WEBVTT

METADATA
Video-Count: 2
Video-1: youtube.com/watch?v=FSywabGBk28
Video-2: youtube.com/watch?v=T4BV9YUO4yY

Part: 1

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--------- >> Mayor Borowsky: GOOD AFTERNOON. I WOULD LIKE TO CALL THE JUNE 23rd, 2026 CITY COUNCIL SPECIAL MEETING TO ORDER. CITY CLERK, BEN LANE, MAY I PLEASE HAVE A ROLL CALL. >> Clerk Lane: THANK YOU, MAYOR. THANK YOU, MAYOR. MAYOR LISA BOROWSKY. MAYOR BOROWSKY: PRESENT. CLERK BEN LANE: VICE MAYOR MARYANN MCALLEN.

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VICE MAYOR MCALLEN: PRESENT. CLERK BEN LANE:  COUNCILMEMBERS JAN DUBAUSKAS. COUNCILMEMBER DUBAUSKAS. HERE. CLERK BEN LANE:  BARRY GRAHAM. CLERK BEN LANE: ADAM KWASMAN. CLERK BEN LANE:  KATHY LITTLEFIELD. CLERK BEN LANE: SOLANGE WHITEHEAD. COUNCILMEMBER WHITEHEAD: HERE. CLERK BEN LANE:  CITY MANAGER GREG CATON. GREG CATON:

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HERE. CLERK BEN LANE: CITY ATTORNEY LUIS SANTAELLA. LUIS SANTAELLA:  HERE. CLERK BEN LANE: AND THE CLERK IS PRESENT. >> Mayor Borowsky: THANK YOU VERY MUCH. WE HAVE BOARDS, COMMISSIONS, AND TASK FORCE AND APPOINTMENTS. THIS IS AN OPPORTUNITY FOR THE COUNCIL TO INTERVIEW EACH BOARD AND COMMISSION NOMINEE, AND GO

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AHEAD AND MAKE APPOINTMENTS AT THE CONCLUSION OF THOSE INTERVIEWS. AND I WOULD LIKE TO TURN THIS OVER TO VICE MAYOR McALLEN TO PROCEED. >> Vice Mayor McAllen: THANK YOU, MAYOR. THE SCOTTSDALE CITY COUNCIL IS

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RESPONSIBLE FOR ESTABLISHING CITY POLICIES AND ENACTING LAWS IN SUPPORT OF THOSE POLICIES. THE COUNCIL RELIES ON VOLUNTEER, CITIZEN-BASED BOARDS AND COMMISSIONS TO RESEARCH ISSUES AND MAKE RECOMMENDATIONS IN SUPPORT OF THE COUNCIL'S MISSION AND GOALS.

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THE INFORMATION AND RECOMMENDATIONS PROVIDED BY COUNCIL-APPOINTED ADVISORY BOARDS IS A VALUABLE TOOL IN HELPING COUNCILMEMBERS IN THEIR DELIBERATIONS. THIS AFTERNOON, THE CITY COUNCIL WILL BE APPOINTING SCOTTSDALE RESIDENTS INTERESTED IN SERVING ON VARIOUS BOARDS AND COMMISSIONS. I WANT TO THANK THE INDIVIDUALS

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FOR THEIR WILLINGNESS TO VOLUNTEER THEIR TIME IN SERVICE TO THIS COMMUNITY. FOLLOWING THE SET OF INTERVIEWS, WE'LL VOTE ON AN APPOINTMENT FOR THE BOARD OR COMMISSION. AS I CALL YOUR NAME, PLEASE

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APPROACH THE PODIUM WHICH WILL BE ON THIS SIDE, AND BRIEFLY COVER THE FOLLOWING QUESTIONS: FOR THE RECORD, YOU WILL STATE YOUR NAME, YOUR ADDRESS AND HOW LONG YOU HAVE LIVED IN SCOTTSDALE. PA PLEASE TELL US HOW YOUR EDUCATION, EMPLOYMENT, OR

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VOLUNTEER EXPERIENCE RELATES TO THE BOARD OR COMMISSION THAT YOU ARE APPLYING FOR, AND WHAT THE TOP ISSUE FACING THIS BOARD OR COMMISSION IS. PLEASE LIMIT YOUR COMMENTS TO TWO MINUTES. WE WILL HAVE A TIMER LISTED UP THERE SO YOU CAN SEE WHERE YOU

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ARE AT IN YOUR PRESENTATION. SO OUR FIRST COMMISSION IS THE BUILDING ADVISORY BOARD OF APPEALS, AND THERE IS ONE OPENING. THE BUILDING ADVISORY BOARD OF APPEALS HAS THE JURISDICTION TO RECOMMEND THAT MINOR VARIANCES IN THE ELECTRICAL, PLUMBING AND

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MECHANICAL APPLICATION OF THE BUILDING CODE BE GRANTED AND THAT ALTERNATIVE CONSTRUCTION METHODS OR MATERIALS BE ALLOWED. THERE IS ONE VACANCY AND ONE NOMINEE.

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THAT NOMINEE IS JAMES MEYER. JAMES MEYER. >> THANK YOU VERY MUCH. JAMES MEYER. MY ADDRESS IS 18245 NORTH PIMA ROAD, SCOTTSDALE, ARIZONA,

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85255. I HAVE LIVED IN SCOTTSDALE FOR PROBABLY LIKE TEN YEARS. AND I PERSONALLY THINK THAT THE ISSUES FACING THIS ARE SUBSTITUTION OF PRODUCTS.

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WE'RE HERE IN SCOTTSDALE, TO PRESERVE THE BEAUTY AND EVERYTHING, AND IT KIND OF GIVES CONSTRUCTION A BAD NAME WHEN PEOPLE MAYBE GO A DIFFERENT ROUTE AND SUBSTITUTE PRODUCTS FOR INFERIOR PRODUCTS TO MAYBE MAKE DEALS OR SOMETHING ALONG THOSE LINES. AND I THINK THAT TO PRESERVE THE

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BEAUTY THAT IS SCOTTSDALE, THERE CAN'T BE THESE SUBSTITUTIONS WITHOUT SOMEONE OVERSEEING THEM. AND I'M REALLY FAST. SO YOU'RE WELCOME, GUYS. [ LAUGHTER ]

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>> Vice Mayor McAllen: AND ARE THERE ANY QUESTIONS FOR MR. MEYER, I APOLOGIZE FOR PRONOUNCING YOUR NAME INCORRECTLY. >> THAT'S OKAY. >> Vice Mayor McAllen: OKAY. PER COUNCIL RULES, SINCE THERE'S

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ONE SINGLE NOMINEE, I MOTION >> Councilmember Kwasman: SECOND >> Vice Mayor McAllen: THANK YOU. ALL IN FAVOR. DO WE HAVE TO DO A ROLL CALL VOTE. [ CHORUS OF AYES ] >> Vice Mayor McAllen: THANK YOU, MR. MEYER, YOU WERE APPOINTED.

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>> THANK YOU. OUR NEXT COMMITTEE IS THE CITIZENS' BOND OVERSIGHT COMMITTEE, AND WE HAVE ONE OPENING. THE CITIZENS' BOND OVERSIGHT COMMITTEE SHALL RECEIVE REPORTS ON THE CITY'S PROGRESS IN IMPLEMENTING THE BOND PROGRAM, REVIEW ANY PROPOSED PROJECT

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CHANGES TO THE PROGRAM AND PROVIDE SUCH COMMENTS TO THE CITY COUNCIL WITH RESPECT TO THE BOND PROGRAM AS THE COMMITTEE DEEMS APPROPRIATE. THERE IS ONE VACANCY AND THREE NOMINEES. THE NOMINEES ARE:

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BRANDON ALSAYED KATHRYN WILLS JOE DUBOIS. WHOSE TERM EXPIRES IN JUNE, BUT IS ELIGIBLE FOR REAPPOINTMENT.

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WE WILL START WITH JOE DuBOIS. >> WELL, AS AN ATTORNEY, I OFTEN SAY I CAN'T SAY MY NAME IN TWO MINUTES, BUT I WILL DO THE BEST I CAN. MAYOR BOROWSKY AND MEMBERS OF THE CITY COUNCIL, MY NAME IS JOE

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DuBOIS AND I HAVE BEEN A RESIDENT OF SCOTTSDALE SINCE 2018. I LIVE IN THE TROON VILLAGES AREA OF NORTH SCOTTSDALE. SINCE BECOMING A RESIDENT OF SCOTTSDALE, I HAVE SUCCESSFULLY COMPLETED THE SCOTTSDALE GOVERNMENT 101, AND MORE RECENTLY, LAST MONTH, I COMPLETED THE SCOTTSDALE

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CITIZENS POLICE ACADEMY. I DO BELIEVE THAT MY BUSINESS AND PROFESSIONAL EXPERIENCES OFFER SIGNIFICANT QUALIFICATIONS FOR SUCCESSFUL SERVICE ON THE COMMITTEE. I'M CURRENTLY COMPLETING MY I INITIAL THREE-YEAR TERM AS A MEMBER OF THE COMMITTEE AND DURING MY TENURE, I SERVED AS

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THE VICE CHAIR AND THE CHAIR OF THE COMMITTEE AND I WAS RECENTLY SELECTED IN FEBRUARY BY MY COLLEAGUES TO SERVE A SECOND TERM AS CHAIR, ARE A POSITION WHICH I CURRENTLY HOLD. I'M A GRADUATE OF THE UNITED

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STATES MILITARY ACADEMY AT WEST POINT. UPON GRADUATION FROM THE ACADEMY, WAS A SECOND LIEUTENANT IN THE ARMY AND LATER JOINED THE ARMY RANGERS. I HAD THE ARMY COMMENDATION AND TWO BRONZE STAR AWARDS AMONG

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OTHERS. AFTER THE ARMY, MY LEGAL CAREER AAFFORDED ME THE OPPORTUNITY TO CONCENTRATE ON CIVIL LITIGATION MATTERS AND OF PARTICULAR RELEVANCE TO THIS COMMITTEE, I DEALT WITH QUESTIONS, CONTROVERSIES, AND LITIGATION SURROUNDING PUBLIC WORKS PROJECTS.

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I'VE ALSO HAD SIGNIFICANT EXPERIENCES IN CIVIC AND BUSINESS AFFAIRS. FOR EXAMPLE, I SERVED TWO TERMS AS THE C.F.O. FOR THE NEWPORT BEACH CHAMBER OF COMMERCE, WITH RESPONSIBILITY FOR PREPARING AND MANAGING THE ANNUAL BUDGET FOR THE CHAMBER, REPRESENTING SOME 1200 BUSINESS MEMBERS.

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I WAS ALSO ELECTED TO SERVE TWO SEPARATE TERMS AS THE CHAIRMAN OF THE BOARD OF THE CHAMBER. LASTLY, MY SENSE OF THE MOST SIGNIFICANT ISSUE FACING THE COMMITTEE MOVING FORWARD, IS TO SUCCESSFULLY NAVIGATE THE CHALLENGES PRESENTED BY THE

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CURRENT INFLATIONARY ENVIRONMENT AS IT IMPACTS THE 2019 BOND FUNDS AUTHORIZATION, AND THE MANY INQUIRIES FROM OUR FELLOW CITIZENS THAT WE RECEIVE ON THAT ISSUE. IN CLOSING, I JUST WANT TO THANK YOU FOR YOUR ATTENTION AND CONSIDERATION OF MY APPLICATION FOR THIS COMMITTE.

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AND I WILL TAKE ANY QUESTIONS. >> Vice Mayor McAllen: ANY QUESTIONS? OKAY. THANK YOU, MR. DuBOIS. OKAY. NEXT -- (BACKGROUND NOISE).

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>> Councilmember Graham: COUNCILMAN BARRY GRAHAM IS HERE. >> Mayor Borowsky: SORRY TO INTERRUPT. LET THE RECORD REFLECT THAT COUNCILWOMAN LITTLEFIELD HAS ALSO JOINED US. >> Vice Mayor McAllen: THANK YOU.

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NEXT IS -- AND I'M PROBABLY PRONOUNCING THIS NAME WRONG, BRANDON ALSAYED. >> MY NAME IS BRANDON ALSAYED. IT'S PHONETIC.

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I'VE LIVED IN SCOTTSDALE FOR FIVE YEARS, I'M AT THE ADDRESS 8547 EAST VIA DE LOOB LIBROS. I PLAN TO BUILD MY LIFE, MY CAREER, AND MY FAMILY, PROJECTS FUNDED THROUGH THIS BOND PROGRAM

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ARE PROJECTS THAT MY FAMILY AND I WILL SEE AND USE FOR DECADES. THAT'S WHY I'M INTERESTED IN SERVING ON THIS BOARD PROFESSIONALLY I SERVE AS A CHIEF FINANCIAL OFFICER FOR A LOCAL CABINET SUPPLIER. WE DO BOTH RESIDENTIAL AND COMMERCIAL PROJECTS. MY PROFESSIONAL BACKGROUND ALSO

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INCLUDES COMMERCIAL BANKING AND REAL ESTATE. I BELIEVE THOSE EXPERIENCES ALIGN CLOSELY WITH THE MISSION OF THIS COMMITTEE. EVERY DAY, I WORK ON MANAGING BUDGETS, MONITORING PROJECT COSTS AND ANALYZING VARIANCES, JUST AS IMPORTANTLY I REGULARLY TRANSLATE COMPLEX FINANCIAL DATA

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INTO CLEAR, ACTIONABLE INSIGHTS FOR DECISION-MAKERS LIKE YOU. IF APPOINTED, MY GOAL WOULD BE TO PROVIDE THOUGHTFUL, INDEPENDENT OVERSIGHT, WHILE WORKING COLLABORATIVELY WITH CITY STAFF, FELLOW COMMITTEE MEMBERS AND THE COUNCIL. I BELIEVE RESIDENTS DESERVE A CLEAR UNDERSTANDING OF HOW BOND

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DOLLARS ARE BEING SPENT, HOW PROJECTS ARE PROGRESSING AND WHAT CHALLENGES ARE OR OPPORTUNITIES MAY LIE AHEAD. THE TOP ISSUE FACING THIS COMMITTEE IS ENSURING IT DELIVERS ON THE PROMISES MADE TO SCOTTSDALE VOTERS WITH

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$319 MILLION INVEST ACROSS 58 PROJECTS RESIDENTS DESERVE A CLEAR UNDERSTANDING OF WHAT HAS BEEN COMPLETED, WHAT REMAINS TO BE DONE, AND HOW PUBLIC FUNDS ARE BEING MANAGED ALONG THE WAY. I CARE DEEPLY ABOUT SCOTTSDALE'S FUTURE BECAUSE THIS IS MY COMMUNITY. THE DECISIONS MADE TODAY WILL SHAPE OUR CITY FOR YEARS TO COME

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AND I WOULD BE HONORED TO CONTRIBUTE MY FINANCIAL EXPERIENCE AND ANALYTICAL PERSPECTIVE TO HELP ENSURE THESE PROJECTS DELIVER VALUE FOR SCOTTSDALE RESIDENTS. THANK YOU FOR YOUR CONSIDERATION. >> Vice Mayor McAllen: THANK YOU, BRANDON. ANY QUESTIONS FOR BRANDON. OKAY. THANK YOU SO MUCH. OUR NEXT -- I KNOW I GOT THIS

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ONE RIGHT! KATHERINE WILLS. >> GOOD AFTERNOON, MAYOR AND COUNCILMEMBERS, I'M KATHY WILLS.

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I'M A NATIVE OF SCOTTSDALE. I LIVED HERE 55. I LIVE AT  9595 JENNA DRIVE WHEE I HAVE BEEN FOR 26 YEARS. THANK YOU FOR BEING CONSIDERED FOR THE CITIZEN BOND OVERSIGHT COMMITTEE. I HAVE SPENT ALMOST 35 YEARS IN BANKING AND I'M CURRENTLY THE

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MANAGING DIRECTOR FOR ARIZONA'S PRIVATE BANKING GROUP AT MIDFIRST BANK AND MY CAREER HAS CENTERED ON FINANCIAL ANALYSIS, RISK ASSESSMENT, ACCOUNTABILITY, CLIENT ADVISING AND STEWARTSHIP OF SIGNIFICANT FINANCIAL RESOURCES. EVERY DAY I WORK WITH COMPLEX

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FINANCIAL DECISIONS, EVALUATE LONG-TERM IMPACTS AND HELP ENSURE SOUND AND RESPONSIBLE OUTCOMES. IN ADDITION TO MY PROFESSIONAL EXPERIENCE, I HAVE SERVED ON NUMEROUS NONPROFIT AND COMMUNITY BOARDS WHERE I HAVE BEEN RESPONSIBLE FOR GOVERNANCE, OVERSIGHT, BUDGETING AND

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STRATEGIC PLANNING AND THESE EXPERIENCES HAVE RE-ENFORCED THE IMPORTANCE FOR ME OF TRANSPARENCY, ASKING THOUGHTFUL QUESTIONS AND ENSURING PUBLIC FUNDS ARE USED AS INTENDED. I ALSO TEACH A FINANCIAL LITERACY CLASS TO A NONPROFIT IN PHOENIX.

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I UNDERSTAND THERE'S A HIGHLY QUALIFIED INCUMBENT SERVING AS CHAIR WHO HAS REAPPLIED AND I APPRECIATE THE EXPERIENCE AND THE CONTINUITY THAT LONG-TERM I DON'T WANT TO DIMINISH THAT SERVICE BUT EXPRESS MY INTEREST

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IN SHOULD THE COUNCIL BELIEVE THAT MY BACKGROUND COULD ADD VALUE NOW OR IN THE FUTURE. IF SELECTED, I WOULD BRING AN INDEPENDENT PERSPECTIVE, STRONG FINANCIAL ACCUEMEN AND A COMMITMENT TO SERVING THE RESIDENTS OF OUR GREAT CITY WITH INTEGRITY AND DILIGENCE. THANK YOU FOR YOUR CONSIDERATION AND FOR YOUR SERVICE TO OUR COMMUNITY.

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>> Vice Mayor McAllen: THANK YOU KATHY, ANY QUESTIONS FOR KATHY? OKAY. THEN AT THIS TIME, I WILL ENTERTAIN A VOTE FOR THE CITIZENS BOND OVERSIGHT COMMITTEE. EACH COUNCILMEMBER MAY VOTE FOR ONE NOMINEE, AND I WILL START WITH COUNCILMAN KWASMAN.

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>> Councilmember Kwasman: THANK YOU, MADAM VICE MAYOR, I WANT TO SAY THAT THESE THREE NOMINEES ARE OUTSTANDING. IF YOU ARE NOT CHOSEN TODAY, PLEASE REAPPLY. THIS IS THE TYPE OF CALIBER, ALL THREE OF YOU, ARE 100% WONDERFUL. OKAY? THIS IS THE TYPE OF CALIBER THAT SCOTTSDALE IS ABLE TO PRODUCE,

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AND THIS IS EXACTLY WHY WE HAVE BEEN SO SUCCESSFUL AS A CITY. SO PLEASE, PLEASE, DO NOT BE DISHEARTENED TODAY IF YOU DO NOT GET CHOSEN. AND THEN ONE OTHER THING, MR. DuBOIS WE LIVE IN A WORLD WHERE NOT ENOUGH PEOPLE APPRECIATE WHAT A BRONZE STAR IS

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AND HAVING A -- HAVING A WEST POINT EDUCATION MEANS. AND I REALLY THINK THAT WE NEED TO MAKE SURE THAT -- THAT THOSE, NOT ONLY ON THIS DAIS BUT EVERYBODY IN THE COMMUNITY UNDERSTANDS WHAT IT IS THAT YOU HAVE DONE AND WHAT YOU ARE AND

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WITH THAT I WILL VOTE FOR MR. DuBOIS. >> Vice Mayor McAllen: AND COUNCILWOMAN WHITEHEAD. >> Councilmember Whitehead: JOE DuBOIS. A COUPLE MORE POSITIONS OPEN LATER THIS YEAR AND YOU ARE ALREADY IN THE HAT. SO DON'T EVEN WORRY AND I AGREE THAT WE HAVE SOME VERY QUALIFIED CANDIDATES ALWAYS. SO GLAD TO HAVE YOU HERE.

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>> Vice Mayor McAllen: MAYOR. >> Mayor Borowsky: IT'S A TOUGH ONE. I WOULD LIKE TO VOTE FOR ALL THREE OF YOU. BUT I'M GOING TO VOTE FOR KATHY WILLS. HAVING NOTHING TO DO WITH THE OTHER TWO CANDIDATES, EXCELLENT PRESENTATIONS. >> Vice Mayor McAllen: COUNCILWO MAN LITTLEFIELD. >> Councilmember Littlefield: I WILL VOTE FOR JOE C DuBOIS BUT

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I HOPE ALL THREE ARE EXCELLENT AND I HOPE THEY KEEP THEIR NAMES IN THE HAT FOR THE FUTURE. THANK YOU. >> Vice Mayor McAllen: COUNCILMA N GRAHAM, CAN YOU HEAR ME? >> Councilmember Graham: YEAH, CAN YOU HEAR ME, VICE MAYOR?

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MR. DuBOIS, THANK YOU. >> Councilmember Dubauskas: I WILL ECHO THE COMMENTS ALREADY MADE. THANK YOU FOR YOUR CONTRIBUTIONS TO OUR COUNTRY AND CITY. WE HAVE WONDERFUL CANDIDATES FOR THE CITY,  JOE DuBOIS.

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>> Vice Mayor McAllen: AND THE VICE MAYOR WILL VOTE FOR JOE DuBOIS. SO MR. DuBOIS, YOU ARE REAPPOINTED. THANK YOU ALL. LIKE COUNCILWOMAN WHITEHEAD SAID, THERE WILL BE THREE OPENINGS, WE BELIEVE, IN THIS SPECIFIC COMMISSION. SO YOUR NAMES WILL STAY IN. SO PLEASE COME BACK.

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THANK YOU. MOVING ON TO THE NEXT. HISTORIC PRESERVATION COMMISSION. WE HAVE ONE OPENING. THE HISTORIC PRESERVATION COMMISSION ADVISES THE PLANNING COMMISSION AND THE CITY COUNCIL ON ALL MATTERS CONCERNING HISTORIC AND ARCHAEOLOGICAL

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PRESERVATION. THE COMMISSION'S FOCUS IS TO IMPLEMENT THE ORDINANCE PROCESS FOR IDENTIFYING SCOTTSDALE'S HISTORICAL, ARCHAEOLOGICAL, AND CULTURAL RESOURCES, PROMOTE AN AWARENESS OF THEM FOR FUTURE GENERATIONS AND TO RECOMMEND PROGRAMS TO ACHIEVE COMMUNITY

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GOALS FOR THEIR PRESERVATION AND CONSERVATION. SPECIAL QUALIFICATIONS: AS OUTLINED IN THE SCOTTSDALE CITY CODE, EACH MEMBER SHALL HAVE DEMONSTRATED SPECIAL INTEREST, KNOWLEDGE OR EXPERIENCE IN AT

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LEAST ONE OF THE FOLLOWING: BUILDING CONSTRUCTION, HISTORY, ARCHITECTURAL HISTORY, REAL ESTATE, HISTORIC PRESERVATION LAW OR OTHER HISTORIC PRESERVATION-RELATED FIELD. THERE IS ONE VACANCY AND ONE NOMINEE. THE NOMINEE IS:

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JOHN DUNCAN. DID YOU GET YOUR NAME RIGHT, MR. DUNCAN? >> YOU SURE DID. >> Vice Mayor McAllen: THANK YOU. >> I'M JOHN ANDREW DUNCAN BUT GO BY ANDY. SO YOU GOT TWO-THIRDS TV RIGHT.S GOOD.

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I LIVE ON NORTH MILLER ROAD, 85251. I'M A GRADUATE OF THE SCHOOL OF ARCHITECTURE IN AUSTIN, TEXAS, I'VE BEEN AN ARCHITECT MOST RECENTLY AND HAVE WORKED IN THE PROFESSION SINCE 1982. I'VE BEEN HERE IN SCOTTSDALE FOR

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THE LAST FOUR YEARS AND HAVE WORKED ON VARIOUS BUILDING TYPES AND MOST RECENTLY WORKED WITH A DEVELOPER HERE IN SCOTTSDALE WHO IS WORKING ON A PROJECT CLOSE TO PAPAGO. I'VE ENGAGED WITH SOME OF THE

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PLANNING COMMISSION MEMBERS HERE AT THE CITY, BECAUSE I WORK ALSO AS AN ARCHITECTURAL ADVISOR TO OUR HOMEOWNERS ASSOCIATION FOR THE LITTLE COMMUNITY JUST NORTH AND EAST OF YEAR, WHICH IS CALLED VILLA MONTEREY.

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I'VE ENJOYED LIVING THIS AND I REALLY HAVE BEEN QUITE SURPRISED AT THE PROWESS OF THE CITY OF SCOTTSDALE. I WISH I COULD READ WHAT MS. McALLEN'S NOTES HAVE SAID, BECAUSE I COULDN'T HAVE PUT IT SO ELOQUENTLY.

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BUT I HAVE A STRONG INTEREST IN ARCHITECTURE, STRONG INTEREST IN PLANNING, AND A VERY STRONG INTEREST IN ARCHAEOLOGY AND I RESPECT WHATEVER HAS BEEN DONE AND HOPEFULLY I CAN SUPPORT THE COMMISSION, THE HISTORICAL COMMISSION IN THEIR ENDEAVORS. I'VE ATTENDED SOME OF THEIR

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MEETINGS ONLY TO BE TURNED AWAY BECAUSE THERE WASN'T A MEETING. SO I KNOW IF I DO GET VOTED IN, I WON'T HAVE TO WORK TOO HARD BECAUSE THERE AREN'T VERY MANY MEETING. I DON'T KNOW WHAT'S FACING

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THE -- YOU KNOW, THE TOP ISSUES ARE BUT I LOOK FORWARD TO LEARNING IF I AM THAT FORTUNATE. >> Vice Mayor McAllen: THANK YOU, MR. DUNCAN. ARE THERE ANY QUESTIONS FOR ANDY? OKAY. THAT BEING SAID, PER COUNCIL RULES THERE'S ONLY ONE SINGLE

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NOMINEE, I MOTION TO FORGO INDIVIDUAL VOTING AND APPOINTMENTS THROUGH >> Councilmember Kwasman: SECOND >> Vice Mayor McAllen: ALL THOSE IN FAVOR, AYE. [ CHORUS OF AYES ] YOU ARE APPOINTED, ANDY. THANK YOU FOR APPLYING.

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OKAY. THE LOSS TRUST FUND BOARD. THERE IS ONE OPENING. REQUIRED BY STATE STATUTE, THE LOSS TRUST FUND BOARD MAKES RECOMMENDATIONS TO THE CITY COUNCIL REGARDING THE ADMINISTRATION OF THE LOSS TRUST FUND. THE TRUSTEES SHALL MEET AT LEAST ONCE A YEAR AND SUBMIT A REPORT

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TO THE CITY COUNCIL REGARDING THE STATUS OF THE TRUST FUND. THE REPORT SHALL ALSO INCLUDE RECOMMENDATIONS THE TRUSTEES DEEM NECESSARY. SPECIAL QUALIFICATIONS: AS

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SPECIFIED IN THE SCOTTSDALE CITY CODE, THE CITY COUNCIL SHALL APPOINT FIVE JOINT TRUSTEES, OF WHOM NO MORE THAN ONE SHALL BE A MEMBER OF THE CITY COUNCIL AND NO MORE THAN ONE TRUSTEE MAY BE A CITY EMPLOYEE. THERE IS ONE VACANCY AND ONE

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NOMINEE. EDEE DUNNING IS APPLYING AND SHE IS PARTICIPATING ELECTRONICALLY. MS. DUNNING? >> YES, I'M HERE. THANK YOU VERY MUCH. I APOLOGIZE I COULD NOT BE THERE

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TODAY. OKAY. THANK YOU. GOOD AFTERNOON, MAYOR AND COUNCILMEMBERS, MY NAME IS EDEE DUNNING, MY ADDRESS IS 12 IS 45 EAST GOLD DUST AVENUE IN SCOTTSDALE. AII'M CELEBRATING 20 YEARS WORKG AND LIVING IN SCOTTSDALE.

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I HAVE BEEN IN THE INSURANCE INDUSTRY FOR OVER 40 YEARS AND EVERYTHING FROM CLAIM, RISK CONTROL, UNDERWRITING, AND MOST RECENTLY, THE SENIOR HAVEN'T OVER MIDDLE MARKET FOR THE MOUNTAIN WEST REGION FOR TRAVELERS INSURANCE BEFORE RETIRING JUST TWO YEARS AGO.

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SO MY RESPONSIBILITIES ARE -- OR WERE LARGE COMMERCIAL. I ALSO HAD TECHNOLOGY, EXCESS UMBRELLA AND PUBLIC SECTOR. SO I'M VERY FAMILIAR WITH THE RISK MANAGEMENT AND THE EXPOSURES AND ALL -- WHAT GOES INTO UNDERWRITING CITIES.

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I HAVE SEVERAL PROFESSIONAL DESIGNATIONS THAT I'VE EARNED THROUGHOUT MY CAREER, INCLUDING MY MBA, AND I'VE ALSO BEEN INVOLVED IN SEVERAL VOLUNTEER OPPORTUNITIES, INCLUDING A FEW H.O.A.s, SOME NONPROFITS IN

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BOTH ARIZONA AND UTAH WHERE WE DO SPLIT SOME OF OUR TIME IN THE SUMMER. SOME THE TOP ISSUES FACING THE BOARD AND WHAT I SEE ARE THE INCREASING RISK FACTORS THE CITY IS EXPOSED TO AS WE GROW. SO IN MY VIEW, THE LARGEST ISSUE IS PROTECTING THE CITY.

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AMONGST THE GROWTH AND THE GROWING POPULATION AND INFRASTREXPANSIONOF INFRASTRUCTG COSTS AND BENEFITS AND THE INSURANCE MARK, WE ALL KNOW, WHETHER WE ARE LOOKING AT INDIVIDUALS OR PUBLIC SECTOR,

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BUT THE PREMIUMS CONTINUE TO INCREASE. SO THE IMPORTANCE OF BALANCING THAT AND THE SELF-RETENTION WITH THE COULD HAVE OF ALL OF THESE NUCLEAR VERDICTS THAT WE'RE NOW SEEING HANDED DOWN NEED TO BE HANDLED CAREFULLY WITH THE RISK

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MANAGER AND THE ACTUARIAL. AND I BRING CARRIER KNOWLEDGE IN THE MARK PLACE THAT WE ARE, IN THE CYCLES THAT WE GO THROUGH, EXPERTISE IN THE RISK MANAGEMENT IN CITIES AND MUNICIPALITIES, AS WELL AS BEING ON BOARDS FOR NONPROFIT AND PROFIT ORGANIZATIONS.

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AND ALSO UNDERSTANDING ADEQUATE FUNDING FROM A GOVERNANCE PERSPECTIVE IN ORDER TO ACHIEVE THE RISK AND REWARD. I'M NOT AS FAMILIAR WITH THE HEALTH AND BENEFITS, BUT I WILL TELL YOU, I'M EXTREMELY IMPRESSED WITH HOW THE CITY PROMOTES WELLNESS AND PREVENTATIVE CARE WITH THE HIGH

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COST TODAY OF THE CARE OF EMPLOYEES. AND I JUST WANT TO THANK YOU FOR THIS OPPORTUNITY TO BE CONSIDERED FOR THIS BOARD FOR OUR WONDERFUL CITY. THANK YOU. >> Vice Mayor McAllen: THANK YOU, MS. DUNNING. DO WE HAVE ANY QUESTIONS FOR MS. DUNNING. ANYONE? OKAY, PER THE COUNCIL RULES DINS

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THERE'S ONE SINGLE NOMINEE, I MOTION TO FORGO INDIVIDUAL >> Councilmember Kwasman: SECOND >> Vice Mayor McAllen: AND APPOINTMENT THROUGH AFFIRMATION. IT'S BEEN FIRST AND SECONDED. ALL THOSE IN FAVOR, AYE. [ CHORUS OF AYES ] OKAY, MS. DUNNING, WELCOME TO THE LOSS TRUST FUND BOARD. YOU HAVE BEEN APPOINTED.

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THANK YOU. OKAY. AND WITH THAT, THIS CONCLUDES OUR APPOINTMENT PROCESS FOR TODAY. I WOULD LIKE TO THANK ALL OUR NOMINEES FOR THEIR INTEREST IN SERVING ON A CITY BOARD OR COMMISSION. PLEASE KEEP YOUR NAME IN THE HAT FOR UPCOMING OPENINGS AND WE ARE

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JUST VERY FORTUNATE TO HAVE SUCH INVOLVED CITIZENS AND PEOPLE WHO WANT TO CONTINUE TO KEEP A STAFF MEMBER WILL CONTACT THE INDIVIDUALS WHO HAVE BEEN APPOINTED THIS EVENING AND PROVIDE THEM WITH THE INFORMATION AND NEXT STEPS

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REGARDING THEIR APPOINTMENTS. THE CITY OF SCOTTSDALE IS, AGAIN, GRATEFUL FOR THIS OPPORTUNITY TO HAVE MET ALL OF YOU AND WE LOOK FORWARD TO THOSE OF YOU WHO WEREN'T APPOINTED TO YOUR OPPORTUNITY TO SERVE IN THE FUTURE. MAYOR? >> Mayor Borowsky: THANK YOU VERY MUCH.

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WITH THAT, I WILL MOVE TO ADJOURN AND CONGRATULATIONS TO ALL THE APPOINTEES. >> Councilmember Whitehead:  I WILL SECOND. >> Mayor Borowsky: ANY OPPOSITION? ALL RIGHT. WE'RE DONE. >> Mayor Borowsky: GOOD AFTERNOON. I WOULD LIKE TO CALL THE

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JUNE 23rd, 2026 CITY COUNCIL REGULAR MEETING AND WORK STUDYGE WHITEHEAD. COUNCILMEMBER WHITEHEAD: HERE. CLERK BEN LANE:  CITY MANAGER GREG CATON. GREG CATON: HERE. CLERK BEN LANE: CITY ATTORNEY LUIS SANTAELLA. LUIS SANTAELLA:  HERE. CLERK BEN LANE: CITY TREASURER SONIA ANDREWS. SONIA ANDREWS: HERE. CLERK BEN LANE:  ACTING CITY AUDITOR LAI CLUFF. LAI CLUFF: HERE. CLERK BEN LANE: AND THE CLERK IS PRESENT. >> Mayor Borowsky: THIS EVENING

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WE HAVE THREE POLICE OFFICERS, AS WELL AS SCOTTSDALE FIREFIGHTERS LOGAN DARLING AND MARCELLA ENGLAM IF ANYONE REQUIRES THEIR ASSISTANCE. I THINK I SAW SOME P.D. K-9s OVER THERE, DO WE HAVE P.D.

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K-9s, RIGHT? TWO? THREE. WOW! WELCOME, WE'RE LUCKY TO YOU HAVE. FOR THE PLEDGE OF ALLEGIANCE, I WOULD LIKE TO CALL ON

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>> I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA, AND TO THE REPUBLIC FOR WHICH IT STANDS:  ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL.

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>> Mayor Borowsky: THANK YOU. AND FOR THE INVOCATION, I WILL TURN IT OVER TO VICE MAYOR McALLEN. >> Vice Mayor McAllen: AT THIS TIME, I WOULD ASK YOU TO BOW YOUR HEAD FOR A MOMENT OF

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SILENCE. >> Vice Mayor McAllen: THANK YOU. >> Mayor Borowsky: FOR THE MAYOR'S REPORT, I AM PLEASED TO ANNOUNCE THE RECOGNITION OF

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DIGITAL KINDNESS WEEK HERE IN SCOTTSDALE WHICH WAS BROUGHT FORWARD AS AN IDEA AT OUR LAST COUNCIL MEETING BY A SCOTTSDALE STUDENT WHOSE LEADERSHIP INSPIRED THIS PROCLAMATION. AND SO IT IS MY HONOR.

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I HOPE HE'S HERE. DO I SEE HIM? OH, THERE HE IS. ALL RIGHT. THIS WE GO. -- THIS WE GO. IT'S MY HONOR TO RECOGNIZE

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VARSHVAROONE, A 12-YEAR-OLD SCOTTSDALE STUDENT, WHO IS WISE BEYOND HIS YEAR. THE GROWING IMPACT OF THE CYBERBULLYING ON STUDENTS' WELL BEING. RATHER THAN SIMPLY IDENTIFYING THE PROBLEM, VARSH DEVELOPED A

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SOLUTION, IT'S ENTITLED S.H.E.I.L.D., WHICH IS AN INITIATIVE HE CREATED TO PROMOTE SAFER AND MORE POSITIVE ONLINE INTERACTIONS. IT STANDS FOR STRONG HELP IN EVERY LEVEL OF DIGITAL I HAVE L.

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IT ENCOURAGES STUDENTS TO STAY CALM, REPORT HARMFUL BEHAVIR, BLOCK BULLIES AND DISCONNECT WHEN NECESSARY AND APPROPRIATE. IN ORDER TO PROTECT THEIR MENTAL HEALTH. THROUGH THIS INITIAL, VARSH IS

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EMPOWERING HIS PEERS AND FOSTERING A CULTURE OF DIGITAL RESPONSIBILITY AND RESPECT IN OUR COMMUNITY. PLEASE JOIN ME IN WELCOMING VARSH AS WE PROMOTE THE KINDNESS WEEK PROCLAMATION.

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AND I WANT TO COMP COMPLIMENT VH FOR TAKING THE LEAD ON SOMETHING SO SIGNIFICANT. AND WITH THAT, I WILL INVITE VARSH DOWN AND MY COUNCIL COLLEAGUES TO COME SHARE IN THE

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PRESENTATION. [ APPLAUSE ] >> Mayor Borowsky: ALL RIGHT. THANK YOU VERY MUCH, VARSH AGAIN FOR BEING HERE. NEXT WE HAVE -- A FEW PRESENTATIONS. FIRST, WE'LL START WITH THE

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PRESENTATION FROM CHIEF TOM SHANNON AND POLICE CHIEF JOE LEDUC ON WHY CANINES -- OH, THAT'S WHY THEY ARE HERE, CANINES ARE UTILIZED IN APPRESECTION, DETECTION, SEARCH AND RESCUE, INVESTIGATION AND

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OTHER AREAS. I CAN'T WAIT TO HELP -- >> WE'RE GOING TO INVITE THE STARS OF THE SHOW DOWN FIRST. THESE ARE JUST SOME OF YOUR CITY CANINE PARTNERS, REPRESENTING

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BOTH POLICE, FIRE AND PARKS AND REC INITIATIVES. SO NEXT SLIDE. IT'S MY GREAT HONOR TO TALK TO YOU A LITTLE BIT ABOUT HOW DOGS ARE BEING USED INSIDE THE CITY. I'LL DO JUST A COUPLE OF SLIDES FOR YOU, AND THEN CHIEF LEDUC

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WILL TAKE OVER THE REST. NEXT SLIDE. SO SOSAR STANDS FOR CITY OF SCOTTSDALE SEARCH AND RESCUE. WE REALIZED THAT ONE OF THE GAPS THAT EXISTED IN OUR CAPABILITIES TO SEARCH IN OUR OPEN SPACES WAS

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THE USE OF CANINES TO HELP FIND PEOPLE, WHETHER THEY BE ALIVE OR DECEASED. AND SO WE -- WE EMBARKED ON AN ADVENTURE, IF YOU WILL, THAT I JUST CAN'T SAY ENOUGH ABOUT THE TWO HANDLERS HAYDEN AND CHRIS.

