Hello. >> I introduce myself to everybody's >> know you. >> How many follow How many people did you watch? >> What does it tell you? >> Just Andrew on TV. You're talking about >> Hi Eddie. Do you hear us?
>> Can you guys hear me? >> Yes. >> Is that Daniel? >> Hello. Are you >> I would say in the house but not really. >> Oh, Eddie. >> The cheetah slam. Is that >> No, my public record
saying Cheetos. Yeah, you know our lady cheetah now. >> It's off mute. I'm going to call the meeting to order. >> Control your father. >> There's no controlling that. >> No, I know. >> All right. So, I'm going to call the meeting to order. It's 6:43. So, I'll
start off with the roll and then we'll just go from there. Um, well, there's really no role needed for this. There's no president or anything like that. Um, I kind of go over the people that I guess are here from the EDC. So, there's Matthew Caseo from the EDC. I see Romy. I see Carlos. I see Denise. We got four
people here. But all right, cool. So, orders of business. It's just we got there. We're just here to talk about Main Street Live. Um, I kind of sent everybody an email before we came to this. Everybody kind of has like a general interpretation of what's going to go on. We have a proposition that we voted on
the EDC the last time. Um it's really for the three parties that are here to listen um in on the three parties present are the culture affairs committee with Felicia. There's the public safety committee with Carlos and then there's the chamber which I guess
is represented through Tikico today and then also I almost forgot you're with a little >> I can see over here if you want you don't have to sit in the >> in the corner if you want to join us at the table you don't have to be hiding over there >> both and
is you know >> not important at all looking for something that's not important. >> I did speak to the president before coming and he gives his apologies but he's dealing with some health issues with his mom but he's everything is good but he can't make it.
>> Hope he's okay. >> No, it's all good. He just couldn't make it. His gonna die. >> Yeah. >> All right. Cool. So, the main goal here is for all of our organizations to kind of work together to boost and promote Main Street Live as it exists. Um I kind
of listed out some general things for us to kind of talk about it here. But I'll just kind of list out what our proposition is that we voted on just so we kind of have that on the table already. I'll kind of talk a little about the history on it and then I'll just kind of let everybody else talk. I'll let Carlos, our new vice chair of
the EDC under there. >> I'll let him speak a little bit about um his ideas and thoughts and what he thinks is best because he's kind of the one helming this whole thing. Um, but just really quick, so what we voted on in the last meeting was we wanted to
help market and push the main street live. We kind of already voted on this last year. Felicia knows this and is testament to this. So what we voted on was for the next four events, the next four of the year that are remaining so far. The EDC is willing to put in $500 for each of those events to help promote
it on social media. Um, this consists of things like Instagram, Facebook, I'm thinking maybe Eventbrite. We'll kind of hammer that out as we get there, but as of right now, it's 500. What we decided last year was that we don't really think $500 per event is really enough per month to really push the needle, right?
Really move the needle and really get enough attention and people looking at it, especially outside of my legs. So, what we kind of agreed on would really help that is double that, right? Which would be a thousand for each event. So, it would be 4,000 total, right? So, what we're suggesting and what we voted on
was that the EDC is willing to front, I guess, $500 for each one of those events, which would be $2,000 total. and we're trying to see if we can get a sort of contribution. Doesn't have to be a match or anything like that, but a sort of equal contribution or or see if we can get to that 4,000 total number um
with the help of all these organizations here or just one or two or whatever makes sense. Um that's the main proposition. And then the history, like I said, we kind of started off with that $500 number. We I think we put in some money to advertising last year was like a couple hundred dollars into some of
the events. Didn't really see that made much of a difference. So we kind of decided, hey, we need to really expand on that and really triple down on the uh on the money per event. So that's the proposition. That's what we voted on. That's the what we wanted to put on the table so we had something concrete when
we met here and it wasn't just kind of talking and you know loosey goosey. So that's the more concrete thing and then that's what we have and then I'll kind of let Carlos if you want to pick up with the whole more abstract side of things if you want to talk about that. >> Yes. In reality, uh it's to talk a
little bit more about the efforts that have been already put together. You know, we as economic development have tried to uh push all the let's let's put it back. The main problem that we have see and that it has uh not give us the opportunity to
do better things in Miami Lakes is that everybody's working in different directions. I think there is a lot of resources but nobody is pushing to the same objective. Okay. Uh I can give several
examples like the Instagram pages everything is like separated, right? Nobody's pushing the whole town of Miami Leaks together. However, there's been a lot of people doing a great job on elastics, right? We
have a very good network people that they have been able to do. Uh Carlos did a fantastic event. We have put together Felicia, I'm sorry, Felicia has put together this event with all that little uh resources that she has that everybody's been asking for and I think
she deserves a lot of other events are successful, right? uh if we don't help her uh succeed on these events, these events are just going to die because it's not worth it for the businesses that there's there is not worth it for the Abrahams to invest
on this if there is no other people coming outside of the Miami Lakes to see those events. The main idea is to attract people from other cities to come and see our city. So they want to invest on the city so they see the potential of the city and the businesses that are
there can produce more money. Okay, that that is not just setting up an event which is what Felicia fantastically have done but we need to figure it out a lot of other things right how it's going to be the experience of the of the people that they're going to come how we going
to advertise we put it as economic development and we wanted to bring something into the table so it's pay advertising because by organically and the efforts that the marketing in the town are not enough so I have seen great work that chamber of commerce does BNI
have done really good uh the golf course events that they do really good that Graham Hamack have put already a marketing company uh Carlos with his committee have done great things too so it's like okay we have this on the table is from all of us one way or another is
how we make them success how we attract other people how we make the people wanting to come because my experience of what I have seen I don't even want to book right because it's a little boring is, you know, the setup is not necessarily correctly for the people to
come there. You need a little more action. You cannot just attract it by just bringing a van. Uh it's a lot of things and I know that we all here know what we need to do or what resources you guys have that we can put together great events so they don't just die on May 15,
which is my major concern. the past not this past meeting but the meeting before the economic development committee decided that they were not going to support the event economically because it was not working it was not going to move the needle right hopefully
on the last meeting we are able to convince them it were able to match at least marketing funds but that's just one part I think is a combination of a bunch of things >> which uh when we say we call all of these uh members right here because we
think that with your support, we'll be able to create events that are more uh not just successful, but that we'll be able to get other people to invest on these events. So that way we continue
the rest of the years because right now nobody is going to put money investment das not the restaurants that are next to it not uh that chamog anything because they will not see any benefits neither the grahams that have already wanted to
contribute to this because they're not going to see any um results of their investment. Okay. So that's pretty much the main idea. Okay. uh I think um you know we can go over details on
events most of you guys have already set up different type of events right so it's marketing is a strategy is the ambience that that you're going to attract and everything so would like to hear from any of you guys not just ideas but how can you guys contribute on your
committees on your uh uh clubs uh you know for example I haven't tell you but the Nismo probably say, "Okay, we're going to do the the golf cart meetups that day on those events and stuff like that." And we wanted to also the town to
be able to be a little bit more flexible so we can convince the merchants that are there to get out there. Right. The only way that they're going to get out there, for example, uh 1910 them, if they're able to put a bar, right? >> Right. that they're able to kind of
consume if there's a little more light. Maybe the stage has to be more on the outside. So people when they're driving 75 uh 67 they're able to see it because when the band is playing on the on there and it's so dark nobody noticed that they are playing.
