All right, everybody. It's a good [laughter] It's a fun opener. Does anybody want to do hints? >> I'll do it. >> Thank you. I mean, I think Romy's on the way, right? So, she should be able to [clears throat] you can tag in. You can
tag out any events here. [laughter] High five. >> All right, cool. We'll hit you up. >> All right, cool. So, we'll call to order 543. So, I'll start with the roll call. So, go down the list. George Alvarez, >> present. Rafo Blanco not here right now.
Matthew Gaso is here. Here, Jessica Medina here. >> Mano Perez here. Romy Peg Ramire is on the way. Andrea Rici is not here. Mali Rubio >> here. Carlos Paria is excused absent today. I know Daniel Gonzalez is also on
the way. He'll be a little late. Rafael Shook here. Hector Rodriguez I know is excused absence. And then Denise White, the new member. All righty. Cool beans. Um I guess before we go to order of business, do you want to introduce yourself real quick, Denise? I guess you want to
introduce yourself real quick. I know everybody here kind of knows you already, but for the for the folks back at home, you know. >> Perfect. My name is Denius White. I own Social Society Event Marketing. Um, I've been a Miami Lake for most of my life and I'm
really happy to be here. >> Awesome. Cool. Happy to have you. >> All right. Cool. So, we'll move on to orders of business, deferrals, additions, deletions. I guess everybody take a quick look at the agenda real quick. See if there's anything that you want to add on. Any takeaways? Or I guess not takeaways, but if there's
anything you want to add on, hope you don't delete any of my stuff. You don't see it in there, but I do have an update on that whole bingo lottery card situation from Kimberly that was here the other day. >> So, we'll name that old business.
>> Yeah, I guess we can name it old business. That's just a quick update, though. But sure, we'll do it that way. So, so everything is there. All right, cool. >> Good to go. >> All right, cool. We'll move on to public comments. I see we have Felicia here. I
know we got a >> Yeah, this is a minute. >> Yeah, I got a section outline for you, so we're good. We'll save the time. Thanks, Felicia. Good to have you here, though. All right, cool. We'll move on to the approval of minutes. So, you guys can see the regular meeting minutes attached. So again, just give it a quick perusal.
Most of what we're talking about today is again is going to be covering what we covered last week and um any new additions. >> What's up? >> Last month. Last month >> or last month, excuse me. Sorry. >> It looks like an attorney.
So the measly budget is going to be reduced to by $6,000 >> the marketing. But we're not going to feel it though because in us what we're going to feel is actually an increase in our marketing budget because we can local intel this year. So for us it's going to feel like an increase even
though it's technically >> Yeah. So they ignund grand. Yeah. >> Yeah. Yeah. That Yeah. Yeah. >> They probably lacked. We knew that was a >> Yeah, that was a shot. Not dark. >> Got 10 though. >> What was that? >> He got 10. >> Um Oh, he got six, I guess.
>> Six because they took the the local intel. They took it off from our budget and that's the difference, right? >> Because they're playing it >> or not the entire difference, but a good chunk because that was like three. >> I don't know. You guys are now throwing me up without looking at it. >> It was a good chunk. I know it was a
good chunk. Local intel was was a good chunk of it. It was it was it was a good portion of it. >> But um but yeah, so this is what we have now. So what's good about this extra marketing expense, and I'll get to it when we continue on further down, especially when we get to the main street live, is that now we actually do have more marketing dollars to actually
kind of work with, you know, and use to support and you know, blast our events and all that. I think last year we only had was like was like 2,000 or 3,000 total, right? Or something that we had to mess with 4,000. So it was like some small amount. >> Question is, yeah. >> Do we have the the final
budget. >> Well, we're we're in the new fiscal year now. We're just we just have our new budget here. We're we're fresh now, >> right? So, okay. So, the budget is what we have, but it says it's 13,000. >> Yep. That's the total budget. Our marketing expense is what got cut down to six.
>> Okay. >> Yeah, cuz that used to be 10, I believe. The marketing budget, I believe, but don't quote me on that. But I remember it was more. >> No, but our total budget was like 10. >> Um, no. >> No. 12. >> No. more than the >> Yeah, our total our total budget got cut
because the marketing expenses got cut, but like I said, in terms of what we're actually going to be doing, it's going to feel as if we have more because a huge chunk of our marketing was going to that software. >> Your 20, for the record, I have a year, the 2025 fisc year, that's the one that
just ended. Yeah. >> That original budget was $19,020. >> So that's a $6,000 difference that you guys received this year. >> Okay. And that was all in the market out of that. Do you know what those local intel? >> 10 $10,000.
>> Yeah. I'm sure it was 10,000. >> Yeah. Because we were left with 2,000 in the marketing, >> right? >> Yeah. That's why. So effectively, we gained $4,000 technically. >> Yeah. I'm looking really quick snapshot of the last three fiscal years. Um,
across the board for the marketing line item, you guys were spending $10,000. >> Yeah. So, >> which was all local, >> which is all local intel. And then that would leave us with the 2K left. So, now we got 6K to spend as we please. So, we've got effectively more dollars
because of that whole local Intel situation, >> even though they cut it a little bit, which, you know, I understand there's a whole situation with the budget and all that. You got to make cuts in places. So, I get it. I think it's pretty fair. So, we've got enough to work with. I think we're good. We can work with this.
All right. So, that's the minutes. Would anybody want a motion to approve these minutes? Is there any edits? Any additions? Any deletions to this? Motion. Cool. All in favor?
Austin. The eyes have it. Hey, anyone's up. The record show Danny Gonzalez is here. All right. All right. Cool. So, we're good on the minutes. So, we'll move on to the budget review, which is kind of what we already started doing, but
>> but um I think we're good. We're in the start of the new fiscal year. We kind of just talked about it. So, does anybody have anything else in the budget before I kind of move on or >> just a question chamber miscellaneous expense of 2020 that goes in reality to >> the greater the
state of Miami? Yeah, it's just it's always labeled like that. >> Sorry, my I'm sorry. I should do it. [laughter] >> Yeah, >> that's my obvious distinction. I don't know if this new budget we've
changed states, but I guess we have >> and then that stays a confusion for whatever reason. >> The town's uh dues to the Miami Lakes Chamber come out of a different budget, not from our budget. >> Yes. >> Yes. >> Yes. I know it doesn't come out of us.
I'm not going to ask that. >> It doesn't. It doesn't. Cuz I know it's not here. It's not here. And when we get picked from the chamber, it's always I think it's like seven. >> I'm sorry. Yeah. Don't worry about it. That's right. We're finally We're finally in the spot. We're good. Cuz we're clean now. So, we're fresh. Everything is
fresh. We're going clean. It was crazy. >> Yeah. The last fisc was getting done. >> Can we ask the town to to at least fix the label of that account? >> Yeah. Um, I'll make the request. Um, and let you guys know what the >> I think they try that much. >> Yeah, I feel like I I know that they
don't like to >> Yeah, I remember before just maybe Jonathan already requested it but and it didn't come through but I'll ask on mute I guess to you guys and I'll >> How difficult could it be just to rename an account?
>> I don't know. That's why they always said they always made it squiggles around big issue. Yeah. Whatever. It doesn't like whatever. As long as it's right, >> everybody always question. >> Yeah. Everybody always >> ask questions.
>> All right. Cool. So, old business. Um I forgot to add this with the additions or whatever, but Jose um sushi bombs a you have the check, right? Or did you mail it to them? What did you end up doing? >> Nothing. It's on my desk. I was waiting for him. What do you What's What do your
people like to do? What do you >> If you want to grab it, >> I'll just Okay. Cuz there is people out there. >> All right. Cool. >> I mean, you know the person. >> I'll get it cuz I'll forget. >> I can give it to someone.
>> Somebody can hand it out to remember last time we tried mailing it to like a whole thing. That's why I don't really >> Yeah, I'll pass it around. You can pass it around, too. You want free? >> All right, cool. So, real quick. So,
we're good there. The Sushi Bones, you know, we're going to do the culinary bike tour. >> I guess this is an aisle thing. >> So, I'll wait for her to get back. Let's just jump to Main Street Live while we have Felicia here and so we can continue. All right, cool. >> Yeah. Yeah. All right, cool. So, Main Street live, I'm going to pass these
little things around, these flyers that Felicia did the the service of making for everybody. >> I guess I was already seeing it. >> Thank you. >> So, >> you guys can you three can share.
>> That's cool. So, we're doing um Main Street Live again, as you guys remember, at least the culture affairs communities, cultural affair committee is doing it. So, what we're going to do is continue to support them like we did last time. Um and that's through marketing efforts. I know last time I
think we I think it was like we did $250 to social media, I think, for each of the events to help promote it. I'd like to continue doing that. I guess maybe now Denise we have you to help us out with what's the best thing to do and help you know what to do for the promotion of it. >> Yeah.