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WOULD YOU WAVE THERE'S THE TWO SOSAR HANDLERS. THESE FOLKS GOT CERTIFIED IN EIGHT MONTHS WHICH IS ABSOLUTELY INCREDIBLE. OBVIOUSLY, THE REAL TALENT IS IN THEIR K-9 PARTNERS. REALLY, THE DOGS ARE DOING WHAT THEY KNOW HOW TO DO.

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AND WHAT WE LEARNED TO DO IS COMMUNICATE WITH THEM AND HELP THEM UNDERSTAND WHAT IT IS THAT WE WANT THEM TO FIND AND REWARD THEM FOR THAT. NEXT SLIDE. WITHIN THE SAR CONCEPT, WE ARE USING ALL SORTS OF TOOLS,

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CANINES BEING JUST ONE OF THEM. WE ARE USING DRUGS TO DO RECOGNIZANCE WORK AND PROVIDE RADIOS AND WATER AND GEAR SOMETIMES TO VICTIMS WHO MIGHT FIND THEMSELVES IN A -- IN A BAD SPOT. WE'RE CURRENTLY USING MOUNTAIN BIKES AND EBIKES TO ACCESS

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VICTIMS OUT ON THE TRAIL SYSTEM, OR OUT IN OPEN SPACES MORE QUICK Le. Le -- QUICKLY AND OUR FOLKS ARE TRAINED AT THE NATIONAL ASSOCIATION OF SEARCH AND RESCUE TECHNICIANS, SATECH2 LEVEL.

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THAT'S A HIGH LEVEL. WHAT THAT MEANS IS THEY ARE ABLE TO OPERATE IN AUSTERE CONDITIONS IN A VARIETY OF DIFFERENT ENVIRONMENTS WHETHER IT'S MOUNTAINOUS TERRAIN, OR FLAT, OPEN SPACES IT FITS EXACTLY WHAT SCOTTSDALE REQUIRES WHICH IS A VERY DIVERSE OPEN SPACE

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CATEGORY. THERE'S ONLY ONE WAY TO REALLY DESCRIBE WHAT THEY DO AND THAT IS SHOW YOU. SO IF YOU TURN YOUR ATTENTION TO THE SCREEN, WE WILL GO TO THE NEXT SLIDE. ♪

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#.

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>> NEXT SLIDE, CHRIS, I BELIEVE THAT'S PROBABLY ALMOST REALTIME, THREE MINUTES. THAT'S 45 ACRES IN THREE MINUTES THAT WAS LEON WHO DID THAT SEARCH. IT'S SIMPLY AMAZING TO WATCH

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THESE DOGS SEARCH. THEIR GOD-GIVEN TALENT AND THEN THE COMMUNICATION WE GO THROUGH IN TERMS OF LEARNING HOW TO COMMUNICATE WITH THEM AS TO WHAT WE'RE LOOKING FOR, WHETHER IT BE HUMAN REMAINS SCENT OR LIVE SCENT AND A VARIETY OF

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ENVIRONMENTS IS SIMPLY AMAZING. THE LAST THING I WILL SAY BEFORE TURNING IT OVER TO CHIEF LEDUC, OUR GOAL IS TO HAVE REDUNDANT CAPABILITIES. RIGHT NOW WE HAVE FIVE K-9 TEAMS AND FOUR OF THEM ARE LIVE SCENT

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K-9 TEAMS AND ONE IS A HUMAN REMAINS. TWO DOGS ARE BEING TRAINED IN HUMAN REMAINS AND THAT WOULD PROVIDE US AN EQUAL DISTRIBUTION OF LIVE AND HUMAN REMAINS DETECTION. SADLY, SOME OF OUR FINDS DON'T TURN OUT WELL, BUT IT'S NEVERTHELESS VERY IMPORTANT FOR

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US TO FIND THOSE FOLKS WHERE THEY MAY BE LOST. AND SO WE USE THESE DOGS AS WELL AS ALL THOSE OTHER TOOLS WE SHARED WITH YOU IN THE SAR WORLD TO MAKE SURE THAT THERE'S CLOSURE FOR ALL CITIZENS AND VISITORS IN SCOTTSDALE.

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I WILL STOP TALKING NOW, AND CERTAINLY BE HAPPY TO ENTERTAIN QUESTIONS BUT I WILL TURN IT OVER TO MY PARTNER IN CHIEF LEDUC. [ DOG BA BARKS ] >> THANK YOU, MADAM MAYOR,

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COUNCILMEMBERS, IT'S MY PLEASURE TO TELL YOU ABOUT OUR OPERATIONS, AS IT PERTAINS TO K-9s, THEY ARE TRULY MAN'S BEST FRIEND AND WE HAVE A PARTNERSHIP WITH THEM THAT ALLOWS US TO DO THINGS IN THE PUBLIC SAFETY SPACE THAT WE WOULD BE UNABLE TO DO WITHOUT THEM.

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SO I WILL GO QUICKLY AND TELL YOU THE DIFFERENT DISCIPLINES WE HAVE HERE BUT I WILL INTRODUCE OUR PUPS HERE TODAY. WE HAVE FARLEY, IT WAS HER BIRTHDAY THE DAY BEFORE YESTERDAY OR YESTERDAY. YESTERDAY SHE TURNED 21 HUMAN YEARS. SO WE HAD A LITTLE PARTY AT THE STATION. SHE'S 3 YEARS OLD.

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WE HAVE THE O.G., ROCKET, ONE OF OUR CRISIS DOGS. WE HAVE PLOY, SEARCH AND RESCUE DOG. CASH, EXPLOSIVE DETECTION DOG AND BOOKER, AND HE'S ONE OF THE PATROL DOGS WITH US TODAY AND AN AMAZING TEAM OF HANDLERS THAT

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SUPPORT THEM, OR THEY SUPPORT EACH OTHER, REALLY. SO WE HAVE 14 DOGS TOTAL, SEPARATED INTO MULTIPLE DISCIPLINES AND I WILL GO INTO EACH ONE IN A LITTLE BIT OF DETAIL. BUT THEY'RE BETWEEN PATROL, SPECIFIC DETECTION DOGS, PARK

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RANGER, SEARCH AND RESCUE THAT CHIEF SHANNON TALKED ABOUT AND THEN WE HAVE OUR CRISIS ARE RESPONSE CANINES THAT'S JUST ASSIGNED TO OUR POLICE RESPONSE AND FOUR WHICH ARE IN THE SCHOOLS WHICH HAS BEEN REALLY A GREAT SUCCESS FOR US IN OUR

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SCHOOLS LATELY. LET'S START BY LAYING THE FOUNDATION OF TRAINING, CERTIFICATION AND CARE. THESE DOGS ARE VERY WELL IRRELEVANT KATHERI KATH CARED F. THEY EAT A BETTER DIET THAN I DO.

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THE TRAINERS PROVIDE AMAZING DIET AND TRAINING. TRAINING CERTIFICATION IS ALSO TAKEN VERY SERIOUSLY. THERE ARE YEARLY CERTIFICATION FOR THESE DOGS WHETHER YOU ARE A PATROL DOG OR EVEN A CRISIS DOG, THEY HAVE TO CERTIFY EVERY SINGLE YEAR TO MAKE SURE THEY

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ARE REACHING THE METRICS. NOBODY HAS FAILED YET. THAT WOULD BE VERY, VERY SAD. THEY ARE ALL DOING VERY WELL. LET'S TALK ABOUT THE PATROL CANINE TEAMS, BOOKER AND SERGEANT PITT IS AN SAMPLE OF THAT. THEY ARE THE MOST VERSATILE DOG

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AND THE OLDEST THAT WE'VE HAD ON THE FORCE, SINCE THE BEGINNING, ACTUALLY, THE LATE 1970s, ONE THE FIRST CANINE HANDLERS WE HAD WAS A CHICAGO P.D. CANINE HANDLER WHO CAME DOWN AND WORKED FOR SCOTTSDALE.-BUT THEY DO MUL.

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ONE OF THE MAJOR THINGS THEY DO IS DO AREA SEARCHES AND BUILDING SEARCHES. THEY ARE NOT ONLY TRAINED TO SEARCH FOR BAD FOLKS OR BAD ACTORS BUT THEY ARE ALSO TRAINED TO APPREHEND THEM AND THEY'RE ALSO TRAINED IN SCENT DETENTION FOR SOME OF THEM ARE TRAINED IN

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NARCOTICS AND SOME OF THEM ARE TRAINED IN EXPLOSIVE DETECTION, NOT BOTH BECAUSE IT'S VERY SPECIFIC. WE DON'T WANT TO GET THOSE TWO THINGS CONFUSED EVER. SO SOME HAVE THAT SPECIALTY AND OTHERS HAVE A DIFFERENT SPECIALTY. THEY TRAIN EVERY WEDNESDAY IN

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BOTH JUST REGULAR CANINE HANDLING AND S.W.A.T. APPLICATIONS. SO THEY WILL BE TRAINING WITH THE S.W.A.T. VERY HIGH ENERGY, BUT WHEN THEY GET HOME TO THE FAMILY, THEY ARE LIKE PUPPIES. THEY MELT IN WITH THE FAMILY.

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THEY KNOW WHEN THEY ARE AT WORK AND YOU CAN SEE THE HIGH ENERGY HERE FOR THEM. THEY KEEP OFFICERS VERY SAFE BECAUSE THEY SOMETIMES GO IN THE BUILDINGS THAT WE DON'T HAVE TO GO IN TO SEARCH FOR FOLKS AND THEN LET US KNOW THAT THEY ARE IN THERE. THEIR DETECTION SPECIALTIES SOME

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ARE NARCOTICS DETECTION CANINES. THEY ARE SPECIALLY TRAINED TO SEARCH FOR COCAINE, FENTANYL. IF YOU REMEMBER WHEN MARIJUANA WAS LEGALIZED, WE HAD TO TAKE MARIJUANA OFF THE TABLE.

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AND THAT WAS QUITE A PROCESS FOR US TO DO. THEY SUPPORT SCHOOL CAMPUS SEARCHES ONLY AT AN ADMINISTRATOR'S REQUEST, AND THERE'S KIND OF A MISNOMER ABOUT HOW THEY SEARCH. THEY JUST DON'T GO UP TO PEOPLE LOOKING FOR NARCOTICS. YOU KNOW, I SEE AS WE GO INTO

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THE SPECIAL EVENTS SOME PEOPLE START WALKING BACKWARDS. BUT THEY ACTUALLY ONLY ARE TRAINED FOR NARCOTICS TO SEARCH VEHICLES AND PARCELS OR PACKAGES. SO THAT'S WHAT THEY CONCENTRATE ON. EXPLOSIVE DETECTION, THEY'RE REALLY ALSO TRAINED FOR

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HIGH-LEVELS OF EXPLOSIVES DOWN TO THE MINUTE TRACES OF EXPLOSIVES. IF YOU HAD A BULLET IN A BAG, THEY WILL HIT ON THAT BECAUSE THEIR NOSES ARE SO WELL TUNED THAT THEY CAN TELL AND THEN THEY SEE THE EXPLOSIVES.

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THEY DON'T DIG AT IT. THEY DON'T CAUSE EXCITEMENT. THEY JUST SIT DOWN. SO A LOT OF TRAINING THERE. THIS IS A DOG, NEW DOG THAT WE GOT, BUSY, FUNDED BY THE SECRET SERVICE, THE U.S. SECRET SERVICE, ONE OF OUR FEDERAL PARTNERS AND IT WAS THE FIRST ELECTRONICS DOG THAT WE EVER GOT. SO WE BRING THIS DOG TO SEARCH

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WARRANTS TO FIND WHERE PEOPLE MAY HAVE SECRETED CELL PHONES OR ELECTRONICS THAT MAY HAVE EVIDENCE ON THEM. THE FUN FACT ABOUT BUSY IS SHE'S ACTUALLY TRAINED TO SNIFF OUT JUST THE GLUE THAT HOLDS THE COMPONENTS TOGETHER ON LITTLE PIECES OF ELECTRONICS WHICH IS

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PRETTY AMAZING AND WE HAVE TRIED TO STYMIE HER ABILITY TO FIND SOMETHING AND SHE FINDS SOMETHING EVERY SINGLE TIME. SO SHE'S PRETTY AMAZING WITH THAT. OUR SPD CANINES THAT' ME SIGNING

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IN ONE OF THEM, FENDER. THEY DEESCALATE SITUATIONS WHEN YOU SEE A CARE CANINE COME INTO A ROOM, YOU CAN SEE EVERYBODY'S ENERGY LEVEL GO DOWN TO THAT. SO THEY ARE USED IN THAT PLAY. WE HAVE FOUR DEPLOYED IN SCHOOLS AND THEN ONE, LIKE I SAID WITH THE CRISES UNIT THAT GOES AROUND

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TO SOME OF OUR MOST VOLATILE SITUATIONS AND CALM IT DOWN AND DEESCALATE. THEY DO A LOT OF EMPLOYEE WORK. THEY GO AROUND TO THE DIFFERENTT STRESS RELIEVERS. I NEVER THOUGHT I WOULD HAVE A BAG OF DOG BISCUITS ON MY DESK,

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BUT THERE THEY ARE. I GET A LOT OF DOG VISITS AS WELL. THEY HAVE BEEN A LOT OF GREAT ADDITION TO OUR TEAM. WITH THAT, THAT'S THE PRESENTATION IF YOU HAVE ANY QUESTIONS, WE WOULD BE HAPPY TO ANSWER. >> Mayor Borowsky: THANK YOU. THAT'S WONDERFUL. COUNCILMAN KWASMAN.

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>> Councilmember Kwasman: I WANT TO SAY, IT'S BEEN THE PRIDE OF MY TERM HERE IS THAT I COULD TELL MY KIDS THAT I GOT TO MEET THE PAW PATROL AT THE CITY COUNCIL. SO THANK YOU ALL I DO, BOTH SEARCH AND RESCUE AND POLICE. THANK YOU. >> THANK YOU. >> Mayor Borowsky: VICE MAYOR McALLEN. >> Vice Mayor McAllen: THANK YOU, MAYOR.

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FIRST I WANT TO COMMENT, I BELIEVE IT WAS TOM DOOCY AND THE DOG WAS ARCO. IT WAS MY HUSBAND'S NEIGHBOR WHEN HE WAS A KID AND I HEARD A

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LOT OF STORIES ABOUT ARCO. COULD YOU S ELABORATE A LITTLE BIT. YOUR GUYS, THE TECHNICAL RESCUE GO OUT BUT MAYBE THEY CAN'T FIND THEM. HOW DO YOU INTERACT? I THINK THAT WOULD BE INTERESTING TO KNOW. WE SEE THE PICTURE, BUT HOW DOES

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IT HAPPEN? LIKE, THROUGH 911 CALL ON? >>> MAYOR BOROWSKY, VICE MAYOR McALLEN, THAT'S A GREAT QUESTION. IT'S AN ORCHESTRATED AFFAIR. A CALL MAY COME OUT, LOST OR MISSING PARTY IN THE PRESERVE.

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IT IS A UNIFIED COMMAND APPROACH FROM THE GET-GO, BOTH POLICE AND FIRE WILL ESSENTIALLY WAIT TO START THE PROCESS UNTIL WE ARE TOGETHER, BECAUSE OBVIOUSLY P.D. HAS AN INFINITE AMOUNT OF INTELLIGENCE CAPABILITY, AND FIRE FOLKS KNOW THAT TRAIL

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SYSTEM LIKE THE BACK OF THEIR HAND. AND WHAT WILL HAPPEN THEN IS WE'LL GET A SENSE OF THE FACTUAL RELIABILITY THAT THE PERSON IS OUT ON THE TRAIL SYSTEM, EVERYTHING FROM TECHNOLOGY PINGS TO LAST SEEN, TO ALL OF THE THINGS YOU MIGHT EXPECT AND THEN

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WE ASSEMBLE A PLAN AND THERE'S AN ACTUAL CADENCE SO THAT. THERE ARE FORWARD-OPERATING PERSONNEL, THAT WILL GO OUT TO DO SPECIFIC CLEARING SEARCHES. THE DRONES ARE SENT OUT. THE REALTIME CRIME CENTER AND THE AUTONOMOUS DRONE IS

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EMPLOYED. WHEN -- WHEN APPROPRIATE, WE USE OUR HELICOPTER PARTNERS FROM BOTH THE PHOENIX FIRE DEPARTMENT AND MARICOPA COUNTY SHERIFF AS NEEDED. AND WHAT WE WILL DO IS WE WILL START TO USE WHATEVER TECHNOLOGY IS AVAILABLE TO US TO EITHER HEAT SENSE OR -- OR OTHERWISE

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VISUALLY IDENTIFY THE PERSON. WHEN THAT DOESN'T -- WHEN THAT'S UNSUCCESSFUL, THERE'S ALSO A SIMULTANEOUS CALL OUT FOR THE DOGS, AS WELL AS GROUND-CAPABLE SEARCH PARTIES. AND WE START TO ASSEMBLE THOSE ASSETS IN THE EVENT THAT WE'RE

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GOING TO HAVE TO NOW START TO CLEAR ACRE BY ACRE THE AREA. THE BEST EXAMPLE I CAN GIVE YOU IS WE HAD A RESCUE -- OH, IT SEEMS LIKE THREE WEEKS AGO, WHERE A PARTY WAS OUT ON THE TRAIL SYSTEM AND ACTUALLY IT WAS THE INTELLIGENCE OF OUR -- OF

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OUR -- ONE OF OUR BATTALION CHIEFS WHO KNEW PRECISELY BY THE PICTURE THAT THE PERSON HAD TAKEN AND SENT THEIR FAMILY WHERE -- ABOUT WHERE THEY WERE BECAUSE THEY RECOGNIZED THE TRAIL SYSTEM THAT WELL. AND SO THEY ASSEMBLED A SEARCH GROUP, WHICH INCLUDED THE VERY

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PEOPLE IN THIS ROOM. THEY WENT OUT WITH BOTH DOGS AND EBIKES, AND THEY ESSENTIALLY WENT TO THE AREA AND FOUND THE PERSON QUITE QUICKLY. SO WHAT YOU DO IS YOU HIT IT WITH EVERYTHING YOU'VE GOT IN A SEQUENTIAL FORM. PEOPLE MIGHT THINK, WELL, WHAT

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GOES FIRST? THE DOGS ARE USED AS MUCH TO CLEAR AN AREA WHERE WE -- WHERE WE KNOW THEY'RE NOT. SO WE DON'T HAVE TO SEARCH THERE, AS MUCH AS THEY ARE TO ACTUALLY FIND THE PERSON. SO WE USE IT TO RULE OUT AS MUCH AS RULE IN. BUT WE HAVE TO USE THEM

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PRECISELY. THIS TIME OF YEAR, IT'S VERY DIFFICULT TO USE THESE DOGS FOR ANY PROLONGED PERIOD OF TIME AND THERE'S TIMES WHERE WE JUST WON'T BECAUSE IT'S JUST TOO DARN HOT. BUT OTHE OTHERWISE WE HAVE TO ME THEM, LEON, HE WILL RUN UNTIL HE DROPS.

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AND SO CHRIS HAS TO BE VERY, VERY CONSCIENTIOUS ABOUT THAT. SO IT'S A VERY ORCHESTRATED, VERY SYNCHRONOUS EVENT, BUT IT'S DONE IN A UNIFIED COMMAND APPROACH, SO THAT ALL COMMUNICATIONS ARE GOING THROUGH THAT COMMAND PROCESS AND

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EVERYBODY KNOWS WHAT'S GOING ON RELATED TO THAT MISSING PARTY OR PERSON. WE DO, OBVIOUSLY BRING THE HUMAN REMAINS FOLKS ALONG IN THE EVENT THAT WE'RE GOING TO -- THIS IS GOING TO GO FROM A RECOVERY -- EXCUSE ME FROM A FIND TO A RECOVERY, BUT YOU USUALLY HAVE A

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LITTLE BIT MORE TIME IN THAT REGARD. HOPEFULLY THAT EXPLAINS KIND OF RHYTHM OF THIS. >> Vice Mayor McAllen: NO, I APPRECIATE IT. THANK YOU. BOTH OF YOU. >> Mayor Borowsky: COUNCILWOMAN DUBAUSKAS. >> Councilmember Dubauskas: THAN K YOU, MADAM MAYOR. AT OUR LAST COUNCIL COMMITTEE MEETING ON PUBLIC SAFETY, WE

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BROUGHT THE COSSAR AND INTRODUCED THE CANINES TO THE COMMUNITY T THAT WAY AND I THOUT IT WAS SO SPECIAL POLICE AND FIRE WORKING TOGETHER ON THAT PROJECT AND SO I ACTUALLY WANTED TO RECOGNIZE YOUR JOINT EFFORTS. SO THANK YOU VERY MUCH.

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ONE OF MY FAVORITE SOCIAL MEDIA POSTS IS THE CAT APRIL FOOL'S DAY. YOUR TEAM, CHIEF LEDUC, HAS SO MUCH FUN WITH THESE DOGS. I BELIEVE YOUR P.I.O. SAID THE

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VIDEO OF THE DOGS GOING THROUGH THE GIFT WRAP MADE IT ON TO GOOD MORNING AMERICA, SO THANK YOU FOR SHARING THESE WOND WONDERFUL CANINES WITH US TONIGHT. >> Mayor Borowsky: COUNCILMAN GRAHAM. >> Councilmember Graham:

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THANK YOU SO MUCH TO PRESENTING FOR US. THIS IS MORE THAN A PRESENTATION FOR US, THIS IS FOR THE ENTIRE PUBLIC. THIS IS SORT OF AN INTRODUCTION TO THE PUBLIC OR INFORMATIONAL FOR THE PUBLIC TO KNOW WHAT THEY DO AND WHAT THEY DO FOR US. SO I REALLY APPRECIATE THAT AND,

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YOU KNOW, AS COUNCILMAN KWASMAN SAID, THIS IS ABOUT AS CLOSE TO PAW PATROL. MY KIDS LOVE PAW PATROL. IF THEY WERE HERE, THEY WOULD BE ROLLING -- I DON'T KNOW IF YOU WOULD LET 'EM DO THAT, BUT -- YOU KNOW, I WAS KIND OF

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THINKING, WHAT -- MAYBE NOT TOO -- YOU KNOW, THE SORT OF OTHER SIDE OF IT, HOW LONG -- WHAT AGE DOES A DOG LIKE THIS RETIRE? I'M JUST KIND OF CURIOUS ABOUT WHAT ARE THE MEDICARE YEARS FOR A CANINE LOOK LIKE? >> BEFORE THEY CAN GET A PENSION. >> Councilmember Graham:

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YEAH, WHAT IS THE MENTION LIKE? >> MADAM MAYOR, AND COUNCILMAN GRAHAM, ON AVERAGE, THE USEFUL LIFE IS SIX TO SEVEN YEARS. IT DEPENDS UPON A MULTITUDE OF

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FACTORS. AT THAT POINT, THE HANDLERS CAN CHOOSE TO TAKE THE DOG IN AS A FAMILY PET. SO THEY GET TO LIVE THEIR RETIREMENT YEARS WITH THE FAMILY AND THE HANDLER THAT THEY STARTED WITH. WE HAD DOGS STAY WORKING UP UNTIL EIGHT YEARS AND AS LITTLE

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AS FOUR TO FIVE, DEPENDING WHAT THE HEALTH ISSUES ARE. SOME OF THE CRISIS DOGS, A LITTLE BIT LONGER, EIGHT NINE YEARS, TIME BEFORE THEY ACTUALLY RETIRE. AND AGAIN, THEY USUALLY GO TO THE HANDLER. AS FAR AS THE SEARCH AND RESCUE

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DOGS I'M THINKING ABOUT THAT SEVEN YEAR MARK. >> Councilmember Graham:  I'M CURIOUS WHO BEARS THOSE COST? IS THAT TOTALLY ON THE HANDLER OR SHARED COSTS WHEN A DOG REACHES RETIREMENT? >> Councilmember Graham: YEAH. >> SERGEANT PITT?

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>> Councilmember Graham:  SIR, IF YOU COULD SPEAK INTO THE MIC, NOT FOR MY BENEFIT BUT FOR THE PEOPLE -- THE MULTITUDES THAT ARE STREAMING THIS ONLINE. >> THANK YOU, COUNCIL. THERE ARE PROGRAMS OUT THERE, BUT TYPICALLY THE COSTS WILL FALL ON THE HANDLER ONCE THE DOG

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IS RETIRED. SO VET BILLS AND FOOD, WE TAKE THOSE COSTS. REALLY EXPENSIVE ITEMS, THERE ARE PROGRAMS OUT THIS, PAWS FOR A CAUSE THAT WILL PICK UP 2 THOUSAND DOLLARS, $3,000 A A YEAR, THAT'S SOMETHING WE CAN APPLY FOR. >> Councilmember Graham:  THAT WAS MY OTHER QUESTION, WHAT

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PARTNERSHIPS OR FOUNDATIONS OR, YOU KNOW, WHEN THESE DOGS -- WHEN THESE DOGS REACH RETIREMENT? WHAT WAS THAT AGAIN, IF YOU CAN REPEAT THAT? >> IT'S -- I BELIEVE IT'S CALLED PAUSE FOR A CAUSE OR SOMETHING VERY SIMILAR TO THAT, ALIKA

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WHICH IS THE ARIZONA LAW ENFORCEMENT  KATHERINE WILLS NIE ASSOCIATION, WHICH MANY OF THE MEMBERS OF THE SCOTTSDALE PD ARE ON THE BOARD FOR. WE ARE LOOKING AT DONOR OPPORTUNITIES TO PROVIDE BENEFITS TO RETIRED HANDLERS ACROSS THE STATE.

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SO THEY HAVE AROUND 375 MEMBERS THAT THEY ARE HOPING TO GIVE SOME OF THE OPPORTUNITIES TO. >> Councilmember Graham:  I WOULD IMAGINE THAT THIS WOULD BE PEOPLE THAT WOULD WANT TO HELP WITH THAT. I DON'T KNOW WHAT KIND OF GROUPS THERE ARE. I'M SURE THERE WOULD BE A LONG LIST THAT WOULD ACTUALLY WANT TO

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TAKE ONE OF THESE IN. THEY WOULD PROBABLY BE THE MOST EXCELLENTLY, TRAINED TOP NOTCH DOGS, AND THE HANDLERS GET FIRST DIBBS. I THINK IT WOULD MEAN A LOT TO A LOT OF PEOPLE TO MAYBE KNOW, NOT JUST TODAY, BUT DOWN THE ROAD TO

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LEARN WHAT KIND OF OPTIONS ARE AVAILABLE FOR PEOPLE TO HELP THEM IN THEIR RETIREMENT. SO THANK YOU FOR THE EXPLANATION. >> YES, SIR. >> Mayor Borowsky: COUNCILWOMAN LITTLEFIELD. >> Councilmember Littlefield: THANK YOU, MAYOR. I JUST HAD A QUICK QUESTION. I KNOW I WENT TO A NEW POLICE STATION THAT WAS OPENING UP AND THEY HAD SOME DOGS THERE, KIND

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OF ON DISPLAY, SITTING IN THE TRUCKS AND STUFF LIKE THAT. THERE'S ALSO SOME DOGS THAT STAY AT HOME AND YOU ARE KIND OF LOVING DOGS TO PEOPLE WHO ARE IN CRISIS, WHO ARE HURTING, WHO HAVE LOST SOMEONE, ESPECIALLY CHILDREN.

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DO YOU STILL HAVE THOSE DOGS AVAILABLE TOO FOR HELP, ESPECIALLY WITH THE KIDS? >> YEAH, WE DO AND THAT REALLY FALLS UNDER OUR CRISIS DOGS THAS INTERVENTION SERVICES. THEY WILL BRING THEM -- THEY DO VISITS ALL THE TIME TO THOSE IN CRISIS, OR THOSE THAT NEED KIND

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OF THAT SPECIAL LIFT. SO THEY'RE CONSTANTLY OUT IN THE COMMUNITY DOING THOSE THINGS. >> Councilmember Littlefield: HOW MANY DOGS LIKE THAT DO YOU HAVE? >> ONE WE HAVE ONE ASSIGNED TO THE CRISIS UNIT AND FOUR ASSIGNED TO THE SCHOOL BUT DURING THE SUMMER, THEY ACTUALLY TAKE ON THAT ROLE IN THE

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COMMUNITY AS WELL, TIME PERMITTING. >> Councilmember Littlefield: THANK YOU. >> Mayor Borowsky: THANK YOU, ALL OF YOU FOR BEING HERE. GREAT PRESENTATION. GREAT TO LEARN MORE ABOUT THE PROGRAM. I HAVE A QUESTION FOR YOU ABOUT THE CRISIS OR SUPPORT PART OF THE PATROL.

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I VISITED SAGUARO PROBABLY A YEAR AGO AND IT WAS JUST -- IT WAS SO NICE TO SEE -- IT WAS THE GOLDEN DOODLE THAT WAS IN THE PICTURE AND THEN THIS WAS A BLACK -- I DON'T KNOW WHAT YOU CALL THE BLACK DOODLE BUT -- LABRADOODLE, IT SEEMS SUCH A

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NICE VISIT FOR A HIGH SCHOOL LIKE THAT. AND YOU MENTIONED THAT YOU HAVE THOSE DOGS AVAILABLE, SIGHT DOGS AVAILABLE, BASED ON ADMINISTRATION'S REQUEST. AND ARE WE OPEN -- IS THAT PROGRAM OPEN TO ALL SCOTTSDALE SCHOOLS? >> IT IS.

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AND THE GOAL IS TO STAFF ALL OF THOSE SCHOOLS WITH CRISIS CANINE EVENTUALLY, COST PERMITTING. AS FAR AS WHAT I MENTIONED ABOUT THE ADMINISTRATOR, IS THE ACTUAL PATROL DOGS THAT ARE SEARCHING FOR NARCOTICS OR EXPLOSIVES THEY

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ONLY GO ON SCHOOL CAMPUSES WHEN THE ADMINISTRATOR REQUESTS THEM TO. THAT'S THE DELINEATION, WHEREAS THE CRISIS DOGS THAT GO TO THE SCHOOLS, IT'S JUST WHERE THEY REPORT TO WORK. THE CONNECTION BETWEEN THE CHILDREN AND THE DOGS AND THEN THE RELATIONSHIP THAT'S BUILT

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BETWEEN THE OFFICERS THEN AND THE CHILDREN IS JUST I IMMEASURABLE. >> Mayor Borowsky: THAT REALLY STRUCK ME TOO. YOU HAVE SWORN OFFICERS ON CAMPUS AND THAT'S A GOOD RELATIONSHIP BUILDER. THAT'S WONDERFUL.

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REALLY APPRECIATE YOU BEING HERE. >> MADAM MAYOR, AND COUNCIL, IF YOU WOULD LIKE TO COME DOWN AND TAKE A PHOTO.

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>> Mayor Borowsky: SURE! >> Mayor Borowsky: ALL RIGHT. I HATE TO BREAK UP THE PARTY. I WILL READ SOME ANNOUNCEMENTS HERE.% TONIGHT DURING MEETING, WE MIGHT -- THE COUNCIL MAY MAKE A

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MOTION TO RECESS INTO EXECUTIVE SESSION. THANK YOU AGAIN FOR BEING HERE. THOSE ARE GOING TO BE BEAUTIFUL PICTURES. WHICH WOULD BE TO OBTAIN LEGAL ADVICE ON ANY APPLICABLE ITEM ON THE AGENDA IF AUTHORIZED BY COUNCIL, THE EXECUTIVE SESSION WILL BE HELD IMMEDIATELY AND

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WILL NOT BE OPEN TO THE PUBLIC. AND THIS PUBLIC MEETING WOULD RESUME IMMEDIATELY FOLLOWING. AS A REMINDER, NEITHER COUNCILMEMBERS OR MEMBERS THE PUBLIC ARE PERMITTED TO ENGAGE IN ELECTIONEERING DURING

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TONIGHT'S COUNCIL MEETING. SO THAT'S A NEW ADDITION. NEXT WE HAVE THE MEETING MINUTE APPROVALS AND I WILL LOOK FOR A MOTION TO APPROVE REGULAR AND WORK STUDY SESSION MEETING MINUTES OF MAY 5th, 2026,

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SPECIAL MEETING MINUTES OF MAY 19, 2026, EXECUTIVE SESSION MEETING MINUTES OF MAY 19, 2026, AND REGULAR AND WORK STUDY MEETING MINUTES OF MAY 19, 2026. >> Councilmember Whitehead:  I WILL SECOND COUNCILMAN KWASMAN'S MOTION. >> Mayor Borowsky: ALL RIGHT.

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PLEASE INDICATE YOUR VOTE. NEXT WE HAVE CONSENT AGENDA ITEMS, 1 THROUGH 25A, AND I'M NOT SURE IF ANY OTHER MEMBERS HAVE QUESTIONS OR WISH TO HAVE AN ITEM REMOVED, BUT I WOULD

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LIKE TO ASK FOR A BRIEF PRESENTATION AFTER THE CONSENT AGENDA ITEMS ARE VOTED ON, ON ITEMS NUMBER 13 AND 23. WHICH I THINK ARE OF SPECIAL INTEREST TO THE COMMUNITY. SO LET'S SEE HERE. VICE MAYOR McALLEN.

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>> Vice Mayor McAllen: I WAS ALSO GOING TO ASK FOR 23. SO PERFECT. >> Mayor Borowsky: COUNCILWOMAN WHITEHEAD. >> Councilmember Whitehead:  I WAS GOING TO COMMENT ON THEM, BUT I WASN'T GOING TO PULL THEM. >> Councilmember Graham: WHICH ONE WAS THAT? >> Mayor Borowsky: 13 AND 23.

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AND WE WILL HOLD THAT -- OH, WE NEED TO HEAR FROM THE SPEAKERS FIRST. LET'S SEE WHO WE GOT HERE. I WILL WAIT TO ASK BETTY JANIK TO COME UP, NOT YET BECAUSE WE WILL VOTE ON THAT AND THEN YOU CAN COME UP AND TALK ABOUT 13.

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YES, I WILL TAKE A MOTION TO APPROVE, LET'S SEE, CONSENT AGENDA ITEMS 1 THROUGH 12 AND 14 THROUGH 22 AND THEN 25 AND 25A. >> Councilmember Whitehead: SO MOVED.

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>> Vice Mayor McAllen: SECOND. >> Mayor Borowsky: I PULLED IT. ALL RIGHT. PLEASE INDICATE YOUR VOTE. >> Clerk Lane: MAYOR, CAN YOU ADD 24 TO THAT LIST? >> Mayor Borowsky: OH, DID YOU SAY 24?

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OKAY. ADDING 24. DO YOU WANT ME TO SAY IT OVER? OKAY. >> I THOUGHT SHE SAID 24. >> Mayor Borowsky: THERE WE GO. ALL RIGHT.

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WHO ARE WE GOING TO HEAR FROM. IT'S TYRA. I TRIED A NUMBER OF TIMES. SHE'S OUR INTERIM WATER DIRECTOR AND SHE'S GOING TO TALK TO US

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ABOUT ITEM NUMBER 13. >> IT'S THYRA. >> Mayor Borowsky: IT LOOKS LIKE

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THYRA, AND SHE PRONOUNCES IT THAT WAY. >> IT'S DEFINITELY THYRA. ALL RIGHT, I'M HERE TO TALK TO YOU, MAYOR, MEMBERS OF COUNCIL ABOUT RESOLUTION NUMBER 13696, THE LONG-TERM STORAGE CREDIT

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ACQUISITION. NEXT SLIDE, PLEASE. SO THE BACKGROUND ON THIS IS LONG-TERM STORAGE CREDITS GENERATED FOR THE UNDERGROUND -- THE CREDITS REPRESENT A SAVINGS ACCOUNT OF WATER, AND ARE A KEY

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TOOL TO ENHANCE DROUGHT RESILIENCE AND DEMONSTRATE COMPLIANCE WITH THE ASSURED WATER SUPPLY DESIGNATION REQUIREMENTS. THE CITY DESIRES TO PURCHASE 15,000 LONG-TERM STORAGE CREDITS

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FROM VIDLER WATER COMPANY WHICH IS PART OF D.R. HORTON. THIS WOULD INCREASE THE LONG-TERM STORAGE CREDIT HOLDINGS TO UNDER 300,000-ACRE FEET. NEXT SLIDE THIS IS THE LOCATION OF THE -- OF THE SOURCE AND IT'S

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RIGHT IN THE SAME AREA THAT THE I.W.D.S. BUILDING THE TURNOUT TO THE C.A.P. NEXT SLIDE. SO THE LONG-TERM STORAGE CREDIT PURCHASE CONTRACT REQUEST IS TO

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ADOPT RESOLUTION 13696, AUTHORIZING CONTRACT 2026-112-COS WITH VIDLER WATER COMPANY, FOR $8,250,000 IN THE

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HARQUAHALA VALLEY. AND THE SECOND PART IS FOR THE CITY MANAGER OR DESIGNEE TO EXECUTE ANY OTHER DOCUMENTS AND TAKE SUCH OTHER ACTIONS AS NECESSARY TO CARRY OUT THE INTENT OF THIS RESOLUTION, AND THE THIRD PART IS A FISCAL YEAR '26/27, CAPITAL APPROPRIATION

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CONTINGENCY FUND TRANSFER FROM THE WATER CAPITAL IMPROVEMENT PLAN OF $8.25 MILLION TO A NEWLY CREATED CAPITAL PROJECT TO BE TITLED LONG-TERM STORAGE CREDIT PURCHASE. AND OUR LAST SLIDE, I'M HAPPY TO ANSWER ANY QUESTIONS. >> Mayor Borowsky: CAN YOU GO

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BACK TO THAT NUMBER, THAT ADDING THIS ACQUISITION TO OUR EXISTING LONG-TERM STORAGE CREDITS, WHAT THAT NUMBER WAS? >> RIGHT, IT'S THE VERY LAST BULLET. >> Mayor Borowsky: YEAH. >> OH, YOU WERE RIGHT THERE. SO IT -- IT INCREASES OUR

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STORAGE HOLDINGS TO 292,690-ACRE FEET SO RIGHT UNDER 300,000-ACRE FEET. >> Mayor Borowsky: CAN YOU PUT THAT IN PERSPECTIVE, LIKE WHAT DURATION, IF WE HAD ZERO OTHER SOURCES WHAT IS THE DURATION OF YEARS THAT WE HAVE AVAILABE WITH THAT?