>> Can I ask the question? So when you say golf the golf cart where will the actual golf cart gathering events take place in front of or on you planning on maint? No, no, no. I'm I'm I'm right now we're not allowed to use that. I know an event
area that night. So, David, please participate and see that. >> Correct. Like I can get them to um just >> let let me just clarify something. >> Yeah. >> In reality, Telas will not necessarily benefit this because he's on the other side. But for us is important that those
businesses succeed because we really need them to bring more people advertise have more money to do that. So this is mainly on the other side. Okay. I'm just recommending for visibility >> maybe the stage or anything put it on 67
because when we put events outside we know that when people see a pool they wanted to come. Uh the car the golf cars attract that people are seeing the court cars parking that. So I'm talking everything on the other side either doing that even I I have an idea that I
don't think that the city will allow it >> but we'll try there but in here >> in in in reality that main idea is how we bring people from outside right one of the main thing is >> we when we all take our families the
majority of us live in Miami right and he says okay let's go out to dinner if you don't have a meeting you're going to go to I don't know the or or or rainfall or something like that because if not you're taking your family to lunch. We need people from the other cities to be
able to see Miami Lakes as a community where you can come hang out, come with your kids, come to this. We have great things. We have great parking. We have a great movie theater is bad manager. I already I already spoke about that already, but they is a great movie
theater, right? Um um but uh in reality there is a lot of things that the city has to offer that is not advertising >> and people when they come and see they fall in love at the top. >> Yeah. >> That's what we need to push and these
events help people know this. But if we don't do and we all work together pushing to the same it's not going to happen. They just going to because my with Miami Lakers we're not enough. >> No >> we're not. So that's the main point and I like to hear from each of the
representatives of this in their mind how can they contribute how they can commit how can we put together something that that it does or mention the things that are bad for example I can say that
we rely on the city on the town to be able to advertise and do the campaigns and everything not necessarily are effective not necessarily are correct and I we have already tried with different other events that we have done in economic development to kind of do it
ourselves or push it but there is certain restriction. I understand governmental things and stuff like that. But those are the things that we need to push to get better because there is not pushing to advertise Miami and and everybody is advertising other cities
and those cities that you have see those pushes they are very successful. They have been able to bring more commercial more restaurants more of all of those types and I'm going to stop I can continue but stop there. Yeah, I think Felicia, I
think it's very important for you to speak because I know that you're partner with them. >> I don't know if you the history I mean I'll be real quick. Um reverse committee has been around since 2001. was one of the first committees
that were created and back in the 80s had a try out right there where the symbols is we had that used to call and we said oh let's try we had a lady
that a lot of musicians so it will take different you know of course back then it didn't cost her that much and it's a lot because of the funding I think one of the main things is is to have the a good marketing u strategy. I think
that's what what has been hurting us not the location because I was saying the festival of lights is indoors the stage is in the same place where we have ours and it's packed of course it's 40 years of doing it and it's creating that tradition like that fourth of July is
one of our most successful events uh festival life which is done by the Grahams u the now now we have the car the car show the concept car which is which is not And you know it's it's done
privately but it's and then the idea with the this type this is like it evolved into this we call it main street live back then it was called that but it was to bring you know not just bands but you know have uh performers dancing. And
I what I sent out to the potential performers was, you know, what is it that you can do? You know, I can share with you the the email that I sent. And I had a lot of feedback, you know, like uh the last the
last performer. I mean, he I call him the crazy gypsy because he's his pier. Uh he's a funny guy, but he has connection with so many like u I mean it's want to do something with main
street uh like tomato jazz and we have a lot of contacts with people. Uh the other bands that we had last year uh they brought in people from outside because some of these bands have fallen homes. Uh same with >> was like that. >> Huh?
>> The glass blocks. >> The glass block. >> There were friends of my friend of my cousin. And u and one of the ladies in our community, she brought people from outside. I have a friend that she didn't come to this year because she had the
but she's coming to this one. So there's people from outside. I mean it's it's us personally inviting our friends to come in and they're excited. They want they come in and see it. So it's yeah we want to bring people outside but also bring our people to it because I don't know
what happened after the pandemic people I mean I see it when we are on Main Street they come in get the food and go home they don't socialize anymore of course and it's it's trying to create an ambiance of music dance art I mean I I
spoke to the beginning last year to what's his name Bernardo there's a setup in his store where a guy this painting. So, I want people to see what it takes to put a piece of work together. So, there's a hands-on I I
know a bunch of people. It's it's just I mean, I've been doing this on my own and sometimes, you know, it's hard to to connect with people, but it's it's not just the music. It's bringing all kinds of things going on like the setting up of of, you know, of the bar outside the
garrison or or things like that. That was an idea that Matt had and is planning it properly. I think we have entertainment wise we're okay is the marketing the marketing is where we are very weak at and and we need to you know
get the community say look this is what we want to do and and get everybody on board I mean these are good bands I mean I I'm not a musician but but I I when I listen to the band I said this is a good and I think so far we've been successful with with the bands is just bringing
people in that's that's the only thing And uh we I mean I they're they're desperate to perform for us. I mean I have a list of them. I said no we don't have the funding and they want to do it. So it's just a it's teamwork. Everybody
pitching in you know like um I took notes the other night the meeting that you had and uh I think is I gave you a copy of of what we spent. going to be nickel and dying leads to
death and uh I mean it cost about 2700 per event which is because what happened was uh yeah I was grateful for Andrea to Grahams to last last season to to do it
and um we had a concert we have a budget of $10,500 to do our uh concerts in the park but it The last one we had we we lost money because it was very cold. Nobody came and we still had to pay the attention.
>> So when the person who organizes that that event so they want to just say it's just that money instead of having one band for that kind of money we can have five bands. So we we're trying to you know see how how we can invest our money
in a better way. So um and and of course the sponsorship will help us you you know we're trying to use the least uh expensive stage. The sound guy is good. I mean they bring their own music sound system. So we're we're uh
we're saving money as far as those things are. So it's just a matter of you know you know like I said teamwork and commitment and and getting you know the word out that I think I think we can do it. It's just that it takes time for people to learn about these things. I
think Palm Beach has been doing very successful. It's the same basically the same band, but they they they're very uh been doing it for a long time and we just started. So it's it's the growing pains I think that you know eventually will play out. But the last
one from last year with uh she's of course he's a local uh musician Jackson Bond. I mean it's so work got around and it was just keeping, you know, not giving up. I mean, I I'm the kind of
person that I never give up. >> And I would thank you because all of this has been done. We I have been pushing for a long time to do something like this in main street that it needs to reamp and and and you have been able to put something together that at least we have
us here on the table. So, thank you. was the hardest working volunteer in the >> whole my sidekick by the way. >> Yes, I am your psychic. >> Psychic. >> Yes. >> Psychic. >> Well, he talks great about you all the time.
>> So, I have a lot of questions because it's my first time here. So, >> yes. >> In order for us to be able to help, I have to understand how this process works. So, I was writing down a lot of things while you were talking. >> Oh my gosh. Are you taking minutes? Perfect. No, no, no. >> Question.
>> Secretary one, not me. >> I'm just here for the chamber. You're the noteaker. >> So, my question, well, first you said that it's $2,700 per event. Where where are those funds coming from? If the EDC is only doing the 500, >> we question to you. We had a budget for
concerts, so 10,500. >> Okay. and we said well >> cultural affairs committee we're investing our money before we didn't it wasn't approved but it was hard to convince my committee to him for some >> some of the people there and I don't
want to sound like a commercial >> so right now you don't have sponsorships outside of DC and what everyone else >> so that's what you're looking for >> reaching out to sponsors say you know I I think what we need money right now is in case we have like an unforeseen
condition like like for the first one um for the next I said what is that you need because I had to fill out for the town before I didn't do that I will give buy pizza for the guys I give him a gift certificate to buy food is we need an
event form the event form is a very lengthy detail and all these guys want is sandwiches you know it's like it needs to be easy for them click click Go. >> I know. I know. And some some of them uh do not like to eat before they perform
because they have to sing. We have a a group that performs for us u at the church and they're amazing. Hopefully we'll get them to negotiate their fees. So is they don't want to eat before they walk. So but these people are going to
be here setting up. So we get them what what I did last time was water and snacks. And I f with him when I had money. I mean it's it wasn't much. So uh and some some of them won other accommodations. I think the last one is he wants a fan and everything. I guess
he gets very hot when he does his performance. But um so basically it's those expenses that you know I mean I I don't mind paying it. I mean it's >> No, that's not the goal. But I just I didn't understand who was contributing or not. >> Yeah. No, no, we this year we have more
money because we moved the money. We approved the money. because everything has to be approved by the committee. Uh so we agree and and then it was the issue of oh we're approving this but not this one. like guys, you know, it's like they approved the last three but not the first two
main the cultural affairs committee is basically fronting that >> 2700 per event >> this year and then what Carlos is trying to guarantee is that this event's successful enough so when Felicia pitches it to the culture affairs committee next year that they agree to
keep it going you know keep it funded >> that's the main goal is that we want to make sure that it's worth it for the town that everybody's >> you know seeing it and seeing that it's worth But >> that's the goal. >> Thank God that we were able to relocate that money because last year was Nope. Nope. Nope.