>> How much are you committing to marketing? >> Oh, we'll decide that now that you're right. No, he's just here for a reason. >> She's here for a reason. Yeah. >> Yeah. Yeah. But not the entire but [laughter] >> we have 6,000. Yeah, we have more now. That's why we got more to mess around
with this. >> All right. Cool. So, and correct me if I'm wrong, Felicia. So, the situation right now is you have three events. Go ahead. You want to explain them percentage to the committee two months and they approve the bottom three. I
don't know why not the top three and then the top they finally approved the top two subject to funding. So, I mean I already have advanced invoices, the W9, it's ready to go. The only thing is we need two sponsors. I mean sponsor the
two I can work in netors >> they have like the country band I'm not sure but uh he's flexible >> so the one in March April and May are funded you're saying >> yes >> so January and February >> so you need our help with advertising
and finding sponsorships I guess first the first two >> that I understand that you are putting put together a sponsorship uh form which I I like to have it because that way I can go to people and see if I can get I mean I I'll work on it. I've been working getting sponsors for everything for the actual committee anniversary.
So, but I need that form because if I show up for this and >> yeah, I'll talk to about I remember we did I'm not sure if you guys remember but it was a few months before this we did a meeting and um I remember carnival was a big part of it and we came out with the different like levels remember there was like a silver package have it
written down on it's just I didn't bring my folder with me always >> spor >> right now is it anybody >> sponsoring ourselves we would bring money from one event that we used to have the concert in the park So that
money instead of having one concert say let's move it to main street and then we can do the five concerts but it's not you know it's not enough that that way you know we have because the all the money mostly go to the fans because the stage and the the the lighting because
they bring their own sound remain the same. So it hasn't changed since the last last season last season 25 26 at least we don't have to spend extra money on the stage or the sound. I mean the lighting, but uh you know we
>> So what's what's the cost of a sponsorship? >> I have to see what levels you have. I mean >> yeah that's for us to how much you mean? >> I have the level >> it's 3,000 right for an event. >> Uh 2,700 per per van maybe less.
>> Yeah. Yeah. We're being around 3,000 to sponsor an entire >> 10,500 from our concert in the park to this. So, you know, >> yeah, >> I have a black is not expensive, but >> Oh, you have it there still? >> I have a blue one. >> I think I shared it with you guys last
meeting, but I don't think you guys had enough time to go through it. >> Um, but let me open it. >> Packages that we made that one meeting. >> Is that what that is? >> You guys had a right there. What I remember what I remember is that we discussed
>> creating sponsorship levels that you know platinum gold >> made like preliminary ones with >> and then we had R. Right. So so we can invite people to oh okay 500 a,000 3,000 whatever it is.
>> We just wonder if it was approved yet that we could make the sponsorship package and all that mess which is now Felicia it is officially a thing now. >> Yeah. Andre requested it. So, I brought a draft last meeting, but you guys didn't get around to it. Hold on. I >> Yeah, cuz we had the
>> Yeah, I think it was a long meeting. >> Yeah. >> Yeah, >> it was. >> So, this one was very simple because it is a smaller event. So, it was a concert series title sponsor. So, it' be $1,500. You limit again. And also, keep in mind this is based on what the committee had
approved. Cultural Affairs had approved three concerts. So maybe this changes now that they're looking for extras for extra concerts. Um but this was based off the three. So concert series title sponsor $1,500 limited to one sponsor and they would receive category
exclusivity for all three concerts. give welcome remarks at all the concerts, logo on stage banner, logo on registration page, digital event flyers posted across our social medias, and uh an exhibitor area with 10 table chairs included and featured an event video and
photo recaps posted to social media. Um and then there was going to be opportunity for multiple silver sponsors per concert. This would be the cost per concert would be $600 and obviously they get a lot less benefits. It would just be logo on the flyers, registration
page, and exhibitor area, and then also featured in the event video of Puerto Rico. >> Let me ask you a question. >> The title sponsor is 1,500 for the entire series or for each event of the series, >> but this was drafted based on the three concerts that have been approved so far.
You guys were talking about five. >> Yeah. >> So maybe the price does need to change because that 1,500 was based on pricing for >> on three. >> Three. So then at $1,000 it should be about >> $2500 per uh per concert. >> The concerts in a whole as a whole or
3,000. Is that what you were asking? Yeah. The uh >> the cost of >> Yeah. For the band, the lighting, >> but you have multiple sponsors then for three. You add $1,000 and you have the five of them. >> You're right. That would be the per cost
>> per 2500. Now the silver is 600 per event and that's unlimited. You can put three sponsors for a but sponsor is exclusive. >> Exactly. So if it's like an automar or
whatever that's it there would be no other car. >> Yeah. Like presented by my autoar whatever. >> Sorry that was the first one that you want to like everything. I did this. >> Listen, there's
there's like six dealerships over there, you know. We don't have to go to the same one. >> Hey, not that Fred will like that. [laughter] >> Fred the spotlight. Okay. >> So, yeah, I can move this um this one to 2500
>> and again limited to one same benefits. >> Okay. Does that make sense to you guys? What do you think? 2500 instead for the title sponsor. Oh, if it's 5500 500 per per event. Yeah. >> Essentially, you're getting it at a discount, right? Because we're putting this one at 500 and we're giving you 500. >> Yeah.
>> Per event. Yeah. >> And would there be a third level sponsorship or just to >> Oh. Um I personally I don't think that like the event is pretty small and I think you need to see what the draw is going to be like. >> No, 600. You have multiple.
>> Yeah, you can have multiple. Correct. The only limit there is that they can't compete with the title sponsor. >> So you cannot get a card sponsorship. >> That wasn't the example. >> Well, we're right. But but since we're talking about the car sponsor, >> they already [clears throat] counted with friend.
[laughter] >> You want me to go visit him instead of you, Matthew? Okay. [laughter] Another good thing is is that we're saving on remember last time we did a poster for each fan. >> Yeah. >> Now I'm putting it all in one. >> Okay, cool. >> Just print one uh two big posters for
Main Street and >> cross. >> Just be mindful and and again [clears throat] um that's why we need the flyers to be sent to town staff to confirm it is we just have to be mindful >> if you're doing like one major one like
this. Yeah, we need >> this is good to include the title sponsor, right? Yeah. But then you may have to change it. You may have to have an individual one because you're doing per concert certain sponsors, right? So just something to be mindful of. >> Yeah. >> Yeah. But you also print them like social media or email blast to have
those individual. >> Yeah. That's why we would do it per event. >> Yeah. >> Like we would do the serious like at the beginning of the year before any of them starting I guess. You know what I mean? Like we can just make the posters of the big words like that. Hey, >> and let the record show that.
>> Yeah. Black has a vote. So, >> okay, cool. So, >> so we can do the voting. And just to update you real quick, we're on Main Street Live and Romy. We're on Main Street Live Old Business B. And we're gonna We skipped back to it because we
needed to ask you about that one. >> We'll jump back to it in a second. >> Perfect. >> But, um, the only thing you guys missed, by the way, is that the budget is a new fiscal year budget. We're starting fresh. The marketing budget is now 6K if you remember Rudy. 6,000. Before it was 10,000. >> That's what we got. >> But we only had 2,000 available each
year. It was 12,000, excuse me, before >> because was 10 and it only left us with two. So now we technically have more marketing funds to work with. >> That's what they gave us to. >> Yeah. Which lead which is fine. Which leads us now to Main Street Live, which we're talking about helping Felicia here and the cultural affairs committee with
promoting that event with promoting Main Street Live. So, one way that we were going to continue doing it, at least I thought, was to continue with um the setting apart a budget for marketing dollars for social media to help promote the events. That's one way. And then the
other way we were talking about now was the sponsorship package that we were going to help create for them. And then how we were going to help get sponsors, help find sponsors because we are the ones business connections. >> Okay, >> cool. you guys, but >> yeah, but we'll help out because we, you know, we're all connected to the greater
business community. >> Totally. Totally. All right, cool. So, what we were at right now is that sponsorship package. So, what we kind of landed on was $2,500 for a title sponsor, which would you be the title sponsor for Main Street Live as a whole >> concerts?
>> Yep. And then underneath that is a $600 silver sponsor which has a lot of various other things related to it like social media blast and being featured on pictures and banners and things like that. Um and it's more of a per event situation the silver sponsor. So that's where we're at right now.