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>> WELL, WE WOULD HAVE OTHER PUMPING. SO IT WOULDN'T JUST BE THIS WE WOULDN'T BE JUST ON LONG-TERM STORAGE CREDITS. IT'S COMPLICATED. IT WOULD GIVE US THE PERIOD OF TIME WE NEED TO FIND OTHER SOURCES AND JUST AN EXTRA, LIKE SAVINGS ACCOUNT SOMEWHERE ELSE BESIDES THE WATER THAT WE HAVE

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WITHIN THE PHOENIX AND TUCSON AREA. >> Mayor Borowsky: AND WHAT IS OUR ANTICIPATED OR EXPECTATION WHERE WE WOULD START TO DRAW ON THAT WATER, IF YOU KNOW? >> IT REALLY DEPENDS. WE HAVE A BUNCH OF DIFFERENT OPERATIONAL SCENARIOS AND

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DEPENDING WHAT OUR CUTS WERE AND HOW LONG THOSE CUTS WOULD BE FOR, IF WE WOULD HAVE FURTHER CUTS SO, IT'S A REALLY BIG DIFFERENTIAL EQUATION. >> Mayor Borowsky: AND LAST QUESTION, I DON'T RECALL IF WE TALKED ABOUT THIS PREVIOUSLY, BUT IN TERMS OF THE

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8.25 MILLION, IS THERE -- ARE THERE CONDITIONS IN THE PURCHASE AGREEMENT WHEREBY IF WE WERE UNABLE TO GET APPROVED THROUGH THE C.A.P. TRANSPORT, OR THIS WAS SOME, YOU KNOW, PROHIBITION IN TERMS THE TREATMENT AND

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TRANSFER, DO WE HAVE, YOU KNOW, SOME OUT OF THE CONTRACT IF WE CAN'T TRANSPORT THE WATER? >> I'M NOT CONCERNS ABOUT TRANSPORTING THE WATER AT THIS LOCATION, BECAUSE WE HAVE THAT TURNOUT THAT'S ALREADY -- WE'RE GOING THROUGH THE NEPA PROCESS. SO THAT'S, LIKE, NOT REALLY A

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CONCERN I HAVE ABOUT BEING ABLE TO TRANSPORT IT OR THE TREATMENT OF THE WATER. WE HAVE A PRETTY GOOD HANDLE OF THAT. >> Mayor Borowsky: BUT IT'S CURRENTLY NOT APPROVED. >> THE TRANSPORT OF THE WATER? IT WOULD BE PART OF THE NEPA PROCESS THAT WE ARE GOING FOR THE I.D.W.S. AT THE SAME

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LOCATION. >> Mayor Borowsky: OKAY. HAS ANYONE BEEN APPROVED TO TRANSPORT TO A MUNICIPALITY? >> ON THE C.A.P. OR AT THIS SPECIFIC LOCATION. >> Mayor Borowsky: C.A.P. >> WELL, THERE'S OTHER -- THERE'S OTHER WHEELING AGREEMENTS THAT OTHER CITIES HAVE WITH C.A.P.

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>> Mayor Borowsky: OKAY. SO WE COULD START TRANSPORTING IT RIGHT AWAY? >> AFTER WE BUILD THE INFRASTRUCTURE. >> Mayor Borowsky: YEAH. OKAY. GREAT. THANK YOU VERY MUCH. I DON'T KNOW IF ANYONE ELSE HAS QUESTIONS. COUNCILWOMAN LITTLEFIELD? >> Councilmember Littlefield: YEAH, THIS IS PROBABLY A SILLY QUESTION, BUT COULD YOU GO BACK

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TO THE SLIDE THAT SHOWED THE RESOLUTION NUMBER? YOU HAVE 13696 ON OUR CALENDAR HERE. I HAVE 13702. ARE THOSE ONE AND THE SAME OR -- I WANT TO MAKE SURE I KNOW WHAT

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RESOLUTION WE'RE APPROVING. >> THIS IS 13702. THIS ISN'T CORRECT ON THE SLIDE. APOLAPOLOGIZE FOR THAT. >> Councilmember Littlefield: ALL RIGHT.

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>> Mayor Borowsky: COUNCILWOMAN WHITEHEAD. I WAS GOING TO CALL -- LET'S HAVE BETTY JANIK COME TO THE MICROPHONE. THANK YOU. >> HELLO, MY NAME IS BETTY JANIK. MY ADDRESS IS ON FILE.

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AND GOOD EVENING, MAYOR AND CITY COUNCILMEMBERS. I HAVE THE SAME NUMBERS. THEY'RE GREAT. THE ARIZONA DEPARTMENT OF WATER RECENTLY MADE WATER FROM H

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HARQUAHALA RESERVOIR, AVAILABLE FOR PURCHASE FOR LONG-TERM WATER CREDITS OF $550 PER ACRE AND SCOTTSDALE, AS WE SAID IS GOING TO BY $8.25 MILLION WORTH, 15,000 ACRES AND IT WILL PROVIDE ABOUT SIX MONTHS' WORTH OF WATER

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FOR ALL OF SCOTTSDALE BECAUSE WE USE ABOUT 30,000-ACRE FEET A YEAR. NOW, THERE IS ONE BIG PROBLEM AND THIS IS WHAT THE EXPERTS ARE SAYING, NOT BETTY JANIK. OKAY? AND THE BIG PROBLEM IS YOU HAVE TO GET THE WATER, 60 MILES FROM

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HARQUAHALA TO SCOTTSDALE. AND, YES, THE C.A.P. GOES RIGHT THROUGH HARQUAHALA, BUT THE WATER FROM HARQUAHALA HAS ARSENIC AND NITRATE AND THOSE ARE BOTH POISONS AND WHEN THOSE POISONS ARE IN THE WATER, YOU

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CANNOT PUT THEM IN THE C.A.P. YOU'VE GOT TO GET RID OF 'EM. WHICH MEANS YOU NEED TO BUILD THE FACILITY NEARBY TO CLEANSE THAT WATER. AND THAT IS TIME CONSUMING AND EXPENSIVE. AND THEN THE OTHER OPTION IS

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CONSTRUCT A SEPARATE CROSS-VALLEY 60-MILE PIPELINE FOR DELIVERY TO SCOTTSDALE WATER CAMPUS FOR TREATMENT AND DISTRIBUTION. BOTH OPTIONS ARE EXTREMELY EXPENSIVE. I SEE NO MONEY IN THE BUDGET FOR THAT AND FINANCING FOR WATER

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PROJECTS IS DIFFICULT, AND, AGAIN, THIS IS WHAT THE EXPERTS ARE SAYING, NOT BETTY JANIK. EITHER PROCESS WOULD TAKE ABOUT TWO AND A HALF TO FIVE YEARS BEFORE ACTUAL WATER DELIVERY TO THE CITY OF SCOTTSDALE. NOW, WHILE THIS PURCHASE WILL HELP ROUND OUT OUR WATER PORTFOLIO, AND THESE CREDITS CAN

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BE SOLD OR TRADED AND THEY DO APPRECIATE IT VALUE, IT'S NOT A REPLACEMENT FOR ADVANCED WATER PURIFICATION, PURE WATER, WHICH COULD BE AVAILABLE IN THE SAME AMOUNT OF TIME AS OUTLINED IN

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THE 2025-2030 C. I.P. AND ABRUPTLY REMOVED FROM THE '26/27 BUDGET. IT'S VERY SIGNIFICANT THAT PURE WATER IS A RENEWABLE RESOURCE. IT KEEPS GIVING AND GIVING AND GIVING. BECAUSE WATER IS RECYCLABLE.

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IT'S NOT LIKE HAR HARQUAHALA, WY IT AND IT'S ONE AND DONE. SO WHAT I'M ASKING IS, IF YOU HAVE THE TIME AND MONEY TO START BUYING WATER CREDITS, I THINK IT'S TIME THAT WE START WORKING ON PURE WATER, STOP PUTTING UP ARTIFICIAL BARRIERS AND START

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WORKING ON WHAT APPEARS TO BE ONE OF THE MOST SOLID AND RESILIENT WAYS TO GET WATER FOR SCOTTSDALE. THANK YOU. >> Mayor Borowsky: THANK YOU, BETTY.

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COUNCILWOMAN WHITEHEAD? >> Councilmember Whitehead: THANK YOU, COUNCILWOMAN BETTY JANIK. WE DID A LOT OF WATER WORK WHEN YOU WERE UP HERE. YEAH, I JUST WANT TO STRESS -- I HOPE THIS IS SOMETHING THAT WE ARE ALL GOING TO SUPPORT BUT IT IS IMPORTANT TO KNOW THAT IT IS,

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I THINK, AS FORMER COUNCILWOMAN JANIK, IT'S ONE AND DONE. GROUNDWATER IS NOT RENEWABLE. AND SO -- AND THE AMOUNT IS A GOOD BUFFER BECAUSE THE CUTS THAT WE MAY GET ARE MORE SIGNIFICANT THAN WAS EVEN PLANNED WHEN THE COUNCIL APPROVED OUR WATER STRATEGIC

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PLAN IN 2024. THESE ARE NOT -- AND, YOU KNOW, THERE'S -- I ALWAYS TALK ABOUT WE NEED IMMEDIATE, MEDIUM, LONG-TERM WATER SOLUTIONS. THIS IS MEDIUM. THIS IS NOT IMMEDIATE, AND I'M NOT AWARE, UNLESS I'M NOT UP TO DATE THAT THERE'S ANY HARQUAHALA

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WHEELING AGREEMENTS BUT I COULD BE WRONG. MAYBE THAT'S BEEN SETTLED. SO YEAH, TWO AND A HALF TO FIVE YEARS AND ONE AND DONE AND WHAT WE NEED TO BE DOING IS LOOKING AT FOREVER WATER AS WELL. EVEN THOUGH I CERTAINLY SUPPORT THE SUPPLEMENTAL AMOUNT OF

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ONE-TIME WATER. >> Mayor Borowsky: COUNCILMAN GRAHAM. BAG >> Councilmember Graham: THANK YOU, MA'AM, THE PRESENTER SAID CARCINOGENIC, I THINK SHE

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SAID THAT IN THE HARQUAHALA BASIN WOULD BE A LIMITING FACTOR FOR TRANSPORT. IS THAT -- IS THAT AN ACCURATE STATEMENT?

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>> MAYOR, MEMBERS, WE DON'T HAVE CONCERNS FOR ADDITIONAL TREATMENT. >> Councilmember Graham:  ARE OTHER MUNICIPALITIES AND WATER USERS BUYING WATER FROM THIS AREA BECAUSE THEY WANT TO DO THE SAME THING? >> YES, BUT THERE'S LOTS OF DIFFERENT AREAS. SO IT'S NOT JUST THIS ONE -- THIS PARTICULAR LOCATION >> Councilmember Graham:

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YEAH. >> WE VETTED THOSE. WE ARE FAIRLY CONFIDENT IN WHAT WE SAID. BUT THAT VALLEY IS A REALLY BIG VALLEY. >> Councilmember Graham:  IT'S HUGE, ISN'T IT? >> IT'S NOT ALWAYS APPLES AND ORANGES AND COMPARING AGAINST OTHER CITIES, IT'S HARD BECAUSE YOU DON'T REALLY UNDERSTAND

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THEIR WHOLE BACKGROUND EITHER. >> Councilmember Graham:  AND IT'S POSSIBLE THAT, YOU KNOW, THE COMMODITY MARKETS SHIFT. I MEAN WE COULD BUY THIS AND THE VALUE COULD GO UP. >> CORRECT. >> Councilmember Graham: THANK YOU. >> MM-HMM. >> Mayor Borowsky: THANK YOU, IT

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HYRA. OH, COUNCILMEMBER KWASMAN. >> Councilmember Kwasman: I JUST WANT TO REITERATE WHAT COUNCILMAN GRAHAM SAID S. THERE ARSENIC THAT'S POISONOUS THAT WOULD GO INTO THE WATER INTO THE C.A.P. FROM THIS SPECIFIC PURCHASE LOCATION THAT WE ARE TALKING ABOUT TODAY?

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>> MAYOR, MEMBERS OF COUNCIL, COUNCILMAN KWASMAN, WE ARE NOT CONCERNED ABOUT THIS PARTICULAR LOCATION. WE DO TREAT FOR ARSENIC HERE. IT IS A NATURAL OCCURRING SOURCE AND THAT REALLY DEPENDS, EXACTLY

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WHERE THAT WELL IS. I MEAN WE HAVE SOME WELLS THAT WE TREAT IN SCOTTSDALE FOR ARSENIC, BECAUSE OF THEIR LOCATION AND WE HAVE OTHER ONES THAT NEVER -- THE ARSENIC NEVER COMES IN. IT IS A CONCERN IN ARIZONA, BUT AT THIS PARTICULAR BUY LOCATION,

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IT IS NOT A CONCERN. >> Councilmember Kwasman: IF -- IF IT BECOMES A CONCERN, IN TERMS OF YOUR FINAL INSPECTIONS OF THE WATER, IS THAT GOING TO -- WOULD THAT DETER YOU FROM

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MAKING ANY FINAL PURCHASE AGREEMENTS? >> PERHAPS. >> Councilmember Kwasman: CAN YOU ELABORATE MORE THAN PERHAPS. I RESPECT COUNCILWOMAN JANIK. SHE SPOKE WITH CONFIDENCE AND WITH AUTHORITY AND I WANT TO

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MAKE SURE THAT THE PEOPLE ARE NOT SCARED IF THERE IS -- OR IF THERE IS A SERIOUS CONCERN, THEY HAVE A RIGHT TO KNOW ABOUT A SERIOUS CONCERN AND IF THERE ISN'T A CONCERN, BECAUSE THE CITY HAS AMPLE ABILITY TO TEST THE QUALITY OF THE WATER,

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UNDERSTAND THAT THIS IS A PORTFOLIO, THAT THIS IS A HOLISTIC PORTFOLIO THAT THE PEOPLE ARE NOT BEING LED ASTRAY TO SOMETHING THAT IS A, POTENTIALLY NOT TRUE; AND B, IF THERE IS A REAL PROBLEM, THAT

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THERE ARE MECHANISMS IN PLACE TO PROTECT THE HEALTH AND THE SAFETY OF THE RESIDENTS. >> OKAY, MAYOR AND MEMBERS OF COUNCIL, AND COUNCILMAN KWASMAN,

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THERE'S A LOT OF SEARCH DONE. SO THERE'S A CONSIDERABLE AMOUNT OF STUDY. WE ARE NOT CONCERNED ABOUT ARSENIC AT THIS LOCATION. I DO BELIEVE THAT OTHER CITIES THAT ARE PURSUING WATER IN THIS SAME VALLEY DO HAVE CONCERNS WITH ARSENIC ABOUT THE LOCATION OF WHERE THEIR WELLS ARE.

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THEY ARE NOT NEAR THESE WELLS. SO WE ARE NOT CONCERNED WITH ARSENIC AT THIS LOCATION. >> Mayor Borowsky: I WANT TO GO BACK TO MY OTHER QUESTIONS. THIS IS MAYBE FOR THE CITY MANAGER. DOES THE CONTRACT ALLOW, IF WE

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HAVE ANY -- I MOW KNOW YOU SAIDT YOU ARE NOT CONCERNED ABOUT IT, BUT WE ARE GOING TO BE VOTING ON A $8.25 MILLION TO FUND A CONTRACT FOR WATER THAT WILL BE TRANSFERRED -- TRANSPORTED TO SCOTTSDALE. SO THAT'S OUR EXPECTATION.

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IF FOR WHATEVER REASON OUR EXPECTATION IS NOT REALIZED, DOES THIS CONTRACT IF THERE'S A REASON, IF IT'S C.A.P., OR

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AD.W.R., OR ADEQ, WHATEVER THE CASE MAY BE, DO WE HAVE A PROVISION THAT WE ARE -- WE'RE -- WE CAN GET OUT OF THE CONTRACT IF THERE'S NO ABILITY TO TRANSFER IT? I DON'T THINK THAT'S GONNA HAPPEN, I GOOD HE  AGREE WITH YT

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IT'S A CONTRACT. BUT NONE OF IT HAS BEEN APPROVED. I THINK IN  AN ABUNDANCE OF CAUTION, WE SHOULD BE PROTECTING OURSELVES THAT ANY OF THE AGENCIES THAT ARE INVOLVED IN THIS CASE SAY NO TO THIS.

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>> City Mgr. Caton:  MADAM MAYOR, AS MANY HI COLLEAGUE IS LOOKING THAT UP IN THE AGREEMENT, I BELIEVE IT'S IMPORTANT TO ADD TO THE CONTEXT, PARTICULARLY TO THE EXCHANGE THAT WAS RECENTLY HAD, IF THE AUDIENCE HADN'T READ THE AGENDA PACKET, THEN IT MAY -- YOU ARE ONLY GETTING A PIECE OF THE ENTIRE PICTURE.

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SO I THINK THE OTHER PART OF THE PICTURE THAT WE NEED TO ARTICULATE. THIS IS DECISION TO A GROUNDWATER RIGHT, IN PARTNERSHIP WITH TWO GOLF COURSES AND THAT'S GROUNDWATER

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RIGHT TO THE TUNE OF 3800-ACRE FEET ON ANNUAL BASIS. ON ANNUAL BASIS. AND SO THEN THIS IS SIGNIFICANT INFRASTRUCTURE THAT IS NEEDED IN ORDER TO CONVEY THAT WATER RIGHT TO GET IT TO SCOTTSDALE.

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THAT IS A SIGNIFICANT INFRASTRUCTURE COST, AND AN ENVIRONMENTAL STUDY IS BEING COMPLETED THAT WAS REFERENCED EARLIER. THAT WILL BE USED IN COMBINATION WITH THIS ACQUISITION. IF IT WERE JUST A STAND ALONE, 15,000-ACRE FEET, 60 MILES WEST

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OF HERE, WHAT DOES -- HOW DOES THAT HELP US? WELL, THAT'S THE INFRASTRUCTURE FOR THE OTHER WATER RIGHT IN CONJUNCTION WITH THIS THAT REALLY BRINGS IT TO OUR CUSTOMERS HERE IN SCOTTSDALE. AND SO THE GOLF COURSES IN

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PARTNERSHIP WITH US ARE REQUIRED TO PUT IN THAT INFRASTRUCTURE, SIGNIFICANT TESTING HAS BEEN CONDUCTED TO DATE. AND SPECIFICALLY TO YOUR QUESTION, MAYOR, ABOUT REALLY THE TIMING OF THAT, WE LOOK TO BREAK GROUND IN THE FALL OF 2027

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AND HAVE APPROXIMATELY 18 TO 24-MONTH CONSTRUCTION CYCLE. AND OTHER ACQUISITIONS IN THE HARQUAHALA VALLEY KNOW THAT WE'RE FIRST TO GET THE PERMIT. WE'VE BEEN STANDING IN LINE FOR YEARS. WE'VE HAD THAT GROUNDWATER ASSET

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FOR NEARLY 8 TO 10 YEARS AND SO NOT NEW TO THAT SITUATION. BUT REALLY, THE COMBINATION

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SERVES THE CUSTOMERS, AND I WILL TURN IT OVER TO THE CITY ATTORNEY. >> Mayor Borowsky: I THINK THAT'S GOOD. ABOUT THE GUARANTEE TO TRANSPORT IT -- IF THE ANSWER IS YES, I WILL STOP TALKING BUT IF IT'S

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NO, I WOULD THINK THIS COMPANY, VIDLER PROFESSIONAL, THEY ARE VERY EXPERIENCED IN WHAT'S GONNA HAPPEN AND WHAT THE MOVING PARTS ARE AND WHAT -- YOU KNOW, WHAT THE APPROVALS ARE GONNA LOOK LIKE AND I WOULD BELIEVE THAT THEY WOULD AGREE WITH THYRA

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ABOUT, YOU KNOW, THE LIKELIHOOD OF THIS NOT BEING AN ISSUE, NOT BEIN A CONCERN, AND THE LIKELIHOOD IS WE'LL GET APPROVED. WHY WOULDN'T WE JUST HAVE THAT IN THE CONTRACT THAT IF FOR ANY REASON WE CAN'T GET APPROVED WE'RE NOT STUCK WITH

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$8.25 MILLION WORTH OF WATER IN THE HARQUAHALA VALLEY. >> City Atty. Santaella: PAYER AND MEMBERS OF THE CITY COUNCIL, THE SELLER IS AGREEING

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TO TRANSFER GOOD AND MARKETABLE TITLE TO THE WATER. THERE IS SOME RISK, OBVIOUSLY TO THIS CONTRACT, BUT AS THE CITY MANAGER HAS EXPLAINED, WE DO HAVE THE -- WE ARE GOING TO BUILD TREATMENT FACILITIES NEAR THIS MATTER BECAUSE THIS WATER IS NEXT TO OUR EXISTING WATER,

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IS IT NOT, SIR? >> City Mgr. Caton:  IT IS, AND JUST TO STATE FOR THE RECORD THAT THE ARSENIC DOES NOT EXCEED THE STANDARDS IN THE HARQUAHALA VALLEY. THANK YOU, MADAM MAYOR. >> Mayor Borowsky: WAS THAT A NO WE DON'T HAVE A PROVISION TO

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ALLOW US TO CANCEL THE CONTRACT IF WE CAN'T TRANSPORT THE WATER WITHIN A CERTAIN TIME FRAME. >> City Atty. Santaella:  NOT WHAT YOU ARE SPECIFICALLY ASKING, NO, BUT THEY AGREED TO TRANSFER GOOD AND MARKETABLE TITLE TO THIS WATER. SO THAT'S NO THE A BLACK AND-WHD

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INDICATE THAT THEY HAVE AGREED TO TRANSFER SOMETHING THAT CAN BE USED AND SOLD. BUT THE SPECIFIC PROVISION YOU ARE ASKING FOR, NO, IT'S NOT IN THERE. >> Mayor Borowsky: BUT WE CAN ALL AGREE THE WATER LIVES THERE AND WOULD BE DIFFICULT, IF NOT IMPOSSIBLE TO GET TO SCOTTSDALE

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IF WE CAN'T GET THESE APPROVALS THAT AS GREG HAS POINTED OUT HAVE BEEN IN THE WORK FOR YEARS. >> City Atty. Santaella: THERE IS RISK. >> Mayor Borowsky: THERE IS RISK, YEAH. PERSONALLY, I WOULD LIKE TO GO

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BACK TO VIDLER AND SAY YOU ARE EDUCATED AND SOPHISTICATED AND THEY WOULD HAVE THE SAME LEVEL OF CONFIDENCE THAT YOU WOULD HAVE AND WE WOULD HAVE IN OUR WATER DEPARTMENT, AND I WOULD LIKE TO MAKE A MOTION -- YOU WOULD LIKE TO SPEAK VICE MAYOR McALLEN. >> Vice Mayor McAllen: I WAS GOING TO MAKE A MOTION.

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>> Mayor Borowsky: OKAY. I WOULD LIKE TO MAKE A MOTION TO APPROVE -- LET ME GET THE EXACT LANGUAGE IF SOMEONE CAN POP THAT UP, RESOLUTION SYMP 13 HERE.

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13702, RIGHT? >> CORRECT. >> Mayor Borowsky: IT'S CORRECT IN OUR AGENDA PACKET. APPROVING LONG-TERM STORAGE

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CREDITS PURCHASE CONTRACT WITH THE SINGLE AMENDMENT THAT THERE'S A -- THERE'S A BALANCE OF RISK, A SHARING OF RISK AND IF WE CAN'T GET THE APPROVALS FROM THE NECESSARY AGENCIES, I BELIEVE THERE ARE THREE, THERE MIGHT ONLY BE TWO, THAT WE CAN'T -- THAT WE DON'T HAVE --

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WE DON'T HAVE AN AGREEMENT AND WE DON'T -- WE AREN'T STUCK WITH THE WATER. SO THAT'S MY MOTION.

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ANYBODY? >> Councilmember Whitehead:  I THINK THAT SOUNDS REASONABLE. I HAVE A QUESTION. I GUESS I'M ASKING BOTH OUR CITY ATTORNEY AND CITY MANAGER THEIR THOUGHTS ON THIS MOTION. AND I WILL SAY THAT CONTRACTUALLY, WE USUALLY LIKE TO HAVE AN OUT. SO --

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>> City Atty. Santaella: MAYOR AND MEMBERS OF THE CITY COUNCIL, OUR PREFERENCE -- BECAUSE IT GOES INTO DETAIL IN WHAT THIS CONTRACT DOES AND DOES NOT DO AND I WOULD PREFER THAT WE GO INTO EXECUTIVE SESSION AND YOU RECEIVE LEGAL ADVICE ON IT. >> Councilmember Whitehead:

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I'D SUPPORT THAT. >> Mayor Borowsky: I MEAN, YOP I DON'T KNOW THAT WE HAVE TO GO INTO AN EXECUTIVE SESSION. CITY ATTORNEY, CAN YOU ANSWER THIS QUESTION, IN -- IN OPEN MEETING, THAT -- DO YOU BELIEVE

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THEY'LL REFUSE TO MODIFY THE AGREEMENT SUCH THAT WE'RE NOT INDEMNIFIED BUT WE'RE RELEASED IN THE EVENT THAT WE CAN'T TRANSSUPPORT THIS WATER TO SCOTTSDALE? IT SEEMS PRETTY SIMPLE. >> City Atty. Santaella:  I CAN'T SPEAK FOR THEM. MY SUSPICION IS THEY WILL REJECT THESE CHANGES BECAUSE RIGHT NOW

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THERE'S A BALANCE OF RISK AND THEY HAVE A SPECIFIC PROVISION REGARDING THE -- THE -- BASICALLY BUYER BEWARE IN TERMS OF THE REGULATORY APPROVALS BUT AT THE SAME TIME, THEY ARE SAYING THEY WILL SELL US AND

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TRANSFER MARKETABLE TITLE TO THIS WATER. >> Mayor Borowsky: ALL RIGHT.

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COUNCILMAN KWASMAN. >> Councilmember Kwasman: I WOULD LIKE TO BREAK UP THE TWO QUESTIONS. IT'S TRANSFERABILITY AND SAFETY. I THINK SAFETY IS OFF THE TABLE. I THINK EVERYONE CAN AGREE THE SAFETY IS OFF THE TABLE, ARSENIC. IF LESS AI A TREATMENT FACILITY

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CLOSE BY -- I SEE FORMER COUNCILWOMAN JANIK NODDING HER HEAD VOCIFEROUSLY. SAFETY IS OFF THE TABLE, SCOTTSDALE IS NOT GOING TO FEED THE PEOPLE POISONED WATER. EVERYBODY OKAY WITH THAT? GOOD. OKAY. SO NOW WE ARE AT

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TRANSPORTABILITY, AND TRANSPORTABILITY OF ANY TYPE OF -- OF WATER RESOURCE IS A

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IT'S DEFINITIONALLY NOT GOING TO WEIGH ON THE OWNER OF THE PROPERTY. IT'S NO DIFFERENT THAN A MINE OR A FORESTRY, AND THE -- THE FACT OF THE MATTER IS THE M MARKET WL SOLVE. I THINK THAT'S WHAT LUIS HAS

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BEEN SAYING, TRANSFERABLE TITLE. IF THE TITLE CANNOT BE MOVED AND YOU ARE STUCK WITH IT, YOU CAN MAKE A CONTRACT CLAIM THAT THIS TITLE WAS A BAD TITLE. AND SO YOU HAVE INNATELY CREATED

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A SYSTEM -- I'M NOT SAYING ANYTHING THAT PEOPLE AT THIS DAIS DOESN'T KNOW. THIS IS A WATER PORTFOLIO. WE HAVE A WATER PORTFOLIO ISSUE. WE DON'T HAVE A WATER ISSUE. WE HAVE A WATER PORTFOLIO ISSUE. AND SO WE ARE PURCHASING WATER

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MAKE WE HAVE A RETIREMENT PORTFOLIO. WE WANT TO MAKE SURE THAT OUR AVAILABILITY IS THERE, IF, IN TERMS OF SOMEWHAT LIQUIDITY, NO PUN INTENDED BUT ALSO TO MAKE SURE THAT IT IS -- THAT IT IS

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CREATED AS A HOLISTIC CONCEPT. AND SO THE IDEA HERE IS THAT WHILE IN A WORST CASE SCENARIO, THERE IS A DEMAND FOR WATER AND

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THAT'S WHY THERE IS A BIDDING TIME RIGHT NOW FOR THAT WATER, WHICH IS WHY WE'RE MAKING AN OFFER FOR THE WATER, RIGHT? AND SO I WANT TO BE -- I JUST WANT TO SAY, AS WE'RE DISCUSSING THIS IN OPEN FORUM HERE, THAT THERE ARE -- EVERYBODY WANTS A SURE THING, BUT -- BUT THERE ARE MARKET INCENTIVES HERE AT PLAY,

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THAT WILL STILL BE AT PLAY IF IT'S NOT RIGHT FOR SCOTTSDALE AND THE WORST CASE ON THE WORST DAY. BUT LET ME BE VERY CLEAR, EVERYBODY KNOWS THE ENTIRE -- THE STATES KNOW, THE WESTERN STATES KNOW, THE STATE OF ARIZONA KNOWS AND THE FEDS KNOW

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THAT WITH COMING CAP REDUCTIONS THERE'S GOING TO BE REGULATORY CHANGES MADE TO -- TO CUSHION COMMUNITIES THAT ARE NOT CLOSE TO WATER SOURCES.

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THE AMENDMENT AND THAT'S WHY. >> Mayor Borowsky: COUNCILWOMAN WHITEHEAD. >> Councilmember Whitehead:  I GUESS I'M GOING TO AGREE WITH COUNCILMAN KWASMAN ON THIS. THE TRANSPORT WILL HAPPEN. WE DO HAVE OUR INVESTMENTS IN, HARQUAHALA.

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IT'S COMING OUR WAY. AND IT'S ONE AND DONE. SO I WILL MAKE A MOTION TO ADOPT RESOLUTION NUMBER 13702, AUTHORIZING CONTRACT NUMBER 2026-112-COS WITH VIDLER WATER

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COMPANY IN THE AMOUNT OF $8,250,000 FOR THE PURCHASE OF 15,000-ACRE FEET OF LONG-TERM STORAGE CREDITS IN THE HARQUAHALA VALLEY, NUMBER TWO THE CITY MANAGER OR DESIGNEE TO EXECUTE ANY OTHER DOCUMENTS AND TAKE OTHER ACTIONS AS NECESSARY

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TO CARRY OUT THE INTENT OF THIS RESOLUTION, AND THREE, A FISCAL YEAR '26/27 CAPITAL APPROPRIATIONS CONTINGENCY TRANSFER FROM WATER CAPITAL IMPROVEMENT PLAN OF $8,250,000 TO A NEWLY CREATED CAPITAL PROJECT TO BE TITLED LONG-TERM

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STORAGE CREDITS AND PURCHASE, AND I DO WANT TO THANK THE MAYOR, THOUGH, FOR BRINGING UP THIS CONCERN. >> Vice Mayor McAllen: SECOND THE MOTION. >> Mayor Borowsky: COUNCILMAN

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GRAHAM. B>> Councilmember Graham: MAYOR, THANK YOU. I THINK WHAT WE SAW HERE WAS WATER GRAND STANDING. I WISH WE COULD TAKE OUT THE

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POMP AND CIRCUMSTANCE, AND I WOULD LIKE TO THANK COUNCILMEMBER KWASMAN FOR HIS COMMENTS, ABOUT WHAT WE ARE DOING HERE FOR OUR WATER SECURITY AND PROTECTING OUR WATER PORTFOLIO. THE COMMENTS ABOUT -- IT'S JUST STOKING FEARS ABOUT

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CARCINOGENICS, ARSENIC. WE HEARD FROM THE WATER EXP

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EXPERTS -- I THINK THIS SHOULD HAVE GONE THROUGH ON THE CONSENT AGENDA. >> Mayor Borowsky: WELL, COUNCILMAN GRAHAM, WHEN YOU ARE SPENDING $8.25 MILLION OF TAXPAYERS' MONEY, I THINK THEY ARE ENTITLED TO A BRIEF

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PRESENTATION AND A DISCUSSION ON VERY IMPORTANT QUESTIONS. I REMAIN CONCERNED ABOUT -- I CAN'T EVEN TELL IF WE ASKED FOR THIS PROVISION TO BE INCLUDED

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WITH SOME SORT OF CONFIRMATION THAT IT'S TRANSFERABLE. I TOTALLY DISAGREE, COUNCILMAN KWASMAN, WE HAD OUR OPPORTUNITY TO DO DUE DILIGENCE. SO I THINK THERE'S LITTLE TO NO CLAIM IF IT BECOMES NON-TRANSPORTABLE, BECAUSE EVERYONE KNOWS RIGHT NOW, IT'S

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NOT TRANSPORTABLE. SO TO GO BACK AND MAKE A CLAIM AGAINST THAT, FOR -- FOR, YOU KNOW, PROVIDING US LEGAL TITLE, RIGHT, TRANSFER OF TITLE TO THE WATER, I THINK WOULD BE A FOOL'S ERRAND. BUT NONETHELESS, GIVEN THE GUARANTEES, IF YOU WILL, OF OUR

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CITY ATTORNEY, AND OUR INTERIM WATER DIRECTOR AND OUR CITY MANAGER, I WILL SUPPORT IT. LIKE I SAID, I DON'T THINK -- I DO THINK WE'LL EVENTUALLY GET THERE, BUT WE DON'T KNOW THE ANSWER TO THAT. SO I THINK WE SHOULD BE PROTECTING OUR -- OUR RESIDENTS AND OUR TAXPAYERS A LOT MORE

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STRONGLY IF YOU WILL, AND WITH THAT, I WILL LET THIS PASS. AND I WILL LET COU COUNCILMAN GM HAVE ANOTHER OPPORTUNITY. >> Councilmember Graham:  I

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AGREE WITH THOSE COMMENTS. I WOULD SAY GO BACK AND REVIEW THE TAXPAYERS' FUNDS THIS $8 MILLION THAT COUNCIL HAS PUT THROUGH ON CONSENT ITEMS ITEMS BIGGER THAN THAT. THIS IS A SUBJECT THAT WE'VE ALL

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STUDIED AND HAD A FULL PACKET PUBLICLY DISCLOSED FOR MORE THAN A FULL BUSINESS WEEK AND IT'S A SERIOUS CONVERSATION THAT WE HAD

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INTERNALLY ABOUT THE WATER. >> Mayor Borowsky: THANK YOU. BUT I'M GLAD THAT THE PUBLIC GOT TO HEAR THIS. COUNCILWOMAN LITTLEFIELD? >> Councilmember Littlefield: THANK YOU, MAYOR. I'M JUST BEING PICKY HERE. BUT I WOULD ASK -- I WOULD LIKE TO ASK EITHER THE WATER

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DEPARTMENT LADY OR THE CITY MANAGER, WHAT IS THE CORRECT RESOLUTION NUMBER FOR THIS IF WE WANT TO DO A PASS ON IT, A VOTE ON IT? >> MAYOR, IT IS CORRECT UP HERE

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ON THE SCREEN, 13702. >> Councilmember Littlefield: OKAY. THANK YOU. >> Mayor Borowsky: ALL RIGHT. I DON'T SEE ANY FURTHER DISCUSSION. LET'S GO AHEAD AND VOTE. >> Mayor Borowsky: THANK YOU

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VERY MUCH FOR THE PRESENTATION. APPRECIATE IT. THE NEXT WAS THE EVENT CENTER DEFINITION CODE AMENDMENT. YOU DIDN'T HAVE TO GET UP. >> City Atty. Santaella:

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MAYOR, MEMBERS OF COUNCIL, THANK YOU FOR THE OPPORTUNITY TO TALK ABOUT PROPOSED ORDINANCE 4719. WHAT THIS ORDINANCE DOES, IT CREATES A DEFINITION OF WHAT AN EVENT CENTER IS AS TO SHORT-TERM VACATION RENTALS. CURRENTLY BOTH STATE LAW AND CITY CODE PROHIBIT THE USE OF

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SHORT-TERM VACATION RENTALS AS EVENT CENTS, BUT THERE WAS NO DEFINITION. IF THE COUNCIL PASSES THIS ORDINANCE, THERE WILL BE A DEFINITION AND IT WILL MAKE IT EASIER FOR OUR POLICE AND CODE

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ENFORCEMENT PERSONNEL TO ENFORCE THE USE OF SHORT-TERM RENTAL AS A VENT CENTER. WE HAVE I ASSORT-TERM RENTAL GROUP THAT LOOKS AT WAYS TO

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BETTER ENFORCE OUR SHORT-TERM VACATION RENTAL ORDINANCES AND THIS WAS IDENTIFIED AS A MAP. GAP. AND THAT'S WHY WE'RE BRINGING IT FORWARD TO YOU. THE CITY OF SCOTTSDALE IS KNOWN FOR ITS EFFECTIVENESS IN ENFORCING THE SHORT-TERM

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VACATION RENTAL LAWS AGAINST LOCAL OPERATORS WHO ACT IN A BAD WAY. THE STATE HAS PUT A LOT OF BARRIERS BUT WE ARE ALWAYS FIGURING OUT WAYS TO BETTER ENFORCE THE ORDINANCES. WITH THAT, I WILL TAKE ANY

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QUESTIONS. >> Mayor Borowsky: THANK YOU VERY MUCH, CITY ATTORNEY, AND I -- I REALLY JUST WANTED TO BRING THIS FORWARD BECAUSE I THINK IT'S SUCH A GREAT IDEA TO CODIFY THIS.