>> The other thing I noticed too is that you had an event. I don't know how it was because I didn't attend it on the 16th, but that was a long weekend. So, I don't know if that affected your attendance. >> So, I think datewise you also are doing another event on the 20th of March, which happens to be spring break for
public schools. So, you're going to have another attendance issue there. Well, we need to market it for people who who come to Miami to come here. It's just >> But I'm saying Miami Day County schools are going on spring break that week. So, you're going to have people traveling. So, the attendance on that week, I'm not
sure how that's going to go. >> Like, just looking at it, my kids don't have spring break that week, but I know that public schools do. So, I don't know how setting the dates were, but that might >> We had an event uh I think it was uh we did Black History Month that we we had
it's called the Mtown Review and it's people who impersonate I mean it's a fantastic show. We had it as a matter of fact here on Main Street years ago and it was a long weekend and it was pretty attentive. I agree. And it wasn't properly advertised either. I I think the key is to
>> to get the word out and said, "Hey, you're not doing anything. you come to Miami, this place that you can come in the street. >> That's why I'm asking like from the outsider perspective. I've I am on social media. I have a thousand different Instagrams, but I have never seen advertising for this event. I don't know anything about it. >> No,
>> I only know because Deagles told me about it. That's the only reason. He's like, "Main Street Lives this week." I'm like, I'm not in town. So, if I'm in town, I'll come. But I don't ever see it anywhere. So, if I don't see it and I'm a person who has kids who can come and do this, I live in this area. I don't know about it. There's no way I can
promote it to other people. I don't know. So the main issue I understand that's part of the reason why why is for for the additional funds and a lot of those additional funds going to marketing the event >> and at those events I don't know because I have like I said I haven't been to them but I talked to a few other people
before coming to this meeting and they were like yeah but there's nothing for our kids to do. We're going to go there and our kids run around like wild animals because they're bored. The adults are listening to the music but the kids have nothing to do. There's no entertainment for them. So, a family doesn't want to go there and chase their kids around. It's no longer fun for
them. >> Well, depending on the age of the kids, and let me interject here. I don't have all the specifics. >> Me neither. These are what I was told today. >> No. No. But my gym does like a date night and they have activities and we could certainly talk to them >> if they can match the dates. I'm not
when I say we, I don't mean the grand >> talk to them and then, you know, they can organize event and watch the kids. It's right there. >> Yeah. something that where the parents can have their kids in a safe place and still enjoy. You have my gym right there. Even if you just have a bounce house, just a couple kids going in there
or whatever, a petting zoo, who cares? Something so that those kids are kind of coralled in an area and the parents can still enjoy. >> Now, if my gym did that, I don't know if it's free or they charge a price or what, but I think it's fair. I work with Amanda all the time for my events.
partner with her and she gives my group a percentage off as long as you show proof that you're part of that event. So that's also an incentive. If you're going to Main Street Live, she can give you a special promotion if you're specifically there for that event. >> Yeah, that's like
>> and like this one that you're doing, the whiskey six band, I don't know who they are or country or whatever, but you could also theme it out. Like you could have whiskey tasting at 1910. Why not have them set up their little bar out front, do whiskey tasting to match with the music that you're providing, and when they're doing the Spanish music,
they can throw out Spanish cocktails. >> Amazon can throw it into like whoever >> you have to get everyone involved. >> Make it a theme so everybody's involved. So that I think it's the that Carlos has been talking about and I think that that's the challenge um is you know I I
think cultural affairs. So I think all well I think that cuz you you know so it's it's funny like when people see that you know events are put into town they don't really realize who's behind it and 99.9% of the time it's volunteer based so as much as Felicia is extremely
skilled and out of the kindness of her heart and her passion loves to do this she has a life >> and you know alone >> every committee >> she she has a committee but again you know you can't expect a civilian
committee that does this on volunteer time to execute an event of this complexity and of the caliber that we want. >> True. >> For free, you know, and I mean, you know, economic develop development committee, we take on like probably like
one major event a year, which I've been chairing for the last three years, and it takes us like six months to put it together. And now we're trying to do, you know, in a series of five months, six of these. Like it it's a lot. So, >> yeah. So, the, you know, I think we've all talked at at length about the main
street merchants getting involved, meaning, you know, bring your restaurant outdoors, do something. Um, and I think that's maybe where Carlos wanted to tap into the grand companies a little bit for some kind of formalized,
you know, formalized uh call to action for them as Main Street merchants from, you know, from the Graham companies to support this event because it it's super halfhazard. Uh, you know, there's nothing formal. They don't really see it as I think a
>> official event. They don't they don't really see it as an official event. You know, um some one one does a little something, the others do nothing. You know, it's all over the place. So, I agree with you. I think a coordinated effort would make a world of a difference on Main Street to make this
event successful and to make Main Street more successful in general. But the it you know, >> the committee the committee doesn't take it upon themselves to talk to the main street merchants. of it when they do the main street merchants don't see them as
you know any kind of group with authority right and so am I right Felicia right >> yes so we're not supposed to wear our our shirt except for meetings or special events so if I want to go to Main Street and wear my my committee shirt
>> or we don't even have business cards so people go >> you guys have shirts we have shirts like that >> but I will say for the first Main Street live I went with uh with Tico, >> right? >> Yeah. >> Yeah. >> But we went on the first uh for the first Main Street Live, we went to all
the main street businesses with a flyer and told them all about it and wanted to get them involved in all that. But just as a testament to what you said, we had no >> a authority and B, we had no backing to tell them, hey, you can set up a booth. We don't have the right to say that. It wasn't a flyer. I just kind of told
them, hey, if you can promote this, that's all. >> It wasn't a flyer. to know that it's okay. I I work I collaborated a lot of local businesses with >> No, I was the same. I made post >> and when I approach them I'm obviously
not you know it's nothing town related and I get a lot of positive you know replies from all these businesses. I work with Carlos Ldiosa Chaso. I I've worked with a lot of local businesses. I think it's how you're approaching it. What's in it for them?
Um how they can help us. It's just like we're asking them to do something to on land that they don't know if they have the full ability. That's more what I mean. That's what I'm like authority to approach that with the answers already. >> Yeah. That's what I'm saying. That's why
>> Exactly. Exactly. >> Yeah. I mean that changes things cuz I think all of them would be willing to help. >> No. Yeah. I agree. It's just that and that's kind of like what Romy was saying and why I'm glad that Ann's here now too is that I'm not asking the grants to do anything you know hyperficial crazy like you don't have to do a whole meeting with everybody but at least an email blast or at least well like kind of like
what Romy's saying at least a formalized >> way in terms of if there's a like how they can let's say set up a booth but let's say it's like for example right we I remember we approached and reached out to Asai Express right because they're all the way on the other side hidden over there right and we approached them
when we first came out with the posters and said hey it would be awesome if you guys can set up a booth uh or you know like set up a little like pop-up shop right there in the circle you know but we never heard what resulted with that you know so I was wondering if that >> she told me that she they weren't allowed >> that's what I when I've talked to other
businesses about other things they tell me that's their response we can't do that we can't even put it >> that's why so I just don't know what we have the capability to tell them because it's not you know it's not our it's not the city's land >> and that's and that's why we wanted to bring all of this together Rick there is
a lot of things right there It may maybe that that one decision that we may have to take is kind of extend those dates so we plan it more correctly right for example what you have mentioned is in the night right whiskey night then that makes sense because in your
computer it's right here I'm just >> okay I don't know who they are and >> and if I don't like that music but I like this advertise you need other things that >> like for example let's say face painting available Well, that's what I'm saying. If it's theme, bring a petting zoo. Let
the kids pet animals if if it's allowed. I don't know. >> For example, >> that's the issue. It also comes down to you guys with the grand >> or they can paint. We have the vendors. We have the vendors from the farmers market, but some of them can come
and I know the grahams, they will say, "Okay, there's a lot of liabilities and issues. How we going to manage those?" But we're gonna need your help to figure something out. So that way we structure something that everybody presents whatever they got to present which we
already know what they are and we can guide them. >> So that way we do something controllable and we attract people to it. >> But we need the town to allow us to kind of certain >> alcohol on the on the street. uh we to allow to to have the grahams allowed to
put certain areas of vendors so people can do that. So that way when people don't come they just come for the music because it's not just it's it's not necessarily the attraction >> uh and theme it's great because it will attract other people and it will attract
whiskey companies that would like to sponsor. Yes, I saw it. That's why >> I saw >> so let's say a whiskey company would like to part sponsor an event like that like to bring their sponsor bring their their their their out you know their bottles their
not just the bottle but stuff like that and they will advertise event >> so I think it's getting more people together to that >> we crazy to talk about >> and I think she has coli
I'm scared of the chair. >> Not scared of the president of it. I'm scared of the way. >> Okay, really just interject a couple of things. Number one, >> the main street vendors, they're wonderful. I'm going to give you an example. George B's
>> he created he wanted to do a committee of bring them all together. >> I went because they'd invite me to every one of those meetings. Why? I don't know. I'm not But I would go the first time, 15 of them. Yes. Yes. Yes. We'll do whatever. Then the next time 10, five, >> and n they all want to do it, but none of them do it.