>> And if Okay. And then how does people you know if if we approach or if we talk you know how do the people get to know exactly would there be a flyer or >> there's um so on my end this is pretty much I guess the benefits are finalized
like we're all on the same page so I would just create it into a form >> and I'll email it to you guys and from there you guys can share it with whoever. the form has all the information >> letting them know exactly what benefits they're signing up for, the cost, and um and they they would know to return it to
me. So like that we can keep how Duncan's concerned. >> Okay, cool. >> So we all we all we all agree 2500, >> right? I think we're good with that. Is it to make a motion, right? I'm assuming for the sponsorship. >> I'll make a motion to approve this. I'll
second the motion. >> Cool. So, all in favor? >> I. >> Great. So, the eyes have it on that. So, we're good on that sponsorship package aisle. 2500. >> I'll send it to you guys next week. >> Awesome. Thank you. And then that's what we can work with. >> I'll send it to cultural affairs and I'll send it to you guys. >> Yeah. So, we can help out too. Awesome.
All right. Now, for the next part, which is that marketing support. All right. So, I remember last time what we did and we could do a little bit different now since there's so many more or there's five concerts we can talk about what makes sense and what works best and and now we've got Denise's inside too. So, I think last time we did
$250 for each one of the concerts and last time there was three, right, is what we did. There was >> three we had January one we had 24 because of weather. Yeah. >> Then we had u March March April
We had the local class and then Jackson Bond was going to play in January but he played in May. So what was the other? >> Yeah. The 80s.
>> Huh? >> The 80s people. >> Yeah. Yeah. The glass. >> Glass. I think we have three cuz I already >> Yeah, last time we did 250 for each one and it was 750 total which left us with like the 1250 which we used for the boot
camp um marketing and things like that associated with >> Yeah. >> What if we still keep it keep the 250 for the five concerts? >> Okay. >> Okay. I I will put the motion to to to to have the 250
uh for each council total of 1250 for the five counselors coming out of our budget. >> Okay. >> Okay. >> Have discussion on that real quick. Does anybody? >> Yeah. >> A second. >> I'll second the motion again. >> All right. Cool. >> All right. So, we're good on that
discussion real quick because I just feel like that was pretty quick. But we're good, right? >> Yeah. >> That's correct. Thank you. >> It's the town. It's the top communications department. So, Kisel and her team. So, she's got Ali is the usually the one that kind of I'm not sure if you ever met her. She usually the one that has the camera that the ribbon cutings and things like that.
>> Um, but she's the one that runs that whole thing. Like I remember we had a meeting with them or at least Carlos did with his team when we were doing the boot camp marketing and he sat down with them and talked with their strategy and how they were going to do it. So, if that's something that you want to do, that's something we can set up as well. I know we've done it before to see like
how what's the best way to kind of approach it. >> Yeah. Yeah. Just to kind of know how they're doing. >> That's it. And what does that include? >> Yeah. What areas and stuff? >> Yeah. 250. What? >> Yeah. Yeah. Cuz I know a big >> Yeah. A big part of what at least whenever we're trying to push things, it's always the what's it called? Like the geography, you know, like where
exactly we want to push because like right now the whole goal of the EDC, at least this year is we want to try to bring outside people from outside Miami Lakes >> in, you know, that's the goal. >> Brower. >> Brow. >> Yeah. Yeah. That's the goal. That's the goal. But it's like this the circle, you
know, how far you know 5 miles out, 10 miles out. >> You guys normally um if you have a preference for that, you guys would normally tell us. >> Okay. >> I don't know if that's >> okay. What do you think, Denise? Do you have you have an idea? >> I'm kind of curious on you.
>> Is it more cost effective to hire someone from the outside to on a monthly basis? >> I mean, we've talked about it before, but we just don't have it in our budget to do something like that. It would have to be something separate from the town because that's we tried like we
going into this fiscal year when it came time to go up to the council, right, and approach them and ask them for changes in budget and all that. Uh Carlos and Rudy went up and part of what we voted on was to ask for $100,000 in our marketing line item instead of the 12,000 that we had because we wanted to do that. wanted to hire somebody
>> to promote and take over that and and that that would be part of our >> um but you know that didn't really pan out because they figured that's more of something that the you know the town itself does through their communications department which is you know that's what they do. >> Yeah, I mean I could I however I can
help out. >> No, for sure. For sure. Yeah, that's right. So the person to talk to for that would be Cla said, you know, so we can connect with that and maybe there's something we can do in that end, you know, to kind of help out with that. And then how much say do we have on how that money gets spent
>> or do we just give them the check and >> well the say that we have is at least what we have in our budget. That's what we that's say we have but yeah in general then yeah. >> Right. Right. But no but we determine say okay we have $250. Do we just give them a blank check and they do whatever they want or do we tell
them how we want them to spend that money? >> Well you know the strategy. >> Just clear I I wouldn't say it's whatever we want. We do the town does have a communication strategy and plan and that's kind of what we follow to promote you know events initiatives and everything else we do. Um something that
I will mention um because I think people don't real like committee members don't realize it when they're asking us to promote things is we have a bunch of other committees unfortunately and other events to promote. So that's why it it does help when you guys come to us with
time like right now well in advance of the event so we can properly schedule it out rather than you know a week before being hey can you guys post this like that's where you know it doesn't always work out efficiently but we do have a commun a communication strategy and I'm happy to share it with you guys if you guys just want to know what it general
what it looks like obviously when it's targeted ads it's a little bit different but that's kind of I guess like the basis of it and I'm happy to share with you guys so you guys have an idea >> I know that at least um there's there's websites for for events that are going
on in Dave County and Broward County where they post like these public events. Is this something that in any way can make it to those things? Because I know that there's like website like chief >> no.comvent, >> but I don't think it's through Eventbrite. It's like
>> I have to look it up. >> Like sort of like event directories. >> Yeah. So if I want to see what's going on this weekend, I Google it and then there's places that list all of Broward events, out of date events to see if you want to partake in any of them. So if this event could somehow be listed in
there, that alone because people are constantly looking for free things to do in those things. >> Yeah. How does the town like index, you know, all it manages like a lot of different events for different committees and the town itself? like how does it what's the strategy for like indexing in like you know both for
search engines, social media and like you know these these sorts of directories. >> Yeah, I I can't speak to it because that's not my forte and I don't want to you know say anything. >> You also mentioned um uh paid ads. Do you know how by any chance you know how much uh budget does a town have for
actual paid advertising? >> We don't general budget. So that was that was part of what we discussed when we did the the main street merchants. The town has no budget for like event marketing, nothing. Like Main Street, what Main Street is privately owned by
the Graham companies. Any efforts are by the Graham companies. Um, and then the town, it's whatever the committees get either through fundraising or through budget allocations that the committee spends on that. But there is no master plan for the town for marketing or whatnot. That was part of the effort
that this committee made earlier in budgeting where Carlos proposed like a $100,000 budget for us to do that. Um, and we talked about it last year about, you know, how can we Coral Gables if Miami Lakes and, you know, I looked up the the the plan that Coral Gables have
and they have a they have a budget of $350,000 a year to bring art and marketing into the it's just not feasible for the size of our town and the taxes collected in our town and what that all that is allocated to. I mean 50 >> maybe maybe we can't do 350,000 but you
know >> surely the town can do more than zero at some point. >> Well just so we're clear again like in general we obviously promote within what we have we promote it a certain way which is what I'll share with you guys to the communication strategy. >> The only difference is like you guys
making a motion we want to allocate x amount of dollars obviously takes you further but that's kind of an individual decision per committee. So some committees, you know, find that it helps them like you guys put in money for the small business boot camp. So we based on that then the communications team kind
of goes off of it and then you guys provide parameters as well like how far, how many miles out, what's your target age group and all that. But those are things we get into once it's a paid ad, >> right? Which um >> yeah, so again that's an individual promotion per committee if they want to put like marketing dollars to
>> Yeah. for an individual. So there is there is there is a free strategy that the town will do and then okay let's mention let's mention Main Street Light. >> Yes. >> And and they put it in there and they either the Facebook the Instagram >> organic social media. >> Yeah. Yeah. That's organic. >> Right. So now we got $250
which we're giving the town basically taking it out of our budget >> for them to promote Main Street Live >> through paid ads >> through well through paid ads. And who and this is where I ask you and say who decides where that money goes >> is
>> well you guys give us parameters and they based on that they will follow >> okay >> um that's kind of what you guys give us and from there they develop >> okay so they they follow our our >> request uh or whatever >> yeah we say this specific event and then we could say you know around you know
targeting 15 mile radius around Miami Lakes you know maybe we can you know we can get as specific I'm assuming as yeah >> we are allowed to with meta or anything that you know what age demographic, what language. >> I would like to to comment at least that $250 $250 as a onetime spend for paid
advertising is equivalent to just lighting money on fire. It's not going to achieve any meaningful results. You know, you heck, I mean, you sign up for Google Ads and they'll give you a $1,000 credit if you spend like, you know, couple hundred bucks and you don't need to spend tens of thousands to get good
results depending what the goal is. But, you know, probably depending on what event it is we're promoting, I would say minimum should be if you're going to spend on ads like a thousand, you know, or at least five. You know what I'm saying? >> Exactly. If you're there's a there's a limit that there's a lower limit that if you spend too little, you're essentially
going to get zilch. Nothing. Not unless and it also depends on the recurring factor. If it's like a one time budget for a onetime thing, >> you know, it's different versus say if it was know, let's say $500 recurring, weekly, monthly, you know, >> $250 one time is just lighting on fire.