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BECAUSE IT'S HAPPENING SO FREQUENTLY, AND WE GET A LOT OF COMPLAINTS AND I KNOW CHIEF LeBOLEDUC IS ALSO IN THE AWENCE. VICE MAYOR McALLEN. >> Vice Mayor McAllen: I TOO

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WANTED IT PULLED. I REACHED OUT TO OUR CITY ATTORNEY. IT'S REALLY IMPORTANT THAT THE RESIDENTS KNOW THAT AT ANY TIME WHERE WE CAN SINK OUR TEETH INTO

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LAWS THAT WILL HELP OUR CITIZENS WITH THE BAD ACTORS. SO OFTEN, WE TELL THE OUR RESIDENTS WE COULDN'T DO IT BECAUSE THE STATE LAW PROHIBITS OUR LOCAL LAW. I APPLAUD BOTH OF YOU, CHIEF

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LEDUC AND THE CITY ATTORNEY FOR BRINGING THIS FORWARD. IT'S ONE MORE TOOL IN THE TOOL BELT TO SAY, HEY, WE ARE WORKING ON YOUR BEHALF. SO I'M SO EXCITED. THANK YOU SO MUCH. >> City Atty. Santaella: THANK YOU. >> Mayor Borowsky: THANK YOU. COUNCILWOMAN WHITEHEAD? >> Councilmember Whitehead: SO I JUST WANT TO CALL OUT OUR CITY ATTORNEY.

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EIGHT YEARS AGO, IT WAS JUST -- IT WAS JUST PAINFUL, REMEMBER SOME OF THE COMMUNITY MEETINGS WE WENT TO? THE STATE HAS BEEN RELENTLESSLY GIVING US THE AUTHORITY WE DESERVE AND OUR RESIDENTS DESERVE, BUT WITH WHAT LIMITED

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AUTHORITY WE HAVE, OUR CITY ATTORNEY HAS BEEN WRITING THE TRISTRICTEST ORDINANCES IN THE STATE. THERE'S A LOT OF WORK TO MAKE BAD ACTORS PAY AND BOTH THE

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POLICE DEPARTMENT AND OUR CITY ATTORNEY'S OFFICE HAVE BEEN DOING THAT AND WITH GREAT RESULTS AND THIS IS REALLY HUGE. SO OUR COMPLAINTS HAVE COME WAY DOWN BECAUSE OF THE ORDINANCES ADOPTED BEFORE THIS ONE.

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BUT THE PEOPLE WHO ARE GETTING HARASSED BY PEOPLE WHO ARE HARASSED BECAUSE THE EVENT CENTER WAS NOT DEFINED. I KNOW OUR CITY ATTORNEY MET WITH ONE OF THOSE RESIDENTS A

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WEEK OR TWO AGO. SHE CALLED ME UP CRYING. SHE FINALLY FEELS HOPEFUL. AGAIN, YOU ARE JUST' CREATIVE GUY. YOU GOT LIMITED RESOURCES AND WE GOT A PROBLEM, OUR LIMITED AUTHORITY AND WE GOT A REAL

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PROBLEM, AND YOU HAVE BEEN REALLY GOOD AT FINDING A WAY TO MAKE THINGS AS GOOD AS THEY CAN BE. TO THANK YOU. >> City Atty. Santaella: THANK YOU.

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>> Mayor Borowsky: COUNCILMAN KWASMAN. >> Councilmember Kwasman: IN THE DEFINITION, WE WANT TO MAKE SURE A LIBERTY ISSUE, THAT -- AND -- AND LET'S CALL IT A WEDDING

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AFTER PARTY. WE JUST MARRIED AND THE FATHER-IN-LAW COMES INTO TOWN, IS THAT GOING TO BE AFFECTED IN THIS? >> City Atty. Santaella: MAYOR AND COUNCIL, THIS IS ONLY APPLICABLE TO THE SHORT-TERM

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VACATION RENTALS. >> Councilmember Kwasman: BUT IF IT'S A SHORT-TERM VACATION RENTAL. YOUR FATHER-IN-LAW COMES INTO TOWN -- AGAIN, YOUR FATHER-IN-LAW COMES INTO TOWN FOR THE WEDDING AND HE GETS A SHORT-TERM RENTAL AND SAYS I WOULD LIKE TO HAVE THE FAMILY OVER TO THE HOUSE AT THE

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AFTERNOON WEDDING, WOULD THIS BE SUBJECT TO THIS LAW OR THIS ORDINANCE? >> NO, IT WOULD NOT BE BECAUSE IF IT'S AN INCIDENTAL USE TO RESIDENTS IT WOULD NOT BE. >> Councilmember Kwasman: PERFEC T. >> City Atty. Santaella: WE'RE TALKING ABOUT COMMERCIAL TYPE ACTIVITY. >> Councilmember Kwasman: THAT'S RIGHT THIS IS NOT -- SO WE'RE --

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WHEN WE ARE CRAFTING IT TYPE OF ORDINANCE, THAT THE REGULATORY REGIME IS NOT MEANT TO PUNISH THE FAMILIES OR THE INDIVIDUALS ON ONE-OFF WONDERFUL, YOU KNOW, ANNIVERSARY GET-TOGETHERS OR FAMILY GET-TOGETHERS THAT MIGHT OCCUR. THIS IS VERY -- THIS IS

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STRUCTURED LIBERTY, AND STRUCTURED ORDER. SO THAT -- TO PROTECT RESIDENTS AND COMMUNITIES. THANK YOU. >> Mayor Borowsky: THANK YOU. AND FINALLY, COUNCILMAN GRAHAM. >> Councilmember Graham: MAYOR, THANK YOU, LUIS, I LIKE THIS PRECEDENT YOU ARE SETTING COMING TO THE PODIUM. >> City Atty. Santaella: THANK YOU. >> Councilmember Graham:  YOU MAY BE SETTING AN EXAMPLE FOR

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YOUR COUNTERPARTS. >> Counc >> City Atty. Santaella: MAYBE I SHOULD HAVE STAYED SEATING THEN. I'M JUST KIDDING. >> Councilmember Graham: THANK YOU FOR DOING THIS DEFINITION. YOU KNOW HOW I FEEL ABOUT THIS, I WISH YOU COULD TAKE IT FARTHER.

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I WISH YOU COULD TAKE THE HAMMER AND DROP IT FARTHER. THE SHORT-TERM RENTALS HAVE DESTROYED MANY OF OUR NEIGHBORHOODS AND OUR STREETS. THEY ARE A HARM AND NET TO THREO QUALITY OF LIFE ON EVERY STREET. AND THE ISSUE, AS YOU KNOW IS

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REALLY CONCENTRATED IN 85257, 51, AND 50, WHERE THREE-FOURTHS OF THE SHORT-TERM RENTALS IN SCOTTSDALE ARE CONCENTRATED. I THINK THOSE RESIDENTS IN MAR RESIDENTS INPARTICULAR WILL BE H

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THIS. WHAT ARE WE DOING AS FAR AS EDUCATION OR PROMOTION TO THE PUBLIC AS FAR AS, HEY, WE JUST PASSED THIS, THIS IS A TOOL TO

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SHORT UNRULY SHORT-TERM RENTALS. IS THERE A WAY TO GET OUT THE WORD. >> City Atty. Santaella:  THE EFFECTIVE DATE OF THIS ORDINANCE IS 30 DAYS FROM TODAY. SO WE HAVE TIME TO DO THAT AND WE REGULARLY PUT UPDATES ON OUR WEBSITE RECORDING THE DIFFERENT

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S.T.R. ISSUES. >> Councilmember Graham: THANK YOU, LUIS, THANK YOU, MAYOR. >> Mayor Borowsky: THANK YOU. GO RIGHT AHEAD. >> Councilmember Whitehead: THANK YOU, MAYOR. I MOVE TO ADOPT ORDINANCE NUMBER 4719, AMENDING CHAPTER 18, ARTICLE 1, SECTION 18-2 OF THE SCOTTSDALE REVISED CODE BY ADDING A DEFINITION FOR EVENT

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CENTER. >> Vice Mayor McAllen: SECOND THE MOTION. >> Mayor Borowsky: ALL RIGHT. LET'S GO AHEAD AND TAKE A VOTE.

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MOVING ON TO THE REGULAR AGENDA. WE HAVE ITEM 26, AND THAT IS FISCAL YEAR '26/27 PROPERTY TAX LEVIES AND WE HAVE BUDGET DIRECTOR, SCOTT SELIN COMING TO THE PODIUM.

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>> THANK YOU, MADAM PAYER, MADA, MEMBERS OF THE CITY COUNCIL. I'M HAPPY TO PRESENT THE FINAL TAX LEVIES. WE DID A PUBLIC HEARING AND INITIAL PROPERTY TAX RATES ON THE NINTH AND TONIGHT, WE ARE

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ASKING THE COUNCIL TO DO A FINAL ADOPTION. THE PROPERTY TAXES THAT WE ARE PROPOSING FOR FISCAL YEAR '26/27, IS A TOTAL OF 89.8 CENTS PER $100 OF ASSESSED VALUE AND THIS REFLECTS THE MOTION THAT

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WAS MADE AND ADOPTED AT THE LAST MEETING TO FORGO THE STATUTORILY REQUIRED 2% INCREASE. THERE'S TWO COMPONENTS, THE FIRST IS THE PRIMARY PROPERTY TAX, WHICH PREDOMINANTLY GOES TO THE GENERAL FUND. THIS IS A SMALL PORTION THAT GOES TO THE RISK MANAGEMENT FUND

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FOR TORT SETTLEMENTS AND THE SECOND COMPONENT IS THE SECONDARY PROPERTY TAX IS TO GENERATE DEBT SERVICE FOR VOTER-APPROVED BONDS. THE PRIMARY PROPERTY TAX RATE WILL DECREASE BY ABOUT 3.7%. THE SECONDARY PROPERTY TAX WILL

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INCREASE BY JUST UNDER 1 PERCENTAGE POINT. AND THEN COMBINED IT IS 89.8 CENTS PER $100, WHICH IS A 1.5% DECREASE COMPARED TO THE CURRENT YEAR'S RATE OF 91.2 CENTS. THIS SLIDE SHOWS THE CITY

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PROPERTY TAXES ON A RESIDENTIAL OWNER OCCUPIED HOME WITH THE MEDIAN LIMITED PROPERTY VALUE IN THE CITY, BOTH WITH AND WITHOUT THE 2% ADJUSTMENT. HAD THE 2% INCREASE BEEN APPLIED, THE CITY PROPERTY TAXES

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WOULD HAVE BEEN $379.76, AND THEN WITH THE 2% ADJUSTMENT REMOVED, THAT -- THAT PROPERTY TAXES ON A SIMILAR HOME WOULD BE $375.87. AGAIN, WE INCLUDED THE PROPOSED

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CITY PROPERTY TAXES FOR -- FOR MANY OF OUR SURROUNDING CITIES. YOU CAN SEE THAT OUR PROPERTY TAX RATE IS AT THE LOWER END OF THE RANGE. AND I BELIEVE THAT BRINGS ME TO THE END THIS IS THE ACTION THAT WE ARE REQUESTING OF THE COUNCIL

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TO ADOPT ORDINANCE 4714 AND WITH THAT, I WILL BE HAPPY TO STAND FOR ANY QUESTIONS. >> Mayor Borowsky: THANK YOU. AND WE DO HAVE SOME PUBLIC COMMENTS. JOE -- I THINK IT'S JOE JANIK.

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>> Clerk Lane: THAT'S FOR NON-AGENDIZED AND MR. JANIK HAS DONATED IT TO DAN ISHAC. >> Mayor Borowsky: WE DO HAVE DAN ISHAC SPEAKING AT THIS ONE.

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>> DAN ISHAC, ADDRESS ON RECORD. I FULLY SUPPORT WHAT BARRY SUGGESTED AT THE MOST MEETING THAT WE DON'T AUTOMATICALLY INCREASE THE EXACT RATE AND I WANT HIM TO CORRECT SOME OF THE

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STATEMENTS. SO SINCE HE TALKED ABOUT GRAND STANDING. EVEN IF IT'S ONLY $5, WHY NOT DO IT? YOU ARE AN ACCOUNTANT, $245,000, $800,000, THAT'S $3 PER RESIDENT. SO YOU ARE OFF BY 60%. MORE IMPORTANTLY, WE HAVE 40 TO 50,000 RESIDENTS WHO DON'T OWN THEIR HOME, THEY RENT. I DON'T BELIEVE A LANDLORD IS

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GOING TO DECREASE THE RENT BY 30 CENTS A MONTH BECAUSE OF THIS. AND THE PROPERTY TAX APPLIES TO BUSINESSES, NOT JUST RESIDENTS. THEREFORE, THE TRUE IMPACT ON SCOTTSDALE IS TINY, BUT I SUPPORT NOT AUTOMATICALLY INCREASES TAXES, BUT I WOULD

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LIKE TO UNDERSTAND -- AND I NEED THE OVERHEAD, PLEASE -- WHERE HIS ATTORNEY WITH TAX DOLLARS WAS OVER THE PAST TWO YEARS. SO WE HAVE THE SCOTTSDALE ROAD PROJECT, WHICH WE LOST $30 MILLION OF FEDERAL FUNDING

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PLUS $2 MILLION OF FEDERAL FUNDING. YES, WE GOT SOME REGIONAL FUNDING BACK BUT THAT DOESN'T MAKE UP FOR IT. DIFFERENT FISCAL YEARS AND WE LOST FUNDING FOR THIS YEAR'S PROJECTS BECAUSE WE HAVE TO USE IT FOR THE SCOTTSDALE ROAD PROJECT TO MAKE THE ROAD LESS SAFE. AND IT ALSO INCREASED THE COST

360
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BY $5 MILLION BECAUSE OF THE NEW DESIGN AND NEW CONSTRUCTION COSTS. WE ALSO HAVE THE ROAD REPAVING OVER THE PAST TWO YEARS WHERE WE'RE MAKING THE SAME MISTAKES THAT WE MADE IN 2015 AND 2016. WE'RE DOS K COSMETIC CHANGES

361
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INSTEAD OF ACTUAL STRUCTURAL CHANGES. SO WE ARE SPENDING $80 MILLION OF TAXPAYER MONEY ON SOMETHING THAT'S NOT LONG LASTING. THE OLD TOWN PARKING STRUCTURE, YES, WE NEED MORE PARKING IN OLD TOWN, BUT NOT AT THAT LOCATION. WE HAVE NO PROOF THAT THAT WAS WHERE IT WAS NEEDED.

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THAT'S ANOTHER $20 MILLION PLUS $10 MILLION OF BOND INTEREST. WE ALSO HAVE $2 MILLION FOR THE SOLAR SHADE PARKING FOR CITY EMPLOYEES. THAT NOT ONLY IS NOT GOING TO RETURN BECAUSE THERE'S AN ERROR IN THE CITY MANAGER'S ANALYSIS, BECAUSE THEY FORGOT TO DISCOUNT

363
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THE SAVINGS OF UTILITIES IN THE FUTURE. BUT IT ALSO RUINS THE AESTHETICS OF KIVA, THE KIVA. AND THEN, OF COURSE WE HAVE THE KWASMAN CROSSWALK WHICH IS COSTING $600,000. AND, AGAIN THAT'S SUPPOSED TO BE

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ABOUT SAFETY FOR CHILDREN AND ELDERLY, BUT WE'RE NOT DISCUSSING CROSSWALKS FOR ANY OF OUR MANY PARKS SUCH AS CHAPARRAL PARK OR THE DOG PARK AT McDONALD OR SCOTTSDALE RANCH PARK WHERE WE HAVE HUNDREDS OF PEOPLE CROSSING ON A DAILY BASIS, NOR DO WE HAVE CROSSWALKS

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AT ALL OF OUR SENIOR CITIZEN RESIDENCES. SO SO IT'S NOT ABOUT SAFETY, IT'S A PET PROJECT. SO THAT'S $149,500,000 THAT THIS COUNCIL, BARRY, JAN, ADAM AND KATHY HAVE WASTED BUT BRAVO,

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YOU'RE SAVING US $800,000. I THINK YOU SHOULD STAND UP AND TAKE A BOW. >> Mayor Borowsky: THANK YOU, DAN. OKAY. THAT IS THE LAST SPEAKER, AND SO I WILL GO AHEAD AND MAKE A

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MOTION TO APPROVE, LET'S SEE HERE, ADOPT ORDINANCE 4714 ASSESSING THE FISCAL YEAR 2026/27 PRIMARY AND SECONDARY PROPERTY TAX LEVIES AND FIXING THE PRIMARY AND SECONDARY PROPERTY TAX RATES. >> Councilmember Whitehead:

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SECOND. >> Mayor Borowsky: OKAY. I DON'T SEE ANY OTHER SPEAKERS. SO WE WILL GO AHEAD AND VOTE.

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OKAY. MOVING ON, THE ITEM NUMBER 27, FISCAL YEAR 2026/27 MUNICIPAL STREETLIGHT IMPROVEMENT DISTRICT PROPERTY TAX LEVY. AND I SEE ANNA HENTHORN,

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ASSISTANT CITY TREASURER WILL BE PRESENTING. >> ALL RIGHT, GOOD EVENING, MAYOR AND MEMBERS OF CITY COUNCIL THIS IS TO REVIEW THE FISCAL YEAR '26/27 MUNICIPAL STREETLIGHT IMPROVEMENT DISTRICT, PROPERTY TAX LEVY. THIS IS A TWO-STEP PROCESS,

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REQUIRED BY STATE LAW ON JUNE 9th, WE HAD THE PUBLIC HEARING AND THE PRESENTATION. AND THEN TONIGHT, IS THE ADOPTION OF THE PROPERTY TAX LEVIES. JUST TO REMIND YOU, THE TAX LEVY AMOUNT IS $642,566, IT'S AN

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AVERAGE OF $18.92 PER LOT. THE ORDINANCE IS FOR $47.15 AND THE ACTION ITEM IS TO APPROVE THE '26/27 STREETLIGHT IMPROVEMENT PROPERTY TAX LEVY BY DISTRICT IN ACCORDANCE WITH

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ARIZONA REVISED STATUTES. THAT CONCLUDES MY PRESENTATION AND I CAN ANSWER ANY QUESTIONS YOU MAY HAVE. >> Mayor Borowsky: THANK YOU VERY MUCH. VICE MAYOR McALLEN. >> Vice Mayor McAllen: YES. I MOVE THAT WE ADOPT ORDINANCE 4715 ASSESSING THE FISCAL YEAR

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'26/27 MUNICIPAL STREETLIGHT IMPROVEMENT DISTRICT PROPERTY TAX LEVY. >> Councilmember Whitehead: SECOND. >> Mayor Borowsky: I DON'T SEE ANY SPEAKERS ON THIS. SO LET'S GO AHEAD AND TAKE A VOTE. THANK YOU FOR YOUR PRESENTATION.

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OKAY. MOVING ON TO PUBLIC COMMENT, WHICH IS RESERVED FOR SCOTTSDALE CITIZENS, BUSINESS OWNERS, AND OR/PROPERTY OWNERS TO COMMENT ON

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NON-AGENDIZED ITEM THAT ARE WITHIN THE COUNCIL'S JURISDICTION. NO OFFICIAL COUNCIL ACTION CAN BE TAKEN ON THESE ITEMS. I HAVE THREE PEOPLE, JOE JANIK WHO IS DEDICATING TIME TO DAN ISHAC AND GAIL GOLEC. I DON'T SEE -- OH, THERE SHE IS.

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GO AHEAD. NO, YOU'RE FIRST, DAN. >> DAN ISHAC, ADDRESS STILL ON RECORD. BEFORE ANY POINTS OF ORDER, OUR CHARTER OFFICERS ARE WITHIN THE

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PURVIEW OF THE CITY COUNCIL. THEIR PAY, THEIR PERFORMANCE AND THE CITY EMPLOYMENT. I'M HERE TO DISCUSS OUR CHARTER, BUT NOT HERE TO DISCUSS THE CITY MANAGER, WHO IS NOT QUALIFIED AND OVERPAID. I'M HERE TO DISCUSS THE CITY

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ATTORNEY. YOU ARE AWARE I FILED AN ETHICS COMPLAINT AGAINST KATHY LITTLEFIELD. I BELIEVE THERE WAS A CONFLICT OF BEHIND AS A DIRECT FAMILY MEMBER HAD THE HEAD OF H.A.A.Z.E. WHICH HAD AN ECONOMIC

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BENEFIT FROM AXON VOTE. I FILED THIS CLAIM. IT WAS SENT TO THE CITY ATTORNEY, THE CITY ATTORNEY APPROPRIATELY, AS HE'S SUPPOSED TO DO IN THIS CASE, FINDS AN OUTSIDE PERSON TO DO AN INITIAL REVIEW TO SEE WHETHER IT'S WORTHY OF GOING TO A FULL PANEL.

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HE DID SO. AFTER A COUPLE BACK AND FORTHS WITH THE OUTSIDE INVESTIGATOR, HE FOUND THAT THERE WAS A CONFLICT OF INTEREST. BUT THEN HE GAVE KATHY LITTLEFIELD AN OPPORTUNITY TO RESPOND.

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KATHY RESPONDED WITH TWO VERY DISAPPOINTING RESPONSES. THE ONE WAS I DIDN'T FILE TIMELY. SO IT DOESN'T MATTER. NOW, I DON'T THINK AN ELECTED OFFICIAL SHOULD TRY TO GET AWAY FROM AN ETHICS VIOLATION BY CLAIMING THAT THE ETHICS FILING WAS UNTIMELY AND BY THE WAY, HER

383
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FACTS WERE WRONG, IT WAS TIMELY. IT DOESN'T MATTER BECAUSE THE OUTSIDE INVESTIGATOR SAID IT DOESN'T MATTER EVEN IF HE WAS OFF BY A FEW DAYS IT SHOULD GO FORWARD. THE SECOND ISSUE, SHE SAID, WELL, I RELIED ON OUR CITY ATTORNEY'S GUIDANCE THAT THERE WAS NO CONFLICT OF INTEREST.

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NOW, THAT GUIDANCE WAS ORAL AND GIVEN AT NOVEMBER 17th. THERE WERE MANY VOTES BEFORE NOVEMBER 17th. I RESPOND -- WELL, HERE'S WHY I HAVE AN ISSUE WITH OUR CITY ATTORNEY. EVEN IF HE DIDN'T HAVE THE FORESIGHT TO UNDERSTAND THAT HIS OPINION WOULD BECOME IMPORTNT

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IN THIS CASE, AND REMOVED HIMSELF AT THE BEGINNING, THE MOMENT KATHY USED IT AS AN EXCUSE, HE SHOULD HAVE RECUSED HIM FROM ALL INTERACTION ON IT. HE SHOULD HAVE PUT SOMEBODY ELSE IN HIS OFFICE TO BE RESPONSIBLE FOR IT.

386
02:31:48.900 --> 02:32:04.333
NOT ONLY DID HE NOT DO THAT, HE MOVED FROM BEING A CONDUIT OF INFORMATION, TO BEING A GATEKEEPER OF INFORMATION. I RESPONDED TO KATHY'S RESPONSE WITH FACTS AND DETAILS THAT AN INVESTIGATOR SHOULD HAVE.

387
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SENT IT TO MR.  -- TO OUR CITY ATTORNEY AND I HEARD NOTHING. I ASKED, DID YOU SEND IT? HIS RESPONSE WAS, THE JUDGE DIDN'T ASK FOR IT. AND I SAID, I WOULD BE DISAPPOINTED IF YOU MOVED FROM BEING A CONDUIT TO A GATEKEEPER.

388
02:32:22.900 --> 02:32:39.666
HE WAS NOT PLEASED WITH THAT STATEMENT. TOLD ME THAT I WAS IGNORANT OF THE PROCESS. I FOLLOWED UP A COUPLE DAYS LATER AND HE SAID THE JUDGE DOESN'T WANT IT. I ASKED FOR A COPY OF HOW IT WAS COMMUNICATED WITH THE JUDGE. IT DID NOT SAY THAT IT WAS A RESPONSE TO KATHY.

389
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IT DID NOT LIST ANY OF THE INFORMATION. IT JUST SAID, DO YOU WANT MORE INFORMATION FROM DAN ISHAC? SO, OF COURSE, HE SAID NO. THAT LEVEL OF GATE KEEPING IS INAPPROPRIATE. THAT WAS ONLY THREE MINUTES. YOU DIDN'T GIVE ME EXTRA TIME.

390
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>> Mayor Borowsky: YOU'RE RIGHT. I DIDN'T. WHAT DO YOU NEED, A MINUTE MORE? >> ONE MINUTE. IN MY RESPONSE TO KATHY'S RESPONSE, I POINTED OUT THAT IF I RELY ON A C.P.A. BUT THE I.R.S. DOESN'T LIKE THE GUIDANCE OF THE C.P.A., I STILL OWE THE TAXES, INTEREST AND PENALTY.

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02:33:12.633 --> 02:33:28.600
IF I WORK FOR A CORPORATION AND OUR COUNSEL DOES NOT -- TELLS ME THAT SOMETHING IS NOT A CRIME BUT THE ATTORNEY GENERAL SAYS IT'S A CRIME, I STILL GO TO JAIL. SO HER RELIANCE ON AN ORAL OPINION WAS INAPPROPRIATE. AND HER COMMENTS ABOUT MY NOT

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02:33:28.600 --> 02:33:45.033
BEING TIMELY WERE INAPPROPRIATE. NOW, I WILL LEAVE IT TO THE RESIDENTS OF SCOTTSDALE TO DETERMINE WHETHER THERE'S A CONFLICT OF INTEREST AND WHETHER SHE VIOLATED ETHICS. BUT NOT ONLY DID OUR IT CITY ATTORNEY NOT REMOVE HIMSELF FROM

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02:33:45.033 --> 02:34:03.500
THIS PROCESS, HE THEN DOCUMENTED HIS OPINION AFTER SIX MONTHS OF TIME HAD TRANSPIRED, WRITING IT IN SUCH A WAY THAT GIVES KATHY A GET OUT OF JAIL FREE START.

394
02:34:03.500 --> 02:34:21.000
CARD.THAT IS UNACCEPTABLE. I WILL HEAVE IT UP TO YOU WHETHER IT SHOULD BE INVESTIGATED AND WHETHER THERE SHOULD BE A DIFFERENT PROCESS IN PLACE WHEN THE CITY ATTORNEY HAS A PERSONAL AND PROFESSIONAL ROLE IN THE ETHICS. >> Mayor Borowsky: THANK YOU. >> THANK YOU.

395
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>> Mayor Borowsky: GAIL GOLEC. >> GAIL GOLEC, L.D.3. PRIOR TO THE AXON DEVELOPMENT, I HAVE BEEN ASKING A SIMPLE QUESTION. HOW DOES SCOTTSDALE DETERMINE THAT MAJOR DEVELOPMENT APPROVALS

396
02:34:40.400 --> 02:34:56.933
REMAIN WITHIN THE LIMITS OF THE CITY DESIGNATION OF ASSURED WATER SUPPLY? TO BE CLEAR, I'M NOT ARGUING THAT DEVELOPMENTS SUCH AS AXON REQUIRE THEIR OWN DESIGNATION OF A SHARED WATER SUPPLY. ARIZONA LAW ALLOWS DEVELOPMENTS

397
02:34:56.933 --> 02:35:14.266
WITHIN SCOTTSDALE SERVICE AREA TO RELY ON THE CITY'S DESIGNATION. HOWEVER, I RECENTLY RECEIVED A RECENT RESPONSE FROM THE ARIZONA DEPARTMENT OF WATER RESOURCES. IN THAT RESPONSE, CONN

398
02:35:14.266 --> 02:35:30.600
WAGGESTALL STAYED, QUOTE, DURING THE APPLICATION REVIEW PERIOD, A DESIGNATED PROVIDER MAY CONTINUE TO APPROVE NEW PLANTS AND DEVELOP COMMITMENTS WITHIN THE SERVICE AREA PROVIDED THAT THE CURRENT COMMITTED AND TWO-YEAR

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02:35:30.600 --> 02:35:47.266
PROJECTED DEMAND DOES NOT EXCEED THE VOLUME OF WATER AUTHORIZED BY THIS DESIGNATION. END QUOTE. THIS STATEMENT CONFIRMS THAT DEVELOPMENT APPROVALS ARE COMMITTED DEMAND AND PROJECTED

400
02:35:47.266 --> 02:36:04.666
REMAINS WITHIN THE LIMIT OF THE SCOTTSDALE DAWS. AND I HAVE THE MODIFICATION APPLICATION TO THE CLERK FOR DISTRIBUTION. THOSE PAGES SHOW THAT THE SCOTTSDALE DEMAND FOR PROJECTIONS INCLUDE MULTIFAMILY GROWTH AND THAT DEVELOPMENT-SPECIFIC WATER USE VALUES ARE USED FOR CERTAIN LARGE DEVELOPMENTS.

401
02:36:04.666 --> 02:36:21.466
I HAVE HEARD IT SUGGESTED THAT APARTMENT DEVELOPMENTS MAY BE TREATED DIFFERENTLY, HOWEVER, ADWR STANDARD IS NOT BASED ON WHETHER A PROJECT CONTAINS APARTMENTS, OFFICES, HOTELS, COMMERCIAL USES OR A COMBINATION OF ALL OF THEM. ADWR STATES THAT THE CURRENT DEMAND, COMMITTED DEMAND,

402
02:36:21.466 --> 02:36:36.933
PROJECTED DEMAND MUST REMAIN WITHIN THE LIMITS OF SCOTTSDALE'S DAWS, THEREFORE, REGARDLESS HOW A PROJECT IS CATEGORIZED IS PROJECTED WATER DEMAND SHOULD BE ACCOUNTED FOR SOMEWHERE WITHIN THE SCOTTSDALE DEMAND CALCULATIONS. THE AXON DEVELOPMENT BROUGHT THIS ISSUE TO LIGHT BECAUSE THE

403
02:36:36.933 --> 02:36:54.266
CITY HAS REPEATEDLY STATES IT POSSESSES NO RECORD DEMONSTRATING HOW THAT PROJECT PROJECTED WATER DEMAND WAS INCORPORATED INTO SCOTTSDALE'S CURRENT COMMAND OR COMMITTED DEMAND. MY REQUEST IS STRAIGHTFORWARD, IF NO ANALYSIS EXISTS, DEMONSTRATING HOW MAJOR

404
02:36:54.266 --> 02:37:09.966
DEVELOPMENT APPROVALS ARE INCORPORATED INTO SCOTTSDALE'S DAWS COMPLIANCE CALCULATIONS, THEN I RESPECTFULLY REQUEST THAT THE CITY ESTABLISH A PROCESS TO PERFORM AND DOCUMENT THOSE ANALYSES AND MAKE THEM AVAILABLE TO THE COUNCIL BEFORE APPROVALS

405
02:37:09.966 --> 02:37:27.100
ARE GRANTED. WITH RESPECT TO AXON, QUESTION THAT THE CITY PERFORM A WATER ANALYSIS NOW, AND PUBLICLY DISCLOSE THE RESULTS. IF AN ANALYSIS DEMONSTRATES COMPLIANCE WITH THE LAW, THEN THE ISSUE IS RESOLVED. IF IT DOES NOT, THE CITY CAN

406
02:37:27.100 --> 02:37:44.133
DETERMINE WHAT CORRECTIVE ACTION IS APPROPRIATE. BUT ULTIMATELY, THIS IS NOT ABOUT AXON. IT'S ABOUT TRANSPARENCY, ACCOUNTABILITY AND ENSURING THAT SCOTTSDALE HAS THE DOCUMENTS PROCESS TO VERIFY DAWS COMPLIANCE FOR ALL MAJOR DEVELOPMENTS BEFORE APPROVALS ARE GRANTED. THANK YOU. >> Mayor Borowsky: THANK YOU, GAIL.

407
02:37:44.133 --> 02:38:01.266
ALL RIGHT, THAT CONCLUDES PUBLIC COMMENT ON NON-AGENDA EASED ITEMS. SO MOVING RIGHT ALONG, WE HAVE A MAYOR AND COUNCIL -- OH, THERE'S NO CITIZEN PETITIONS TONIGHT. MOVING ON TO ITEM 29 AND AT THE REQUEST OF VICE MAYOR McALLEN

408
02:38:01.266 --> 02:38:17.033
WHO ADDED THIS FOR CONSIDERATION, I WILL LET YOU TAKE IT FROM HERE. >> Vice Mayor McAllen: THANK YOU, MAYOR. THIS ITEM IS TO ACTUALLY REQUEST THAT THE CITY MANAGER OR

409
02:38:17.033 --> 02:38:33.100
RESPONSIBLE CHARTER OFFICER INVESTIGATE THE POSSIBILITY OF HAVING A MEMORIAL TO FALLEN CITY EMPLOYEES. WE DO HAVE A MEMORIAL TO FALLEN POPOLICE OFFICERS WHILE IN THE LINE OF DUTY AND FIREFIGHTERS

410
02:38:33.100 --> 02:38:52.566
AND THAT'S LOCATED AT THE HEADQUARTERS ON INDIAN SCHOOL AND GRANITE REEF ROAD BUT WE DO NOT HAVE A MEMORIAL THAT MEMORIALIZES EMPLOYEES WHO WORK FOR THE CITY OF SCOTTSDALE WHO HAVE DIED IN THE LINE OF DUTY. AN EXAMPLE WOULD BE SOMEONE WHO WORKED IN THE PRESERVE WHO HAD

411
02:38:52.566 --> 02:39:08.566
DIED OF A HEART ATTACK WHILE WORKING IN THE PRESERVE. WE HAD A TRANSPORTATION WORKER A FEW YEARS BACK, MAYBE A DECADE AGO THAT DIED IN THE LINE OF DUTY WHILE WORKING ON -- IN THE STREETS DEPARTMENT. SO THINGS OF THAT NATURE AND IT WAS BROUGHT TO MY ATTENTION.

412
02:39:08.566 --> 02:39:24.666
I WAS HAVING THIS DISCUSSION WITH OUR CITY ATTORNEY, BECAUSE RECENTLY A MEMBER OF OUR STAFF AT WESTWORLD HAD PASSED AWAY. AND THEN A CITIZEN HAD ASKED FOR A MEMORIAL THROUGH THE PARKS DEPARTMENT FOR A DIFFERENT PERSON, AND SO WE STARTED TO

413
02:39:24.666 --> 02:39:40.233
TALK ABOUT HOW WE LOOK AT THIS. BECAUSE EVERYBODY RIGHT AWAY SAYS, OKAY, LET'S MEMORIALIZE THE POLICE OFFICERS AND THE FIREFIGHTERS WITH GOOD REASON. BUT WE ALSO HAVE EMPLOYEES WHO WORK EVERYDAY JOBS WHO DONATE

414
02:39:40.233 --> 02:39:55.100
AND DEDICATE AND MAY DIE IN THE LINE OF DUTY AN WE SHOULD RECOGNIZE THAT. SO THAT'S WHY I BROUGHT IT FORWARD. ALL OF THE MAJOR CITIES, PHOENIX HAS A VERY LARGE MEMORIAL TO THEIR EMPLOYEES WHO HAVE DIED IN THE LINE OF DUTY.

415
02:39:55.100 --> 02:40:14.600
AND THIS IS JUST TO LOOK AT THE POSSIBILITY. SO I'M ASKING FOR YOUR SUPPORT THAT WE CAN -- GOD WILLING NO ONE DIES IN THE LINE OF DUTY, BUT MEMORIALIZE THOSE WHO DO. THANK, MAYOR. >> Mayor Borowsky: THANK YOU, COUNCILWOMAN WHITEHEAD. >> Councilmember Whitehead:  I SUPPORT.

416
02:40:14.600 --> 02:40:30.433
THAT I THINK IT'S A FABULOUS IDEA. I WOULD SUPPORT HAVING IT AGENDIZED. >> Mayor Borowsky: ALL RIGHT. I DON'T SEE ANY OTHER SPEAKERS. LET'S GO AHEAD AND TAKE A VOTE ON THIS ITEM. YOU ARE AGENDIZING THE DISCUSSION, RIGHT? >> Councilmember Whitehead:

417
02:40:30.433 --> 02:40:46.300
MM-HMM. >> Mayor Borowsky: OKAY. >> Vice Mayor McAllen: AND I WANT TO THANK THE CITY ATTORNEY. HE BROUGHT THIS FORWARD OVER A

418
02:40:46.300 --> 02:41:02.033
DECADE AGO AND IT BROUGHT IT UP AGAIN. AND THANK YOU, BECAUSE I THINK THE EMPLOYEES WILL VALUE IT AND FEE VALUED. >> Mayor Borowsky: THANK YOU VERY MUCH. SO MOVING ON TO THE WORK STUDY SESSION. THIS IS AN OPPORTUNITY FOR THE

419
02:41:02.033 --> 02:41:19.833
COUNCIL TO DISCUSS IN A LESS FORMAL SETTING SPECIFIC TOPICS AT LENGTH WITH EACH OTHER AND CITY STAFF, AND THEY PROVIDE AN OPPORTUNITY FOR STAFF TO RECEIVE DIRECTION FROM COUNCIL DURING THE PUBLIC OPEN MEETING PROCESS. SO THE FIRST, WE HAVE TWO

420
02:41:19.833 --> 02:41:36.600
PRESENTATIONS, WORK SESSION PRESENTATIONS AND DISCUSSION ITEMS TONIGHT. THE FIRST ONE IS SCOTTSDALE AIRPORT MASTER PLAN. RICK WIELEWSKI, THE AVIATION DIRECTOR TO PRESENT TONIGHT'S

421
02:41:36.600 --> 02:41:54.166
WORK STUDY SESSION IS FOR PRESENTATION, DISCUSSION, AND POSSIBLE DIRECTION TO STAFF REGARDING THE SCOTTSDALE AIRPORT MASTER PLAN. WELCOME. >> THANK YOU, MAYOR, MEMBERS OF TE CITY COUNCIL, WE'RE EXCITED TO BE HERE THIS EVENING, TO GET YOUR INPUT AND PRESENT TO YOU

422
02:41:54.166 --> 02:42:10.966
OUR AIRPORT MASTER PLAN. WE'VE ACTUALLY BEEN WORKING ON THIS FOR GOING 20 MONTHS NOW. THIS STARTED BACK IN OCTOBER OF 2024 WHEN WE KICKED THE PROJECT OFF. WE HAVE WORKED CLOSELY WITH OUR NEIGHBORS IN THE COMMUNITY TO GET THEIR INPUT ON THE PROJECT, WITH STAKEHOLDERS AROUND THE

423
02:42:10.966 --> 02:42:27.800
AIRPORT, BUSINESS OWNERS WITHIN THE AIRCRAFT PARK AND ON THE AIRPORT TO GET THEIR INPUT ON PUTTING THIS PROJECT TOGETHER AND WE ARE EXCITED TO GET NOW YOUR INPUT THIS EVENING. OUR PRIMARY CONSULTANT ON THIS HAS BEEN KAUFMAN & ASSOCIATES HO IS ALSO OUR AIRPORT PLANNING CONSULTANT AND WE HAVE PATRICK

424
02:42:27.800 --> 02:42:45.633
TAYLOR HERE THIS EVENING WITH KAUFMAN TO PRESENT THE AIRPORT MASTER PLAN TO YOU. FROM PATRICK HERE AND GETTING YOUR INPUT. YEAH. >> THANKS, RICK.