>> I'm gonna give you another one because I secretly know this information because I have friends behind the scenes. The world famous Festival of Lights that Felicia mentioned, that is great. >> They're all invited to put out tables. Three people put up tables. Okay? So, it's great to say it,
>> but they're not going to do it >> unless one person goes out there and and tells them and then force or you've got to get them to commit, but then they say they want to, but then they don't do it. Right. >> I I agree. >> Whiskey company. >> Yes. >> Yes. But you got to go get somebody's got to go out there and get them and
negotiate it. >> All right. >> Perfect. You're gonna send send Felicia to um the garrison. They're very difficult to get to do anything. But once unless you you gota have a salesperson. You gota have a roy to go out there and tell them why.
>> Not it not it. Why >> it's a benefit to them? Why it's a benefit to them? >> For from your last event I told people why listening to you clearly. Come on. They're not going to come out
on their own. it and the main reason and the main reason is because they don't see any benefits and right now they're hearing >> they're watching this event and they're seeing so mainly many main reasons because like we said right this so far doesn't sell >> no
>> it's beautiful it's a lot better than the other one that you you did the other day but it doesn't for trying to kind of help for example the restaurants easily can say you don't have to spend the money on this if you don't Listen, I'm going to need two
cases of water or I'm going to need some set of tacos for the magicians. Tell us be happy to do but a specific specific things. Hey, I want you to do this thing. I want to do if you tell me, hey, put a booth there because maybe you have
somebody that come I cannot commit because I already have tap. I already have all those things. So, and I have not seen any people to come to those events. I'm not going to do it. So um mainly right now is to how we actually show them that we can do it. How we all
know that we're all busy. We all have our businesses. We all have all those things. The committees are work for free. We all know that. But at the same time if we don't do nothing this is going to just and every business is going to be on the same thing. So that's
why we are all here. >> Marketing. >> Okay. >> You said marketing. >> Yes. >> Marketing. >> Graham. Correct me if I'm wrong. Uh partner >> the Grahams have a marketing team now. Correct. >> Marketing team >> and they do What are you not saying yes or no? >> They do. >> Okay. And they got a social media team
have a social media to correct. >> Well, we have a marketing >> a marketing company that does social do you know what is required to get your post on their social media to send it to them? Do you send them the information? >> No, I'm not saying that. >> No, I'm saying no. I'm saying it. Do you send it to them? You do. Yes. >> Nobody else does.
>> Yes, I know. send stuff to enter to post it on the main street >> and it has to be an event on Main Street. >> You want to talk about the main street vendor? Yes. 100% characters from here
from town hall to town which was a big mistake. >> No, I can't put it up because they had they put you >> on but that's fine. But that's what we're talking about. He's talking about this one. >> Yeah, but separate from all that. That's where the organic versus paid thing
comes in. But before we get too deep into the marketing thing, I want to recognize Eddie because he's had his hand up for a minute. Eddie said over there. >> My hand my hand is so tired. >> Um, sorry. Thank you, Carlos, for noticing. Um, I just a couple things about some of the things you guys were were talking about. I think youth
activities could definitely help out a lot with maybe the the solution to that. Um, you know, what do kids do during that thing? they could maybe um you know collaborate with them as well and have some sort of little area where they I don't know do painting do something that that could relieve that and give them stuff to do. Um, that's one thing, you
know, I to Ramy's point, I think it it's it's true. I mean, this we're none of us are probably built except for to maybe to be like um setting up a an event like this and executing it all. Um, and as a volunteers, maybe maybe outsourcing to a third party that handles a lot of that.
Um, social society, uh, Swarm, those all have sort of ties to Miami Lakes could be something that could uh, you know, help with the promotion and the execution side of things. Um, and obviously that comes at a cost, but maybe maybe that's a good place to put some of this budget, too. Um, you know,
I know >> you're hired. >> Yeah. Yeah. No, I'm not I'm not not me. But, um, as far as the the restaurants on main, I mean, they're the ones that are would benefit the most out of this, uh, at the end of the day and and the stores. Um, but to Carlos's point, if they don't see value in people showing
up and actually promoting and doing anything, then it's like kind of a waste of time for them, too. I think that's where you get that dropout. But if you make it more of like a you know I mean there and and also people have sort of maybe I guess fear of missing out or if they see that other people are getting benefits from it. Um if you're able to
rent out some spaces to other you know restaurants and uh people that want to be there sort of like the farmers market but at night um now you're actually making some profit off of some of these events to cover some costs where you could continue expand with. And now the
other, you know, restaurants are like, "Oh, wow. These people are coming from across town and setting up here. It must be worth it. I I should just pull my table out." Like, they don't have to pay anything if they're they rent there. But we could have other vendors that come in and set up certain things. If if they're not willing to, well, someone else can can come and and you I'm sure we'll have
some um uh other Miami Lakes restaurants and stuff that would be willing to maybe participate in that. Maybe not every time, but at least sometimes. Um just some thoughts. But I definitely think that the marketing overall and across the uh town stuff is something that that
you know maybe maybe having a separate I think I suggested this years ago having like a separate like marketing committee. Um but it's it's not easy. I get it. So >> thanks appreciate it. >> We we tried uh well we we we tried on a
larger scale and then and did not succeed and we tried on a smaller scale and we did succeed. Um, similar to what Eddie mentioned, you know, to outsource the event function. So, um, EDC did a whole proposal to the town, which, you know, we we went all out, right? This is
and Carlos was spearheaded that. He did a fantastic job at outlining this is what it would truly cost to, you know, outsource marketing efforts um, you know, for a whole year, let's say. And it was a huge budget. It was like a $100,000 budget. And of course, that did
not get approved. Um, but it was really to make a point of what what it would look like to have an efficient and productive events committee for the town, not just for EDC. EDC doesn't have that many events, but townwide. Um, so then what EDC did was for our annual
event, which is our small business boot camp, we did allocate funds and get that approved specifically to have someone outsourced um for social media, for social media content to be there on that day because realistically there's just not enough bodies in the room or time for committee members to do that. And
that was extremely successful. That was a super microcale example of what it would look like, you know, for this. Um, so and I think you know the Graham company's hiring uh a marketing uh putting in place a marketing division
you know comes back to that conversation because we we had we brought the Grams into that conversation about for example uh the the um Festival of Lights and you know the Main Street merchants were wanting a coordinated effort and when they realized that there was no one
that's truly responsible for that that it's all ad hoc and you know 15,000 pairs of hands trying to make things happen. I think that probably resonated and you know and that's why we have an official marketing department now at least for the grand companies. Um yeah,
>> real quick. Carlos wanted to say something real quick to you. >> Thank you, Mr. Chair. >> Okay, that's why it's important Robert rules of order. If not, we're just going to go here all the meetings. Um I think what's really important is and and Tiko and I have had this conversation before.
There's been events that Felicia's doing that Tiko has no idea they're even going on. A lot of the success on my events, public safety has really been because of them, right? The only way that you can really be successful is working together. Okay? So, you have people that have a lot of followers tagging them. Uh
Main Street does a very good job at that. And by the way, every time I I I tag them, they repost, right? >> So, that works out a lot. Now, when it comes to right now when you compare the different shopping centers, you pass by Cypress Village on a weekend, it is packed. >> All right. From corner to corner.
>> Okay. And that's really just, you know, a testament to investment. There was a lot of investment in Cypress Village when they did that uplift and really they have a lot of traffic. I know at some point Main Street, I believe, is going to be have an uplift as well. That's going to help a lot of a lot of businesses and attract new ones. Now, when it comes to the businesses, and I
went through this with the car show, Cars for Heroes, they cannot afford to have more people on staff. They just can't. It is what it is. And we cannot ask more more of them than what they're doing right now. >> Um, so the solution is exactly partnering up with different
organizations, the golf cart community can come to one of these events. I would say even I was talking to Ann before the meeting. I I started like Miami Lakes Car Club. we can have a car show >> together with these events. >> Okay, that will attract a lot of car enthusiasts to come into to Main Street
and you know the only thing is we would have to go through the proper posture you know with the grand companies because we would have to take over the whole main street to have cars parked there at night that was very popular in the 90s. I remember when I when Jump and Jack was doing a car show in the 90s. >> It was cultural affairs did so many
events that you know they started >> right you know different committees like the the veterans >> uh I mean I can I can go forever. I mean all these events the eastern I used to be part of cultural affairs. It's just that for some reason all these committees want to do these things on
their own instead of working together. But we can we can most certainly and like my car show I have people coming in from Weston, people coming in from Dave, people Kyleia, Miami Gardens, you name it. So I can have we can have all those people come in and and show their cars. People love cars. When it comes to kids, when it comes to different activities, I
understand what you're saying, but with what's going on here, then we don't have the money. So what ends up happening is we got to have less events. We can't do one once a month. We go once a quarter and then we can go ahead and now afford more things. But keep in mind, if you want to put stuff for kids, you're going to have to close up the street like
crossure does right in that middle area and have the whole area isolated. >> This is already the right. >> No, I'm talking about >> phase two and not new barn. That's what Carlos is talking about the intersection. >> The intersection. >> Yeah. And I think when you do that, you have to get an o new whatever that is.