>> It's nothing. >> No, no, not for paid advertising. >> So then the the So then what I'm thinking of then is what do we do then? What do we do to help market it? And then what can we do with our marketing budget? Because that was the issue. But we wanted to make it
100,000 cuz we figured anything less than that we're not even going to be able to move the needle. >> So what's even the point? >> Which kind of leads me back to now. >> What's even the point? You know what I mean? Like do we just say what's the point and then do nothing? That's what I'm wondering. What do we do? >> I need your help. What do we do?
>> Doing that towards one I mean towards five. We do it towards one and you can be more effective on that one. Maybe we just give it Can we give it to their committee and let them decide how they're going to spend it for their event?
This might sound like a Michigan for a while and promoting our other events and uh we have been getting more attendance and I think has been due to uh our uh oldfashioned emailing everybody and actually the band
themselves that's why I gave them a draft and they loved it is that what they do is they put it on their website on their own website and they say we're going to have a concert on Main Street blah blah blah. So they they help us promote it too. >> So and they do it for free. So um the
idea >> No, not for free, but it's part of their >> Well, it's part of but but they they like it because at least they and and then normally is is is through them also. I have an idea of u you know how the farmers market has those banners,
those hanging flag banners, have them the day of the concert, put them on main street because people drive by and they don't see it. I know Shellas has, you know, is very visual. We are more, we're very close to to 67, but we still, you know, when we were doing the concert, I said, can they hear when they drive by?
But if visually they don't see something that is going on, they will not stop. >> But it is that it is through the band is the Laker helped us a lot. Linda Trisha, she's always asking me, do you have information on this or that? I said, I'm
working on it and as soon as we get the poster, >> that's local. Yeah, local. >> I guess then um put it in on the event bright because normally when we do our events, we advertise them on event bright even though they're free. Half
the people show up most of the but if you put it on event bright and you say we're having a concert, >> a lot of people see it and I notice on Eventbrite even though say Miami likes that they they advertise every everything else from everybody else. Why they don't concentrate on us? I don't
know. So that's I'm >> well you bring a lot of great points and it kind of led me into something I wanted to mention to propose like a radical idea. So if we have very [clears throat] limited [laughter]
>> it's creative it's creative use of the money. So we have very limited funds, you know, and we can't just pay to have because at the end of the day, you know, paying through marketing ads and just getting exposure, just being in more people's faces, right? >> At the end of the day, the I'm just thinking there are people in the town, I don't know who, that have a bit more
clout and relevance, right? You know, on social media and like engage followers locally, right? Hypothetically, if we could, we can't really pay them for what they're doing. But what if we use the limited funds to actually, let's say,
develop um create like a plaque, a program, be like, "Hey, you know, to help support the town, get them recognition in exchange for them promoting on their channels our events. We identify them. We create like, hey, you know, we're trying to like the influencers of Miami Lakes. I don't
know, >> you know, exactly. use them, engage them to like, hey, you know, we're trying to promote the town. You live here. This is, you know, to just kind of appeal to their, you know, want their stewardship for the town. It doesn't cost them a dime to just help promote the events. And then we're giving them in turn
recognition from the town, but this committee, yeah, exposure >> or we contribute to their Patreon, uh, you know, >> something, you know, 10, 15, 20, 25, whatever. I at that point I think honestly like coming up with like an award or like just a way of recognition
because people like recognition you know it's like oh they promote the town like oh they become recognized by the town that's more likely to help us get that exposure at minimal cost you know because we we have very little money we can't actually pay them for like hey like a normal influencer campaign. >> Yeah.
>> But people like recognition we're still part of the town. It's official recognition. You can just develop like a plaque, a trophy, something a certificate, a little maybe even photo shoot or whatever, you know, thanking them, >> you know. Exactly. Yeah. So, >> collaborations are really big. I mean,
paid ads are great, but collaborations um tagging um all the bands and all the sponsors and having them repost on their social media. They have a huge following. That's too good for you. Well, I know the main the main the main street here main street
they have their own little website but again it's very local but I know Andrea posts the past ones anything that's on main street they will post it on the main street website but event I mean it's like try and get sponsors outside
of buy me lakes >> then I have people sponsorship kind of is like two birds of one stone in way sort of right with this because they've kind of >> and for communication marketing um when they're posting on social media are they
also including tags >> for sponsors and all that >> or they just like creating a graphic and posting it like captions are big tags are big >> yeah I don't know to what extent the >> go yeah I don't know >> yeah the
Facebook but on Instagram it's just three seconds thing sometimes I have to do a screenshot to really read this stuff because it's been vast. >> I don't know if it's different now. I know back in the day when it was Jonathan running the town's Instagram, he hated flyers. He was very anti-
flyier when it came to posting them. >> I don't know if it's still like that. >> Wasn't >> like if I create the graphic and send it over. >> Oh yeah, sure. >> Posting. >> So it's not so much the anti flyer on the Yeah, but I want to understand. No,
no, but I want to be clear about that because it was more of a strategy that you would get more views instead of like a static flyer. >> Ugly as I get it. >> No, but no, but my understanding cuz he drilled it into my head was the static flyer is not going to get you as much
views and engagement as a video will. >> But his whole thing was he wanted to get a lot of video. >> I get it. So, for example, I know like when we've had some of these bands for other cultural affairs events, we asked the band to send us like if they have good video footage, we would use that to
now promote the upcoming event rather than a static flyer. >> I I agree to an extent because people need to go back and they want information. So, like a graphic is going to be super helpful with like when, where, what >> we do create the flyers. It's not that
we're not, but I know I know that the flyer my understanding from the communication strategy is that the flyer would it just like has a place for the flyer and it's not necessarily like let's say Instagram is kind of what he was saying. >> Yeah. No, I get it. And they just post it once with our business boot camp,
right? If they posted the flyer here, but like what you're saying, none of the sponsors are tagged, >> right? Yeah. That's >> they could attack all the That's >> and I get what you're saying that helps to promote it. Well, I mean, even tagging them would allow them to repost
a notification and their social media team will be like, "Crap, thank God, something to repost." And then they'll post. >> The most important, >> that's literally how it is. It's life. >> The most important thing, especially for digital content, you know, social media is the sharability of it and making it possible. I know through Instagram, you
have to tag, you have to add even preferably collaborators. sponsors could be the collaborators, you know, and they get to then repost it and we get more exposure for like very for without having to pay an extra dime just a little extra. >> Cool, >> you know. >> But we need to
>> I like it. >> I like the idea. But remember, we did just vote on that 1250 or the or did we not? >> Perfect. The discussion worked. Me saying discussion before works. Wait, we are discussing. We just >> Okay, [laughter] >> it's happening.
>> The only is the 2500, >> right? That's that's the perfect I wasn't sure if we had there was a second motion and I didn't catch it. I was waiting for you to pass motion technically the motion on the table right now is Marali. Um I forgot
who seconded and it was 1250 total for the series to >> but there was no vote on that. >> No, this is the discussion >> which is good. That's what I wanted. I wasn't sure. >> I'm sorry. What is the motion? I didn't catch it. It was motioned to allocate 250 per Main Street Live concert
surrogate. I mean per concert >> for a total of 1250 for the serious. >> Yeah. >> Right. >> Yep. Yep. >> Yep. But now we're discussing because we're, you know, as we were saying before that we needed a lot to move the needle and that 250 for each isn't going
to move the needle at all. >> And so now that's what we're discussing. So >> So that's the motion. >> Yeah. we came to the conclusion that maybe working with some sort of influencers like local influencers or local collaborators or something like that. I think the the local ones have the best probability of actually being
willing to um kind of engage with us and kind of work with us on that, you know. And again, I think [clears throat] >> $200 billion developing a way to create recognition. Again, I think something physical like a plaque. The same way how for example, you know, let's say someone's creating a YouTube channel,
they get to 100,000, they get like a silver plaque, you know, then they go just and again the town being a, you know, very it's an authority figure, governmental authority figure lends it so much credibility that I do believe >> there are people here that would love to do that. They don't have to be like huge
like tens of thousands of followers. they can just have a couple thousand, have good engagement, but if the thing comes down to the manpower to identify them, the outreach and again the offer, you know, we have to be very specific on that and have all those touch points
figured out. There's a lot that goes into it. Just a lot of thought, but we need to read the man essentially instead of the spend, we just need if we can use manpower, then it can be achievable. Yeah, we we need a person. You know, I I tried a lot and you know, my my first flyer for the
other the 2025 was a little bit had sound in it, music, and it was a little bit, you know, animated. This one is more static because I was I've been doing so many things. I said, "No, let's keep it simple." But yeah, we need someone that can help create something visual like uh
I was saying to bring attention, you know, the the hard copy of this and then something, you know, because I have all the video they they keep, you know, I have a whole file of videos from each one of them that we can use or edit. Some of them are a little bit long so
they people can see, oh, this is the man. Wow, let's go see it. So, yeah, the visual is very important, the animating part. >> Absolutely. And I'm curious because the town you you mentioned how they do might do like one Instagram post. What's their what's their strategy regarding stories?