425
02:42:45.633 --> 02:43:03.200
AGAIN, PATRICK TAYLOR WITH KAUFMAN & ASSOCIATES. WE ARE A NATIONAL AIRPORT PLANNING CONSULTING FIRM AND THAT'S ALL WE DO IS THE PLANNING AND WE WORK WITH A NUMBER OF ENGINEERS, INCLUDING THE ENGINEERS OUT AT THE AIRPORT TO IMPLEMENT THOSE PROJECTS. SO AS RICK SAID, FOR THE LAST 18

426
02:43:03.200 --> 02:43:19.900
MONTHS, WE -- 18, 20 MONTHS, WE HAVE BEEN IN A MASTER PLAN PROCESS. SO I'M GOING TO COVER A FEW ITEMS, FIRST THE PROCESS, AND THEN WE'LL GO THROUGH A LITTLE BIT OF THE FINDINGS AND THEN WE'LL GO INTO THE AIRPORT ECONOMIC BENEFIT ANALYSIS THAT

427
02:43:19.900 --> 02:43:36.733
WAS TIED TO THE MASTER PLAN, AND, IN FACT, WE HAVE A SUBCONSULTANT FROM KINLEY HORN, GEORGIA, RIGHT HERE WOULD IS GOING TO TALK ABOUT THE RESULTS OF HER ANALYSIS ON THE ECONOMIC BENEFITS AND THEN WE'LL WRAP UP AND DISCUSS THE NEXT STEPS.

428
02:43:36.733 --> 02:43:53.800
JUST TO KIND OF IDENTIFY WHAT THE PURPOSE OF A MASTER PLAN IS FOR AN AIRPORT, SO THIS IS AN F.A.A.-FUNDED DOCUMENT. IT'S A VISIONING DOCUMENT FOR THE NEXT 20 YEARS. IT IS INTENDED TO ADDRESS ANY CHANGES IN LOCAL OR NATIONAL AVIATION TRENDS, AND IN THE

429
02:43:53.800 --> 02:44:09.100
AVIATION INDUSTRY, CHANGES CAN HAPPEN QUICKLY AND THEY CAN BE DRAMATIC, SUCH AS RECESSIONS OR TERRORIST ATTACKS, THINGS LIKE THAT CAN MAKE DRAMATIC CHANGES TO AIRPORTS ALL ACROSS THE COUNTRY. WE'RE REALLY TRYING TO ADDRESS

430
02:44:09.100 --> 02:44:27.033
AIRPORT AND F.A.A. PRIORITIES. SO AS I MENTIONED, THIS STUDY AND MASTER PLANS FOR AIRPORTS ACROSS THE COUNTRY, ARE HEAVILY FUNDED UP TO 90 PLUS PERCENT BY THE F.A.A. SO THE OUTPUT OF THESE STUDIES IS A LIST OF PROJECTS THAT THE F.A.A. MIGHT POTENTIALLY

431
02:44:27.033 --> 02:44:42.966
PARTICIPATE IN. SO LARGE CAPITAL PROJECTS THAT CAN BE EXPENSIVE FOR THE LOCAL COMMUNITIES TO UNDERTAKE THEMSELVES. OTHER ELEMENTS IS TO DEFINE ON AIRPORT LAND USES. WE'RE ALSO LOOKING TO THE F.A.A.

432
02:44:42.966 --> 02:44:59.633
TO APPROVE TWO VERY SPECIFIC ELEMENTS OF A MASTER PLAN, ONE IS THE AVIATION DEMAND FORECAST, WHAT MIGHT YOU EXPECT IN THE FUTURE AND WHAT SHOULD YOU PLAN FOR? AS WELL AS A SET OF TECHNICAL DRAWINGS THAT DEPICT THE EXISTING AND THE POTENTIAL FUTURE CONDITION OF THE AIRPORT,

433
02:44:59.633 --> 02:45:16.300
THAT'S REFERRED TO AS THE AIRPORT LAYOUT PLAN OR THE A.L.P. THERE'S OTHER BENEFITS TOO OF DOING A MASTER PLAN, INCREASING STAKEHOLDER AWARENESS, PUBLIC AWARENESS, IN FACT, I RECOGNIZE SEVERAL PEOPLE ON THE DAIS RIGHT NOW THAT CAME TO SOME OF OUR

434
02:45:16.300 --> 02:45:32.633
OPEN HOUSE MEETINGS. SO I APPRECIATE THAT. BUT IT ALSO LEADS TO OPEN COMMUNICATION WITH THE F.A.A. SO THE AIRPORT CAN BE IN A POSITION TO ACCEPT GRANT FUNDING AT A MOMENT'S NOTICE. AND, OF COURSE, I MENTIONED GEORGIA WILL TALK ABOUT THE

435
02:45:32.633 --> 02:45:48.166
ECONOMIC BENEFIT ANALYSIS. JUST TO KIND OF GIVE YOU AN IDEA OF THE D TIMELINE. AS RICK MENTIONED WE STARTED BACK LATE IN 2024 AND BASICALLY A MASTER PLAN IS A STRUCTURED STUDY PROCESS THAT IS DETAILED.

436
02:45:48.166 --> 02:46:03.933
IT'S OUTLINED BY F.A.A. GUIDANCE HOW YOU PURSUE, HOW YOU DEVELOP A MASTER PLAN FOR AN AIRPORT. SO PHASE ONE IS  AN INITIATION AND AN A KICKOFF. WE HAD -- WE ASSEMBLED WITH THE AIRPORT'S HELP A GROUP OF AIRPORT STAKEHOLDERS THAT WE CALL A PLANNING ADVISORY

437
02:46:03.933 --> 02:46:21.233
COMMITTEE THIS GROUP, WE PRESENTED TO PERIODICALLY, IN FACT, FOUR TIMES DURING THE PROCESS, DRAFT WORKING PAPERS OF THE PROCESS. SO THE FIRST PHASE INCLUDES THE FORECAST OF AVIATION DEMAND. I WILL TALK A LITTLE BIT MORE ABOUT THAT. AND THEN WE TRANSLATED THOSE

438
02:46:21.233 --> 02:46:38.266
INTO POTENTIAL FUTURE FACILITY NEEDS WHICH IS THAT PHASE TWO. AND THEN THAT THEN LEADS TO DIRECTLY INTO A RECOMMENDED DEVELOPMENT CONCEPT, WHICH GOES ON THAT TECHNICAL DRAWING, THE AIRPORT LAYOUT PLAN THAT THE F.A.A. WILL ULTIMATELY APPROVE. SO WE'RE AT THAT LAST STAGE. IN FACT, TODAY'S DATE IS ON

439
02:46:38.266 --> 02:46:53.833
THERE. WE'RE IN THE LOCAL APPROVAL PROCESS, AND WE STILL HAVE TO -- TO SEND THOSE TECHNICAL DRAWINGS TO THE F.A.A. PUBLIC INVOLVEMENT IS A HUGE PIECE OF A PLANNING STUDY LIKE THIS. SO A MULTI-PRONGED APPROACH.

440
02:46:53.833 --> 02:47:10.633
SO FIRST, WE HAVE -- I MENTIONED THAT PLANNING ADVISORY COMMITTEE. SO A GROUP OF TECHNICAL STAKEHOLDERS, WE CONDUCTED FOUR OF THOSE MEETINGS. WE HAD FOUR OPEN HOUSE PUBLIC INFORMATION WORKSHOPS. WE PRESENTED TO THE AIRPORT ADVISORY COMMITTEE A COUPLE OF

441
02:47:10.633 --> 02:47:28.366
TIMES, AND FRANKLY, THIS MEETING HERE ALSO COUNTS AS A PUBLIC INTERACTION AS WELL. SO WE'VE HAD HUMAN INTERACTION. WE'VE HAD AN ONGOING LIVE PROJECT WEBSITE WITH ALL OF THE DRAFT DOCUMENTS AND COMMUNICATIONS AVAILABLE FOR ANYBODY TO GO TO AND IT'S STILL

442
02:47:28.366 --> 02:47:44.666
UP RIGHT NOW. JUST A LITTLE BIT OF EDUCATION MAYBE. MOST FOLKS DON'T REALLY REALIZE THAT THERE ARE OVER 20,000 AVIATION FACILITIES IN THE COUNTRY.

443
02:47:44.666 --> 02:48:01.400
THE F.A.A. CLASSIFIES THOSE. ABOUT 3300 ARE INCLUDED IN THE NATIONAL PLAN OF INTEGRATED AIRPORT SYSTEMS. THOSE 3300 AIRPORTS ARE ALL ELIGIBLE FOR F.A.A. GRANT FUNDING FOR CAPITAL PROJECTS. ABOUT 400 OF THEM ARE COMMERCIAL

444
02:48:01.400 --> 02:48:17.400
SERVICE AIRPORTS, ABOUT 3,000 OF THEM ARE GENERAL AVIATION AIRPORTS, SCOTTSDALE IS A GENERAL AVIATION AIRPORT. GENERAL AVIATION AIRPORTS ARE FURTHER CLASSIFIED IN THOSE FOUR OR FIVE CATEGORIES, THE NOPE ONE

445
02:48:17.400 --> 02:48:33.666
BEING A NATIONAL AIRPORT. THERE'S ONLY 122 OF THEM, OUT AND SCOTTSDALE IS ONE OF THOSE. FRANKLY SCOTTSDALE IS ONE OF THE MOST IMPORTANT GENERAL AVIATION AIRPORTS IN THE COUNTRY AND I WORKED AT MANY, MANY OF THEM AND ALMOST TO A T, WHEN I'M -- WHEN

446
02:48:33.666 --> 02:48:49.733
I TELL PEOPLE I WORK AT SCOTTSDALE, OR I HAVE WORKED FOR SCOTTSDALE, THEY WANT TO KNOW ALL ABOUT IT BECAUSE SCOTTSDALE HAS A GREAT REPUTATION NATIONALLY FOR THE -- FOR WHAT THEY HAVE DONE IN TERMS OF RUNNING AN AIRPORT. I MIGHT ALSO NOTE THERE'S

447
02:48:49.733 --> 02:49:06.600
ANOTHER 264 OF THOSE 20,000 AIRPORTS THAT ARE CLASSIFIED AS RELIEVER AIRPORTS SO THEY ARE THE -- THE INTENT OF A RELIEVER AIRPORT IS TO DRAW GENERAL AVIATION TRAFFIC AWAY FROM COMMERCIAL SERVICE AIRPORTS WHICH ARE MORE CONGESTED. SO THEY'RE SUPPOSED TO BE KIND OF SUPERSIZED GENERAL AVIATION

448
02:49:06.600 --> 02:49:22.633
AIRPORTS ABLE TO ACCOMMODATE ALL GENERAL AVIATION AAIRCRAFT, NOT COMMERCIAL SERVICE PLANES, JUST GENERAL AVIATION PLANES. SO SCOTTSDALE IS A NATIONAL GENERAL AVIATION RELIEVER AIRPORT. JUST FOR SOME FAMILIARITY, THIS IS THE FOOTPRINT OF THE AIRPORT,

449
02:49:22.633 --> 02:49:40.033
AND YOU CAN SEE THE RUNWAY THERE. IT'S 8,250 FEET LONG. THAT'S A REALLY GOOD LENGTH. THAT CAN ACCOMMODATE NEARLY ALL IF NOT ALL OF THE GENERAL AVIATION AIRCRAFT THAT ARE IN PRODUCTION TODAY. IT IS A REALLY GOOD FOOTPRINT, PARALLEL TAXIWAYS ON BOTH SIDES

450
02:49:40.033 --> 02:49:55.700
OF THAT RUNWAY. SO THERE'S THE ABILITY TO MOVE AIRPORTS AROUND THERE EFFICIENTLY. ANOTHER FEATURE THAT I WOULD HIGHLIGHT, BUT THESE COLORED AREAS.

451
02:49:55.700 --> 02:50:13.700
THEY ARE NOT ON THE AIRPORT PROPERTY, BUT THEY ARE TAXI WAYS LEADING TO THEM. SO THERE'S ADDITIONAL USES. IT'S CALLED THROUGH THE FENCE ACTIVITY AND SCOTTSDALE IS THE POSITIVE POSTER CHILD FOR THIS TYPE OF ACCESS TO AN AIRPORT.

452
02:50:13.700 --> 02:50:29.133
OTHER AIRPORTS REGULARLY CALL RICK OR KELLY ASKING HOW DO YOU DO THAT SO EFFECTIVELY? SO IT'S REALLY A POSITIVE WAY TO ACCOMMODATE THE DEMAND AND THERE'S A LOT OF DEMAND FOR AVIATION SERVICES HERE.

453
02:50:29.133 --> 02:50:46.366
BRIEFLY, TO SUMMARIZE THE AVIATION DEMAND FORECAST, THERE'S BASICALLY THESE THREE ELEMENTS, ONE IS BASED AIRCRAFT, SO A PLANE THAT LIVES. WE HAVE PROJECTIONS OF G.O.A.T. THE OTHER SIDE IS OPERATIONS. SO WE HAVE PROJECTIONS OF

454
02:50:46.366 --> 02:51:04.333
OPERATIONAL GROWTH. THAT LENDS TO CAPACITY. AND THE MIDDLE ONE IS FAIRLY NEW FOR THIS AIRPORT AND THAT IS IN ENPLANEMENTS AND WHAT THAT IS, IS A PAYING PASSENGER BOARDING A PLANE HERE AND DEPARTING AND THAT'S REALLY IMPORTANT BECAUSE ONE OF THE F.A.A. FUNDING MATRIX

455
02:51:04.333 --> 02:51:21.766
IS THE NUMBER OF ENPLANEMENTS THAT YOU HAVE. SO CHARTER PEOPLE, PEOPLE WHO TAKE A CHARTER FLIGHT ARE CONSIDERED AN ENPLANEMENT BY THE F.A.A. SO THE AIRPORT HAS BEGUN CAPTURING THOSE AND IT'S TRANSLATING INTO SIGNIFICANT FUNDING OPPORTUNITIES,

456
02:51:21.766 --> 02:51:37.100
ENTITLEMENT, ACTUAL REAL MONEY, NOT THINGS THEY HAVE TO COMPETE FOR IN THE FUTURE AND I WILL TALK A LITTLE BIT MORE ABOUT THOSE FUNDING OPPORTUNITIES IN A MINUTE. ONE THING THAT'S A LITTLE DIFFERENT ABOUT SCOTTSDALE AND I WANT TO JUST POINT THIS OUT FOR

457
02:51:37.100 --> 02:51:54.200
A MINUTE IS THE DESIGN STANDARDS. SO THE SAFETY DESIGN STANDARDS AROUND A RUNWAY SYSTEM ARE BASED UPON WHAT'S CALLED A CRITICAL AIRCRAFT. THAT CRITICAL AIRCRAFT IS A PLANE OR A FAMILY OF SIMILAR TYPE PLANES THAT ACCOUNT FOR 500 ANNUAL OPERATIONS. AN OPERATION BEING A LANDING.

458
02:51:54.200 --> 02:52:10.233
THAT'S ONE, A TAKEOFF, THAT'S ONE. SO YOU CAN SEE TWO STARS UP HERE. SO THE STAR IN YELLOW IS THE F.A.A.-IDENTIFIED CRITICAL AIRCRAFT AND THE STAR IN BLUE IS THE OPERATIONAL CRITICAL AIRCRAFT. SO THERE'S A BIT OF A DISCONNECT HERE.

459
02:52:10.233 --> 02:52:27.000
WE HAVE MORE THAN 500 OPERATIONS BY THESE LARGER BUSINESS JETS. SO LIKE LARGE GULF STREAM PLAINN PLANES WHICH IS THE BLUE STAR. THE CERTAIN ELEMENTS IN THE RUNWAY AND THE TAXIWAY SYSTEM DO NOT MEET THE F.A.A. STANDARD

460
02:52:27.000 --> 02:52:43.033
TODAY. THERE ARE SOLUTIONS FOR THAT. WHAT I'M TRYING TO COMMUNICATE IS THAT THE F.A.A. APPROVED THAT D-II CATEGORY, SLIGHTLY SMALLER BUT STILL LARGE BUSINESS JET, AND THE AIRPORT SHOULD MEET ALL THE DESIGN STANDARDS ASSOCIATED

461
02:52:43.033 --> 02:52:59.266
WITH THAT. WHERE IT CAN, IT SHOULD ALSO MEET THE DESIGN STANDARDS FOR THAT SLIGHTLY LARGER BUSINESS YET, WHICH IS THAT GROUP THREE BUSINESS JET, THE ONE IN BLUE. SO WHEN WE'RE LOOKIN AT THIS FROM A PLANING PERSPECTIVE, WE'RE TRYING TO MEET ALL OF THE DESIGN STANDARDS FROM THE F.A.A.

462
02:52:59.266 --> 02:53:16.166
TO THE BEST OF OUR ABILITY WITHIN PROVIDING AN ACCEPTABLE LEVEL OF SAFETY. AND AIL DESCRIBE SOME OF THAT IN -- AND I WILL DESCRIBE SOME OF THAT IN A SECOND. SO WHEN WE GO THROUGH THE MASTER PLAN PROCESS, THESE BULLETS ARE BASIC -- WE'RE BASICALLY THE FOCUS OF THIS MASTER PLAN.

463
02:53:16.166 --> 02:53:32.433
THE FIRST IS THE RUNWAY AND THE TAXI WAY, AND THE STANDARD IS 200 FEET AND 450 FEET IS WHAT EXISTS TODAY. AND YOU CAN THERE'S AN ASTERISK, THE F.A.A. HAS APRO APPROVED A MODIFICATION TO STANDARD. IT PROVIDES AN ACCEPTABLE LEVEL

464
02:53:32.433 --> 02:53:49.233
OF SAFETY. THAT'S ON RECORD SINCE 2019. THE RUNWAY OBJECT-FREE AREA IS EXACTLY WHAT IT SOUNDS LIKE. AN AREA SURROUNDING THE RUNWAY THAT SHOULD NOT HAVE ANY PENETRATING OBJECTS THAT. TOO IS SUBJECT TO A MODIFICATION OF STANDARD WHICH PROVIDES AN ACCEPTABLE LEVEL OF SAFETY.

465
02:53:49.233 --> 02:54:05.800
THE RUNWAY SAFETY AREA, ANOTHER AREA, A LITTLE TIGHTER TO THE RUNWAY HAS TO BE CLEAR OF RUTS AND THINGS BUT THERE'S NO MODIFICATIONS ALLOWED FOR THAT. SO YOU -- SOME PEOPLE MAY NOT BE AWARE OF THIS, BUT THE RUNWAY, WHICH I MENTIONED WAS 8,250 FEET

466
02:54:05.800 --> 02:54:23.466
LONG, IT DEPENDS ON THE DIRECTION YOU ARE TAKING OFF IF YOU ARE GOING ONE DIRECTION, IT'S A LITTLE BIT SHORTER. IF YOU ARE TAKING OFF IN DIFFERENT DIRECTION, IT'S A LITTLE BIT SHORTER. YOU HAVE TO PROVIDE 1,000 FEET

467
02:54:23.466 --> 02:54:41.366
BEYOND FOR SAFETY. WE ARE IN A CONSTRAINED AREA. THE RUNWAY SYSTEM AT SCOTTSDALE IS MAXIMIZED WITHIN ITS CURRENT FOOTPRINT, WHICH IS A GOOD THING. THERE'S OTHER ELEMENTS, THOSE DECDECLARE DISTANCES, IT'S DECLD

468
02:54:41.366 --> 02:54:57.266
SHORTER IN CERTAIN DIRECTION, THETHE HOLD LINE LOCATION IS A LITTLE CLOSER TO THE RUNWAY THAN WOULD BE STANDARD. FRANKLY IF I WAS BUILDING THIS AIRPORT RUNWAY SYSTEM IN A GREEN SPACE, IT WOULD LOOK A LOT DIFFERENT THAN IT DOES TODAY.

469
02:54:57.266 --> 02:55:14.200
WE ALSO EXAMINED THE TAXI WAY AND TAXI LANE SEPARATION STANDARDS AND HAVE A SOLUTION TO THAT, SOME TAXIWAY GEOMETRY AND A COUPLE OF POINTS I WANT TO KIND OF LAND ON HERE. I GOT A COUPLE OF SLIDES IS THE RUNWAY WEIGHT BEARING CAPACITY AND THE INTRODUCTION OF BUSINESS

470
02:55:14.200 --> 02:55:32.200
JETS, GENERAL AVIATION AIRCRAFT THAT ARE ALREADY COMING TO THE AIRPORT. SO I MENTIONED THOSE MODIFICATIONS TO STANDARD. THESE ARE IMPORTANT FOR THE OPERATION OF THE AIRPORT. ONE THAT EXISTS IS THE STANDARD FOR RUNWAY AND TAXI WAY SEPARATION IS 400 FEET, IT'S AT 250 FEET.

471
02:55:32.200 --> 02:55:47.833
THE ANALYSIS DONE PREVIOUSLY AND RECONFIRMED IN THIS STUDY SHOWS THAT THAT PROVIDES THE ACCEPTABLE LEVEL OF SAFETY, THAT THE F.A.A. WANTS AND THEY HAVE SIGNED OFF ON THAT MODIFICATION OF STANDARD. SAME WITH THE RUNWAY OBJECT-FREE AREA, SO THAT SHOULD BE A THOUSAND FEET LONG BEYOND THE

472
02:55:47.833 --> 02:56:04.833
RUNWAY AND 800 FEET WIDE AND IT'S MODIFIED TO DIFFERENT DIMENSIONS, ALSO PROVIDING AN ACCEPTABLE LEVEL OF SAFETY AND THERE'S A THIRD ONE, WHICH DOESN'T APPLY ANYMORE, BUT IT IS STILL IN EXISTENCE, JUST BECAUSE THE F.A.A. STANDARDS HAVE CHANGED. SO LET ME TALK ABOUT THE RUNWAY

473
02:56:04.833 --> 02:56:20.833
WEIGHT BEARING CAPACITY. THIS IS KIND OF AN IMPORTANT ONE FOR THIS AIRPORT, AGAIN, SCOTTSDALE AIRPORT BEING ONE OF THE FLAGSHIP NATIONAL GENERAL AVIATION AIRPORTS IN THE COUNTRY, IT SHOULD BE DESIGNED% AS A RELIEVER AIRPORT FOR

474
02:56:20.833 --> 02:56:35.666
GENERAL AVIATION TRAFFIC AND RIGHT NOW IT CAN'T QUITE, AND THAT'S BECAUSE THE RUNWAY WEIGHT WEARING CAPACITY IS ABOUT 75,000 BOUNDS BUT THERE ARE MANY OPERATIONS BY AIRCRAFT OVER 100,000 POUNDS AND T THEY ARE

475
02:56:35.666 --> 02:56:49.333
ALLOWED TO DO THAT WITH PRIOR PERMISSION, BUT THEY HAVE TO CALL THE AIRPORT. THERE'S A NUMBER OF SLIGHTLY LARGER BUSINESS JETS COMING ONLINE LIKE THE GULFSTREAM 700 AND 800 AND THE GLOBAL 7500. THEY ARE JUST A LITTLE BIT OVER 100,000 POUNDS.

476
02:56:49.333 --> 02:57:07.733
SO FROM A PLANNING PERSPECTIVE, FROM AN AIRPORT PLANNING PERSPECTIVE, I WOULD SAY, TO ACCOMMODATE THE PLANES THAT ARE ALREADY OPERATING THERE, I MENTIONED THERE'S 1700

477
02:57:07.733 --> 02:57:24.500
OPERATIONS BY AIRPORT ABOVE 75,000 POUNDS ALREADY, THAT YOU SHOULD PURSUE THAT. SO YOU WILL SEE IN OUR CAPITAL PROGRAM, AT SOME POINT IN 2030, '35, SOME RANGE IN THERE, THE RUNWAY WOULD BE DUE FOR A RECONSTRUCTION AND WHEN THAT

478
02:57:24.500 --> 02:57:41.733
PROJECT HAPPENS, IT SHOULD BE THE -- THE PAVEMENT STRENGTH SHOULD BE INCREASED. SO THIS IS JUST AN OVERVIEW OF KIND OF THE RECOMMENDED DEVELOPMENT CONCEPT. I MENTIONED THE RUNWAY SYSTEM IS ALREADY MAXIMIZED. SO YOU DON'T SEE A WHOLE LOT OF

479
02:57:41.733 --> 02:57:57.433
CHANGES TO THE RUNWAY SYSTEM. THERE'S A FEW TAXI WAY CHANGES. THOSE ARE THE LITTLE THINGS IN RED. THOSE ARE SOME TAXIWAY CONNECTORS TO MEET THE MOST RECENT F.A.A. DESIGN STANDARDS. THIS' A COUPLE OF LITTLE YELLOW BLOCKS. THOSE ARE POTENTIAL HANGER LOCATIONS. THERE'S ONLY THREE SHOWN ON HERE.

480
02:57:57.433 --> 02:58:14.900
YOU KNOW, THIS IS A VERY MATURE FACILITY. I THINK SOME OF THE OPPORTUNITIES MIGHT SEE IN THE NEAR FUTURE WOULD BE REDEVELOPMENT OF SOME OLDER HANGARS. SO YOU CAN SEE THAT COMING DOWN THE LINE. YOU ALSO SEE SOME GREEN AREAS ON HERE. SO THESE ARE IN THE BUSINESS PARK.

481
02:58:14.900 --> 02:58:32.633
BASICALLY, IT'S A MAP OF IF THESE PROPERTIES BECOME AVAILABLE AND THE AIRPORT HAS AN OPPORTUNITY TO ACQUIRE THEM, WE WOULD RECOMMEND THAT, BECAUSE THE MORE THAT THE AIRCRAFT CAN CONTROL IN TERMS OF THE ACTIVITY ON THE AIRFIELD, THE BETTER. BUT I CAN ALSO TELL YOU, THESE ARE VERY EXPENSIVE.

482
02:58:32.633 --> 02:58:48.533
SO IF IT'S AVAILABLE, THEN YOU SHOULD BE -- YOU SHOULD TRY TO PURSUE THOSE. THIS IS A REALLY IMPORTANT MAP. SO ABOUT EVERY THREE YEARS THE ENTIRE RUNWAY PAVEMENT SYSTEM IS ASSESSED IN A VISUAL INSPECTION THAT RESULTS IN A PAVEMENT CONDITION INDEX.

483
02:58:48.533 --> 02:59:05.266
WHAT WE'RE SEEING HERE ARE GREENS AND YELLOWS AND IT'S REALLY GOOD. THIS AIRPORT HAS DONE A PHENOMENAL JOB OF MAINTAINING THEIR PAVEMENTS, WHICH IS A REQUIREMENT UNDER F.A.A. GRANT ASSURANCES BUT THERE'S SOME YELLOWS THAT WILL PROBABLY NEED

484
02:59:05.266 --> 02:59:21.466
SOME ATTENTION BEFORE THE GREENS AND THIS HELPS US IN PRIORITIZING FUTURE PROJECTS. SO THIS IS AN EXHIBIT OF THE PHASING PROGRAM. THIS IS WHAT WE SEE POSSIBLY HAPPENING OVER THE NEXT FIVE YEARS AND REALLY WHAT -- AGAIN,

485
02:59:21.466 --> 02:59:37.600
WHAT WE'RE SEEING HERE IS A LOT OF PAVEMENT PROJECTS, PAVEMENT REHABILITATION, PAVEMENT RECONSTRUCTION, PRIMARILY BECAUSE THOSE ARE THE THINGS THE F.A.A. LOVES TO PAY FOR AND CAN PAY FOR. ONE THING THE F.A.A. CAN'T PAY FOR IS REVENUE-PRODUCING

486
02:59:37.600 --> 02:59:54.933
FACILITIES LEEK  LIKE A FUEL FAA PARKING GARAGE, BUT THEY LOVE TO KEEP THE PAVEMENTS UP TO SPEED. THIS IS LONGER TERM PROJECT. SO, EXCUSE ME, KIND OF YEARS SIX THROUGH 20 WITHIN THE PLAN. THESE ARE MUCH MORE FLUID.

487
02:59:54.933 --> 03:00:11.400
I MEAN WE TRY TO CAPTURE EVERYTHING, BECAUSE THAT TECHNICAL DRAWING, THAT A.L.P. HAS TO CAPTURE ANY PROJECT THAT THE F.A.A. MIGHT CONSIDER FUNDING FOR, BUT ONE OF THE PROJECTS IN HERE IS A COMPLETE RECONSTRUCTION OF THE RUNWAY, LIKE I SAID IN THE KIND OF EARLY

488
03:00:11.400 --> 03:00:27.066
2030s TYPE OF TIME FRAME. ALL RIGHT. I'M NOT GOING TO HANG OUT ON THIS FOR VERY LONG. I WILL TELL YOU WHAT'S ON HERE ONLY BECAUSE I CAN'T EVEN SEE IT MYSELF. ALL THE PROJECTS ARE LISTED IN PRIORITY ORDER. THIS IS THE FIRST FIVE YEARS AND IT SHOWS A COST ESTIMATE FOR

489
03:00:27.066 --> 03:00:43.666
EACH PROJECT, AND IT SHOWS THE POTENTIAL FUNDING BREAKDOWN WITH F.A.A. BEING THE PRIMARY FUNDER, THE STATE MATCHING A PORTION OF THAT, AND THEN THE LOCAL RESPONSIBILITY, WHICH ENDS UP BEING ABOUT 4.5%. I MIGHT JUST POINT OUT THAT ADOT

490
03:00:43.666 --> 03:00:59.433
ALSO FUNDS AIRPORT PROJECTS ON THEIR OWN, AND NOT ALWAYS IN CONJUNCTION WITH F.A.A. FUNDING. AND SO THAT'S ANOTHER SOURCE WHERE FUNDING CAN COME FROM. IN TOTAL, THERE'S ABOUT $300 MILLION IN POTENTIAL PROJECTS OVER THE NEXT 20 YEARS FOR THE AIRPORT.

491
03:00:59.433 --> 03:01:16.700
NONE OF THESE ARE GUARANTEED FOR FUNDING FROM THE F.A.A. HOWEVER, IT IS IN THE F.A.A.'S INTEREST TO HELP AIRPORTS MAINTAIN THEIR PAVEMENTS. SO ALL OF THESE ARE JUSTIFIED JUST NOT FUNDED AS OF YET. SO I MIGHT JUST MENTION SOME OF

492
03:01:16.700 --> 03:01:34.166
THE FUNDING SOURCES. THIS IS MY SECOND TO LAST SLIDE AND THEN WE WILL GET TO THE GOOD NEWS WHICH IS THE ECONOMIC BENEFITS STUDY. THE PRIMARY FUNDING SOURCE, ONE OF THE PRIMARY FUNDING SOURCES FROM THE F.A.A. IS THE AIRPORT IMPROVEMENT PROGRAM. SO THIS IS FUNDED THROUGH ALL THE TAXES THAT YOU PAY FOR YOUR

493
03:01:34.166 --> 03:01:50.366
AIRLINE TICKET. SO THIS IS ESSENTIALLY A USER TAX. SO YOUR AIRLINE TICKET TAXES GO TO FUNDING THE ENTIRE AIRPORT SYSTEM PROJECTS ACROSS THE COUNTRY.

494
03:01:50.366 --> 03:02:07.400
FIRST Z DASH IS ENTITLEMENTS. SO THE FIRST ONE, SCOTTSDALE WASSEN TITLED TO $150,000. AND THAT'S CHANGING BECAUSE THE PASSENGER ENPLANEMENTS. AND THOSE NUMBERS ARE GROWING SIGNIFICANTLY.

495
03:02:07.400 --> 03:02:24.433
THIS YEAR, THE MINIMUM WILL BE ABOUT $1.3 MILLION. SO THAT'S A LOT MORE THAN $150,000 AND THEN OVER THE ABOUT $2 MILLION A YEAR. SO IT'S A SIGNIFICANT HELP TO THE AIRPORT FOR FUNDING CAPITAL PROJECTS. THERE'S OTHER PIECES WITHIN THE A.I.P. THAT THIS AIRPORT IS

496
03:02:24.433 --> 03:02:41.566
ELIGIBLE FOR SO IT'S NOT JUST THE PASSENGER ENPLANEMENTS THAT HELP TO FUND PROJECTS HERE. THE IIJA ACT WHICH IS KIND OF WRAPPING UP RIGHT NOW, BUT SCOTTSDALE AIRPORT TOOK ADVANTAGE OF FUNDING THERE. AND THEN THERE'S STATE ADOT FUNDING ELEMENTS, INCLUDING

497
03:02:41.566 --> 03:02:57.933
MATCHING F.A.A. GRANTS OR FUNDING PROJECTS ON THEIR OWN, AND THEN, OF COURSE, LOCAL REVENUES OR BONDING OR LEASEHOLD FINANCING. THERE'S OTHER LOCAL KIND OF WAYS TO FUND PROJECTS. AND WITH THAT, I'M GONNA TURN IT OVER TO GEORGIA TO TALK ABOUT

498
03:02:57.933 --> 03:03:18.100
THE ECONOMIC IMPACT. >> GOOD EVENING, EVERYONE. GEORGIA TWIROLD WITH KINLEY HORN. I'M AN AVIATION PLANNER, FOCUSING PRIMARILY ON AVIATION, ECONOMIC BENEFITS STUDIES OR BENEFIT ANALYSIS AND STATE

499
03:03:18.100 --> 03:03:34.366
AVIATION SYSTEM PLANS. I'M GONNA START OUR CONVERSATION TODAY JUST BY GIVING AN OVERVIEW OF WHAT WAS INCLUDED IN THE ECONOMIC BENEFIT ANALYSIS. SO THE TOP BOX THERE, SOME ICONS INDICATING THE ACTIVITY SOURCES THAT WERE EVALUATED AS A PART OF

500
03:03:34.366 --> 03:03:51.000
THE STUDY. WE LOOKED AT AIRPORT ADMINISTRATION. SO THAT'S REALLY THE STAFF AND EXPENDITURES ASSOCIATED DIRECTLY WITH THE AIRPORT SPONSOR EMPLOYEES AT THE SCOTTSDALE AIRPORT. WE ALSO LOOKED AT AVIATION-RELATED AIRPORT TENANTS. SO THESE ARE THE BUSINESSES THAT

501
03:03:51.000 --> 03:04:06.933
ARE LOCATED ON AIRPORT PROPERTY, AS WELL AS ANY CAPITAL EXPENDITURES OR CONSTRUCTION-RELATED EXPENSES, EITHER THOSE PURSUED BY THE AIRPORT SPONSOR OR BY THE BUSINESS TENANTS. THOSE ARE WHAT WE CONSIDER OUR ON-AIRPORT IMPACTS.

502
03:04:06.933 --> 03:04:23.600
AND THEN WE ALSO LOOKED AT OFF-AIRPORT IMPACTS. SO THAT OUR VISITOR SPENDING. SO WHEN VISITORS FROM OUTSIDE OF THE SCOTTSDALE REGION VISIT THROUGH THE SCOTTSDALE AIRPORT AND SPEND MONEY IN THE COMMUNITY, THEY ARE GENERATING ECONOMIC ACTIVITY, WE CAPTURE

503
03:04:23.600 --> 03:04:42.500
THAT WITHIN THE STUDY. AND THEN WE ALSO LOOKED AT AVIATION-RELATED BUSINESSES THAT ARE ASSOCIATED WITH THE AIRPARK AS WELL. WE COLLECT INFORMATION FROM THE SOURCES THROUGH A NUMBER OF DIFFERENT WAYS, PRIMARILY IT WAS THROUGH SURVEYING. SO MYSELF AND OUR TEAM VISITED

504
03:04:42.500 --> 03:04:59.233
THE SCOTTSDALE AIRPORT OVER TWO DAYS FOR A SITE VISIT. WE WORKED CLOSELY WITH KELLY AND RICK TO IDENTIFY ALL OF THE BUSINESSES THAT WE WERE REQUIRED TO VISIT IN PERSON. AND WE WENT AROUND AND VISITED EACH OF THEM AS BEST WE COULD. SOME WERE NOT AVAILABLE AT THE TIME OF THE VISIT.

505
03:04:59.233 --> 03:05:16.633
O, OF COURSE, WE FOLLOWED UP BY PHONE OR EMAIL. THE INTENTION BEHIND THESE VISITS WAS TO UNDERSTAND THE NUMBER OF EMPLOYEES WORKING AT EACH OF THESE BUSINESSES, AND COLLECT OTHER INFORMATION FROM THEM, LIKE THEIR CAPITAL IMPROVEMENT INFORMATION. AND THEN FOR VISITORS SPENDING WE COLLECT THE -- OR WE ESTIMATE

506
03:05:16.633 --> 03:05:34.366
THE NUMBER OF VISITORS BASED ON OPERATIONS DATA, THAT WAS DERIVED THROUGH THE MASTER PLAN PROCESS, AND THEN SOME VISITOR SPENDING IMPACTS USING OTHER LOCAL RESOURCES AND TOURISM BUREAU DATA. SO NO VISITOR, EXACT VISITOR

507
03:05:34.366 --> 03:05:51.433
PASSENGER SURVEYING FOR THAT ACTIVITY. ONCE WE COLLECT THAT INFORMATION, THAT'S THE DIRECT IMPACT. THAT'S THE IMPACT OCCURRING SPECIFICALLY AND DIRECTLY BECAUSE THE AIRPORT ACTIVITY. WE THEN USE AN INPUT/OUTPUT MODELING PROGRAM IN PLAN.