And that's money and that becomes more involved. >> Right. But that if you want to have like something for kids, that's the only way you're going to do it. You're not going to have that unless you put a petting zoo there on Main Street. But again, that all come becomes expensive. But again, what I'm trying to say is that for what we currently have on Main Street, I personally think we're doing a
pretty good job because you got to think about there's a lot of open spaces. There's not a lot of not a lot of and I know that now the movie theater when you when you take it down, that's an opportunity to get more people to invest in Main Street and be more, you know, in fact, you're going to do an outdoor seating area, right? That's going to be gorgeous. I'm sure someone's going to be into that. But I'm think what I'm trying
to say to this group is I think you guys are trying to squeeze a lot out of a place that's not that's not fully occupied. So you got to do the best with what you got. Look what you do at Chelus. That place was stop at the border. No one even knew that place. >> Okay. No one even knew it until you came in and now you're driving to town,
right? With all the different events. So what I'm saying is working together. I don't know what those campaigns do. I have no idea. I know you did for the EDC. You have the one that shows up every day on Instagram and that was in your face and that was really good. I don't know how expensive that is. Isn't it $25 a day? >> Was it? No, I don't think so.
>> We did it. Yeah, the budget was $25,000, but it was $1,000 on paid campaign for the whole >> that that's what we're talking about. Paid paid ads on Facebook. >> It's $1,000 for how long? >> For like a month a month for each event pretty much. Okay. So, is there any way instead of saying we're going to throw,000 event, let's just spread it
out. Is there any way we can spread it out? >> No, that's what we're saying now. $1,000 total and then that's a lot of money guys >> for advertising. >> Yeah. It was like $500 wasn't enough. >> I mean we're talking about in committing like that's a lot of money comes to private end. >> Right now you have on the economic
economic economic development committee meeting already committed $2,000 for all those events. >> Okay. We just need to come out the other half >> that we have to just come out to the other half. The committee agreed that if we are able to bring it the other half that we know that it will move the med the needle. So you see it, it will do
it. The issue is not just that because I think that one way or another, we can get that. Okay. The issue is that when that people come have a good experience. Okay. Just to go back to one of the things.
>> Yes, it's been frustrated to work with different things. the city, the grahams, the town, the vendors, everybody's kind of busy and they they commit for a second like we're committing right now to be here, but then they cannot commit it and all of that obviously because they don't see the benefits.
>> However, what we have accomplished if you see from the past from the past two years, it's incredible. Like you were saying, they have been doing a lot. Now the Grahams have a marketing company that they can do. The vendors are doing a little bit better right there. They already meet, they already committed,
they already talk about these issues. They already know those things before nothing of that happened. So I know so my com recommendation right here is we cannot give up because if not it's going to go to town because we had to kind of push it.
>> But again, my whole thing is we cannot I'm not saying we give up. You know what I'm saying? I saying your points. I was just going back to the point the thing because I feel his frustration because I feel it all the time too you know and it's easier sometime to say let me just focus on what I'm doing and that's it. Right. Right. Uh and going back to what
you have mentioned it to to your points. I think that's the main point to agree right now. Okay. We wanted to kind of have a great event. Let's do it once a quarter. We wanted to have events that are going to be very successful. Extend the dates. Maybe it's like every every month, but we cannot do the one in
February because we know that the one in February, you're not may have the results that people expected to see. The restaurants right there to be able to put things outside or anything. They're not going to do it if they don't see people coming. And that's what we're
trying to accomplish. Have one that is successful that people see that getting engaged. So then we can tell other people they committed to uh sponsorships committed to the liquor companies and all of those things and it's
just how we can organize together with all our resources and efforts to be able to >> what if you go this there's an event coming up in a few months go to Miami Springs for the River Cities event. Have anyone been to that event? >> It is an amazing event. >> Yes. >> Okay. The whole place is locked down and
everybody is busy. Why? because you have a bunch of activities. You have a car show. You have the arts and crafts. You have people selling beer. You have people selling a whole bunch of things. So, what you do is similar to what I did for Cars for Heroes and and obviously we worked very closely on that. You get people that are non-competitive to the main street vendors that show up. You
can go through Diego to do that. DA already has all the contacts. Get them in to play. And guess what? Now you have >> that is open that is occupied. Okay. >> So, and the ML is already there in place and now you have an event. But we cannot do this once a month.
That's and that's what we're that's what we're that's what we're talking about is that understand how can we make these and use the resources because that's what the economic development says. If we're doing these we're just wasting the money >> and and that's what the main thing or
the effort is we're make we're wasting the money on things that are not going to be necessarily successful for them. Um, like I said, the original idea is to bring music art, you know, I'm I'm talking about the culture part of it.
>> Um, we're also working on doing something really big for the Fourth of July. And for that, I already contacted the person who's going to be handling the the games for the kids and so forth. What we may do is maybe um you know
because I know that these are big monstrosities. I don't know where we can put them but maybe we can get a vendor that can bring one of those. You've seen them on on Veterans Park. One two or three or maybe you know a couple not not too many right >> just bring games for the kids to instead
of Yeah. We could have the gym place and and this you know Yeah. We have to pay them. on tones >> and yeah I love that favors and um and then just you know maybe again yeah we want to focus on the art and dance and
all that but we we need to say you know be realistic I said people have kids let's do something for the kids too uh the idea again is um I was at the penrook pines art festival which was fantastic and that's another idea that I have to maybe do it on main street u but
that takes another planning and another team of people to do it because I can do it all. Um is they had this lady that she would take like this this piece of art and then make it a possible and then um that day she had I think it was uh
octopus or something. I said I I I got her name. I said I want you to do a cow and then have the kids come in and then your number and then just it's very interactive. I mean the lad is very and I said that that's could be one of the activities we could have for the kids and and like that bring you know is make
it more of a family instead of just >> it's a festival feel >> for our the 20th anniversary. >> Yeah. >> So but Denise did you want to say something? >> Um I was just going back to the clubs. We don't that doesn't just have to be
the clubs that we have in my lakes, but we can invite other clubs that are coming from Fort Lauderdale. There's motorcycle clubs, there's more, you know, classic cars, there's a lot more options. >> Motorcycles would be interesting because we've seen a lot of car shows, >> right? We have lots of cars and music. >> Really back a little bit because we're
getting a little bit in the abstract again. >> I want to go back to the uh concrete, I guess. >> So, and also again to wrap it up too because I like what Romy's saying. um >> when it comes down to the action items,
right? And what we can do, okay? So that's why we partially wanted to come here with something concrete, right? So we came here with at least the idea of the extra funding to help market it. So at least we have something on that aspect of things. When it comes to all these collaborations, I agree these ideas are all awesome. They're all great, but the question always ends up
with the how, you know, how are we going to do this? How are we going to coordinate this >> the right there? >> Cuz >> that's where the big uh that's the big issue. >> You got the music, right? We got the music. You got the stage. You got the liability. I'm sure you got some kind of
liability insurance for that event, right? >> Yeah. Okay. >> That company has to >> the Grahams will let you put tables will let you put outside vendors. All you got to do is add a hard hold harmless to that. So that part of there you go. That's done. Now somebody you guys EDC
pick if not Carlos he's really good. Hey Desellis who's going to go get you got to get you got to go see the merchants. So go visit other merchants and tell them what they have available to them and what they got to do. Don't ask them. Tell them and why it's going to benefit them. When you're done then go to the restaurants. Same thing guys. You're
going to put this out here garrison. You're going to put this out here and you're going to put this here this night because it's going to benefit you this way. Do it. And if it doesn't work you'll never do it again. But you got to go tell them that. Then you got to go get the golf carts. Tell them they come out to the golf cart that night. Bring them this night. Tell them every night. You do all of them. Car show. Carlos,
get a car show. Put a mini car show. I this part I haven't gotten permission on yet, but maybe you open up that little section where it's closed off and you can put cars there. Find out if you can do that. Then just that section. You only need 20 cars. Poof. You have a baby car show. Motorcycles. Same thing. You want motorcycles? You can bring
motorcycles and they can be outside in the parking lot or around. Find out where you can put them. The kids face painting. Eddie says already he's going to get take care of the face painting. He's going to take care of the dog show. He's going to take care of the kid entertainment because he says he can do that. The arts, I don't know anybody that wants to do the arts. Maybe Natalie
wants to go and get arts and put arts. You can go to You can go to Ricky G. >> You can go to the Ricky G where we went Ricky G and tell him to put out. >> So you got you got Ricky G. >> And then your outside vendors. You said somebody's going to call Diego. Okay. Somebody volunteered to call Diego and
see what he can put. If you want to put more outside vendors, right? So everybody's got their action out of every each person knows what they got to do. Now let's go do it. Let's see if it happens. But Alicia already took care of the music, the stage, the liability, and the and the different bands and the dates. So that's set. Now it's these. Everybody threw out those ideas. Each
one of you pick one and do it. >> I could do them all by myself. I ain't doing one because I got a million other things I got to do for the county. But this is simple, easy to do. Pick and choose. I already picked each one of you. Just say, "Okay, I got it. Yeah, I got it. Yeah, I got it. Yeah, I got it." Because I know what you're going to do. You're going to dump it on him and I
need him. He's not going to do this anymore if he keeps getting [ __ ] dumped on him because I need him to work because I need him to make money. I want him. >> I want him to buy his own place. I want him to get a girl. >> Doing all this at the minutes.