Because if they already have the followers, you know, stories could be a great oftentimes a great way to gauge interest from your followers by having like those interactive polls and so on to engage like, hey, you know, you're going to sign up, you're going to come, you know, we the the to get more use from what the town's uh digital presence
is, is trying to get engagement, not just putting like like the same way how the flyer static, the post is static and it's a onetime thing. That's not even a campaign. That's just a one time poop and then people are just going to forget you know it need to be >> exactly has to be consistent.
>> Yes. Again has to be treated like a campaign >> you know. >> Yeah. Palm Beach has and actually I sign up for it is the subscribe >> to get information about their upcoming events. >> So that's another option. >> So I think it's important to find out
the communications what exactly is their strategy. I'm sending it to you guys right now so you guys can be more. >> All right, cool. So, just to figure out what we're going to do for the marketing support, then we need to think of something that's going to be achievable at the same time. Something
that's like tenable for us and for the town because I love I like the idea a lot of the collaborators and the influencers and stuff. I just don't know who's going to find those people. Like, who are we going to find? Who are the influencers? is now [laughter] that each of us may know one. >> Yeah.
>> Like just in this table alone >> I call Tiko Rainbow or you know perhaps >> you know they need they need to have cloud on social media. There's not that many just in in proper town of Miami Lakes. I mean, we're we're talking about
like people outside of the town of Miami Lakes. >> Yeah. >> You know, maybe the the simplest one uh would be trying to leverage like the the local BNI chapters and the members that are part of it like >> and have and try to engage them to
>> to repost, you know. >> Okay. >> Like that would be the probably the the quickest easiest segue. I mean, there's so much collaboration already with the Chamber of Commerce, you know, members there and BNI and all the networking events, you know. Um, I think that's where we probably have the quickest, easiest pool because we don't need to we
don't need necessarily to have three big huge people and find them. You could just have several people that have a couple thousand each with their own followers that are local has 12,000 >> and it would go by trying to get local restaurants, local business. >> Okay.
>> But I I mean your goal is to also bring people from the outside. So I think that's might be a little bit more of a struggle. Like there's there's even the owner of um the makeup studio that's actually has a spot in the way Dixie shopping center um the little she has
she alone has 57,000 followers and that's one person that she lives here she has her business here >> um and she brings people here all the time for for that specific purpose. So there's people like this that >> and think about it this way. Sorry. >> Yeah.
>> If we could develop that recognition program, that'd be something that someone like her probably love to have >> the reason to do >> and give her a post like she'll be able to even post and write, oh yeah, got recognized by the town of Miami Lakes for this, you know. >> Okay. even one of the events that he could do just literally one dedicate to
just spotlighting, >> you know, these these people, you know, >> or or maybe at the Chamber of Commerce, you know, um giving recognition to them there, you know, >> the the Founders Law is a business, a law firm located in our town
>> and he has 347,000. Yeah, he has 350,000 followers. like, you know, >> maybe his clientele is not what we're looking for, but I'm just saying there those people exist here. >> Okay. >> And not just need a hundred of those. >> Yeah. [laughter]
>> Yeah. Yeah. I have a question. Um, how how can we reach the the people, you know, all the businesses that are uh registering in uh in Miami Lakes, you know, that that file
business tax receipt. >> Oh, we haven't >> we have the the PRS, >> right? >> We haven't done that in a minute. >> No, we haven't done it in a long time. >> Right. But but using using that list, you know, you know, can we email to
those, you know, the flyer or the events, you know, use because, you know, that's that's our our first way of of of of getting out there, you know, all the businesses in there. Every business has, you know, like in my office, we're five >> in, you know, there there businesses of
one and there are businesses of of five and there's businesses of 10. So, we need to promote, you know, I get um I'm in Main Street, so when whenever there's an event associated with the town or Main Street, I get an email from the
Graham Companies, hey, there's this event uh going on. So probably, you know, again, that is a way that we as as as a as a business group reach out to the business community
>> for to have the business community promote within and then you know if you tell 10,000 people you know through you know there's 2500 business but then you know if they have an average of 5 10 15 you know whatever employees are that
grows to 10,000 people and you know word of mouth goes out there and then other strategies like reaching you know the the the people that have followers you know maybe in the uh as we communicate uh with these BTR people they have you
know maybe these people that you know that she mentioned that have followers maybe 300 400 have uh websites with followers or or accounts or Instagram whatever. So I think we need to leverage
before we start using our dollars, you know, leverage all of our resources and sometimes we forget just >> it would be it would require us to be a little bit more hands-on, but I think that that can go a longer way than dishing out too. >> Yeah, for sure.
>> I agree. I'm worried about us being >> No, but even even the even even the town on on on again um >> in the communication strategy you know the town has all that information so you cannot use >> I cannot go into details again because
this is not my area but very generally I can tell you guys yes that is public information so we do have like their contact >> however we cannot just >> No the town cannot send >> exactly just for something that you haven't opted into. We cannot start sending you marketing material. Like
that's not going to happen. >> Um we send we do have a monthly newsletter, >> but we only send that to the people who have opted into it. >> We're not just going to start subscribing people if they haven't opted into it. >> Now, I will say it is public information and if you guys want to send emails to
these people, you can. But as the town, we're going to opt in. >> But let me say I have a BTR. I don't get anything. >> So you haven't opted into our newsletter. You have to subscribe. You can put >> but how do I opt but that but how >> it kind of that's one of those things >> all I all I get is a bill every year you know you pay your fee and that's it
>> again so you haven't opted into our newsletter that's one of those things and this is me speaking very generally I don't want to go into specific I don't know >> but I can tell you guys very generally there's certain things that people kind of have to look for the information themselves >> for you to receive right like if I'm
interested in whatever city events like personally I live in the in in Penro Pine I'm interested in their events I went and I opted into their newsletter. To a certain extent, it does take an individual effort into what you're interested. You only follow pages that you're interested in. So, that's kind of
where the paid ads very generally come into play cuz that's where you're reaching people that are maybe not your usual followers and not the people that you usually engage. And again, very general sense if you do have to connect with them because I don't know. >> I'm I'm new here. So there's a lot of,
you know, and there's several new newer people uh in in in the community and say, "Oh, we've got that at notion." Well, yeah, maybe before my time. So, >> how many subscribers does the town have to its newsletter? >> I cannot give you those numbers. I really don't know. >> I'd be very curious to find like
>> because I think it's on the strategy that I just sent you guys, but those may be old numbers because it was developed like a year now. Yeah, that I'll be very curious as to like what is the the click-through rate and you know the actual the actual metrics behind that. >> And then not only that, but we also have
um a lot of us are in associations that are in the town. So we also have a reach in those in within our communities. You know, he sits on the board of his association. We have a WhatsApp chat in my neighborhood for our whole, you know, community. So there's also those things
that we can be more intentional and extend a reach to. >> Yeah. I will say um and I know it's a little different. It's a different um group, but I will say like for example, we have the elderly affairs committee. You can imagine they're not going on our social media to find out about events. That's just realistically not what's
happening. But >> but they find out and I will say I think that that group does a very good job of making sure that their circles are well aware whatever it takes. I think word of mouth and obviously the success of the events play into >> I think naturally you grow from that. Um
but we do we have a lot of seniors that find out about our events and half of them are not on social media. >> Yeah. >> Okay. >> I mean I do think a big thing for let's say like Main Street Live and these kinds of events you know I'm just looking here at the town's social like the marketing strate,000
subscribers on the mailing list which was a good number but again the metrics as to like what does that mean? How many people actually even open up that mail? I get tons of mail from like, you know, thing email from things that I just never even open. I just get flooded with them. And um regarding the Instagram, I
I noticed that, you know, Instagram has that feature for the the like the local map. You can see what's around you. I haven't really explored that fully myself, you know. However, I do know that things like that are getting more engagement and if there was a way to
create, you know, I'm sure event based businesses and like, you know, things like that do pop up on the map and um if we can get this to pop up on the map, it would improve just the search and visibility of it, you know, organically. You know, if the town has 50,000 followers, I'm sure there's a way to
leverage that. They don't mention that, >> you know, really whatsoever here in their their strategy. you know, and there's multiple pages uh of Miami Lakes, you know, residents of Miami Lakes, and then, you know, there's a pothole shows up in the, you know, so we can
>> Yeah, we just push it there. That's true. I have something in there to post there. I joined with all the recent drama, >> but I find it I find it interesting how >> they was never in, but I heard there was excitement, so I was like, what's going on? >> Yeah, it's fine.