508
03:05:51.433 --> 03:06:08.033
IN PLAN IS A PROPRIETARY SOFTWARE THAT IS A SORT OF F.A.A.-RECOGNIZED AND RECOMMENDED INPUT/OUTPUT MODEL THAT ALLOWS US TO IDENTIFY OUR INDIRECT AND OUR INDUCED IMPACTS. SO THIS IS ESSENTIALLY HOW THE

509
03:06:08.033 --> 03:06:24.433
INITIAL SPENDING FROM OUR DIRECT IMPACTS MOVES THROUGHOUT THE ECONOMY. SO WHEN WE'RE LOOKING AT OUR INDIRECT IMPACTS THAT IS THE PURCHASE OF GOODS AND SERVICES FROM OTHER SCOTTSDALE AREA BUSINESSES AND THEN OUR INDUCED IS OUR INCOME RESPONDING,

510
03:06:24.433 --> 03:06:41.200
ESSENTIALLY WHEN EMPLOYEES OF THE AIRPORT OR OTHER ACTIVITIES ARE SPENDING THEIR WAGES IN THE COMMUNITY. THAT LEADS US TORT TOTAL IMPACTS. WE EXPRESS THOSE USING THREE KEY

511
03:06:41.200 --> 03:06:58.133
MEASURES, JOBS, PAYROLL AND OUTPUT. JOBS IS THE NUMBER OF PEOPLE EMPLOYED AND PAYROLL IS THE PAYROLL AND WAGES AND BENEFITS ASSOCIATED WITH THAT. AND OUTPUT IS THE ECONOMIC IMPACT FROM THOSE ACTIVITIES. THAT'S JUST AN OVERVIEW OF THE

512
03:06:58.133 --> 03:07:14.833
PROCESS HERE AND THE NEXT SLIDE IS PRESENTING THE RESULTS FOR THE STUDY. I SHH YOU HAVE MENTIONED THIS -- I SHOULD HAVE MENTIONED THIS WAS A BASE YEAR OF 2024, SO THAT WAS WHEN WE COLLECTED THE INFORMATION. YOU CAN SEE HERE LOOKING AT THE IMPACTS BY JOBS, PAYROLL AND OUTPUT, THESE ARE ALL TOTAL

513
03:07:14.833 --> 03:07:30.200
IMPACTS. SO WE'RE THINKING ABOUT OUR DIRECT, INDIRECT AND INDUCED IMPACTS ALL SORT OF ON THIS SLIDE HERE. SO YOU CAN SEE THAT THE MOST SIGNIFICANT SORT OF COMPONENT IS THROUGH OUR VISITOR SPENDING. THAT IS THE LARGEST CHUNK OF OUR JOBS.

514
03:07:30.200 --> 03:07:47.033
HOW FAR, WE'RE SEEING THE HIGHEST SORT OF IMPACT FROM PAYROLL, FROM OUR ON AIRPORT ACTIVITIES. SO AGAIN, ON AIRPORT IS THE AIRPORT ADMINISTRATION, TENANTS AND CAPITAL EXPENDITURES. AND THEN WE SEE OUR AIRCRAFT PARK AS OUR BIGGEST SORT OF OUTPUT PRODUCER OR TOTAL IMPACT

515
03:07:47.033 --> 03:08:04.400
THERE. ALL TOTAL, WHEN WE LOOK AT ALL OF THE ACTIVITIES THAT WE EVALUATED COMBINED, OVER 5,000 JOBS WITHIN THE SCOTTSDALE REGION ARE ATTRIBUTED TO AIRPORT ACTIVITY, WHETHER THAT IS DIRECTLY OR THROUGH THE MULTIPLIER IMPACTS. THIS SUPPORTS MORE THAN

516
03:08:04.400 --> 03:08:21.766
$392 MILLION IN PAYROLL. AND WHEN ROUNDED, YOU HAVE A TOTAL ECONOMIC OUTPUT OF $1.1 BILLION ASSOCIATED WITH THE SCOTTSDALE AIRPORT. WE ALSO INCLUDED A FUTURE ECONOMIC IMPACT ANALYSIS. I DON'T HAVE A SLIDE FOR THIS.

517
03:08:21.766 --> 03:08:38.666
THIS WAS ESSENTIALLY A FORECASTING EXERCISE TO ESTIMATE WHAT THE IMPACTS THE AIRPORT MAY BE IN 2035. WE USED FINDINGS FROM THE MASTER PLAN, PARTICULARLY FROM THE FORECASTING EXERCISE, TO IDENTIFY SOME OF THOSE NUMBERS AND JUST BRIEFLY, THE FINDINGS

518
03:08:38.666 --> 03:08:55.100
FROM THAT SHOW THAT IN 2035, IT COULD BE ESTIMATED THAT THE AIRPORT IS SUPPORTING MORE THAN 9,600 JOBS WITH AN ESTIMATED PAYROLL OF 703 MILLION, AND A TOTAL ECONOMIC OUTPUT OF 1.9 BILLION.

519
03:08:55.100 --> 03:09:05.133
SO, AGAIN, THAT IS VERY MUCH A FORECASTING EXERCISE BUT WANTED TO INCLUDE THAT INFORMATION DURING TODAY A'S PRESENTATION AS WELL. AND I BELIEVE THAT LEADS US TO

520
03:09:05.133 --> 03:09:27.100
OUR SORT OF WRAP-UP AND Q&A. >> THANK YOU, GEORGIA. SO THE NEXT STEP IN FINALIZING THE MASTER PLAN, AT SOME POINT THE AIRPORT WILL COME BACK TO COUNCIL TO GET THE APPROVAL OF

521
03:09:27.100 --> 03:09:42.766
THE MASTER PLAN AND THEN WE SUBMIT THAT TO THE F.A.A. THAT TAKES A LITTLE WHILE. IT COULD BE THREE OR FOUR OR FIVE MONTHS AND THEN AFTER THAT, WE WILL PUT A BOW ON IT AND FINALIZE THE DOCUMENT. SO I GUESS IF WE HAVE ANY QUESTIONS, I WOULD BE HAPPY TO TAKE THEM. >> Mayor Borowsky: YES, THANK YOU.

522
03:09:42.766 --> 03:09:58.400
I SEE VICE MAYOR McALLEN HAD A QUESTION OR A COMMENT. >> Vice Mayor McAllen: YEAH, JUST A QUICK QUESTION. YOU HAD SET THAT THE PAVEMENT INDEX NEEDS TO BE INCREASED IN ORDER TO HAVE HEAVIER PLANES. THOSE HEAVIER PLANES I'M IMAGINING.

523
03:09:58.400 --> 03:10:14.400
BRING MORE PEOPLE ON THEM WHICH TONTURNS TO MORE DOLLARS. >> I THINK THE MORE DOLLARS IS TRUE. >> Vice Mayor McAllen: OKAY. >> NOT NECESSARILY MORE PEOPLE, UNLESS THERE'S MORE FREQUENCY. BECAUSE THE NUMBER OF SEATS ON THIS NEXT GENERATION OF PLANES

524
03:10:14.400 --> 03:10:29.766
IS ABOUT THE SAME AS WHAT EXISTS TODAY. >> Vice Mayor McAllen: OKAY. THANK YOU. >> MM-HMM. >> Mayor Borowsky: I DON'T SEE ANY OTHER QUESTIONS. SO GREAT JOB. THANK YOU VERY MUCH. LOOK FORWARD TO SEEING THE FINAL AGENDA PROPOSAL. >> OKAY. >> Mayor Borowsky: THANK YOU.

525
03:10:29.766 --> 03:10:50.333
>> THANK YOU. >> Mayor Borowsky: MOVING ON TO THE SECOND PRESENTATION, IT'S KEVY BURKE WHO WILL BE PRESENTING ON THE OLD TOWN SCOTTSDALE ANNUAL MARKETING

526
03:10:50.333 --> 03:11:09.133
PLAN. >> THANK YOU, HONORABLE MAYOR, MEMBERS THE COUNCIL, APPRECIATE THE TIME TO TALK ABOUT WHAT WE HAVE BEEN DOING TO MARKET AND

527
03:11:09.133 --> 03:11:27.733
ADVERTISE OLD TOWN AS A DESTINATION. HERE WE GO. AGENDA FOR OUR PRESENTATION THIS EVENING, I WANT TO FIRST DESCRIBE THE IN-HOUSE PILOT AS MEMBERS OF THE COUNCIL ARE AWARE IN 2025, THERE WAS A REQUEST FOR PROPOSALS THAT WAS CONDUCTED BY THE CITY TO FIND A NEW MARKETING

528
03:11:27.733 --> 03:11:44.566
AGENCY TO TAKE ON OLD TOWN MARKETING ON OUR BEHALF. THAT IS DID NOT RESULT IN AN APPROVED CONTRACT AND SO WE HAVE BEEN WORKING ON THIS IN-HOUSE MARKETING PROGRAM SINCE IT WAS INITIATED BY THE CITY MANAGER IN DECEMBER OF 2025. WHAT I HOPE TO DO TODAY IS DESCRIBE OUR PILOT PROGRAM, HOW

529
03:11:44.566 --> 03:12:01.200
WE HAVE PERFORMED, AND WHY WE AS STAFF RECOMMEND CONTINUING WITH THE IN-HOUSE MARKETING PROGRAM FOR '26/27. SO WE WILL TALK THROUGH THE IN-HOUSE PILOT, HOW WE HAVE PERFORMED DURING THIS LAST SIX-MONTH PERIOD AND THEN DIVE INTO SOME OF THE DETAILS OF THE PROPOSED PLAN WHICH IS THE

530
03:12:01.200 --> 03:12:19.800
OBJECTIVES, THE FRAMEWORK. WE'LLTALK THROUGH THE PROPOSED BUDGET, AS WELL AS GO OVER THE PUBLIC INVOLVEMENT LEADING UP TO AND GOING FORWARD AS WELL. SO THE IN-HOUSE PILOT, AS I MENTIONED, WE HAVE BEEN WORKING AS A TEAM IN HOUSE SINCE JANUARY

531
03:12:19.800 --> 03:12:35.233
OF THIS YEAR FOR ESSENTIALLY AT LEAST THE LAST TEN YEARS. THE CITY HAS CONT CONTRACTED WEE HAD A FIRM OR MULTIPLE FIRMS TO PERFORM MARKETING, ADVERTISING AND PUBLIC RELATIONS,

532
03:12:35.233 --> 03:12:51.933
SPECIFICALLY FOR THE OLD TOWN DESTINATION. SO THIS TRANSITION PERIOD, REQUIRED US TO DO A COUPLE OF THINGS. THE FIRST WAS TO R REPLICATE THE RESOURCES. SO WE HAVE AT THE CITY MANAGER'S

533
03:12:51.933 --> 03:13:07.666
DIRECTION PUT TOGETHER A REALLY GREAT TEAM OF MULTIPLE DEPARTMENTS. SO MY TEAM IN ECONOMIC DEVELOPMENT AND TOURISM, AS WELL AS MEMBERS OF THE COMMUNICATIONS TEAM, AS WELL AS MEMBERS OF THE I.T. DEPARTMENT AND THE CITY MANAGER'S OFFICE STAFF HAVE COME

534
03:13:07.666 --> 03:13:24.433
TOGETHER BRINGING DIFFERENT SKILLS AND ABILITY TO BEAR TO PUT THE IN-HOUSE PROGRAM TOGETHER AND TO IMPLEMENT IT OVER THE PAST COUPLE OF MONTHS. THE CITY MANAGER ALLOCATED A TOTAL BUDGET FOR THE SIX-MONTH PERIOD OF $1 MILLION. THE GOAL THAT WAS GIVE TOP OUR

535
03:13:24.433 --> 03:13:40.766
TEAM WAS TO SPEND MOST OF THAT, 85% OF IT ON DIRECT ADVERTISING, WHICH WAS A SIGNIFICANT SHIFT FROM HOW THE PROGRAM WAS OPERATING UNDER THE CONTRACT PREVIOUSLY. AND SO THAT WAS A SIGNIFICANT CHANGE. WHAT DOESN'T CHANGE IS REALLY

536
03:13:40.766 --> 03:13:58.766
THE TARGET AUDIENCE. AND SO SCOTTSDALE HAS ALWAYS POSITIONED ITSELF FOR LUXURY TRAVELERS AND WHAT WE ARE FOCUSING ON IS IN-MARKET LUXURY TRAVELERS. WE HAVE WITH OUR PARTNERS EXPERIENCE SCOTTSDALE, A VERY

537
03:13:58.766 --> 03:14:14.766
SIGNIFICANT DESTINATION MARKETING PROGRAM. WE ARE WORKING INTERNATIONALLY AND ACROSS THE COUNTRY TO BRING LUXURY TRAVELS TO SCOTTSDALE AS A DEAF NATION. THEIR JOB, AS OUR -- DEFINITION. THEIR JOB AS A DESTINATION CONTRACTOR, IS TO GET PEOPLE TO

538
03:14:14.766 --> 03:14:33.666
SCOTTSDALE AND THE IN-HOUSE MARKETING TEAM TAKES OVER. ONCE THEY ARE HERE, WE WANT TO GET THEM TO OLD TOWN AND THAT'S THE FOCUS OF OUR EFFORTS, REACHING THE PEOPLE WHO ARE IN OR NEAR SCOTTSDALE BUT GETTING THEM TO OLD TOWN AND PATRONIZING

539
03:14:33.666 --> 03:14:50.533
OUR BUSINESSES AND OTHER VENUES. THAT'S THE TARGET AUDIENCE IN MARKET LUXURY TRAVELERS AND OVER THE COURSE OF THE PAST SIX MONTHS, WE HAVE RUN A NUMBER OF CAMPAIGNS TO TARGET THAT AUDIENCE. I LISTED JUST A FEW HERE BUT WE HAVE BEEN RUNNING AN ARTS AND CULTURAL CAMPAIGN. WE RAN A SIGNIFICANT CAMPAIGN

540
03:14:50.533 --> 03:15:08.200
OVER THE PERIOD OF SPRING TRAINING. WE BRING DINING AND FOOD AND BEVERAGE CAMPAIGN AND WE ARE WRAPPING UP OUR JUNE DAYS CAMPAIGN, WHICH HOPEFULLY EVERYBODY HAS SEEN SOME OF OVER THE LAST COUPLE OF WEEKS. THIS IS JUST AGAIN TO HIGHLIGHT SOME OF THE CAMPAIGNS THAT THE TEAM HAS WORKED ON OVER THE PAST

541
03:15:08.200 --> 03:15:25.133
COUPLE OF MONTHS. SO I MENTIONED THE ARTS AND CULTURE CAMPAIGN, ARTS AND CULTURE IS ONE OF THE KEY DRIVERS, WHEN THE KEY EXPERIENCES THAT WE'RE SELLING IN OLD TOWN. AND SO WE WOULD CONSIDER THIS TO BE SOMETHING OF AN EVERGREEN CAMPAIGN AND WE'LL TALK MORE ABOUT THOSE CAMPAIGNS IN THE

542
03:15:25.133 --> 03:15:41.866
PLAN FOR THE YEAR PERIOD GOING FORWARD. WE'VE ALSO HAD A LOT OF EMPHASIS ON DINING, FOOD AND BEVERAGE. WE HAVE, AS YOU ALL KNOW, A TON OF REALLY AMAZING RESTAURANTS, FOOD AND BEVERAGE OPPORTUNITIES AT OLD TOWN. SO THAT IS SOMETHING WE WERE

543
03:15:41.866 --> 03:15:57.100
CONTINUOUSLY WANTING TO BRING PEOPLE OUT THERE AND BRING PEOPLE TO THOSE DESTINATIONS AND THEN I WANTED TO HIGHLIGHT THE EXPERIENCE PATPORT, WHICH I THINK WAS REALLY NEW AND INNOVATIVE THING FOR OLD TOWN. WE CREATED A PASSPORT PROGRAM IN PARTNERSHIP WITH ABOUT 52 OF OUR

544
03:15:57.100 --> 03:16:15.966
OLD TOWN PERC MERCHANTS. WE CREATED A PHYSICAL PASSPORT AND WE PROVIDED STAMPS TO THOSE PARTICIPATING BUSINESSES. WE HAD HUNDREDS OF PEOPLE COME THROUGH AND PICK UP THOSE PASSPORTS AND WE ENCOURAGE THEM TO TRY THINGS THAT THEY MAY NOT HAVE OTHERWISE RUN INTO IN OLD

545
03:16:15.966 --> 03:16:32.866
TOWN BY WAY OF TRAY TRYING TO GE STAMPS ON THE PASSPORTS. A COUPLE OF EXAMPLES OF THE CAMPAIGN THAT WILL INFORM THE PLAN FOR A NUMBER OF CAMPAIGNS THAT WE'LL RUN IN THE NEXT YEAR. SO LET ME SWITCH GEARS AND TALK ABOUT HOW WE DID.

546
03:16:32.866 --> 03:16:50.066
THIS IS A SCREEN SHOT, I HAVE TWO SCREEN SHOTS FROM OUR ONLINE DASHBOARD. SO THE TEAM -- AND I MENTIONED OUR PARTNERSHIP WITH THE I.T. DEPARTMENT -- IS WORKING TO STAND UP A REALTIME PERFORMANCE DASHBOARD THAT IS AVAILABLE TO THE PUBLIC AND CONTINUOUSLY UPDATED SO THAT WE AS STAFF CAN

547
03:16:50.066 --> 03:17:07.000
TRACK THE PERFORMANCE OF OUR CAMPAIGNS, AS WELL AS MEMBERS OF THE PUBLIC AND DECISION MAKERS THIS SPECIFICALLY IS SHOWING VISIBILITY -- I WOULD CALL IT VISIBILITY IN OLD TOWN SO IMPRESSIONS 13.9 MILLION.

548
03:17:07.000 --> 03:17:23.266
THIS IS AS OF JUST TWO WEEKS AGO. 13.9 MILLION, WHAT WE CALL IMPRESSIONS. SO THAT'S THE NUMBER OF DIGITAL ADDS THAT HAVE BEEN SERVED TO DISTINCT INDIVIDUALS. WE ARE ALSO GOING TO BE TRACKING OUR WEBSITE VISITS, AND THEN -- EXCUSE ME.

549
03:17:23.266 --> 03:17:39.766
WE'RE ALSO GOING TO BE TRACKING VISITATION, AND I THINK THAT THE COUNCIL IS FAMILIAR WITH SOME OF THE TOOLS WE HAVE TO DO THAT. WE HAVE PLACER A.I. AT OUR DISPOSAL AND WE ARE CONTINUING AS STAFF TO EDUCATE OURSELVES AND DO A BETTER JOB OF USING THOSE TOOLS AND CONDUCTING DATA

550
03:17:39.766 --> 03:17:56.833
ANALYTICS BECAUSE THEY'RE REALLY POWERFUL. SO WHAT WE END UP -- WHAT WE'RE WANTING TO TRACK IS OVERALL VISITATION, DWELL TIME, UNIQUE VISITORS, TOTAL TRIPS INTO DOWNTOWN, AND WE THINK THAT THAT'S A METRIC FOR US THAT WE ACTUALLY CAN THEN TIE TO SALES

551
03:17:56.833 --> 03:18:13.500
TAX DATA. SO WE HAVE BEEN WORKING VERY CLOSELY WITH THE TREASURER'S OFFICE AND THANK YOU TO THE CITY TREASURER FOR HELPING US REFORMAT THE WAY THAT WE COLLECT AND REPORT ON SALES TAX DATA WITHIN OLD TOWN AND FASHION SQUARE AREA. WE HAVE VERY RECENTLY ENTERED

552
03:18:13.500 --> 03:18:29.433
INTO CONTRACT FOR A NEW TOOL THAT WILL HELP US TIE THE PLACER LOCATION DATA DIRECTLY TO THE SALES TAX DATA. AND SO THAT IS ONE OF THE WAYS WHERE ON THE DASHBOARD WE WANT TO BE ABLE TO REPORT OUT AND SAY VERY CLEARLY WHAT ARE THE DIRECT ECONOMIC IMPACTS OF THE

553
03:18:29.433 --> 03:18:45.100
ADVERTISING AND MARKETING EFFORTS THAT WE'RE UNDERTAKING FOR OLD TOWN. I SHOULD POINT OUT THAT THE CREATION OF THIS NEW PROGRAM WAS A SIGNIFICANT UNDERTAKING FOR THE TOURISM AND EVENTS TEAM, SOMETHING THAT WE HAD CONTRACTED OUT, WE BROUGHT IN-HOUSE.

554
03:18:45.100 --> 03:19:02.233
USING EXISTING STAFF RESOURCES. AND SO A SHOUT OUT TO THAT TEAM, A FEW OF WHOM ARE PRESENT TODAY, AB GELLICA SEPULO, AND SOME FROM OTHER DEPARTMENTS WOULD HAVE FULL-TIME JOBS AND ARE ALSO ENGAGED IN THIS EFFORT. ONE OF THE THINGS WE LEARNED,

555
03:19:02.233 --> 03:19:19.100
THOUGH IS WE'VE GOT INCREDIBLE SKILL SETS IN THE CITY ACROSS DIFFERENT DEPARTMENTS. EVERYONE HAS BROUGHT A LITTLE PIECE OF THAT TO BEAR AND IT HAS REALLY RESULTED IN A GREAT TEAM. WE REALLY THINK THE PROGRAM IS WORTH CONTINUING.

556
03:19:19.100 --> 03:19:34.933
WE WOULD LIKE TO ESTABLISH A NEW CADENCE FOR BRINGING THESE MARKING EFFORT TO COUNCIL. SO HERE AT THE VERY END OF IN FISCAL YEAR, WE'RE BRINGING FORWARD THIS LAP PLAN PORE FISCL

557
03:19:34.933 --> 03:19:51.766
YEAR OF '26/27 AND WE WOULD LIKE TO BRING THE ANNUAL PLAN TO COUNCIL TO SET THE STAGE FOR OUR WORK FOR THAT NEXT YEAR. SO WE PREPARED THIS FISCAL YEAR '26/27 DRAFT OLD TOWN ANNUAL MARKETING PLAN WHICH WE'LL GO INTO A LITTLE BIT HERE. WE SET SOME VERY CLEAR

558
03:19:51.766 --> 03:20:08.966
OBJECTIVES IN THE PLAN AND SO THIS IS THE BACK BONE OF THE DOCUMENT. I HOPE THAT EVERYONE FINDS THESE TO BE MUTUALLY AGREEABLE. WE THINK THEY ARE THE BASELINE FOR WHAT WE WANT TO ACHIEVE WHICH IS WE WANT TO INCREASE IN MARKET VISITATION, RIGHT, MORE PEOPLE IN OLD TOWN. WE WANT TO INCREASE TAXABLE SALES AND THE WAY WE THINK ABOUT

559
03:20:08.966 --> 03:20:24.966
THAT IS ACTUALLY TWO FOLD. WE WANT TO INCREASE TAXABLE SALES FOR OUR MERCHANTS AND AS A RESULT WE WANT TO INCREASE SALES TAX REVENUE TO THE CITY AS WELL. AND THEN THROUGH OUR MARKING EFFORTS WE WANT TO STRENGTHEN OUR DESTINATION IDENTITY. EXAMINATION HAS AN INCREDIBLE BACKGROUND.

560
03:20:24.966 --> 03:20:41.566
OLD TOWN IS AN INCREDIBLE BRAND AND WHAT WE HAVE AS OUR GOAL IS THROUGH OUR MARKETING EFFORTS, PUTTING THE WORD OUT TO ACTUALLY MAKE THAT BRAND STRONGER AND STRONGER OVER TIME. LET'S TALK ABOUT OUR -- EXCUSE

561
03:20:41.566 --> 03:20:57.366
ME -- OUR STRATEGIC FRAMEWORK. SO IN THE PLAN THIS IS SORT OF HOW WE APPROACH THE PROBLEM OF MARKETING TO OLD TOWN. WHAT ARE WE SELLING? RIGHT, WHAT WE'RE SELLING ARE EXPERIENCES. SO WE'RE LEADING WITH EXPERIENCES. RETAIL, FOOD AND BEVERAGE, ARTS'

562
03:20:57.366 --> 03:21:14.966
CULTURE, SOUTHWEST HERITAGE, ALL THE EVENTS WE HAVE DOWNTOWN. EACH OF THESE ARE EXPERIENCES AND THESE ARE SPECIFIC PEOPLE, TYPES OF PEOPLE, WHO WE CALL ARKARCA TYPE EXPERIENCES. WHO ARE THE PEOPLE THAT WE ARE

563
03:21:14.966 --> 03:21:30.500
ATTRACTING TO OLD TOWN AND THEN WE TAYLOR CAMPAIGNS TO TARGET-TR THOSE SPECIFIC EXPERIENCES. AND THEN THE LAST LINE THERE IS TACTICS. SO HOW? THAT IS THE HOW WE'RE DOING IT. AND EACH OF OUR CAMPAIGNS WE EMPLOY A NUMBER OF DIFFERENT TACTICS.

564
03:21:30.500 --> 03:21:46.966
WE HAVE PAID ADDITIONAL MEDIA, SOCIAL MEDIA, OUR EMAIL MARKETING, WEBSITE, AND ACTIVATIONS, JUST AS A FEW. SO THE PLAN PROVIDES QUITE A BIT OF DETAILS ON THE DIFFERENT TYPES OF CAMPAIGNS, AS WELL AS VERY LONG LIST OF TACTICS, BUT

565
03:21:46.966 --> 03:22:03.966
IT'S A MIX AND MATCH APPROACH. RIGHT? SO WE DON'T USE EVERY SINGLE TACTIC FOR EVERY TYPE OF CAMPAIGN AND TARGET EVERY TYPE OF PERSONA. I COULD GIVE YOU AN EXAMPLE. SO ARTS AND CULTURE, I MENTIONED AT THE TOP. WE THINK OF THIS AS LIKE AN EVERGREEN CAMPAIGN. WE ALWAYS WANT TO BE

566
03:22:03.966 --> 03:22:20.300
ADVERTISING, ARTS AND CULTURE AS A PART OF WHAT MAKES THE OLD TOWN EXPERIENC SO GREAT AND UNIQUE. WE WOULD RUN ARTS AND CULTURE CAMPAIGNS SAY TARGETED LUXURY TRAVELERS OR INDULGENT INDIVIDUALS OR A SUBSET OF

567
03:22:20.300 --> 03:22:38.300
INDIVIDUALS WHO ARE INTERESTED IN OLD TOWN. THEN WE WOULD HAVE A CAMPAIGN CONNECTED BY ART AND IT WOULD DEPLOY A NUMBER OF TACTICS, PAID SOCIAL MEDIA, SOCIAL MEDIA AND WE HAVE BEEN USING THE DIGITAL

568
03:22:38.300 --> 03:22:55.733
KIOSKS AT FASHION SQUARE, AND WE HAVE BEEN PUTTING ADS ON THAT. AND THE ART WALK IS AN OPPORTUNITY FOR US TO PA THE THEY ARE WITH THE BUSINESSES TO -- PARTNER WITH THE BUSINESSES AND ACTIVATE THE SPACE DOWNTOWN AS AN EXAMPLE OF

569
03:22:55.733 --> 03:23:12.300
HOW WE THINK THROUGH THE STRATEGIC FRAMEWORK FOR EACH OF THE CAMPAIGNS THAT WE'RE GOING TO RUN OVER THE COURSE OF THE YEAR. SPEAKING OF THE CALENDAR FOR THE YEAR. SO I MENTIONED WE HAVE EVERGREEN CAMPAIGNS. AND THEN WE HAVE CAMPAIGNS THAT ARE MORE SPECIFICALLY TARGETED OF PLACE AND TIME.

570
03:23:12.300 --> 03:23:29.933
SO THIS IS JUST A ILLUSTRATIVE EXAMPLE. IN THE DOCUMENT, IT'S A LITTLE MORE DRY, BUT WE'LL WORK IT TO SPRUCE IT UP. WITH THE OVERLAPPING CAMPAIGNS THIS EXAMPLE FOR FEBRUARY, WHERE WE RUN THE ARTS AND CULTURAL CAMPAIGN IN THE MONTH OF

571
03:23:29.933 --> 03:23:45.866
FEBRUARY BUT THAT WOULD OVERLAP WITH OUR SPRING TRAINING CAMPAIGN. WE ARE NOT JUST DOING ONE THING AT A TIME WE'RE RUNNING OUR EVERGREEN CAMPAIGNS LIKE FOOD AND BEVERAGE AND ARTS AND CULTURE YEAR ROUND AND THEN WE LAYER ON TOP OF THOSE OR IN ADDITION TO THOSE, SOME OF OUR EVENT AND SPECIFIC CAMPAIGNS WITH SPRING TRAINING BEING, I

572
03:23:45.866 --> 03:24:02.800
THINK, A GOOD EXAMPLE OF THAT. LET US TALK ABOUT THE BUDGET. SO THE MAYOR AND COUNCIL HAVE RECENTLY APPROVED THE BUDGET FOR FISCAL YEAR '26/27, AND WITHIN THAT IS $2.5 MILLION FOR THE

573
03:24:02.800 --> 03:24:19.733
ENTIRETY OF THE FISCAL YEAR FOR THIS IN-HOUSE MARKET PROGRAM. AS WITH THE PIE PROGRAM, OUR INTENSION IS TO SPEND THE VAST MAJORITY OF THOSE DOLLARS ON DIRECT ADVERTISING. IF YOU LOOK AT YOU  OUR LINE FOR

574
03:24:19.733 --> 03:24:37.566
DIRECT MARKETING IS 1.6 AND THE MATCHING MARKETING PROGRAM, WE'RE THINKING -- WE INTEND TO SPEND -- THAT'S ABOUT 75, 76% OF THE OVERALL BUDGET WHICH IS DEDICATED DIRECTLY TO ADVERTISING. LET ME TOUCH ON THE MATCHING MARKETING PROGRAM.

575
03:24:37.566 --> 03:24:54.833
THAT IS OUR PARTNERSHIP WITH THE DOWNTOWN MERCHANTS, THE BUSINESS OWNERS. SO MANY OF OUR DOWNTOWN BUSINESSES DO THEIR OWN MARKETING AND ADVERTISING. WE RESPECT THAT AND WE WANT TO USE CITY DOLLARS TO LEVERAGE WHAT THEY ARE DOING. THEY CAN APPLY TO THE CITY FOR MATCHING GRANT DOLLARS.

576
03:24:54.833 --> 03:25:13.233
WE WILL MATCH DOLLARS FOR UP TO $5,000, AND UP TO $20,000 FOR GROUPS OF BUSINESSES TO CONDUCT AND EXTEND THEIR MARKETING EFFORTS. I MENTIONED SOME OF THE EVENTS AND ACTIVATIONS AND SO WE WANT TO ENSURE WE HAVE BUDGET SET ASIDE TO DO A BUNCH OF THOSE.

577
03:25:13.233 --> 03:25:30.200
IT'S AN OPPORTUNITY FOR US TO WORK DIRECTLY WITH BUSINESS OWNERS, GROUPS OF BUSINESS OWNERS TO DO THINGS THAT GENERATE A BUNCH OF ACTIVITY AND CREATE A LOT OF ACTIVITY OPEN SOCIAL MEDIA AND GENERATE ACTIVITY AND BRING MORE PEOPLE TO DOWNTOWN. AND THEN CONTRACTED CREATIVE, I WILL TOUCH ON THAT. THESE ARE THE SPECIALIZED

578
03:25:30.200 --> 03:25:46.000
SUPPORT SERVICES. I MENTIONED THAT WE ARE ABLE TO DO, I WILL SAY, MOST OF THIS WORK WITH OUR EXISTING RESOURCES IN HOUSE. WE DO, THOUGH, HAVE THE NEED FOR SOME CONTRACTED CREATIVE SERVICES. SO CONTENT DEVELOPMENT AND DESIGN, VIDEO PRODUCTION AND

579
03:25:46.000 --> 03:26:02.366
PROGRAMS, YOU KNOW, PHOTOGRAPHLY, SOME OF THESE THINGS -- PHOTOGRAPHY, SOME OF THESE THINGS WE CAN USE OUTSIDE OF SUPPORT FOR, OVER THE COURSE. YEAR. WE ARE EXECUTING OUR OUR CAMPAIGN AT THE HIGHEST POSSIBLE LEVEL THAT THE COMMUNITY

580
03:26:02.366 --> 03:26:19.433
DESERVES AND WE HAVE $300,000 FOR CONTRACTED CREATIVE THROUGH THE COURSE OF THE YEAR. I MENTIONED THE PUBLIC INVOLVEMENT. WE CONDUCTED IN TWO STAKEHOLDER MEETINGS ON MAY 21st AND 29,

581
03:26:19.433 --> 03:26:35.266
WE HAD MEETINGS AT THE COMMUNITY DESIGN CENTER WHERE WE HAD ARE A CONVERSATION WITH MERCHANTS AND OTHERS TO GET FEEDBACK ON THE VERY EARLY DRAFT OF THE PLAN. THOSE COMMENTS AND THAT FEEDBACK WAS INCORPORATED INTO THE DRAFT THAT'S BEFORE YOU TODAY.

582
03:26:35.266 --> 03:26:52.633
WE DID NOT PRESENT TO THE TOURISM ON THE16th. THEY DIDN'T HAVE QUORUM. WE MET THIS MORNING. WE WANT TO SESSION MEETING FEEDBACK FROM MAYOR AND COUNCIL TONIGHT, INCORPORATE ANY CHANGES AS NECESSARY IN INTO A FINAL

583
03:26:52.633 --> 03:27:08.166
VERSION OF THE PLAN AND BRING THAT FORWARD FOR MAYOR, COUNCIL CONSIDERATION AT THE JULY JULY 1st MEETING. OUR PUBLIC ENGAGEMENT WILL NOT STOP WITH THE ADOPTION OF THE PLAN. WE ARE PLANNING FOR THE OFFICIAL ROLLOUT OF THE MAR MARKETING MAT

584
03:27:08.166 --> 03:27:24.600
THE MERCHANT MIXER, WHICH WE DO MONTHLY. I MENTIONED THE DASHBOARD THAT WILL GO LIVE AND BE AVAILABLE FOR THE PUBLIC ON A REALTIME BASIS AND THEN WE WILL CONTINUE TO DO QUARTERLY UPDATES TO KEEP THE MERCHANTS AND THE BUSINESS OWNERS INVOLVED AND THE ACTIVATIONS THAT WE SEE HAPPENING THROUGHOUT THE YEAR

585
03:27:24.600 --> 03:27:42.366
AND GET FEEDBACK AND PARTNER WITH THOSE BUSINESSES TO EXTEND OUR MARKETING AND ADVERTISING EFFORTS AS DEEP AS WE CAN INTO OLD TOWN AND WORK WITH THOSE BUSINESSES TO SUPPORT THEM. THAT IS THE PLAN IN A NUT SHELL AND I WOULD APPRECIATE ANY COMMENTS OR QUESTIONS THAT YOU

586
03:27:42.366 --> 03:27:58.100
HAVE. >> Mayor Borowsky: THANK YOU, KEVIN. I GET ASKED A LOT, ESPECIALLY WITH THE MAYOR'S OLD TOWN TASK FORCE, MORE RECENTLY, ABOUT WHERE -- WHAT IS THE MONEY BEING SPENT ON? I KNOW THAT YOU TALKED ABOUT

587
03:27:58.100 --> 03:28:12.966
IMPRESSIONS WHICH, YOU KNOW, ABSTRACTLY, YOU KNOW, DESCRIBES -- IT'S HARD TO POINT TO IMPRESSION, RIGHT? AND SHOW IT TO SOMEBODY. BUT WHERE WOULD -- WHERE SHOULD I DIRECT THEM TO GO FIND, FOR

588
03:28:12.966 --> 03:28:30.633
EXAMPLE, YOUR ADVERTISING BOARD, YOUR -- THE IDEAS THAT YOU ARE COMMUNICATING OUT AND I GUESS YOU CALL IT A VISIONING BOARD OF WHAT YOU'RE DOING WITH ADVERTISING. >> THANK YOU FOR THE QUESTION, HONORABLE MAYOR, I APPRECIATE THAT. IT'S INTERESTING BECAUSE SO MUCH

589
03:28:30.633 --> 03:28:47.666
OF OUR ADVERTISING IS NOT TARGETED AT OUR CONSTITUENTS. RIGHT? AND THAT IS BY DESIGN. SO MOST OF THE ADVERTISING DOLLARS HAVE BEEN SPENT ON DIGITAL ADVERTISING, AND THAT DIGITAL SI ADVERTISING IS VERY SPECIFICALLY TARGETING,

590
03:28:47.666 --> 03:29:05.366
TYPICALLY GEOFENCED TO 55 LUXURY HIGH-END PROPERTIES IN SCOTTSDALE AND THE SURROUNDING AREA. FOR THE MOST PART, NOBODY IN THIS ROOM IS GETTING THOSE ADS. IF I UNDERSTAND THE QUESTION DIRECTLY, IT'S HOW CAN WE SEE THOSE ADS BECAUSE OUR STAKEHOLDERS ARE NOT ACTUALLY THE ONES THAT WE ARE TARGETING THOSE ADS TO.

591
03:29:05.366 --> 03:29:21.033
AND WE HAVE NOT, TO DATE, PUT ALL OF THE CREATIVE CONTENT BEHIND THOSE ADS IN A, LIKE, SINGLE PLACE IS THAT PUBLICLY ACCESSIBLE BUT IT'S CERTAINLY SOMETHING THAT WE CAN CONSIDER DOING. >> Mayor Borowsky: YEAH, I THINK THAT WOULD BE GREAT. THAT WOULD BE HELPFUL TO ACTUALLY SEE WHAT IT IS THAT

592
03:29:21.033 --> 03:29:38.500
WE'RE PUSHING OUT. AND THEN THE SECOND THING I HEAR A LOT OF FEEDBACK FROM BUSINESS OWNERS IN OLD TOWN THAT SALES ARE TOWN. WAY DOWN. AND SO ARE YOU INTERFACING WITH THE INDIVIDUALS? I'M SURE YOU HEAR FROM PEOPLE

593
03:29:38.500 --> 03:29:55.033
TOO ABOUT THEIR REVENUE BEING DOWN CONSIDERABLY. ARE YOU BRINGING THOSE VOICES IN TO YOUR TEAMS? I KNOW YOU ARE DOING THE OLD TOWN MERCHANT MIXER, I SEE ONE IN AUGUST. BUT HOW ARE YOU TAPPING INTO

594
03:29:55.033 --> 03:30:10.933
THAT AND GETTING KIND OF FEEDBACK FROM THE ACTUAL INDIVIDUAL -- AFFECTED BUSINESSES. >> CERTAINLY WE HAVE HEARD -- THANK YOU, HONORABLE MAYOR. WE HAVE HEARD THOSE TYPES OF COMMENTS FROM MANY BUSINESSES AND HONESTLY, THE OTHER SIDE OF

595
03:30:10.933 --> 03:30:27.466
THE STORY FROM OTHERS, RIGHT? SO WHAT WE REALLY WANT TO FOCUS ON IS PROVIDING FACTUAL DATA THROUGH THE DASHBOARD. WE WANT TO PROVIDE REALLY CLEAR SALES TAX REPORTING DATA FOR OLD TOWN THAT IS DIGESTIBLE FOR PEOPLE AND PROVIDE GROUND TRUTH.