>> I think I think you wanted to say something about all of this. Well, this is just a personal opinion of mine as an individual sitting at this table and to go with what Carlos said. You have to have the space.
>> Okay, you guys need to, you know, everybody needs to think about that and think about the space, >> but it's there. You have it. It's important. It's that little space is right there. All you got to do is fill it in with what you got. >> What little space are you talking about? >> A little circle. That's all you got to fill in is that little circle with tables around and the actual merchants
that are there already, the vendors that already can fill up that space. And then you add >> music is not going to work if you're keeping the band there because that little circle you want everyone there to watch and listen to the music and then everyone else is going to be where posted up cars and motorcycles be in that circle
>> walking around. You got to walk around. >> Don't people are going to be walking around. >> That's the only place. >> Exactly. Just have them sitting in a circle the whole time. >> No, of course. What I'm saying is the the main attraction is the music. So we need the music to be in more of a >> long is a long is a long street. The
other thing is this was a Main Street live event which we've had and I didn't know come coming to this meeting that there was be conversation about expanding on it. So Andrea's, you know, on your committee and she's the family member and she's the I'm just here.
>> Yeah. But you're not going to be able to expand it to if you're going to expand it to what you want to something big and it turns into one of his events. It turns into fourth of July. This is a baby event. You just got to fill in that little space. We're just making So, how long is this event? 2 hours? 3 hours?
>> 2 hours? >> 2 hours. It's a 2 hour event. >> Main Street Strip. That's just right. Yeah. >> Yeah. I think the most actionable items would be things like the vendors outside. Maybe Diego with the farmers market. I don't think we're at the level
of our show. >> If you do get the vendors that are there outside, it'll fill up the place to the event. I don't think we're there for that. >> Right. You tell me to do it and I'll do it. >> Quick random question. How many committees are are in the town? EDC,
public affairs, cultural affairs. How many more? >> Elderly affairs. I'm sorry. I That's what I meant. I meant EDC, public safety, cultural affairs, and then >> elderly affairs, veterans, >> youth activity. >> Youth activity, and that's it. Special media
>> snab. >> Okay. So, that's >> blasting. Okay. So I don't know neighborhood improvement. >> Neighborhood improvement. Okay. So that's already nine. That's already nine committees. I don't know what the budgets are for each committee, but this is maybe something to put on the next
EDC agenda, and I would be happy to to like spearhead this if if we were to approach each committee for like an annual commitment and possibly be able to hire an events person for the town on
behalf of the committees, >> because yes, >> um last uh quarterly uh what is it? the chairman's quarterly meeting that we have I think it's twice a year >> I brought to their attention to because
like I said >> before the culture affairs is to you know be the umbrella to all these events that they're doing what has been happening is each committee the special needs the neighborhood each one of them is sort of like isolating themselves and I said let's collaborate together
because we're repeating the same events >> so it's been hard I mean it's is it's trying to to bring everybody into >> I mean wrong. >> It's a problem because why I mean the the the veterans parade used to be part of the
culture affairs and then somehow the veterans committee said no no we're doing it on our own. So now they're doing social things. It's like I said this is a veterans committee. Why are they doing social things and domino night and this that's part of the elderly affairs. So it's it's crazy. I
mean it's everybody wants to do their own thing and instead of working together. >> Yeah. But that's why we have the quarterly chair meetings. Like I'm working now with neighborhood improvements for an event. So we are working together >> and I'm working with you. How about that? In this in this event for the record Felicia I think this event is
good. >> I got to tell you this event I actually think it's >> the bands are excellent. >> Yes. I think it's going to do good. We just need >> everybody. Right. So
said it's the first commit we don't join the >> and I'm sorry I don't think that you're going to get much out of the main street market. >> I just don't think >> because they're just probably Alex is the best one at Garrison because he will set up outside
a little station to buy the hardest one to get to >> really well. Yeah, I think 910 will boom. >> But I think it's very easy. Put the golf carts in there and put the cars whenever you want and that's it. I'm telling you, you're going to have a bigger turnout. >> That'll do.
>> Okay. My my dream I'm always dreaming and getting all these crazy ideas is that where the jewelry store used to be is to make that >> is is my idea always has been to make that into a little museum that people walk in and and handons things for the
kids. Um we uh we >> give me 25 grand a month I'll let you do it. No, I know it's from 20 and then is I we our committee the cultural affairs uh want to collaborate and they're very I mean
they're reaching out to us the Frost Science Museum wants to do something with us. They do have outreach programs and the idea is to how do we bring them in? Unfortunately, I don't have a mobile uh museum or activity, but the idea if
we can bring them on that night and they can do things for the kids. I mean, their museum, I don't know if you've seen, they had an event last weekend and it's amazing what they do. >> We have a museum right here in the in the lobby.
right here. >> But uh but to wrap everything up, just because I feel like we're just in a talking circles and Carlos pointed out to we kind of are already. So >> what's up? >> So I said, can we just see how can we film with each other? Right. Right now those events are already booked. I don't
think that move or anything like that. I think they're right there. Is how can we contribute? >> How can we all commit? >> Yeah. So now we're going to the concrete action items. >> Let's not talk about the abstracts for this. Okay, this is just to close it out.
>> The next one is in >> yeah couple weeks. >> So the first action item was that extra $500 for each of the events. Okay, I want everybody I guess you know, nobody can really make any votes or make any decisions for their organizations today, but I guess bring this back, you know, to your organization to see if anybody's
willing to contribute to help us reach that $1,000 total for each of the events. Right. Right. So that's like the first at least we walk out of here with something versus all just this, you know, um abstract things. So there's that. The other thing from that is we have all those different action items that Tico's nice enough to point out. Um
obviously there's, you know, you kind of assign people to do different things. I don't know if everyone's actually going to do that and move forward with that. Um so that's kind of where I'm left off with that. We've got the one action item that I'm pretty sure we can get done. Like Carlos was saying, we increase the marketing. We can get the money for
that. we just got to find somebody um from, you know, one of these organizations here. The only thing that's where I'm stuck on is the now getting everybody else involved. You know, getting main street merchants to put things outside, maybe getting the golf cart people involved, >> potentially getting the car show, you know, a mini car show involved, you
know, the car show is not going to happen. It's two. He's got to talk to he's got to talk to the Grahams and see if what done if anything can be done there and what it request and what it you know what kind of insurance you need for that for that little space to turn it into a mini car show >> and if you can get the people to put cars on it.
>> Oh, we got >> right. But like for that that would be for the April or the May one. >> Yeah. So what I'm saying is aim for the $1,000 marketing. We see if that does it we can try to get the merchants out there. The EC motion was $500 committed
per event. >> Per event. >> And we want $1,000 total per event, right? >> Yes. So that's why it's another 2,000 4,000. >> Okay. Go ahead, >> F. Sorry. Real quick. >> It's nice that you're contributing the money. The thing is to to market this.
Let's say I I know someone from the youth task that she does line dancing. So I said bring bring your dancers. So people dance in a country, you know. And it's gonna be fun. I mean, this is a good band. I mean, I don't want to get political, but they already performed
twice for the governor. So, it's a good band. >> Okay. >> So, so it it's just a matter of creating that theme, the country theme. I'm bringing my my cowboy hat. Everybody, let's make it like like like a we're getting back to the
>> other You're going to bring line dancers and you just put them in front of the stage. >> Helping a lot. >> Next. Yeah, >> people go home. I got to feed I got to feed in the morning. >> That's basically it. That's what I got.