>> It [clears throat] was pretty hilarious. the the guys in Facebook group. >> It gets spicy sometimes. >> Yeah, it does. I was like, "Oh, look at this." How exciting. But okay, but all right, cool. So, all right. So, I'm pretty sure that's that vote isn't going to happen for the 1250. So, I just want
to gu or verify then what are our action items? All right. What's like the deliverables? What are we going to do for that marketing support? So, what I have written down at least is getting on the email newsletter. I don't think we can do the BTR list because it's, you know, they signed up for business related things, not necessarily this. I guess like what I was saying. So at
least we can do the email newsletter that's a Miami D related event. >> Mhm. Um I'm going to look into local event directories that Daniel was talking about and Jessica was talking about. See if we can maybe find something out. I know that a few months ago I was reached out by a company called Secret Miami and that's kind of
what they do. But they charge like they wanted to they were asking like a ridiculous amount of money. They were like for us to do it and I remember being like that one. Um and then the other thing that I'll look into now is local influencers too. So I if everybody can please look into the [clears throat]
local influencer and see what we got. I know one semi influencer >> again like a big thing when it the more local and targeted you get when it comes to these things a big thing is like micro influencers or that concept you know. Yeah. >> You want you don't want like for example someone someone who has like 300,000
followers but their followers are all over the country really doesn't make doesn't make a difference to us. We're not going to get anyone from like say even Georgia to fly over here >> if 20,000 are here. >> Yeah. So like people that honestly just have like a couple hundred or a couple thousand, you know, local followers, you
know, they they're active and engaged, they're they are much more highly valuable for what we're trying to accomplish than those that just have too broad of a reach like, you know, we don't >> you know what I mean? >> I agree. I agree. I have a question for Felicia. How many people come to these events
>> to this specific? >> It has been growing. The last one we Jackson B was the last one. Uh we would I was saying we had over 100 people >> over 100 people >> 800
because the thing the thing is right you're trying to sell sponsorship and they want to see >> um >> you know what's also I mean I think about this because of the cables right if we're going to do these an outdoor event like this in Main Street >> I think it would be I would love to go
and say oh I'm going to eat in Main Street that day >> right >> but can we get those businesses to extend, you know, how we closed the street. Can't they extend further into those closed areas and have outdoor seating that day? >> I know 1910 killed it last time with that, >> but if they do an outside seating, you
know, in the middle of the road that day, they don't like >> Yeah, >> really? Why? >> He really doesn't like it. >> But he says music, he hates it. He has a
I don't want to go into and be inside somewhere when this is going on outside. I would like to go and like >> that Matthew had to have the the people's >> That's the problem is that you can't >> Yeah. Yeah. I wanted to get like people and get people to like bring their stuff. >> No. And then you have to coordinate
because it's it's private. You have to coordinate with the gram. >> Make sure they'll be a little bit more open to this. Yeah. Yeah, because I know we talked about like I like the idea for example of the garrison putting a little like outside va and then like how they've done it before we've done it before some
other event >> and bomb van can have a little area outside and I've talked to you put something else out there >> you have to create like ambiance for it can't just be like >> no I know that's why yeah has to be you know it's got to be the effort in there
but that's why I gota figure that one out that guy I don't know how >> okay I'm sorry I I don't I want to bring back the conversation because it is 6:42. I have 9% left on my computer. So, something needs to happen. >> What are we trying to figure out?
>> Yeah, we're not doing the 125. So, that's not happening. >> You should do a vote and let that >> So, we'll have to second. >> We decline. >> So, all in favor? >> Um, what are we voting on? >> Okay. The motion to allocate 250 per
>> and this and and let me just clarify because I caught it. I got it right as uh as Rafa motioned the $2,500 sponsorship. So the $2,500 sponsorship is also to all five events. So in addition to that, we're motioning for an extra $1250 to go to the event.
>> No, no, no, no. Two different things. >> Help me understand. >> Okay. The sponsorship is is a package. >> We're not giving any money at all for that. We're just making a package to give to potential sponsors. Okay. And the title sponsor. >> No, no, no. There's no money.
>> Yeah. Yeah. We approved the package and now we got to go and get this >> and the package consists of a $2,500 title sponsor with for everything. >> Okay. So, it's not actually dollars. Got it. Okay. >> No. So then there's the 2500 or 20 or
25,500 to be a title sponsor for all the events like you are Main Street Live sponsored >> and then we that's title sponsor and then there's silver sponsor which was $600 and it's basically you are an individual sponsor for that individual concert >> and that's multiple third event. Yeah.
And you can have multiple silver and that's it. >> I see that was already done. >> Got it. >> Yeah, we're good there. So this is the actually giving money 250 for concert. Yeah. So this was now we were making a motion of what we were going to do because we did last time was 250 for the three.
>> So myi brought up that motion and I'm not sure who seconded it to continue it. Let's say it was second but then decided you know what take it back. Yeah. You want to take your second? No.
Discussion. >> That's totally fine. And then we discuss. All right. So, now I'm getting to the all in favor. >> This is the vote. All in favor. This is where you say nay. If you don't want >> or against or against? >> Name. >> Just one name. That's it. >> A lot of horses.
>> Can we repeat the motion, please? Mali is not here. Come second. >> No. No. Can we repeat the motion? Maggali proposed to give $250 per event to promote the uh
event out of allocation in our budget. >> Okay, >> then discussion. >> Okay, second. >> Danny seconded. So, we had discussion. All right. So, all in favor? >> I >> I >> I. >> Oh, you guys were saying I
>> I'll say I >> I thought it was name. >> I'll say [clears throat] name. Let's do the actual second more complicated. >> Listen, if you vote I, you are for the motion.
>> If you vote nay, you are against the motion. Those are two options. And now she's going to do a roll call. >> All right. So, let's do a roll call on the motion to approve $250 allocated per concert for Main Street Live. That's a total of 1250 coming out of our marketing budget. Jessica
>> name. >> Matt. >> Ma. >> Rafa. >> Name. >> Rudy. >> Uh, name
>> myself. I'm gonna go with the eyes. >> George, >> just delete the motion. >> No, discussion. You're voting. >> Let's go with who has a better idea on the
Yes or no? No. They on her own motion. The record shows on her own. >> Manny >> far. >> The name you have it. >> All right. Motion fails. >> Motion fails. >> Very
quickly brought back the >> No, no, no. We're not bringing this back. >> How could we have >> tonight? But in the next week. >> All right. So, we have our action items. Just to verify then, we're not getting any. There's no monetary thing that
we're doing then for this main. >> At this moment, >> Felicia, if you have any ideas in the future that could help the committee that you can help your committee in a more pointed way, please let us know in a monetary way and we can maybe help us
uh market the event. I mean, we're not asking for the money. >> No, I get it. I guess I'm just saying we you have some is >> I think we should keep this on the agenda because I think that we need to continue to do the efforts that we we discussed >> in in getting these people that we're
going to be reaching out to or this, you know, whatever we discuss. It's not just something we don't do. Now we're not doing anything cuz maybe this 250 goes towards these people that we identify that we want to do these special recognitions for or whatever. >> Guys, I want to just poach but give one
comment, you know, in in this whole uh this whole discussion. So we've thrown out a million ideas and we went through the same exact thing when we were doing the boot camp. When we do any event, we always come back to this conversation which is all these ideas and all these things that we could do to make everything better and what is the town
doing? And we've had these discussions multiple times I think over the what three years that I've been on this committee. And it ultimately leads back to the following which is at this point in time our town does not have an official budget or person dedicated to doing these things. You know efforts
happen somewhat haphazardly because of the staff and budget limitations that we have and no one there is necessarily a social media specialist. and we continue to throw out all these ideas and we have all these desires and big dreams and that's awesome. But at the end of the
day, the over the course of the last about three years, the person that ultimately followed through on most of it is this gentleman right here. His unofficial job is the the event person for everything that happens with the town. So, my reason for why I voted with
the eyes on this motion is because I do not have the time to go and find the sponsors and get Amazonia to get over themselves and put their chairs, you know, extended out into the patio. So, the least that we can do to try and make the event successful is to lend our dollars to this committee to be able to
put it into marketing efforts or what what have you, right? Because there's nothing else that we here physically, I mean, at least unless you're willing to volunteer. And if that's the case, then you can go to cultural affairs and volunteer for their event. So, but at the end of the day, all the ideas that
we throw out need someone to execute it, which is why, for example, for the business boot camp, we budgeted to pay and hire someone to make the flyers and maybe we should do that. >> Well, absolutely. And that's something that we can do, you know, but which is
why I voted for 250. >> But the 250 still, even if we hire someone, Sabodi is not going to do anything. So maybe we need to advocate more towards that person. >> The thing is that that's not our job to decide. That's cultural affairs job to decide who they hire and what they use that money for.