596
03:30:27.466 --> 03:30:45.133
A LOT OF WHAT WE HEAR, FRANKLY IS ANECDOTE. WHILE WE ARE NOT ABLE TO HAVE CONVERSATIONS AT, LIKE, THE LEVEL OF INDIVIDUAL BUSINESSES, RIGHT, WE DON'T HAVE ACCESS TO THAT DATA SPECIFICALLY, WE HAVE ACCESS TO THAT SALES TAX DATA IN THE AGGREGATE AND WHAT WE INTEND TO DO THROUGH THE DASHBOARD IS

597
03:30:45.133 --> 03:31:01.733
TRACK THAT DATA MONTH OVER MONTH OVER TIME. >> Mayor Borowsky: AND ONE -- I HEARD YOU'RE WORKING ON THAT. I THINK THAT'S A GREAT IDEA TO SEPARATE OUT THE OLD TOWN SALES REVENUE DATA FROM, YOU KNOW, OVERALL SALES REVENUE DATA. WHEN WILL THAT BE AVAILABLE?

598
03:31:01.733 --> 03:31:23.566
>> WE HAVE ON O THE DASHBOARD, PRELIMINARY SALES TAX DATA PROVIDED BY THE TREASURER'S OFFICE. THAT'S NOT YET INCORPORATED AS THE REALTIME DATA THAT WE WOULD LOO LIKEIT TO BE, OVER THE NEXTO

599
03:31:23.566 --> 03:31:38.933
SIX WEEKS. >> Mayor Borowsky: I WILL PASS IT OVER TO McALLEN. CALM DOWN. WE WILL GO WITH THE PUBLIC COMMENT. AND BY THE WAY, THE CHAIR CAN DECIDE WHEN TO TAKE THE PUBLIC COMMENT. SO I WILL CALL ON VICE MAYOR,

600
03:31:38.933 --> 03:31:55.800
MARYANN McCALEN. >> Vice Mayor McAllen: KEVIN, THANK YOU FOR YOUR PRESENTATION. I HAVE A QUESTION, IT'S $1.6 MILLION DIRECT MARKETING. VERY VAGUE. IS -- DO YOU HAVE A LITTLE MORE INFORMATION FOR US, PLEASE?

601
03:31:55.800 --> 03:32:09.033
>> YES, VICE MAYOR. HEN WE SAY DIRECT MARKETING, WE ARE PRIMARILY TALKING ABOUT DIGITAL ADS. SO MOST OF OUR EFFORT, WE'RE NOT PUTTING BILLBOARDS ON THE 101, RIGHT? WE DO SOME, WHAT WE REFER TO AS OUT-OF-HOME ADVERTISING.

602
03:32:09.033 --> 03:32:29.566
I MENTIONED  MENTION  MENTIONEDT INFORM DIGITAL ADDS IN FASHION SQUARE AND THIS IS DIGITAL ADVERTISING THAT CONSUMERS ARE CONSUMING ON MOBILE DEVICES.

603
03:32:29.566 --> 03:32:44.966
>> Mayor Borowsky: THANK YOU. I DON'T SEE ANY OTHER REQUESTS FOR QUESTIONS. SO I WILL MOVE FORWARD WITH BOB PEJMAN, FOLLOWED BY RACHEL WHITE, FRENCH THOMPSON, ANDREW

604
03:32:44.966 --> 03:33:03.000
SESSIC. >> GOOD EVENING, PAYER BOROWSKY, AND COUNCILMEN, MY NAME IS BOB PEJMAN. I WANT TO PUT THE 2-POINT # $2.5 MILLIONIN PERSPECTIVE.

605
03:33:03.000 --> 03:33:19.766
I GOT INVOLVED, AND BACK THEN THE BUDGET WAS ABOUT $150,000. AND THEN THE CITY HIRED AN AD AGENCY, MAYBE THEY BOOSTED IT TO $200,000. IT WENT PRETTY MUCH AROUND THAT

606
03:33:19.766 --> 03:33:35.333
AMOUNT UNTIL 2022, WHEN THE COUNCIL APPROVED THE 5% BED TAX TO GO TO OLD TOWN DESTINATION MARKETING, AND THEN AFTER THAT, FOR THE NEXT TWO YEARS A LOT OF THAT MONEY WAS SIPHONED OUT FOR OTHER STUFF BESIDES OLD TOWN MARKETING.

607
03:33:35.333 --> 03:33:51.700
BUT THIS $2.5 MILLION IS UNPRECEDENTED. I'M VERY HAPPY THAT OUR CITY MANAGER GREG CATON HAS ACTUALLY PUT THIS HUGE AMOUNT OF MONEY UP AND HIS STAFF. THE AMOUNT OF MONEY IS HUGE. THE $1.6 MILLION IS ALSO HUGE.

608
03:33:51.700 --> 03:34:08.766
ABOUT 300,000 GOES TOWARDS BASICALLY CREATIVE EFFORTS. SO WE HAVE $1.6 MILLION HOW DO WE SPEND THAT MONEY EFFECTIVELY? THAT BECOMES THE QUESTION. I HAVE TO SAY, THAT THE REAL STORY ON THE STREET IS THAT

609
03:34:08.766 --> 03:34:26.766
QUALIFIED VISITATION HAS PLUMMETED. LET ME PUT THIS UP. YOU HAVE SEEN THIS -- YOU HAVE SEEN THIS GRAPH BEFORE. IT'S UPSIDE DOWN. OKAY. THIS WAS PRESENTED AT THE T.D.C. I PUT THE CIRCLES ON AND THE

610
03:34:26.766 --> 03:34:41.000
ARROWS. A COUPLE OF YEARS AGO IT CLEARLY SHOWS THAT DAYTIME TRAFFIC HAS PLUMMETED. I'VE GOT NOTHING AGAINST THE NIGHT TIME TRAFFIC GOING UP. I'M POINTING OUT THAT DAYTIME IS PLUMMETED AND TO ADD INSULT TO INJURY, FROM THAT AMOUNT OF

611
03:34:41.000 --> 03:34:59.333
PEOPLE THAT'S LEFT, THE QUALIFIED PORTION OF THAT HAS PLUMMETED. SO IT'S A DOUBLE WHAMMY. NOW I HEAR THAT, OH, SOME PEOPLE HAVE A GREAT EXPERIENCE. SOME PEOPLE HAVE THEIR BEST YEAR. AS YOU ALL KNOW, I'M PART OF THE MAYOR'S TASK FORCE FOR OLD TOWN AND WHAT I HEAR FROM ALL OF THESE PEOPLE THAT ARE

612
03:34:59.333 --> 03:35:15.233
PARTICIPATING, THEY ALL SAY THE SAME THING, QUALIFIED FOOT TRAFFIC HAS PLUMMETED. SO IT IS NOT JUST BOB AND FRENCH AND A COUPLE OF PEOPLE COMPLAINING. IT'S ACROSS THE BOARD. AND IN THE MEANTIME, IF YOU LOOK

613
03:35:15.233 --> 03:35:31.733
AT THE DATA THE CITY PUTS OUT THERE'S ALWAYS AN INCREASE. OH, WE'RE UP 9%. IF ALL OF THIS INCREASE IS HAPPENING, THEN WHERE IS THE DISCONNECT BETWEEN THE MERCHANTS WHO SAY, THEY DON'T SEQUELIFIED PEOPLE AND THE CITY SAYS THE NUMBER IS UP.

614
03:35:31.733 --> 03:35:47.666
WELL, THERE ARE BOTH SIDES TO THAT. NO, NO 90% ARE SAY THINGS ARE TOWN AND THERE'S ALWAYS EXCEPTIONS PEOPLE HAVE THEIR BEST YEAR. NOW, THE REPORT CORRECTLY POINTS OUT THAT -- WELL, ACTUALLY, THE

615
03:35:47.666 --> 03:36:05.633
REPORT HAS SIX PERSONAS, LUXURY TRAVELER IS ONE OF THEM AND THEN OTHER PERSONAS. FOR EXAMPLE, THE REPORT CORRECTLY CONNECTS THE LUXURY TRAVEL WITH THE ARTS DISTRICT, AND ARTS AND TRAVEL BUT WE NEED

616
03:36:05.633 --> 03:36:22.300
METRICS -- WE NEED K.P.I.s TO TRACK ALL OF THIS. WE NEED TO DEVELOP A BASELINE, WHERE WE ARE NOW AND THEN SIX MONTHS FROM NOW SEE IF THE ADVERTISING MOVES THE NEEDLE IN THE RIGHT DIRECTION. THAT'S THE WHOLE THING. IF IT CAN MOVE IT IN THE RIGHT DIRECTION TO BRING QUALIFIED

617
03:36:22.300 --> 03:36:38.633
VISITATION TO DOWNTOWN, THE PROGRAM IS A SUCCESS. AND THE PLACER A.I. DATA NEEDS TO BE ALSO -- WE NEED TO JUST GET MORE INFORMATION OUT OF IT. YOU KNOW, AGE RANGE AND ALL OF THAT, BECAUSE WHEN I SEE THAT VISITATION IS UP, BUT THE

618
03:36:38.633 --> 03:36:55.166
EXPERIENCE OF THE MERCHANTS IS DIFFERENT, THAT'S WHERE IT'S ALL GOING. THANK YOU. >> Mayor Borowsky: THANK YOU, BOB AND THANK YOU FOR BEING SUCH A GREAT PARTICIPANT IN THE TASK FORCE. REALLY APPRECIATE IT. NEXT WE HAVE RACHEL WHITE.

619
03:36:55.166 --> 03:37:14.366
FRENCH THOMPSON. >> MADAM MAYOR, CITY COUNCIL THANK YOU FOR HAVING ME HERE. FRENCH THOMPSON, MY ADDRESS IS ON RECORD ALSO. I'M EXTREMELY HAPPY THAT THE CITY IS DOING THIS MARKETING. I'M GLAD THEY PUT THIS STUFF TOGETHER.

620
03:37:14.366 --> 03:37:30.433
I'M GLAD THEY ARE PUTTING MORE MONEY INTO IT. THE CITY OF SCOTTSDALE IS REALLY A LUXURY DESTINATION AND IT SHOULD ALWAYS BE MARKETED THAT WAY. A SENIOR PARTNER AT McKENZIE AND COMPANY MADE A REPORT TO LBMH, WHICH IS THE LARGEST

621
03:37:30.433 --> 03:37:45.500
LUXURY RETAILER IN THE WORLD, AND THAT REPORT BASICALLY, SAID IT'S TIME FOR THEM TO TALK ABOUT THE OVER 50 SHOPPERS. THAT'S WHAT BOB HAS BEEN TALKING ABOUT AND I HAVE BEEN TALKING ABOUT.

622
03:37:45.500 --> 03:38:04.200
IN THIS REPORT, PEOPLE 55 AND OLDER HOLD 72% OF THE POPULATION'S WEALTH IN 2024. THAT'S A McKENZIE REPORT AND THAT SHARE IS INCREASING EACH YEAR. IN THE WESTERN COMPANY, IT'S THE OVER 50 CUSTOMER THAT CROSSES

623
03:38:04.200 --> 03:38:19.800
THE PURSE STRINGS. THAT'S WHERE THE WEALTH IS CONCENTRATED AND FRANKLY, IT'S ALSO THE SEGMENT THAT'S OFTEN FUNDING SOME OF THE PURCHASES BY THE YOUNGER GENERATIONS. SO THE LUXURY DESTINATION SHOULD BE DEVOTING MORE ATTENTION TO

624
03:38:19.800 --> 03:38:36.066
THE DEMOGRAPHIC THAT THEY HAVE NEGLECTED IN RECENT YEARS, THE SO-CALLED SILVER GENERATION. SO WITH THE CITY DOING THE MARKETING FOR OLD TOWN, IT WILL BE GOING TO THE MARKETING AND NOT TO SALARY AND PROFIT FOR

625
03:38:36.066 --> 03:38:53.200
COMPANIES LIKE THAT. THIS IS ALL -- THIS MONEY IS BASICALLY GOING FOR WHAT WE ARE REALLY TRYING TO DO, ADVERTISING AND MARKETING. THE OLD TOWN MERCHANTS -- AND I LIKE THIS DASHBOARD IDEA. IF IN THE DASHBOARD, THEY SEE

626
03:38:53.200 --> 03:39:10.433
THE BREAKOUT OF THE DEMOGRAPHICS WHAT THE CITY IS MARKETING TO AND WHAT ARE THE DEMOGRAPHICS OF THE PEOPLE SHOWING UP. WELL, THESE PEOPLE DON'T BUY ANYTHING FROM US. WHY ARE THEY HERE? WE'RE MARKETING AND BRINGING IN PEOPLE WHO DON'T BUY ANYTHING FOR US.

627
03:39:10.433 --> 03:39:27.133
IT DOESN'T DO ANYTHING FOR THE SALES TAX. WE WANT TO SEE WHO IS ACTUALLY COMING BUT ALSO WHO ARE THE ONES THAT IT'S BEING TARGETED TO. SO I WOULD LOVE TO SEE ALL OF THAT STUFF ON THE DASHBOARD. ONE THE OTHER THINGS I WOULD LIKE TO SEE IN MARKETING THE CITY, I WOULD LOVE TO SEE THE

628
03:39:27.133 --> 03:39:42.866
CITY MARKETING TOGETHER TO BRING BUSINESSES TO OLD TOWN SCOTTSDALE INSTEAD OF IT JUST BEING INDEPENDENT -- INDIVIDUAL LANDLORDS HAVE TO DO ALL THE WORK TO TRY TO GET TENANTS. IN THE CITY WAS WORKING WITH THEM AND OTHER CITIES DO THIS, TO BRING TENANTS AND GO MARKET TO OUTSIDE MARKETS TO BRING

629
03:39:42.866 --> 03:39:59.566
THESE PEOPLE TO SCOTTSDALE -- YOU KNOW, WE'RE A GREAT DESTINATION BUT THEY MIGHT NOT KNOW HEY, WE WOULD LIKE YOUR BUSINESS TO COME HERE. THERE'S ONE OTHER THING THAT THE CITY NEEDS TO FIX. THE LEFT HAND DOESN'T HAVE THE

630
03:39:59.566 --> 03:40:17.166
INFORMATION THE RIGHT HAND. THE BUSINESS TAX LICENSE DEPARTMENT WILL NOT SHARE THE INFORMATION ON HOW TO CONTACT EVERY BUSINESS IN OLD TOWN SCOTTSDALE. THAT NEEDS TO CHANGE. YOU NEED TO BE ABLE TO HAVE THE LEFT HAND KNOW WHO IS IN OLD

631
03:40:17.166 --> 03:40:34.700
TOWN SCOTTSDALE, WATT BUSINESS OWNERS NAMES ARE AND HOW TO CONTACT THEM SO WHEN YOU HAVE AN EVENT, YOU CAN'T EVEN CONTACT EVERY SINGLE BUSINESS ON THE STREET BECAUSE YOU DON'T HAVE THAT INFORMATION. THE LICENSE DEPARTMENT SAYS IT'S AN INVASION OF PRIVACY.

632
03:40:34.700 --> 03:40:52.066
THE CITY HAS THE INFORMATION AND THE CITY WANT TO USE IT. ANYWAY, I WOULD LOVE TO SEE THAT HAPPEN AND THANK YOU. >> Mayor Borowsky: THANK YOU, FRENCH. ANDREW SESSIC.

633
03:40:52.066 --> 03:41:07.533
AM I SAYING THAT RIGHT? YES. GOOD EVENING, MAYOR AND CITY COUNCILMEMBERS, THANK YOU FOR ALLOWING ME TO SPEAK TODAY. MY NAME IS ANDREW CISSICK. I HAD THE PRIVILEGE OF LIVING IN SCOTTSDALE FOR 30 YEARS WHICH IS

634
03:41:07.533 --> 03:41:23.400
WHY I FELT COMPELLED TO SHARE AN OBSERVATION FOR SCOTTSDALE'S FUTURE. I BEGAN STUDYING HOW SCOTTSDALE IS INVESTING IN ITS FUTURE. I READ THE PROPOSED MARKING PLAN AND REVIEWED THE BUDGET. I KEPT COMING WITH ONE QUESTION. DOES THIS STRATEGY PREPARE OLD

635
03:41:23.400 --> 03:41:38.366
TOWN FORB FOR DESTINATION MARKEG OR SIMPLY OPTIMIZE FOR THE PAST. USING READILY AVAILABLE METRICS, I PULLED SCOTTSDALE'S CURRENT DESTINATION.

636
03:41:38.366 --> 03:41:58.333
IS THAT UPSIDE DOWN? I PULLED UP SCOTTSDALE'S CURRENT DESTINATION. THE GRAPH. THIS IS NOT JUST A DECLINE, THIS IS A PIVOT IN THE INTERNET.

637
03:41:58.333 --> 03:42:16.566
THE MARKETING PLAN DOES AN EXCELLENT JOB OF HOW TO DESCRIBE OLD TOWN. WHAT IT DOESN'T ADDRESS IS HOW OLD TOWN SCOTTSDALE WILL COMPETE IN AN ERA WHERE TRAVELERS ARE NO LONGER SEARCHING WEBSITES AND ASKING A.I. YESTERDAY WAS K.P.I. VISITOR

638
03:42:16.566 --> 03:42:30.733
TRAFFIC. AND TODAY IS VISITOR INTELLIGENCE. AND THIS IS NOT A CRITICISM AT THE PLAN OR THE CURRENT WEB PROPERTIES. NOT AT ALL. IT'S AN ACKNOWLEDGMENT THAT THE

639
03:42:30.733 --> 03:42:49.500
MARKET HAS CHANGED. GOOGLE IS NOT THE PRIMARY WAY TO DISCOVER DESTINATIONS. A.I. HAS BECOME THE FRONT DOOR. SO JUST IMAGINE GIVING EXPERIENCE SCOTTSDALE A NEW LEVEL OF INTELLIGENCE, NOT JUST HOW MANY PEOPLE VISITED OLD TOWN, BUT WHY THEY CAME.

640
03:42:49.500 --> 03:43:05.966
WHY THEY SEARCHED. WHAT INFLUENCED THEIR DECISIONS. THESE AREN'T VISITORS. THEY BECOME AMBASSADORS THE ATTRIBUTION IS NOT WHO IS PROVING OR DESERVES THE CREDIT. IT'S WHAT ACTUALLY WORKS SO EVERY FUTURE MARKETING DOLLARS BECOMES EFFECTIVE.

641
03:43:05.966 --> 03:43:22.900
LASTLY, EVERY TIME SOMEONE ASKS A.I. WHERE TO SHOP, WHERE TO STAY, WHAT EXPERIENCE SCOTTSDALE, THIS CONVERSATION CREATES INTELLIGENCE. INTELLIGENCE THAT SHOULD BE THE PROPERTY OF THE CITY OF

642
03:43:22.900 --> 03:43:40.566
SCOTTSDALE. TODAY YOU PURCHASE THOSE REPORTS TO SCOTTSDALE AND TOMORROW SCOTTSDALE SHOULD HAVE THEM. THE VALUABLE TOURISM WILL NOT BE A WEBSITE. IT WILL BE PROPRIETARY VISITOR INTELLIGENCE. I BELIEVE SCOTTSDALE HAS AN

643
03:43:40.566 --> 03:43:56.766
OPPORTUNITY RIGHT NOW, NOT JUST TO LEAD TOURISM BUT REDEFINE IT. THANK YOU. >> Mayor Borowsky: THANK YOU VERY MUCH. APPRECIATE THAT. THAT CONCLUDES THE PUBLIC SPEAKERS ON THIS ITEM, AND I GUESS WE WILL HAVE YOU COME BACK

644
03:43:56.766 --> 03:44:14.366
UP, KEVIN. COUNCILMAN GRAHAM. >> Councilmember Graham: MAYOR, THANK YOU. REALLY APPRECIATE ALL THE PUBLIC COMMENTS THAT WE HEARD TONIGHT. I AGREE WITH NEARLY EVERYTHING I HEARD.

645
03:44:14.366 --> 03:44:33.333
I HOPE THAT MAYBE YOU TOOK THAT -- YOU RECEIVED THAT INFORMATION AND I WILL REIT R ITERATE SOME OF THE THINGS I LIKE TO HEAR. KIND OF WE ARE DOING THIS BECAUSE THE COUNCIL REQUESTED THIS AND I APPRECIATE THAT. AND THE -- THERE WERE JUST A LOT

646
03:44:33.333 --> 03:44:51.600
OF PROBLEMS WITH THE PRIOR, YOU KNOW, TOURISM PLAN. AND THIS IS ONE OF THOSE THINGS THAT THIS COUNCIL IS GOING THROUGH AND WORKING ON AND WE HAVE MORE THINGS TO DO LIKE THAT, BUT THIS IS ONE OF THOSE AND IT'S JUST INCREDIBLY

647
03:44:51.600 --> 03:45:07.633
IMPORTANT. I THINK THAT WE PRIORITIZE THIS MORE THAN A LOT OF THINGS WE WANTED TO DO ELSEWHERE IN THE CITY BECAUSE WE SEE AND WE HEAR ABOUT THE DROP IN QUALIFIED VISITATION TO OUR OLD TOWN. I LIKE THE IDEA. I THINK I ASKED THE CITY

648
03:45:07.633 --> 03:45:25.166
TREASURER ABOUT BREAKOUTS OF THE SALES TAX. I THINK I HEARD YOU CAN'T GET THAT BREAKOUT AND I WON'T PUT YOU ON THE SPOT BUT MAYBE WE CAN LOOK AT IT BY ZIP CODE. DO YOU WANT TO SAY -- DO YOU WANT TO SAY SOMETHING BRIEFLY ABOUT THE POSSIBILITY -- I MEAN, WHAT I WOULD LIKE TO SEE -- I

649
03:45:25.166 --> 03:45:43.433
THINK WHAT A LOT OF US WOULD LIKE TO SEE, WHAT ARE THE SALES IN THIS PERIMETER. >> YES. THANK YOU, MAYOR, COUNCILMEMBERS. WE DO HAVE THAT CAPABILITY THAT

650
03:45:43.433 --> 03:46:00.200
WE ARE ABLE TO AUTOMATE IT. OTHERWISE IT'S A MANUAL, TO IDENTIFY SALES TAX BUSINESSES IN A -- >> Councilmember Graham:  LIKE A PERIMETER OR RADIUS. >> WE CAN DO THAT, IT'S JUST A VERY TEDIOUS MANUAL PROCESS RIGHT NOW UNTIL WE'RE ABLE TO AUTOMATE IT.

651
03:46:00.200 --> 03:46:17.133
>> Councilmember Graham: OKAY. SO MAYBE THAT CAN BE SOMETHING ON THE HORIZON THAT WITH BE INCORPORATED BECAUSE THAT WITH BE THAT -- YOU KNOW, THAT CAN BE THE CANARY IN THE COAL MINE AS FAR AS WHERE THINGS ARE TRENDING

652
03:46:17.133 --> 03:46:35.233
AND IT'S JUST -- I MEAN, I DON'T KNOW HOW ELSE TO SAY IT. I'M TRYING TO PUT IT SIMPLY, IT'S ABOUT GETTING QUALIFIED FOOT TRAFFIC TO OUR OLD TOWN.

653
03:46:35.233 --> 03:46:51.500
AND WE ARE GRAPPLING WITH THAT, WENT STRUGGLING WITH THAT. WE'RE BRINGING MORE PARKING DOWN HERE. I HAVE NOTES I WANTED TO TALK ABOUT BUT I'M NOT GOING TO DO IT. THE YEARS WE SPENT ON THE OLD TOWN MARKETING. IT FEELS LIKE TO ME WE GOT NOTHING AND ALL WE WERE DOING IN

654
03:46:51.500 --> 03:47:10.133
LARGE PART WAS JUST PROMOTING THE LATE NIGHT PARTY VIBE AND THAT JUST DOESN'T GET US IN THE QUALIFIED DIRECTION THAT WE WANT TO GO.

655
03:47:10.133 --> 03:47:27.033
KEVIN, WHAT CITIES WOULD YOU SAY ARE OUR COMPETITIVE CITIES? >> WHEN YOU THINK COMPETITIVE SET, SCOTTSDALE HAS ONE COMPETITIVE SET AND THEN OLD TOWN AS A DESTINATION, PERHAPS IS A DIFFERENT COMPETITIVE SET. >> Councilmember Graham: YEAH. >> SO I WOULD THINK ABOUT OLD

656
03:47:27.033 --> 03:47:44.833
TOWN AS ONE OF THE PREMIER DEFEDEFENDANT IN ADDITIONS WITHR REGION. WE ARE FOCUSED IN MARKET. IT'S NOT THE WHOLE UNIVERSE OF TRAVELERS. IT'S TRAVELERS WHO HAVE ALREADY TRIED TO COME TO SCOTTSDALE AND THE PHOENIX METROPOLITAN AREA THAT WE'RE TRYING TO REACH. AND IN THAT SENSE, WE'RE

657
03:47:44.833 --> 03:48:01.600
COMPETING AGAINST THE ENTERTAINMENT DISTRICT IN GLENDALE, RIGHT? WE'RE COMPETING AGAINST RESORT AND HOTEL PROPERTIES THAT ARE, YOU KNOW, OUTSIDE OF SCOTTSDALE AND PARADISE VALLEY. WE'RE COMPETING AGAINST DOWNTOWN PHOENIX, RIGHT?

658
03:48:01.600 --> 03:48:18.500
THOSE ARE THE ALLERGIEST ONES. >> Councilmember Graham:  AND FROM THAT, THOSE ARE VALLEY RESIDENTS. >> THOSE ARE IN-MARKET VISITORS. >> Councilmember Graham: RIGHT. I MEAN, LIKE -- BUT THE GLENDALE ENTERTAINMENT DISTRICT, I DON'T KNOW IF THAT'S REALLY WHAT SCOTTSDALE RESIDENTS THINK

659
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ABOUT, YOU KNOW? >> CERTAINLY NOT SCOTTSDALE RESIDENTS, I WOULD COMPLETELY CY AGREE WITH YOU. WE'RE TALKING ABOUT PEOPLE WHO ARE NOT ARIZONA RESIDENTS, OR INTERNATIONAL RESIDENTS, SO ONCE THEY ARE HERE, WHERE DO THEY GO?

660
03:48:33.933 --> 03:48:50.300
YES, SOME OF THEM BECAUSE OF THE LARGE-SCALE EVENTS THAT HAPPENED AND JUST, FOR EXAMPLE, LIKE THE GLENDALE ENTERTAINMENT DISTRICT, WE ALSO WANT THEM TO COME HERE. I MEAN I COULD GIVE YOU THE EXAMPLE OF SOME OF STRATEGIES THAT WE INTEND -- >> Councilmember Graham: THAT'S WHAT I'M SAYING. IT'S NOT -- VOLUME IS NOT THE

661
03:48:50.300 --> 03:49:06.933
SOLE METRIC. I MEAN, YOU HAVE HEARD THE PHRASE GOOD CAN DRIVE OUT BAD. I MEAN, BAD CAN DRIVE OUT GOOD. AND SO THIS IS NOT SOLELY A VOLUME PURSUIT. AND, IN FACT, IT'S THE RIGHT --

662
03:49:06.933 --> 03:49:23.566
YOU KNOW, IT'S THE QUALIFIED VISITORS. WHAT CITIES YOU WOULD, IN YOUR MIND, AS YOU SORT OF LEAD THIS PROCESS, DO YOU THINK WE'RE COMPETING AGAINST? >> HONORABLE MAYOR, COUNCILMEMBER GRAHAM, I WOULD REDIRECT THE QUESTION BECAUSE SO MUCH OF WHAT WE ARE DOING IS

663
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REALLY FOCUSED ON THE PEOPLE WHO HAVE ALREADY DECIDED TO COME TO SCOTTSDALE. IF YOU THINK ABOUT THAT FROM A SLIGHTLY DIFFERENT PERSPECTIVE, EXPERIENCE SCOTTSDALE IS -- >> Councilmember Graham: DESTINATION MARKETING. >> AND THAT IS DEFINED IN A LOT OF THEIR MARKETING PLAN. IN THAT SENSE, SCOTTSDALE IS

664
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COMPETING AGAINST OTHER LUXURY DESTINATIONS, NOT JUST NATIONALLY, BUT INTERNATIONALLY. BUT WHAT WE'RE ACTUALLY CONSIDERING HERE IS -- >> Councilmember Graham: OKAY. >> NOT ADVERTISING TO LIKE THE ENTIRE GLOBE, WE'RE ADVERTISING TO REALLY SPECIFICALLY 22 HOTELS IN SCOTTSDALE AND PARADISE VALLEY. >> Councilmember Graham:  DO

665
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YOU SEE MORE GOINGS PALM SPRINGS OR LIKE LAS VEGAS? >> SHORT ANSWER, HONORABLE MAYOR AND COUNCILMEMBER GRAHAM, I DON'T KNOW. >> Councilmember Graham:  TO ME, THAT'S A SOFTBALL.

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>> LET ME HELP MY COLLEAGUE OUT HERE. HONORABLE MAYOR AND COUNCILMEMBER GRAHAM, I THINK THE IMPORTANT POINT IS THAT THE TRAVELER THAT EXPERIENCE

667
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SCOTTSDALE IS MARKETING TO BECAUSE THEY HAVE $20 MILLION, AND THEY ARE GOING NATIONAL AND INTERNATIONAL AND BRINGING PEOPLE HERE. AND THEN WE ARE REALLY CAPTURING THE PEOPLE THAT HAVE ALREADY SELECTED SCOTTSDALE OR THE SCOTTSDALE REGION, I WOULD SAY.

668
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I MIGHT SUBMIT A DIRECT ANSWER BECAUSE I WILL GIVE YOU A DIRECT ANSWER TO OUR BROADER EFFORTS, THIS IS MARKETING BUT WHAT I WOULD THINK ABOUT ARE HOLISTIC EFFORTS TO OLD TOWN, WHICH INCLUDES INFRASTRUCTURE IMPROVEMENTS, THE MIX OF WHAT'S

669
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GOING ON IN OLD TOWN. IN THE DENVER, COLORADO, AREA, CHERRY CREEK THAT IS A MODEL THAT MANY COULD LOOK TO. IT'S MORE THAN JUST THE MARKETING PIECE. >> Councilmember Graham:  I

670
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WILL WRAP UP MY COMMENTS QUICKLY. EVERY CITY IS UNIQUE. IT'S NOT LIKE WE WANT TO BE LIKE THIS CITY. WE DON'T. OBVIOUSLY WE THINK THAT WE'RE -- YOU KNOW WE'RE ONE OF A KIND. BUT -- BUT IT JUST KIND OF -- IT'S JUST KIND OF -- I MEAN --

671
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AND I GUESS WHAT YOU'RE SAYING, WELL, THE PERSON IS HERE WE WANT TO SORT OF BRING 'EM IN. BUT IT'S KIND OF HOW WE THINK ABOUT OURSELVES THAT KIND OF -- YOU KNOW, KNOWING WHAT YOU ARE DOING IS KNOWING WHERE YOU ARE GOING.

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YOU KNOW THESE BENAULT PHRASES. >> City Mgr. Caton:  IF I MAY ADD TO, THAT I THINK WHAT IS KEY TO THE IN-MARKET, THE WAY WE ARE SERVING THEM UP AND JUST AS AN ILLUSTRATION FOR, THAT PEOPLE UNDER ONE OF THE 22 RESORTS I THINK THAT'S REALLY KEY.

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SO WHO IS STAYING IN THOSE RESORTS. THAT'S ALREADY THAT ELEVATED MARKET OF -- OF THAT RESORT FACILITY, AND THEN THEY'RE CLOSE PROXIMITY AND GOOGLING WHERE SHOULD I EAT OR SOMETHING LIKE THAT, CERTAINLY APPRECIATE -- I THINK OUR A. I. COMMENTER LEFT.

674
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AND EARNED MEDIA IS A BIG PART OF -- OF A.I., BUT -- AND THEN WE SERVE 'EM UP WITH THAT. AND SO THEY'RE AT -- THEY'RE AT AN EXCLUSIVE RESORT DESTINATION. SO THEY ALREADY MEET SOME OF OUR CRITERIA -- ALL OF OUR CRITERIA, QUITE FRANKLY AND THEN WHAT

675
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HAPPENS IS WE'RE NOT DOING THE BILLBOARDS, IT'S DATA DRIVEN. SO WE'RE TRACKING IT AND FOLLOWING. AND THAT'S WHAT -- AS SOON AS WE GET THAT STOOD UP WHICH WE ARE, THEN WE ARE PUSHING THAT OUT TO BE TRANSPARENT. >> Councilmember Graham:  YOU KNOW, THAT'S A GOOD ANSWER. I MEAN, I WOULD KIND OF TILT US,

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I WOULD PREFER MAYBE PALM SPRINGS THAN LAS VEGAS. >> AGREED. >> Councilmember Graham:  IF IT WERE ME. DOES THIS DOCUMENT -- IN ONE OF

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THE PRIOR VERSIONS OF THE PLAN, THERE WAS ZONING. THERE THERE'S NOTHING LIKE THAT IN THE NEW PROGRAM. >> NO, THIS IS A DE NOVO DOCUMENT. SO IT'S NOT AN ITERATION OF ANYTHING THAT'S BEEN PREVIOUSLY

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INTRODUCED BY THE CITY AND WE DON'T WANT PLAN TO USE OUR MARKETING EFFORTS TO DO ZONING CHANGES. >> Councilmember Graham:  THAT ALMOST HAPPENED AND IT ALMOST BECAME WHAT WE PASSED. REMEMBER THAT? YEAH. SO I JUST THINK THE CITY NEEDS

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TO ESTABLISH A BASELINE FOR WHAT THE CURRENT VISITATION TRAVELER, YOU KNOW, PROFILE IS, AND TRACKING K.P.I.s, LIKE MR. PEJMAN SAID TO SEE IF MARKETING IS WHAT -- HOW MARKETING IS DOING FOR LUXURY VISITORS, WHETHER THAT'S THE DASHBOARD OR SOME OTHER MANNER.

680
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I THINK -- I THINK DASHBOARDS ARE A LITTLE BIT OVERBLOWN BECAUSE IT'S LIKE, OKAY. BUT PEOPLE -- I THINK THAT'S SORT OF WAY OF SAYING THEY WANT THE INFORMATION IN ONE MANNER. I APPRECIATE WHAT YOU ARE DOING MR. BURKE, AS FAR AS THE OUTREACH, YOU ARE MEETING WITH

681
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PEOPLE AND DOING STAKEHOLDER MEETINGS AND I THINK YOU'RE -- IT SEEMS TO ME LIKE YOU'RE LISTENING TO THEM AND SO I'M EXCITED ABOUT THE PRODUCT THAT YOU WILL GO FORWARD.

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I ENCOURAGE TO KEEP COLLABORATING WITH THEM, THE SPEAKER IT'S IN THE AUDIENCE HERE. I SEE THAT NOT ONLY DO THEY CARE ABOUT OLD TOWN SCOTTSDALE, BUT THEY POURED THEIR LIVELIHOOD, THEY POURED THEIR TIME AND THEIR FUTURE IS TIED TO THE SUCCESS OF

683
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OLD TOWN'S FUTURE. AND SO IT'S ONE OF THOSE, YOU KNOW, RISING -- RISING TIDE KIND OF COMMENTS. RAISING ALL BOATS. SO THANK YOU, MAYOR. >> Mayor Borowsky: COUNCILWOMAN

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DUBAUSKAS. >> Councilmember Dubauskas: THAN K YOU, MADAM MAYOR. TAKING AT THE LOOK AT THE APRIL 2026 EXPERIENCE SCOTTSDALE MONTHLY REPORT, I THINK IT'S INTERESTING TO NOTE THAT THEY ARE REPORTING HOTEL OCCUPANCY AND AVERAGE DAILY REVENUE ARE UP.

685
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SO FOR THE YEAR 2026, YEAR-OVER-YEAR, THEY ARE UP 3.7% ON OCCUPANCY, AND THEY'RE UP 5.6% ON AVERAGE DAILY REVENUE. THEY'RE SHOWING THAT SPENDING IS UP. PRETTY SIGNIFICANTLY.

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YEAR OVER YEAR, FOR THE FIRST PART OF 2026, THE FIRST QUARTER, THEY'RE REPORTING THAT 43% OF THE SPENDING IS RETAIL, AND 29% OF IT IS IN RESTAURANTS, WITH A YEAR-OVER-YEAR INCREASE OF 10.9% IN SPENDING. SO SOME OF THESE NUMBERS ARE IN

687
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CONFLICT WITH SOME OF THE INFORMATION THAT WE'RE HEARING FROM OUR MERCHANTS. AND SO I'M WONDERING ABOUT -- IT SOUNDS LIKE WE HAVE MORE PEOPLE COMING AND THEY'RE SPENDING MORE MONEY, BUT THEY'RE NOT NECESSARILY SPENDING MONEY IN'LL TOWN. SO WHEN WE TAKE A LOOK AT THE --

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IN OLD TOWN. SO WHEN WE TAKE A LOOK AT THE REPORT. IT TALKS ABOUT ARTS AND MUSICAL INSTRUMENT MUSEUM ACCOUNTS FOR 35% OF THE TRIPS. THAT'S NOT SCOTTSDALE. MUSEUM OF THE WEST IS 11% OF THE TRIPS. NOTHING ABOUT SCOTTSDALE ARTS.

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AND SO I THINK SOME OF THIS SPENDING IS GOING OUTSIDE OF SCOTTSDALE. WESTWORLD, CITY EVENT FACILITY, THAT'S 58%. THE SCOTTSDALE SPORTS COMPLEX IS 22%. HIKING, CAMELBACK MOUNTAIN IS

690
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68%, AND MCDOWELL SONORAN PRESERVE, AGAIN PHOENIX OVER SCOTTSDALE. OLD TOWN, THIS IS WHERE I THINK IT GETS INTERESTING, THE NORTHWEST QUADRANT ACCOUNTS FOR 45% OF TRIPS. THE SOUTHEAST QUADRANT 36% AND THE NORTHEAST QUADRANT AT 28%.

691
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SO I'M WONDERING IF SOME OF THIS DISCONNECT IS ARE WE REALLY DRIVING THESE PEOPLE TO PLACES IN SCOTTSDALE? ARE WE DRIVING THEM WHERE WE WANT TO DRIVE THEM. THEN WE ARE GETTING THIS DATE WHERE FROM EXPERIENCE SCOTTSDALE.