>> Okay. So, we So, we need to come up with >> You know them all. >> We need to come up with $500 for event because he's not going to say, "Hey, come out on things." It's not going to be worth it. They're not going to come back because in two weeks it's going to be difficult even right now to create the marketing campaign that is going to
take a week. It's only one week of marketing. is not going to even let that that the algorithm set. >> Yeah. >> So I think we should probably focus on the next one so that way we can do everything that we can commit >> because if not we're going to waste
resources and efforts from the people to come up and see something that is not going to do but line dancers are going to help or so but how we promote you learn how to do line dancing or something. >> Correct.
Exactly. But that's how we should market it, right? Because right now, nobody else is going to know besides this table. >> Okay. So, I have a couple ideas. >> Yeah, I love it. Ideas. >> So, there's that club called Roundup. >> Yeah. >> I've only been >> in Davy. >> In Davey, but
um why doesn't someone reach out to them >> and tell them, you know, we've got something going on if you have is there a group of line dancers? These people are like in groups. >> Yeah. and they follow things. It's just an idea to reach out to who does country
line dancing. I don't know. >> You know, >> you have a line dancing people already, don't you? >> So maybe I mean I need to reach out to >> reach out to you. Thank you. >> You don't have to promote it. This is just to add to the entertainment for this one because you're able to promote. We already know.
>> This is just to add to this one. >> And then hello Natalie Linds at what was that place you mentioned? Listen, she can bring people over there. Go get all the hug and bring >> dance for two hours. >> That was a lot. >> Listen to me. >> You know how you're going to get them to
come? >> Do a line dance for two hours. >> Free drink at Chad after. He'll give you a coupon for a free whatever for them to go there afterwards and then they party. That one free drink is going to get them 20 other drinks afterwards. You'll gladly do it. So there's your way. Trust it. Just trust. You don't have to do it.
>> That's the part of showing all of these people that just do it. But if we don't do it, we'll have to do it right now. >> Okay, point of order. We're crazy right now. Okay, so we need to wrap this up. We need actionable action items. So, Carlos, I heard a volunteer to speak to the Main Street merchants. He asked what
he needs to tell Main Street merchants. Give him your pitch. What do you tell Main Street merchants to get them to purchase? >> What he already told is not going to work because we don't have nothing. It's not It's not going to help. Like, we can convince them for that one, but they the other one we're not going to. >> Can we put their logos on the marketing
material? Yes. So I I think we had to kind of organize it for the next one and see what can we help you with this one that is already kind of on the worst and have for March 20 everything that we can >> social media marketing >> you because the one in I'm sorry
February 20 because the one in one and no where >> March 20th >> yeah right now that's one I saw because of the date
>> for February 20th. Where is it on social media? Because I don't see >> I've never seen it. >> But it's in two weeks. I'm sure on >> they did a video and they mentioned it today >> on download.
>> Do you have a digital version of this that we can share in all our chats with all the different groups that we on their story? It's gone. >> You can't you have to put it on their then I can put it in my group that I'm a part of. But >> um I have an idea guys. So because because we're you know we we need we
need to wrap this up right now. Okay. So one of the reasons why we were gathered to you today is to make the event more successful. One of the key things that we can do is market the event. >> EDC is already committing x amount of funds. It's not going to make the dent that we need. So my suggestion would be
the following approach. the organizations that are here. You don't have to commit tonight, but if you can go back to your leadership team and maybe for example, BNI Miami Lakes will own the March 20th event, >> we'll commit whatever it is. I think I think to to get to the number that that
EDC wanted, we need uh if we only do it through our organizations, whatever. If you want to go fund raise with your members, great. But BNI Miami Lakes will own the March 20th event. We'll make it a member event so that we excite our members to attend. And right there,
that's 50 potential more families that could fill up the space. And we'll commit $500 to that event. If the chamber can own either the April or the May event and the chamber promote that particular date to your membership to, you know, to make that a more powerful
night, you know, if whatever BNIA or the other BNI and Miami Lakes does the same with the the May one like that so that at least we have an additional organization with an additional group of people promoting it specifically there and then that organization can own
gathering the extra $500 that we need to market that event. >> Does that seem like a fair next step that we can all agree on tonight to then take it and run? >> Pretty smart. >> You know, I have some ideas, huh? >> You know, >> that'll take care of one, two, three, four events. >> Last four.
>> Well, I I I'm counting BNI Miami. >> BNI Lakes Connect. >> Lakes Connect is not here. So, we can't assume that Lakes Connect is going to do anything. Great. Okay. >> Okay. Fantastic. Next Connect. Yeah. >> Excellent. >> So, I'll take BNI. Al Miami Lakes will
take March 20th because you know we have a great events team and we can work quickly. >> Okay. Chamber gets me. >> Chamber gets me because Chamber's a hot No, I'm kidding. >> May I just This guy's crazy. >> It'll be a live show. I mean, this is
this is it. >> Okay. So, we'll take Miami Lakes. Chamber will take May and Lakes Connect will take the 17th. >> Try M 17th and then May and then we'll we'll pitch that to the Okay. There's your 500 bucks. I'm going to hold it. Now you're a chicken. You don't want to
talk to the freaking vendors, bro. They'll do it. I'll talk to you. I'll talk to him. >> I'll go with you to talk to you. >> I'll go with you to talk to him. >> Now, they need to get permission from the Grahams to do so. >> And and that's why we had to wait. >> What? What? No, I
>> What's the question? >> They need to get >> be in my office tomorrow. >> What's the question? Yes. to allow them to put the bar or tents or outside so they can be more like the light golf course the golf carts and stuff
like that so that way >> yeah golf we're not going to be able to do that for this and if you can get it great but we're not going to bank on that >> unless we just want the outside people and uh >> well you're not gonna have money >> nobody want to buy this
and he's gonna go >> okay >> so so February 20 >> distribute >> the digital >> asset to this table >> yeah it's not there get it from somebody
who has post >> yeah but When I when I went to events, it's not fair. >> No, stories. They only do stories. >> Yeah, >> you need to have a that kills me. That and I'm not trying to take it out on you, but this is just to reiterate that we really need to have a come to Jesus
moment with town communications because it's so ineffective >> how town town communications post or really doesn't post about town events that it's only stories. There's no public post. like there's no permanent
post. They also won't, you know, when we have a a a committee event put on by the town, they won't give hosting control to the event that's putting on the to the committee that's putting on the event. So then, you know, it it's just it it's
it's not effective. Um, and I don't know who the EDC tried to find a way around that. I I still don't know who the correct person is to what the story of the For example, so like for example like you know we have a town event right
putting put on by a town committee and especially if that event is on a weekend the person that's responsible for posting on town social media doesn't show up on a weekend cuz they're just an employee you know and if they don't live here they're not going to come you know on a weekend to document something or
late night to document something. So then what ends up happening? No live posts. >> The post will happen, you know, two and three and four days later, completely out of context, right? You miss capturing all that all that valuable content, no interaction with people
because there's no one, you know, liking their comments or whatever, right? So the closest that we came to being able to do something was when we did the EDC boot camp. We like basically, you know, strong armed the communications department to have someone there at
least for an hour present and we had the consultant that we paid for there like telling them what to post and how to post it right then and there making sure that they were doing it. That's the only way we could do it. So, you know, we have something as important as this event with so much production with so
much money being putting into it and all we can get is a story >> that lasts 24 hours. That's that seems like a really big loss of of town resources, >> you know, that that's super ineffective. >> And we've brought it up se several times. I still don't I'm still not quite
clear on who has the decision-making power of correcting that because that just seems like a a big gap. >> Yeah. Um I'm going to give Eddie a chance real quick to speak up. My god, Eddie, you're in your hands. >> 100 100% what what Romy said is Yeah.