>> I think that's the biggest thing. I don't think it's just about using the 250. It's what are they going to do with it. That's what come when it came to the >> we need to you know how much does it
cost to do the banners the over the >> I thought the idea was to have the economic development promote the events either by doing video or or doing uh uh the banners for for Main Street. That's
it. >> Right. But but again but this event it's it's in January it's October you know we got November we got December which and then you know in January and February you know to promote the different events so we can you know bring as Jessica
mentioned bring back the discussion with more and in um >> Romy's uh point be more concrete and and and have something is right we need a plan it's just okay here's 250 do whatever.
>> No, you know >> that helps >> you know just giving 250 >> this this >> right? So we need a plan and then with a plan we back it up with money. >> So I I agree with Romy that the biggest issue is just the execution side you know and not having that again it's
realistically just manpower to actually do that. I I see really considering that all of us here have very limited time of all the other things that we're doing to actually do the execution. It's it's always going to fall it's always going to fall back in the same the same you know place we've always been. So then what I really see this where this
committee would be the most effective if the town instead of asking the town let's say for $100,000 they can be petition or ask for like hey can you hire someone that maybe all the committees or just some committees can use to be a point person that we can delegate to. So this committee comes into play here to discuss the plan and
strategy and the and the tasks that need to be done then delegated to the per to someone whether it's a current staff member or a new that's what that's a liazison >> that's pretty much what the liazison and the communications
>> well for example assigned the liaison the task of research to identify you know to do the research and identifying the influencers >> composing a list >> of what the in let's I don't like I don't want to not answer questions and I think you guys have ideas. So if you
want it easier for like you and you if you want to send me an email of what those questions those very specific questions that you've come about are send them to me and I'm happy to share with that. So like that you know since they're the appropriate like person they can answer it very detailed better than I can. >> Okay. >> And I think that that's a good starting
point and you guys can then like report it back to the committee if you want next meeting. >> Okay. I just think it's it be >> to to make these ideas effective and execute them. >> We would need to have someone that we can delegate the execution to and give them very specific
>> what Romy said. There's just the town doesn't have the employee or the budget to do that. >> You know, >> you think the town will be more receptive to >> having adding a bit more to their own manpower instead of giving a committee of discretionary budget? >> I don't know. That's why that's that's
budget like our daddy's running for mayor next term. >> That's why it's like it's like council decisions. >> Yeah, that's why I said stuff like that. That's where it gets from >> the budget. Sorry. Go ahead. Last thing. This is the last thing on top.
>> What's up? >> No, the idea again is like I'm also involved with the anniversary committee which is been a very arduous project and we're still I mean we're a month away almost from the event and we're asking
to do like a historic timeline kind of video. I don't have the time. I don't have the time but which are going to be discussing in our next meeting on November 4th actually. someone was either professional or the town can do it or they we need to know
because we need to you know have they done it in other communities when they serve you know each other at anniversaries and it's getting the team together getting the team together who can do this are you are you good at this are you good at that and that that's that's the purpose of bringing the
committees and say you have a contact person do you like actually we're going to get a maybe a video person to to videape the event itself because I, you know, even though I know the staff has the camera and all that, we want this is a historic moment, a historic day in our
town, our 25th anniversary. And and uh the same thing, we really we want to promote this event, but we need quality people to do it. Um we can do the best we can, but we we don't have the the tools to do. So, we need to we need help
from whoever is good at something. I mean I always do the I have a you know Photoshop and I have all kinds of graphics which I love to do. That's why I always I've done this is the second I do and I I like doing it. I mean I put a lot of my time and effort on this dance
contacting the the musicians. So it's basically like I said made a plan who's good at something you have contacts let's let's use that person and some of them do it for free some do it for money. So it's creating like I said the plan is the key. Yeah, >> with a plan you cannot do. You're
drawing a house. You need to draw a plan before you build it. >> So, >> right. See, how many uh of you here are in BNI? Raise your hand. >> There's four, right? In BNI, how many are in the chamber?
>> There's three or four, you know, more. >> You know, I'm in the B of the chamber and you're in the B of the chamber and you were in the B of the chamber. So, if we take it to our organizations, you know, that's the first That's the first step, you know. >> Yeah, we we'll be more active on it.
We've got our action items here now. >> Mhm. >> Like like what Jessica was saying, I'll make sure to include this in the agenda. Moving on out and then let's see if we can uh see if we can live up to our reputation here, you know? Let's see if we can do it. See if you see or see if Romy's right. You know, see if we can
prove Romy wrong here. [laughter] >> But I agree with Roie chairs. >> Yeah. I don't think it's going to be I think it's going to be rough. All right, I'm going to fly to these other things. Old business a culinary bike tour. Is aisle. Is it happening? Do you know? Is the town doing it or is neighborhood doing it?
>> Do you have any idea? Yes. >> Seriously, >> you can move on to the next. >> All right. Best of Miami Lakes. It's done. It happened. [laughter] >> What? I have the list. I have the list that went out last
>> so I'll share with you. So you guys have a record of it. >> Yeah. >> So what I wanted to put it in here and I I wrote down your improvements. Yep. In marketing. [clears throat] I think I think we do do improvements with marketing because I also did until George from BB sent me a text with like he sent me he sent me a call.
>> That's unfair because I emailed you guys the timeline of it. >> What? >> I just didn't know I was dull. >> I lost I lost track of it after the finalist. >> You guys have the we were on top of it as we could.
that it's true, but still there wasn't like any post about it like on Instagram. >> Not you. It's not you. >> It's your inbox, >> right? But what we're saying is more it wasn't like promoted like to >> Listen, I I currently have 600 something
on Red Mail. So, >> don't get me wrong, I got some complaints, too. I got an email from like somebody with Linda in it complaining to me because cuz I'm the EC teacher. So I had any complaints. I didn't hear about this. I'M LIKE, WE NEVER GET VOTED. YOU SEE, WE'RE in and
we become a finest and we don't get voted in four years in a row. There must be something up. And I wanted to respond. You just didn't win, buddy. [laughter] I was >> Oh, man. The best here in this committee is the vice chair, which is why Jose always because you don't get angry
emails. You don't have to take minutes. Like >> next next term, vice chair right here. That's why I mean that's I'm skipping ahead really quick and just a reminder January we're doing the votes again so come to the meeting on January if you don't want to >> if you don't volunteer
into a position because that can happen so be here in January um >> the magical secretary. >> All right cool. So best of Miami Lakes I'm not going to talk about it much because we don't really have time to but for the next meeting think about improvements. Think about ways we can help market it. I know we talked about doing that this time and I think we did a little bit on
[laughter] I pushed more from the chamber at least and I we were pushing like that. I think what we can do this year is maybe flyers and like actual printouts and like doing printed things handing them. >> I actually think something that we could do is like if we can negotiate with the Laker for a formal printed announcement.
>> Yes. >> Because I think that would really like make it you know people Exactly. and you know and a flyer of when it's when the votes are happening, a flyer of the finalist and a flyer of the final announcement. I think
>> something in there, but I think it's just like an article, right? But a full coverage we can spend so marketing. >> Exactly. I think I think some marketing dollars that would be important. >> Okay, cool. But that's just to get the idea stirring because now we've got a
you know months for that >> with the confirmation. I'm pretty sure the culinary off the top of my head passed, but I have to look for it cuz I don't want to give you guys a wrong. >> No, we just weren't sure who has it now. If it's neighborhood improvement, >> well, how it was, >> but if it's neighborhood, right?
>> Yeah. Like we can have the event. I think the main concern was the cost. >> Yeah. So, I think it passed. I'm going to double check. >> And then Yeah. But then the other good situation after that was who's running it because the committee the committees have historically been EDC cultural affairs
and and I see that >> would work together to do it. I think the last year the town took it over. Nobody ever moved the needle on it but I mean you guys are welcome to be a part of it. It's historic and EDC has been part of it. >> Yeah. But who's who even though it might be those three committees there has to
be like one that's heading it because it can't otherwise stop. if if at some point like we made the we made the call last year. I think that's what happened at the last one that we were asking people who were like, "Oh, I'm going to take over Dominico. I'm going to take over." And we never got responses. So, at some point, SA had to
just >> That's really same idea. This >> But EDC, N. >> Yeah, >> you're the one that does the bike rides. Okay. >> Really? I suppose >> we're good with these two, but we're
almost done anyways. I don't >> I'll send you a confirmation of what that amount was. So, >> can you copy me on it? >> So, for sure it would be happening. Well, >> good night. >> Cuz I think they're trying to keep it for what they normally do it, which I
think is coming. >> No, >> but let me check cuz you guys have a recommendation of doing it beginning of the year. >> Yeah, those are recommendation just to keep it. >> Did you guys take that? >> I think anything I'm not sure what was going on. February. I think we said February and
then February when it's not still not hot again. >> But I think then somebody's concern was the >> wooden wine. Okay. >> Yes. >> At which they had a date. >> I think it's beginning of the month. >> Yeah. We normally do it in November.
