being in town. >> Okay. Is there a motion on the table to move? >> I would like to motion to move our May EDC meeting to May 27th on a Wednesday.
>> If if I know I have to take minutes. So if I'm here, I can only be here until until like later 6:30. >> Is the room available at >> the morning. >> Is the room available on that date at 5:30 or 5? >> May 27th. Yeah.
>> May May 27th. >> Yeah, May 27th is available. >> May Wednesday. >> Yes, we're talking about moving it to Wednesday so that people aren't out for the long weekend. >> 5:30. >> So 5:30. Yes. At 5:30. Okay. Yes. 5:30. by six. >> Yeah.
>> I mean, we're literally going to be here to make a motion. I need a second. >> I'll second it. >> Okay. Hold on. >> We had a motion open that you had before. Um, so we need to I need to I'm
going to resend that motion. We're tableabling it until our main meeting. And at that time we should also get answers as to if the Miami Laker allows us to tweak. >> Denise is on that already, right? You already asked already. >> Okay.
um moving a meeting. How do I put that as a special >> on the on the >> It's a motion, >> but under that same >> Yeah. I could put that. >> Yeah, sure. Why not? >> Who motion? I second a second.
>> Those in >> favor. Yay. Um I before we wrap up boot camp, I do actually have another motion which I don't think will be as controversial. Um, so,
so I do have a motion um to allocate uh out of marketing miscellaneous expenses um $200 for swag bags uh provided by VA custom print for the boot camp
>> with a logo EDC. >> Yes, with the EDC logo. Mhm. >> I'm sorry. >> How many do you expect or how many bags you plan on making? >> We're hoping to break 100 uh for the boot camp. Um we have leftover bags. So,
this would be extra just to get Drew something to print some additional bags. >> Um what what line item did you say this? >> Out of marketing miscellaneous expenses. >> I second. >> She made the motion. >> I second.
>> Carlos is going to second. All in favor? >> I >> I >> passed. >> Okay, I'm done. >> Done. >> Thank you. >> Oh, yes. We're We're meeting May 12th, the day after my birthday. Come celebrate my birthday at the boot camp. Yeah. Yeah.
>> Okay. Um, do we have any information here? Because I don't. Maybe Matthew did on the BTR YouTube video. It's been set to private, so it prevents public access, but the videos retain their public records purposes. Um,
okay. >> Public where just your public >> Oh, okay. For the next meeting? >> No, for your meeting. >> Public safety after this one. Yeah. >> Was Danny Angel supposed to be here to say something about this? No. >> I don't know if Matthew was talking too much.
>> So, we'll we'll table that to the next meeting. They'll report to council. I'm sure Matthew's taking care of that. >> It's attached to this packet. If you wanted to do a motion to approve, I just need the intended logs from the secretary.
>> Oh, for what? The template for the last meeting. >> I wasn't here the last meeting. So, >> I guess I could get the attendance from >> the minutes. Yeah. >> And then you have the ones from last you did, right? >> So, yeah, just the ones for this so you guys can
>> Yeah. You guys will take care of that. She'll have that for the um reform. >> So announce >> I'm sorry. Announcements April 29th at speed networking at us via the chamber that is >> tomorrow. >> Tomorrow.
>> So for anybody who wants to attend I'm sure you'll be there. A lot of people >> might have to be there >> be. Okay. And then obviously best of my relationship they've already kind of discussed them. I don't know if Matthew had anything else, but >> we'll table the next meeting since he's not here.
>> Okay. >> Please remember to send me ideas for our cleanup speaker. We we need uh successful >> good role models uh for business owners um to that are good speakers um to to
present at the boot camp. Um I I'm just looking for one. If anybody has any ideas, text me, email me. I need them by Friday. I have one one quick announcement. I sent it all to you, but just you have it on your radar. On June 4th, there's a special call meeting on proposed town
committee budgets. June 4th from 6:30 to 8:30 in council chambers. So all town committees will be presenting their proposed budget for the next fiscal year 2026 2027 to the town council including dates for each proposed event, estimated attendance at each event from the prior
year, cost of each event to the residents/public and the number of sponsorship dollars collected for each event from the prior year. So all this will be presented to council for their approval um for in that special call meeting. just on their minds for the next meeting
>> at 6:30. I think 6:30. >> Yeah. >> 6:31. >> June 4th. >> I guess we'll have to do a lot of things to to help Matthew to help at least, right? >> Yeah. So, if you don't if any of those things you can already kind of start collecting that way, the name of the
game goes to the next there. >> Did you send that to us already? >> Yes, you should have all it in your email. Yep. >> Motion. >> Yeah. Second. >> Second. >> Any takeaways motions from city? >> All in favor?