I'll just second all of that. Um, and then furthermore, you know, the same type of thing happens to sponsors. Um, I was born and raised here. I'm not going anywhere. Social response will continue to sponsor and all that, but I know for a fact there are sponsors that have left and not done it again. And uh those are
money that no longer goes to committees like youth activities and all that because you know you you have a platform as the town to really uh engage people and help companies that are helping you know the town and sponsors and also the
committees themselves. And then it's not really being utilized in the best way to be able to promote those uh companies that are sponsoring and all that. you know, us sponsoring and never even really being tagged in a post. Yeah, it would be great. I mean again I'm not going anywhere but I know other other people have felt that way and have no
longer continued to sponsor events that they have done before because it actually used to happen and then it's kind of like dropped off about four five three five six years ago like a even before co it was already uh there was a transition there and and yeah I would definitely I think that is something
that I'm guessing it's more controlled by council or staffers but I think it's something that does need to be visited. We're we're still trying to figure out who it's controlled by >> the events to to be able to finish the mini to I
think that idea and you guys are agree to who is taking all of these events. Can we put date plans for where the ADC will need things because I guess we're going to be able to focus on the marketing side of it, right? work with the communications department pushing
them to do those because we cannot push those advertising in case oh in case >> right that's the thing like have to then take the time to sit with communications for the town >> because it's paid ads
>> right because those paid ads we give the money to the town so they can uh do it what about if as this is a main street events we promote it to the uh >> main street Instagram. >> Yes. >> A year ago >> that we will have a little bit more
control, more posting, more all of these and we'll give budget for pay campaigns. >> That would be a question I think for the town. I don't know if you can answer that for us, but >> no because you give it to the Grams saying to use
hiring their marketing company to do it. >> Yeah, I guess. That's what I'm wondering. Yeah, I'm assuming we'd have to double check with the town, right? To see if that's something we could do, right? Or no, >> council approval. >> Yeah, that's what I'm saying. Just to double check. >> The first the first one that we did that
they couldn't promote as I can put it on the chamber one, >> but it's we can pay it for one, >> right? So it has to be a business account like the one that the city has. But we have a lot of limitations when we market those things in the town. If we
use the funds to pay campaigns on that main street live account to promote these event and they will be able to do because and and we just do the funds to those to be able to do it. Obviously they do the >> I was going to say the same thing you said but I was going to say do it through the chas one because you guys
have a lot of followers but then the main street. Yes. >> What is it called again? The Instagram for me. >> Mainstream Miami Lakes. >> The mainstream Miami Lakes Instagram would be the perfect one because it's mainstream Miami Lakes. >> Correct. >> The question is can you fund it? >> Right. >> Correct. Yeah.
>> Reports and and and they will tell right there Google and all of those. >> It's basically gather the funds then provide it to the to that company I guess that new company. Yeah. I would be okay with that too. It's just if we can who runs if they allow us to do so. Who runs this account? Oh no. I don't know.
>> Shop. >> Who's that? >> Vanessa Vanessa, the one that runs that. >> Oh, it might be. But let me see. >> I don't know. If anything, you just do one that's global, not just Main Street. Shop Miley Lakes and the main we're
going for Main Street live. That's not a problem. Ask for that problem. So >> really >> that one. Yeah. I mean that's like I mean unless it's going to be like a renegade account like you know I hurt Miami legs right like that's just a town
resident. You know what I mean? But to get all the committees I mean again that would be like an underground effort. The town we have tried at EDC. The town will not approve us own opening and owning a social media account. >> Neither neither managing the ads. Well
you know what? Just do what we keep doing. I give Tik all the stuff and he reposes. That's it. It's that simple. And it works. >> That is not that doesn't promote the paper and then pay our effort into We
can do that. We provide the funds and we provide the arts and everything to promote. >> I have absolutely no idea because that's out of my belly whack. But I will pass them. >> I can answer one of those questions that she just does can't answer, which is they will repost it. All they want is content. Now, can we put money behind
it? That's the question that Ann's gonna ask. >> Correct. >> So, and I know we can do that because I was told we can do that. Send it and we'll repost it. You guys just find out if we can put money behind those. >> Is it 100 the town? That's why I don't know. More followers. It's not the town is the one you can't control. >> You just can't manage it. Yeah. >> And we don't care about the the We don't
care about the organic from the mainstream. We just want to put the money on that one because that's what's going to get it out there and people are going to read main street and event organically also. >> It'll build it'll end up building that account. Can we also commit to have deadlines of when we need all these art,
right? Because they will have to put their logos, put that kind of team it up, kind of do all of those things. >> I mean, I I created this one and they came out with No, we need to do this one with just each band. Yeah. >> So, so they they picked this picture,
but it doesn't match the one we have. >> So, I had who created this >> without even consulting with us. >> So, Jesus there like please God please God
>> but this is good this is good but hey look the truth do it girl >> we commit to that so that way they committing something that is like that from partial so leave on that Okay.
>> We need the assets >> the assets I'm sorry what >> for the March one you submitted to >> so for the March 20 >> we need at least >> at least 30 >> because 15 days >> for tomorrow. No, but to get your like
he wants to put a date to say all your logos need to be turned in by this date. >> We're collecting logos. >> Not just the logos, but I'll say that if you guys are committing the whole >> thing because if you is going to come out with BNI and everything and says, "Okay, this is the event that we have."
Let's say March 30 is region, right? So how you team it a little bit with the concept with your team. So then we create the arts that are going to be more entitled for the people to come. I'm saying it's better to go from sponsoring it and
inviting more people. No, no, no, no, no. But no, like I'm sorry, but nobody confusion. >> I'm not saying I'm not saying that. I'm not saying that >> you're information to be promoted on that platform. >> There's no BNI's logo.
>> But you're talking about you need the BIO, you need the money. >> I can have But they're not. >> Okay. right now will be able to create to promote because it's not just the graphics we promote just like that
>> you're talking about putting the graphics together to create the graphic collect all the logos but I need to clarify he's talking about videos and like for graphic your branding
I think I think if you listen to him, he's talking about a lot more than that. It's not just it's not just about the clarify exactly what you >> let me let me let me let me just explain what we need in order to promote this directly. Right. >> We cannot just promote one static ad.
Right. Right. >> It's going to not be efficient. It's not going to reach as many people. So, we're going to need different versions. Right. uh not just the this but the one that it fits in Facebook, the one that it fits in Instagram, the one that it fits is
different sizes, right? The one that the story is like that and videos reach out a lot more people, right? So if we're going to invest on paid campaigns, we need to do that right on each of the
events because if we just post it and we sponsor it is also kind of wasting money. I have a an idea is like your idea is good is because I created this in canvas and of course they they they asked me as
me to send them the original so they can adjust it add stuff to it. Uh what I can do is is probably meet with with the communications who's supposed to be the graphic designer and because that's what happened with anniversary. They had to
change the what she designed like three times that this is not what I want. This is not what I want. So they eventually, you know, >> you know, it's hard. It's hard working. You know, they're setting this is what we want to do. Like I said, they sent me
this and said, >> I don't I don't want to get too lost in like the in the past. So what Carl was saying is that now we need something now. We need graphics >> for the event that we did. >> Yeah, but you're saying that we need all the different variations in the graphics
for the banners, for the stories, all the different things. Who's going to do that? >> Are you saying that you can do that? Denise Denise is saying that fine. >> Done. Okay. >> I will get with you, get the original, I'll do some modifications and I will help with the digital marketing, the
social media. whoever is participating in >> if you want Denise, we can set you up in a meeting with the town's communications department because I know that Carlo did it before with with and his person and then you can meet
with her and then maybe you can give her some advice or tips or something and then you guys can talk about what strategy the town can implement at least, you know, give the town a chance because I know does put in a lot of work and she does, you know, work a lot and goes through a lot of all the ribbon cutings and, you know, She definitely tries. So, I think we should at least,
you know, give her the chance and have Denise, you know, give her the chance to sit with her. I know we tried it already with >> um with Vanessa. >> Vanessa, >> but let's try a year with a committee member, you know, with this fun >> to sit with and um >> yeah, and then because she's Venice is going to come up with the graphics or
all the different graphics we need and then she can sit with the and tell her like, "Hey, this is what I have prepped. This is the funds we have available." >> This year's theme, you know, next year we can do something. >> Yeah. Cuz I think right now we got to stay within the bounds of what we have. I don't think we should get too crazy with it because it's going to take much
time. So we stay with the $1,000 people in that 9300 with me and watch how we land. This is chicken [ __ ] doesn't want to do. >> I told you that I do. >> You used your tactics on me. Matthew told me you're great. He's great at
flipping it on somebody else. >> I'm really sorry. I need to get my kick. >> No, but we're good. We're pretty much wrapped up. That's good. So, we've got the action item. >> Everybody's going to talk to the organizations for the specific events that assigned you to >> Denise is going to work on the artwork
and we're going to set up a meeting between Denise and if you can help me with that please with Denise the communications department. Yes. >> Two weeks from now. Yeah, I would say before the next >> to do it next week. You only got two
weeks left. >> Yeah, I would say well after No, I'm saying after the 20th event. >> No, no, no. Definitely. Yeah, this event is is happening as is pretty much. >> We can maybe do a couple changes with the BNI stuff. >> One before the so that we have enough
time for the 320. >> So, if the next one is 3:20, I think we should meet like maybe like towards the end of next week or beginning of the following week. is the February available.
>> Council meeting. >> How about >> Bye guys. See you soon. Thank you. Thank you very much. >> Be convenining February at 6:30. >> Wait, there's an event that day. >> I don't know because I have it on my
calendar. >> Okay. >> There's an event that day at night. >> Nobody is on my Thursday. What about >> Oh, yeah. All right, y'all. Thank you. >> I'm sorry. >> Hey, talk to me.