>> We all just done it in November. >> September took it over. >> But now it's too late. >> Yeah, that's why. But then we would have to wait a whole other year to do it in November. >> Yeah. >> No, but it was the money was here. If the money was given, it's for this current fiscal year and this ends in September. So, it would have to be from here to then. Yeah.
>> Okay. >> So, >> okay. This looks like something again we're a little bit more info. >> Yeah. >> To see exactly where it's all right. Cool. >> Calling what? >> I'm going to move on real quick to new business or old old business D. The last
bingo lotto update. Remember Kimberly talk about the bingo idea? Whatever. It was a great idea. >> Yeah. I was emailing with her and Clarisel a lot back and forth. >> Um, it's basically not feasible because it's a raffle and the way that it works with legal and all these situations,
it's it's a huge mess if we want to include the town. >> So, she's going to try to pursue it on her own. I told her that the chamber and all that stuff would be willing to help out and promote it and do stuff with the town. >> But, when it comes to doing it with the town, it becomes a legal issue because it's because of the raffle and having to buy tickets and that becomes an issue.
And it was a whole it was a whole mess to the point where, you know, Kimberly just said, "Hey, you know what? I'm just going to do it on my own. And I said, you know what? I respect that. I agree. >> Private enterprise exists. >> Yeah. [laughter] So, and I told her, you know, it's kind of easier anyways, not all the all the bureaucracy. So, we're good on that. That's where we're at
there. So, new business, new business a the 2026 business networking social schedule. >> So, I guess we can talk about more what's coming up next year in the later meetings, but we'll just kind of focus on the second part here. Do we want to do any more this year?
>> So, we got two more. There's a couple more months left of the year. So, I don't know if that's something we're trying to do. There's November and December, right? >> December, I think, is no way. So, it would be potentially like mid November potentially, right? If we even want to. >> I'm also okay with the idea of not
doing. I'm just >> I'm actually more okay like not doing one either. >> Starting next year. >> Yeah. Fresh. If we don't do something before the end of the year, are we losing any money in our budget? That's >> Oh, that's true. Started fresh. Yeah. We just got it fresh.
>> Can we can we schedule something now though for the beginning of the year? >> Here, too. I just wasn't sure if does everyone got everyone's got a little bit of time to do that? >> Yeah. Yeah. Okay, cool. >> So, >> I'm going to give a disclaimer. >> I need to go because I I know you know, but then we
kind of get back into the whole marketing thing. If you guys don't tell me that these events are happening in advance, they are not even going on our website cuz it's happened for the last few. >> Yeah, for the last couple. So I just want to be that's why we haven't promoted it because I've been told like week of >> Yeah. No.
>> So the chamber is doing it once a month. Right. The chamber >> the chamber is still attempting to do once a month. Yeah. But except you know we didn't do one in >> we did them myself. Right. Yeah. Right. >> Oh I don't know what day it is. [laughter] >> Sushi bombs. >> Yeah. Sushi bombs are awesome. I don't
think I'll >> Yeah. So So yeah. So the chamber is aiming to do one once a month. So, what do we want to do in 2026? So, our budget that we have for the business networking socials is 3,000, right? That's what we
have. And then we're assuming we're going to start in January. January to September, $3,000 on the networking socials. Well, the way that we were Huh. >> Sorry. I think nine. >> Huh? >> I think that means nine. >> Yeah. Sorry. So, [laughter] so Huh. So,
we were doing um so the way we were doing it was $500 to the restaurant um for each event basically. Like we do one at Tushy Bombs. They get $500 to help sponsor and bring out um food, nerves, food, drinks, and all that. Um recently
we kind of updated it so it's $500 and they give us an itemized receipt that kind of has or an invoice I should say that kind of has a little bit what to expect just so we know going into it, right? >> So that's kind of where we're at now >> and we were kind of aiming for once a month. But like I said, the reason that we can't really do that too much now is
that we would kind of decide the place the meeting before and then we start advertising it the week after and then it doesn't give them enough time to really, you know, promote it. So what I want to do now is what do we want to do? So we've got what nine months? >> Yeah. But it's $3,000. If you're still
going to do 500, that's only for six of them. >> Yeah. >> So what do we two months? Probably fair. >> Yeah. >> Got somewhere. >> Not every month, but every month. >> Yeah. I think every other month. Yeah. >> Okay. So we can kind of keep the same. >> So January, March I got it. >> January, March.
>> Yeah. >> Yeah. >> May, July, >> and September. Is that the six? >> Yeah. >> Yeah. Yeah. Right. >> That's five. >> So now what we have to Huh? >> I think that's five. But I found you. >> Yeah. But then we have five to give to
Romy for her. >> Yeah. For a good family. >> So January, March. And then we'll decide on the places next meeting. >> Okay. Yeah. >> Can somebody make a motion for that
>> motion? Every other month >> starting January. >> Starting January. >> Starting January. >> I'll second I'll second the motion. >> Not contradicted. >> So all in favor on this one. >> I The eyes have it here. We're unanimous again.
>> We are one. We are of one mind again. >> I don't know how it works. me being part of the committee and having my marketing business. But um as of January, I'm starting in-house networking events each month. It would be every first Thursday of the month. And I would ask for
sponsors. Um I don't know if you guys would want to sponsor some of those events, but basically it's not just like your average networking events. It's called YAP, your access point, and it's basically uh going to be a different addition each month. So, it's going to be uh for example, let's say the first
month it's going to be a real estate edition. Everyone who's invited to that networking mixer is going to be within that industry. So, you're guaranteed some type of connection. Um, so I don't know if that's >> targeted specifically industry. >> So, like if we do have education, you'll
have speech therapists, you'll have teachers, you'll have anyone that has to do with, you know, and >> where would you most? >> Um, it would be within the the town >> in different areas within the town. But like just today I was talking to Carlos about
>> so >> I think something that we can look into. I think I don't know if it's written anywhere. I think allocating funds to something like that like a member is on the committee. I don't know if that plays well with town rules. I think something that we could do is like you
could you could like merge that event into maybe one of the ones that we scheduled >> and we sponsor and you could be a title sponsor of that event. Does that make sense? Yeah. >> Yeah. >> Yeah. We could work something out like that. >> Yeah. >> Okay. Cool. But I like that though, >> right?
>> We're done. >> Okay, cool. I like that though. That gives us more options to work with. >> Is there any other >> um Miami? >> No, we're almost done though. I'm going to fly through the business. >> Okay. So, >> all right. So, new business. That was
the networks controls. Main Street Live I have again here. Oh, this was just finding Yeah, I put it twice. That's how important this is to me. So, yeah. So, we got to find two more sponsors cuz remember this is a big deal. I didn't bring this up enough. Those first two events as of right now, they're not
going to happen, right? >> Yeah. >> They didn't approve. >> Yeah. Those first two events aren't even going to happen unless we find sponsors. So, that's really the main thing that we got to do first is find the two sponsors for those two events or at least the title sponsor.
Right. Right. >> Yeah. Find the title sponsor and some silver sponsors. That's the That's number one that we got to do before even pushing it, which I guess is also pushing it, but whatever. Besides the point, whatever. I'm I'm talking myself into confusion here. Okay. >> Yeah. All right. So, I think we're good.
I think with that, we're good. The only announcement I have written here is November 5th is the Miami Chamber Business Expo. Be there. Be square. And then >> we have a table there, right? >> The EDC. >> This time we don't, but I can get us one. >> Whatever we do, it always ends up being me sitting there like >> it's just hard because we don't have
other tables. VA, huh? >> Right. >> Coming for VA. >> December December 6 from 4 to 8, we're doing our 25th anniversary at Veterans Park. We have a lot of things going on. Please spread the word.
>> Do you have a day job? >> I guess this is like all my evening sucks. >> It's good, I guess. You know, keep busy. >> Whatever. Hold on. I got to find out. Got to speedun it. Yeah, speedun it.
>> When's your next meeting? When's your next meeting? >> Huh? When's your next meeting? >> Yes, we do. >> My computer. >> Yeah, fine. >> When is it? Should be the third. Unless something chang
the fourth. The fourth. November 25th. It should be unless something happens. That Thanksgiving Thanksgiving week. >> That's true. Yeah. that the fourth Tuesday >> I'll bring I'll bring that Thanksgiving Thanksgiving is >> Thursday.
Okay. The town is operational. >> Somebody has to bring a turkey. A date here.