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THERE'S A COUPLE OF WAYS TO THINK ABOUT THIS, AND THIS MIGHT CAUSE MORE WORK FOR OUR TREASURER'S OFFICE, BUT WE MIGHT WANT TO BE ABLE TO ON A MORE SPECIFIC BASIS, LOOK AT OLD TOWN AND SEE WHERE IS THE NEW SALES TAX REVENUE COMING FROM. I THINK THAT'S A GREAT WAY TO

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MEASURE THE EFFICACY OF THE -- OF THE IMPACT OF YOUR WORK. SO IF WE COULD SEE MORE SPECIFICALLY WITHIN OLD TOWN, WHERE IS THAT IMPACT? BECAUSE THERE SEEMS TO BE A QUESTION, WE HAVE MORE PEOPLE, BUT THEY'RE NOT COMING OR THEY'RE NOT SPENDING THEIR MONEY IN OLD TOWN. HOW DO WE GET THEM TO SPEND

694
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THEIR MONEY IN OLD TOWN? AND THEN THE OTHER PORTION OF THAT IS, MAYBE WE WOULD LIKE TO SEE DIFFERENT OR MORE METRICS THAT WE COULD UTILIZE FOR OUR OWN IMPACT STUDIES FROM EXPERIENCE SCOTTSDALE. WE DO HAVE THE CONTRACT THAT'S COMING UP IN 2027, FOR

695
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EXPERIENCE SCOTTSDALE, MAYBE THIS IS AN OPPORTUNITY FOR US INTERNALLY TO THINK ABOUT, YOU KNOW, WHAT SOME ARE GOOD METRICS? DO WE HAVE THE METRICS TODAY THAT WE NEED FROM EXPERIENCE SCOTTSDALE? THIS IS AN OPPORTUNITY FOR YOU TO MAYBE FINE TUNE THIS PROGRAM BUT ALSO EXPERIENCE SCOTTSDALE'S PROGRAM SO THAT WE CAN WORK

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TOGETHER AND UTILIZE EACH OTHER'S DATA FOR EVEN GREATER LEVERAGE. SO THOSE ARE MY COMMENTS. THANK YOU VERY MUCH. APPRECIATE YOUR WORK ON THIS. >> THANK YOU. >> Mayor Borowsky: OKAY. I DON'T SEE ANY OTHER -- OH, SORRY GO. AHEAD, KATHY. COUNCILWOMAN LITTLEFIELD, PARDON ME. >> Councilmember Littlefield:

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I JUST HAD KIND OF A THOUGHT. I KNOW WE HAVE BEEN DOING A LOT úOF RESEARCH. WE HAVE BEEN DOING A LOT OF WORK TO TRY TO FIND WHAT'S GOING ON IN OLD TOWN. WHAT CAN WE DO TO STIMULATE MARKETING AND STUFF HIKE THAT. MAYBE WE'RE JUST NOT -- LIKE THAT. MAYBE WE'RE JUST NOT OFFERING

698
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WHAT PEOPLE WANT TO BUY ANYMORE. MAYBE THE MARKET ITSELF HAS CHANGED. ARE WE DOING ANY RESEARCH ON WHAT KIND OF ART, WHAT KIND OF SCULPTURE, WHAT KIND OF CLASSES FOR THE KIDS, WHAT ARE WE

699
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OFFERING OR NOT OFFERING THAT PEOPLE WOULD COME TO THE DOWNTOWN IN ORDER TO GET? MAYBE OUR MARKET HAS CHANGED AND WE HAVEN'T CHANGED WITH THAT MARKET. THAT'S JUST A THOUGHT. THANK YOU. -- I'M NOT AN ART PERSON. SO IT'S OFF THE TOP OF MY HEAD.

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BUT THANK YOU. >> I APPRECIATE THAT. THANK YOU. >> Mayor Borowsky: THANK YOU. I DON'T SEE ANY OTHER QUESTIONS. SO THANK YOU VERY MUCH FOR THE PRESENTATION. ALL RIGHT. THAT CONCLUDES THE PRESENTATIONS OR THE WORK STUDY PRESENTATIONS. AND SO I WILL SHIFT TO

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COUNCILMEMBER UPDATES OR PRESENTATIONS. ANYBODY? I DON'T SEE ANYBODY. LET'S SEE, COUNCILWOMAN DUBAUSKAS. >> Councilmember Dubauskas: VERY EXCITED FOR SCOTTSDALE 75 ON THURSDAY, 75 YEARS OF THIS WONDERFUL CITY.% SO CONGRATULATIONS TO YOU ALL.

702
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LOOKING FORWARD SO SEEING YOU ON THURSDAY. >> Mayor Borowsky: ALL RIGHT. THAT -- >> Councilmember Graham:  OH, SORRY, I GOT ONE. >> Mayor Borowsky: COUNCILMAN GRAHAM. >> Councilmember Graham: MAYOR, THANK YOU. WHAT TIME AND WHEN IS THAT SCOTTSDALE 75?

703
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I THINK IT'S AT 9 A.M. OUT HERE. >> Councilmember Dubauskas: AT SCOTTSDALE STADIUM. >> Mayor Borowsky: THE FIELD HOUSE. >> Councilmember Graham:  I ALSO WANT TO REMIND PEOPLE THAT WE'RE DOING A WESTWORLD ON JULY 1st, WHICH IS -- OR JULY 4th WHICH IS A SATURDAY

704
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THIS YEAR. WESTWORLD EVENT. SO FIREWORKS, KIDS, FAMILIES ACTIVITIES AND I HOPE TO SEE YOU THERE. THANK YOU, MAYOR. >> Mayor Borowsky: COUNCILWOMAN WHITEHEAD.

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>> Councilmember Whitehead:  I KNOW COUNCILMAN GRAHAM MEANT TO SAY COMPOSTING TOO. YEAH JULY 4th AT WESTWORLD. THANK YOU. >> Mayor Borowsky: ALL RIGHT. WE ARE CONCLUDED AND I WILL MOVE TO ADJOURN. >> Vice Mayor McAllen: SO MOVED. >> Mayor Borowsky: THANK YOU,

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EVERYONE, FOR BEING HERE.

Part: 2

1
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Good morning everyone. What a beautiful crowd. Thank you for coming. Uh today is Tuesday, June June 23rd and this is a Tourism and Development Commission meeting. Steve, you'd like me us started? >> us the roll call? Chairperson Montgomery? >> Here. >> Vice Chair Schurz and I? >> I. >> Minutes are approved? All right, let's

2
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get started. We have the Bentley Scottsdale Polo Event funding request with one famous Jason Rose to present. >> Thank you, Mr. Chairman, members of the commission. I'm going to ask your indulgence. I got married 2 days ago, so

3
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I uh >> Congratulations. >> Congratulations. >> So, if nothing else, I hope for your sympathy today. Um little little winded, shall we say. Um I also like to recognize a couple commissioners as I've done in the past. Uh they were there at the start of our journey with this

4
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event. Uh David and Rob, um it's hard to believe it's our 15th year. Um and thanks for all your encouragement in the in the early days. Um In 2010, Scottsdale voters decided to increase the tourism tax, and they passed it uh by a very substantial margin.

5
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Included in that was the notion of new events. How could we have the next Arabian Horse Show? How could we have the next Barrett-Jackson? Well, we certainly wouldn't put ourselves in that category, but we hope we have been the embodiment of the spirit of that vote in creating something very special for

6
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Scottsdale during a uh shoulder season. As we'll go through here today, part of the uh part of the notes that you'll see in in in the presentation, um you learn as you go. Anyone in the event business knows that. Barrett-Jackson adds concerts.

7
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Waste Management Open creates new entrances based on weather. You're constantly changing and learning from your customers and learning from experience. And because it's our 15th year, and because we operate in that spirit, we're going to highlight some of those issues for you today as part of

8
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this request. Um we have created the most attended polo event in the United States. Uh depending on the weather, the numbers are substantial and we're very proud of that achievement. Uh we do we have had and do have some of the top players from around the world. This year we are

9
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actually having France for the first time. Um and it's a rematch. Uh could be the finals in the World Cup, but it's a rematch of the European uh indoor polo championships in which France defeated England. And we thought from a marketing standpoint it would be very cool to have

10
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one of the great rivalries uh in the world. Um we are Anyone who's been to event knows that it's well beyond polo, too. We have DJs and concerts and fashion shows and all kinds of things and I'll be showcasing some of those things in a little bit as

11
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well. Um the teams beyond France and England, uh we have a host team that helps start the event, the local Arizona Polo Club. They're a non-profit um and like I said, they've been our our partners from the beginning. Last year we introduced to

12
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great success the first Army Navy game. We were just days before Veterans Day and people really really enjoyed that element. So, um so long as we have such proximity to Veterans Day, that will probably be a recurring element uh for us.

13
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Um on the right you can see a notable article that occurred last year uh in Hurlingham Polo, an England-based publication which was a 10 from a PR standpoint and really did a great job of uh highlighting everything that happens in Scottsdale and how unusual we are.

14
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We are not a one-day event. Um last year we initiated a Thursday night element to celebrate the Scottsdale Art Walk. Uh we did it at Gebert Contemporary. We had a welcoming reception for the players that was well attended and we intend to do that again this year. We had hoped to do it at

15
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Western Spirit, but there's a conflict with another event there. And then we have our uh Friday night VIP and players reception, which has been a tradition for about the past 12 or 13 years. Uh the new elements that I was referring to uh before.

16
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Uh we have had Phoenix Fashion Week create a most unusual fashion show in which models and players walk the entire length of the of the polo field. That's 220 yards right in front of the VIP tents. We have a over a quarter quarter mile of tents, placing us, I believe, third behind Barrett-Jackson and the

17
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Phoenix Open in terms of events in the city with uh that size of tents. But because people's uh appreciation of the fashion show, we're adding a second one. Um and it's kind of a fun element, How the West Was Worn. Uh it's a woman uh that I met uh who has an amazing

18
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store in Leiper's Fork, Tennessee, just south of Franklin. Uh she came to the event a few years ago, also has a store in Bozeman, and is excited to bring that concept uh to Scottsdale. Um and for the first time, uh we've had a great relationship with the Scottsdale Arabian Horse Show, another organization

19
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that helped launch us 15 years ago along with Barrett-Jackson and Neiman Marcus and some other great uh Scottsdale brands. Uh but we talked to Melissa about starting a Western Pleasure competition. So, it'll be 12 or 14 horses in between the matches. Uh there'll be prize money that we're putting up, and we think it'll be a

20
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very, very cool new element to further highlight the equestrian uh uh attributes of the event. And I already mentioned the uh Thursday welcoming reception. Um we are a little crazy when it comes to what we put out there. Like I said, we

21
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like to put a mix of cars and the unexpected, and we're going to start the day uh with a rugby match. The The opening day is the 10:00 to 12:00 segment is a little slower. Um we have the pacing of a spring training crowd. You know, it's kind of a 1:00 to 4:00, and then there's people that stay a

22
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little later to watch matches and have a good time and watch the concert. So, we're going to fill that time frame with the nationally ranked Scottsdale Blues. We have had rugby in the past and it's an unexpected. That's that's the secret to this event.

23
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It's not your traditional experience that you have in Santa Barbara or Greenwich or Palm Beach. People come here much as they do for the Phoenix Open for fun and the unexpected. We are adding based on some experiences last year a new Arizona wine tasting

24
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with a great local production group. We had a lot of success with that at our sister event to Polo at Turf Paradise this past May at Turf Paradise in which people bought a joint ticket for wine tasting and their experience there. And we think

25
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wine and polo are going to go very very well and that ticket will sell very very well. Again, part of two new things that we're adding. Walter Productions some of you may know that was founded by a health care entrepreneur named Kirk

26
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Straughan who's one of the great creatives in Arizona and he's founded all kinds of things in downtown Phoenix venues and including a venue at Scottsdale the Walter Hive at 64th Street and Thomas in which they do all kinds of amazing

27
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creative things, concerts, etc. He's a big Burning Man guy. So, he has a stage that appears at Burning Man called Caliope and it fires in the air. It's the most unusual thing you've ever seen and they're going to be producing a concert for us after the last match of the day.

28
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Also based on some things that we've done with other events, we're going to add a joint ticketing option with Taliesin West and with Western Spirit. We're very very excited about that. We are ambassadors for Scottsdale at the end of the day and

29
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can use our platform to raise awareness for others and we Uh, the Taliesin West Taliesin West joint ticketing option will be launched in August and Western Spirit will likely be launched before that. Um,

30
00:09:46.360 --> 00:10:03.480
can you trust us? Um, I think we've for 14 years shown that you can. Um, year after year, report after report, um, we have, uh, shown, I believe, that we will do what we say we're going to do. Um, last year we had approximately 15%

31
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of our tickets uh, purchased from, uh, out of state residents. That is out of state, that's not out of county. Um, I also, uh, would just highlight the fact that we've successfully launched other events in Scottsdale. We are a co-founder and

32
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large partner in Scottsdale Ferrari Art Week. Um, because our day job is public relations, um, we have, uh, been able to contribute to an outsized amount of publicity, uh, for the city of Scottsdale and for this event in publications across the state, across

33
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America, and across the world. You can see here some of the key metrics, um, that I know that you consider, uh, when you're uh, considering investing in various, uh, events and we're very proud of these numbers. Scottsdale and WestWorld, um, the thing

34
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that I'd like to showcase here is that the name Scottsdale is in our event and it's combined with one of the best brands on planet Earth, Bentley Motors. So, Bentley Scottsdale is, I believe,

35
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uh, states luxury in a in a most unique and compelling way. Uh, this is our marketing budget, um, if amplified with investment from you and we have started, uh, PR efforts, advertising efforts will really start in July and run throughout, uh, all the way

36
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up to the event on November 7th. Um you can see here how we would use the funds both to augment our marketing efforts as well as some other elements that help us market the event. Um the Scottsdale benefits are fairly obvious. You know, great venue,

37
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proximity. We do a lot of things in Old Town. We do a lot of things to showcase the arts. We're doing things with Taliesin West and Western Spirit. Like I said, we try to be great ambassadors for the city in addition to putting on a great event itself. Um we uh already discussed some of these

38
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items. Um these are the teams that are participating. Uh the one mistake here, Nashville is not participating. We have the Nashville element that I mentioned in terms of the fashion show. So, those are the teams that will comprise the three matches on Saturday. Um we've already discussed Army versus

39
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Navy. This picture on on the right really gives you a great sense of the event and the scope of it. Again, that's the quarter-mile of tents and you can see, you know, day clubs that are put on by Old Town night clubs. You can see uh

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general admission tents. You can see VIP tents. You know, all of these tents most of these tents all have Scottsdale elements. Uh Maple & Ash caters our tent with Neiman Marcus. It's a really cool collaborative group of brands that come together that you'll see in a slide in

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just a second. Um we have uh I saw Rachel's here today. We go out of our way to go to the hotels in um with Experience Scottsdale and we say, "Hey, our event's November 7th. For your top clients, your top guests, how many

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tickets do you need?" We want to showcase Scottsdale. Come to our event. So, we provide complimentary tickets. Not endless complimentary tickets, but a good amount of complimentary tickets to hotels that wish to participate in that and the participation has been significant over the years.

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Um these are our sponsors uh that you can see. Um we've had a some years you have rapid acceleration on sponsors, some years you don't. This year we have. I mean people were calling us early and often uh particularly in the automotive sector because they want to access the crowd that we put out

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there. Um and we also, as I said before, have a major major uh exotic car presence uh partnering with Barrett-Jackson, the Lamborghini Club, the Ferrari Club, the Porsche Club, and many others. Uh this is some of the charities that we have partnered with over the years and

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we're proud that we've raised over $200,000 and put that towards charities. Um these are the demographics. Again, these are, I believe, right in line with uh what you want to see in Scottsdale um enjoying Old Town, enjoying the resorts, etc.

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And that concludes this presentation from this tired dude. I apologize. >> First of all, thank you for being here and and I can imagine it was a whirlwind uh just get >> I think it was a 1.7 or 1.8 uh room night estimate based on that 14.7% of

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out-of-state guests. >> Okay. >> I will tell you that we uh so I I believe we're very conservative uh with that number. Last year we used the Valley Ho as our ho- home hotel. This year we're going to use Caesars Republic. We like to show the players in particular different slices of Scottsdale and we think Caesars could be

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kind of a fun different place that we've never used before. Um also um not blaming Steve for this uh but the uh city study a couple of years ago that that went out to various events at WestWorld um which was an incredibly

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valuable study that was done um to help guide policy and everything. Polo, right or wrong, was not included in that which I think would have been a healthy exercise and I I would have loved to have seen that detail that more detailed report. So, hopefully we'll We'll more in the future, but that's how we

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concluded that right now, Commissioner. >> Makes sense. >> Jason, I applaud your collaboration with all the city assets and uh Like you said, after 15 years, you learn every year and you grow. Uh and it's encouraging that the momentum you've got with the event and how you're including everybody. So,

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congrats. >> Thank you very much. I like to say we pay it forward. People took a took a flyer on us in 2011 and to the extent that we can help drive now even even a little bit, you know, we want to be patriots for the community.

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>> I just have a couple of questions. First, I have to make a comment because I got I was asked earlier to remember a meeting that Anna sat in and talked about our initiatives and two of the initiatives were attract higher value visitors

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and the second was strengthen the luxury brand. I believe this event helps us do two of those things for sure. Um but my question for you is what is what number of tickets, cuz you said you gave some away to the hotels, are you selling on a on the daily basis

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uh right now because I remember we added a day before >> I'm not sure I understand the If the question is when do we sell tickets? We put tickets on sale typically in June for an event that's happening in November. >> And what's the average attendance?

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>> The average attendance can range between 10,000 and 13,000. And that's a combination of complimentary tickets, sponsors, not unlike the Phoenix Open. I mean, the Phoenix Open has a massive number of sponsor tickets, right? When who people go to the suites or, you know, you're with Waste Management or

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whatever. We're no different. When you see that sponsor list, those are those are brands we want on campus, right? And so, we have tickets go on sale like any event. Most of our ticket sales happen uh in the week, the month, the 45 days leading up to event. We're no different

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in that regard. And so, our ticket revenue overall is about 40% of our event revenue, 40 to 45% depending on the year. >> Okay. Any other questions? Would anyone like to make a motion? >> I move to approve the funding. >> Uh you got to say

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>> Commissioner McGee, bring in the amount. >> amount. >> Oh. I have to say the amount. >> Okay. >> 75. >> The uh recommendation is for 75. >> I second the motion. >> All those in favor? >> I. >> Thank you, Jason.

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>> Thank you all very much. >> [clears throat] >> All right. Our next opportunity here today is the Arizona Breeders Finals Horse Show event funding request. I believe our presenter is Melissa Shales. Is that correct? >> Well,

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>> Close enough. Melissa Shales. >> Sha- Shales. All right, I apologize. Thank you very much for being here. >> Yes, absolutely. Thank you all for having me. I appreciate it. Good morning. I'm here to [clears throat] talk to you about our Arabian National Breeder Finals. Uh we'll be celebrating 16 years this September 16th through the

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19th. And um our Arabian National Breeder Finals is our sister event to the Scottsdale Arabian Horse Show, which is celebrating 72 years next year. So, we have quite the history with the city of Scottsdale. We have an exposure to anywhere between

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30,000 exhibitors and spectators that includes online. We do have a free online live feed component that we bring in. It's over 250 horses from around the world. We bring in horses from the Middle East, from the East Coast, and

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the West Coast. We are the second This horse show is the second largest horse show that we do produce. Um we get people from Canada, again the Middle East, South Africa. We have artisan vendors, jewelry, art, bronze sculpturists uh bringing in that

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luxury value. This is a red carpet elite event and when I say red carpet, we literally roll out the red carpet. We line the entire walkway of the Equidome at WestWorld with a red carpet. We turn off the lights, we bring in Edison light

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bulbs, we we really turn it into an elite event. We do pass d'oeuvres, pass champagne. We give out over $100,000 in prize money every year and we like to consider ourselves one of Scottsdale's leading nonprofits. This year we will have donated just over $250,000

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from the Arabian Horse Association of Arizona to different local and national charities. Well, yes, we're only four days of competition, we anticipate that our exhibitors and spectators will be here in the valley just over seven days. So, that gives seven days of hotel rooms,

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seven days of our exhibitors being here. They move into the facility starting on Monday right after the rodeo and then move out on Sunday, the following Sunday. Um, this is a little video if you guys wouldn't mind me just to show you what our

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Uh, I have to technology. Um, just to show you what it's all about. >> O'er the land and the >> [singing] >> home of O'er the land

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and the home of and the home of the brave. >> [cheering] >> Yes, sir. >> Tell me how long you going to make it last. >> [singing and music] >> We're here at the Arabian National Breeder Finals, home of beautiful halter

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horses, in-hand classes, along with great performance classes, showcasing hunter, country, English pleasure, and western. Cash prizes, trophies, and so much more at the Arabian National Breeder Finals. >> [cheering]

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>> Thank you. So, There we go. As you can see, our our horse show is quite energetic, and that's something that we really appreciate. While you notice that we have adults, we also have children that show, and that's our next generation. Without them, we wouldn't

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have what we need to have for our growth and our experience. And speaking of growth, in 2025, we actually caught the eye of His Excellency of the United Arab Emirates, who reached out to us directly to want to work in combination with us and our

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horse show, and bring in what they're calling their Global Horse Championships. We were the first one here in uh North America to combine with them. So, His Excellency was actually in attendance. We offered eight classes based off of their schedule, and we have

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been in talks with them for this year. So, the funding actually helps in reaching that out and bringing in additional people. They've reached out to me this year to already start writing letters so they can obtain travel visas to come over and bring horses. Um

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Oh, there. I just talked about that. Uh We do feel that this is pretty much given us a a destination for that world class. We know Scottsdale brings in our international component. This horse show has started to do that as well. We want to make sure that Scottsdale maintains that Westmost Western, but we also

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consider us the Mecca of the Arabian horse. You driving anywhere down the Scottsdale Valley, you drive and see the the fountains, and you see the Arabian horses, and we have such a living history here that we want to continue that. We uh talked about that. We lodge all of our

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all of our officials, and we recommend that everybody stays within our host hotel, which we stay within the Scottsdale area. All of our officials stay in the host hotel as well. Um in fact, His Excellency actually stayed. We had to work and get him transportation. It was quite an experience for me cuz I've never worked

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with somebody who wanted to be called His Excellency before in my life. So, it it was a it was a whole new experience for me. Um We like I said, we bring luxury to the Wild West. Our focus this year is to bring more of that international destination. We are trying to figure out

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a way to get outreach into the international markets. How do we bring in more people from overseas? How do we bring in more of those people that show that Scottsdale is truly a destination location? We do work with a PR firm. We will start

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our press release July 1 to work at this event. It is a free event. We do still print tickets, so it feels kind of like a very special ticketed event, but they are free. So, we'll take tickets everywhere, drop them off anywhere that we possibly can, and work with as many people as we can.

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And as you can see the videos, that's what helps us with our commercials. We are requesting $66,000 uh to help us with our international marketing. And that's it. >> Well, thank you very much, commissioners. Questions?

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How are the marketing funds going to be used to expand into international markets, and what would those target markets be? >> The target market's going to be South Africa, Brazil and I'm South Africa, South America, Brazil, uh the GCAT, which is the Global Champion Arabians

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Tour, which is combined with our Scottsdale Arabian Horse Show, is really starting to adver become hot and heavy over in Monaco, Dubai, those type of places. And so, we're going to be working on marketing digitally and both print over there as well.

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Magazines, Arabian-based magazines, and then luxury-based magazines. >> How how do you select those target markets? >> We utilize the PR firm, so we utilize Evolve Marketing, and they help us to pick out which markets that we need to,

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but I also am very big in talking and communicating with the um the heads and executives of those global champion tours and those horse shows that are offered overseas. So, I have good communication with them to find out what's working for them and where they're advertising.

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>> Okay, so it's kind of more who's got a very active Arabian horse community versus cuz I I don't recall that South America was particularly on Experience Scottsdale's list of places they're interested. >> It's places that have Arabian horses. We

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want to make sure that the Arabian horse can get here, but then those people are also going to be interested in coming here as well. And Brazil has a very large component of Arabian horses. And so that's why I know it might not be on Scottsdale's, but it is for sure us because if we can bring those Arabian

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horse enthusiasts to Scottsdale, then we can look at a continued partnership with them. >> Right. Got any plans to partner as Jason did with the um West West not Westworld, but Taliesin and also Museum of the West. Is that anything that you're have any plans to

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do? >> Jason is also part of our team. So we take recommendations from him and will we work with whomever that we need to if we need to partner with them and bring them in, we would love to. >> Okay. >> Mhm. Thank you. >> I think that your time of year is great

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as well. September gives us a lot of runway getting into season. So the exposure and the marketing, which will happen obviously in the next 90 days, much like Jason's event happening in November, it gives us a great momentum going into season. So I commend you that you're helping us out at Westworld. It's a great great filler.

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>> It's our home. >> It's great. Thank you. >> Mhm. >> My question is with 250 horses coming to town, how many people come along with those horses? >> Uh our survey last year after Scott well last year, my last year, which is 2026 February,

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uh and anywhere between 4.7 and 6.7 people travel on average per horse. So that's where we can get those numbers in. So with 250 horses, you look at let's say average five people per horse, that's on the low end.

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>> That's fantastic. Any other questions, commissioners? >> I just want to say it's a beautiful event. >> Thank you. We welcome you all to attend. >> All right. May I May I have a motion?

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>> I move to approve the funding of 66,250 for this event. >> I second. >> All those in favor? >> I. >> I. >> All right, congratulations. >> Thank you. I appreciate it. We'll look to see you there. >> Thank you for your time.

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Next up, the Old Town annual marketing plan by Mr. Kevin Burke. >> Thank you. Your Excellency, Mr. Chair, members of the commission. I don't know if that's a precedent. Appreciate your time this morning. We

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want to talk about something new. So, this is the first iteration of the Old Town Scottsdale annual marketing plan. The document that was uh provided to the members of the commission is our final draft. And actually, this evening we'll be presenting the plan to the mayor and

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council in work study session as well. So, we're happy to get this uh opportunity to talk about it first with the Tourism Development Commission. Uh for the presentation today, a couple of things we'll go through. So, first I want to describe a little bit of our history. You know, in 2025, there was a

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request for proposals process that the city undertook, which was intended to result in a contract with the marketing agency uh to do all of this Old Town marketing effort essentially on behalf of the city. The process did not result in an approved contract, and so the

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in-house marketing pilot program was initiated by the city manager in December of last year. So, what we want to do today is describe the pilot program in a little more detail, tell you how we performed, and why we recommend continuing the in-house program for fiscal year 26-27.

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And then we'll dive into some of the plan details. I'll share with you the objectives, the strategic framework that we're using to think through how we market Old Town, and then I'll share with you the proposed budget, and describe the public involvement that led up to this as well as going forward.

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So, I mentioned the in-house pilot, which started in earnest at the beginning of this calendar year. Uh this was for staff a transition. So, we had for, I think at least 10 years, been engaged with an outside uh contracted agency to perform all of the

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marketing, advertising, public relations functions for Old Town Scottsdale. So, with that coming to an end, we had to quickly find a way to bring uh our in-house resources to bear to mirror and perhaps even do better than those uh

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contracted efforts. And so, we stood up an interdepartmental team. It's my teams from economic development and tourism, along with partners with at the communications team, as well as the city manager's office, and the IT department, all working together, bringing our uh

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different skills and talents to bear to uh put together a full-scale marketing program for the city in-house. The budget we were allocated $1 million for the 6 months of the pilot program. So, from January uh through the end of this month here. And the goal uh I think

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I actually get to that in the next slide. The goal was for us to um of that million dollars, allocate as much as possible of that directly to advertising spend. So, the goal was really 85% of that million dollars for us to spend on direct advertising, right? Our target audience, uh this is no

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surprise, what we're working on is in-market luxury travelers. And so, when we think about destination marketing as a whole, we have our partners at Experience Scottsdale, who are really the top of the funnel. They're marketing Scottsdale as a destination globally, right, and across the United States,

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trying to bring people into our market. And so, our in-house Old Town efforts really take off uh where they leave off, we begin. So, that is to say, once those visitors have come to Scottsdale, and they're staying in our hotels, or they're visiting and they're staying in our Airbnbs,

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this marketing effort is intended to target them and bring them to Old Town to experience that destination and all it has to offer. So, what we did over the course of 6 months is a number of targeted campaigns for those in-market luxury travelers. The few that I listed here are a sample.

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Arts and Culture, Spring Training, Dining, Food and Beverage, and then June Days, which is still underway right now. This is again just a sample of some of the campaigns that we've run during the pilot program. You can see some of the work that the team produced in-house.

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So, the Arts and Culture campaign ran February and through March. It overlapped actually with the dining campaign, but the dining campaign really ran through March, April, and May. We consider that to be sort of an evergreen campaign for us, and we'll talk about that in

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the 26-27 plan. Some of these campaigns are time-based, they're event-specific, some of them are what we would refer to as evergreen, and we'll run them year-round. And then the Experience Passport, which is a new thing that we tried, kind of a cross between advertising and an activation. And so,

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we actually created passports, distributed those in partnership with about 52 of our downtown businesses and hoteliers. It gave something for folks who were visiting Old Town to do, and hopefully guided them to try new experiences that they might not otherwise have come across to try to get stamps on their

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passport and win a prize. This is a draft really a screenshot of our marketing dashboard. And so, what staff is standing up is what is intended to be a real-time performance dashboard that is accessible to the public. And so, this website, what we're seeing here

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is just again a screen grab from a few weeks back, but this shows the total number of impressions that our campaigns have had over the pilot period, the number of travelers that we've engaged with, the number of visitors who've taken action based on those ads, like have they clicked through some of our digital ads, for example. And this also

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shows the total website impressions for our Old Town Scottsdale AZ website. That's just one part of the dashboard. I just wanted to give you a taste of it rather than try to pull it up live here. Uh we're also tracking visitation. So, the city has access to Placer AI data. We're mining that data and we want to

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share that with the public as well. So, this just shows monthly visitation year-over-year. We're going to be tracking uh total visitation. We're going to be tracking um unique visitors, repeat visitors, dwell time, all of these metrics that we can get through the Placer tool.

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In addition to this data, we're going to have a heavy focus on our actual receipts. And so, we're tracking sales tax revenue. We're working closely with the Treasurer's office to refine how we track sales tax in and around Old Town. And so, um we'll have that incorporated

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into the dashboard in real-time as well for the public and for the commission, mayor, uh decision-makers to view. Okay. So, the creation of this pilot program it represents a pretty significant effort for our team for tourism and events. This is an entirely new program,

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something that we had not been doing, right? Previously, it was essentially a contract administrator function within the city. And so, it's a real step change for our team to take on this new set of responsibilities. We believe though that this program is well worth our while and our effort. And so, what we want to do starting this year is

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establish an annual cadence whereby we will prepare an annual marketing plan along with the summary of our results, the marketing efforts from the previous year, and continue to iterate and seek approval on an annual basis for the continued expenditure of bed tax funds for this in-house marketing effort. So,

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that's what we prepared this year. This is again the first year, but it's our fiscal 2026-2027 Old Town annual marketing plan. Uh those objectives, I think, are pretty straightforward and hopefully ones that we all agree on. So, what we really want to do is threefold: increase in market

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visitation to Old Town, increase taxable sales. By that wording, I mean for the merchants as well as for the city, and to strengthen our destination's identity through the marketing and branding activities that we're engaged in. Within that uh to achieve those objectives, we've

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created this strategic framework. And so again, if you think of that, what are we selling in Old Town? We're selling experiences. So, any number of experiences, and we detail quite a few of them in the plan. But, culinary is an experience that people might have, an arts and culture type of experience.

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Some people come to Old Town and really enjoy Southwestern history, right? And some come just for the events. Say that you are traveling from or across the country to come in for spring training. It's those experiences that are guiding our efforts because that is at the end of the day the product that we're selling in Old Town.

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From that, we move into the personas, and we're taking a page right out of Experience Scottsdale's playbook here. So, the personas are our target audience, right? And we've able through um digital media tools to like classify these um types of personas very specifically so

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that we can have campaigns that are targeted directly at them. So, this is again just a sample. Uh we have the full list that is in the draft plan. You think of like luxury traveler, family units, wellness warriors, foodies, indulgent individuals. So, these are just the names that are given to like a

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type of person, like archetypes, that will help us target campaigns and advertising directly to those people that we're trying to bring to Old Town. The campaigns we talked about before, um but we'll have any number of campaigns, and I'll give you an example in just a

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minute. Uh but the campaigns will each have a title and are uh intended to target specific personas, describing particular experience or collections of experiences that people might have downtown. The tactics then are the specific advertising mechanisms that we're using

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to reach those people for those campaigns. And so, you know, essentially, the plan describes a long list of types of tactics that we'll use, different types of digital advertising, social media, marketing and public relations, using our website and email marketing tools, activations, or things

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like we would physically do in the community in partnership with businesses. Mix and match depending on the campaign, right? Depending on the personas that we're trying to reach. So, let me step you through an example of one of those. Um we might do an arts and culture

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experience, right? And then we would have the personas that we think are the most interested in an arts and culture experience. We'd be like luxury travelers or indulgent individuals. And so, then we're going to target those individuals, those personas with a campaign that we would call connected by

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art. And the connected by art campaign may run for, say, 3 weeks or 5 weeks. And within that campaign, we would be using a few tactics. Paid digital media, social media, out of home marketing like physical signs. We've used digital signs in the kiosks at Scottsdale Fashion

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Square pretty successfully. Email marketing, and as an activation, we might partner with the Gallery Association on the ArtWalk, right? And so, that's all a part of that specific campaign that is targeted at a select number of personas that are interested, we believe, in an arts and culture

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experience in Old Town. This is an example of the calendar. In the draft plan, this calendar actually looks like a pretty boring table. So, we have an opportunity as we iterate to spruce this up a little bit. For our purposes internally, what we

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foresee is an annual calendar of overlapping or concurrent campaigns. I mentioned before, some are evergreen, so things that are always an experience that's available downtown like food and beverage like arts and culture, right? Those are evergreen campaigns that will run throughout the year in different

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forms. And then some are specific to a time and a place, and so then we'll have campaigns that actually overlap. And so in this example, you know, you would see that during the month of February, we'll be running our arts and culture campaign, but that'll overlap with our spring training campaigns, right? And that'll repeat like that through over

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the course of the year. So, moving ahead to budget, the mayor and council have adopted the budget for fiscal year '26-'27. Included in that is a total of $2.5 million for this in-house marketing effort. That

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is comprised of $1.5 million from the 5% for destination marketing, as well as an additional million dollars out of that fund balance. There is, I believe, approximately $6 million in fund balance, and so the plan at this point to really beef up our in-house marketing

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efforts over the next couple of years is to allocate $1.5 million from the 5% and an additional million out of fund balance for the next five or six years. So, a really significant effort to put a lot of ad spend out there on behalf of Old Town. Uh direct advertising is still

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one of our primary objectives here. So, um of the total $2.5 million budget, we think about 75% of that to go directly towards advertising. And that's the 1.6 that is shown here in direct advertising, plus the 200,000 for the

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matching marketing program, which is our partnership with the downtown businesses and groups of businesses, where we'll provide a dollar-for-dollar match of their advertising efforts, right? So, we want to leverage what they're doing in addition to what we're doing. So, a total spend there of about $1.8 million

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directly on advertising. We've also set aside money for events and activations. We want to have some fun downtown. We want to get the business owners involved. We want to do things that are going to attract an audience, right? And so that's really the spirit of what we'll be doing over the course of the year, activations tied to specific

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campaigns. And then contracted creative, the last line there. Contracted creative is our specialized support. So, we have a great team in-house, it doesn't mean we don't need some outside help from time to time. So, things like content development for design assistance, video creation or photography, help with our

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dashboard and reporting, uh other types of support that are really these are the professional services that we need to be able to execute this plan at the highest level, the level that Scottsdale expects. I mentioned public involvement before. So, we have over the course of the uh

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pilot program had a couple of opportunities to interact with the downtown businesses and merchants. We've presented uh and received feedback at the quarterly merchant mixers. And then most recently, as we were developing the draft plan, we held two stakeholder meetings. Uh we held those at the

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community design studio. Uh we got some pretty good turnout and some excellent feedback at those meetings we held on May 21st and 29th. Uh you'll see the June 16th Tourism Development Commission didn't quite happen, but we're here today, which is great, right? So, TDC today and then I mentioned we're going

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to go directly to Mayor and Council to work study session tonight. Our hope is that uh with feedback from the commission as well as from the Mayor and Council this evening, we will make some uh changes or tweaks to the plan, create a final version of that plan, and bring

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it back for Mayor and Council consideration approval on July 1st. So, then we'll be off to the races at the beginning of the fiscal year to implement our plan. Uh I mentioned the merchant mixers. So, the first one is going to be scheduled for August. We'll unveil the plan formally to the public

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at that point, uh as well as be able to step through the the fully functional public-facing dashboard at that time. Uh our ongoing efforts, because this is intended to be iterative and it's intended for us to be continuously seeking feedback from the public, particularly our business and property owners in Old Town. So, we have that

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public-facing dashboard. We'll be doing quarterly updates. And then I mentioned the activations, which is really, you know, awesome opportunities for us to work directly with individual businesses or groups of businesses to bring some activity and some fun into Old Town. Uh that is the planned schedule. And uh

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with that, I would be happy to take any questions you have. >> Commissioners, questions? >> meetings and I um I history but industry standards for you know, you can expect to do at least this much >> Yeah, I think that's fair. So,

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we're looking at two specific measures there. We really are interested in foot traffic, right, in our Placer data. And we do have that going back. So, I think we already have a baseline there. Actually, let me go back to this graph real quick. This one here. So, I would say that this just broadly speaking would be a measure

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of success, right? We're showing 2026 monthly visitation uh slightly over the prior year, right? And so, from year-to-year, that is the type of increases that we'll want to be seeing. And of course, the challenge is just tying those back actually to our marketing and advertising efforts, right? Sales tax is the same. So, uh you

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know, any number of dependent variables when we're looking at overall sales tax generation and specifically for Old Town. Um but what we want to do, and I mentioned we're working with the Treasurer's office to really narrow down how we're reporting our sales tax collection, so we can get as close as

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possible to looking only at the sales tax that is being generated in Old Town through retail, hospitality, food and beverage, right? And so, we can hopefully more closely track um the performance of our efforts based on sales tax collections as well.

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>> annual error, right? But what about like your investment, for example, in uh the digital stuff? For example, I see um number of itineraries downloaded. Do we have like we last year we did this many downloads, oh, you know, and I love

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that you're link linking out to partner websites. And how do you are you tracking all of that? And how are how are you going to report it? By the way, I love your dashboard. >> Thank you. And it's a work in progress, but I appreciate that. So, we are constantly iterating, and some of the challenge with the digital advertising

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is that this is new for us. So, I would really say here we want to first establish a baseline uh baseline so that we can set like measurable and achievable goals for the next reporting period. But the idea is we have a number of contracts that we're letting out through just say like Gray Media, Cox

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Media, right? All of these companies that are placing the ads on our behalf. Each of those is a contractual relationship. They're required to provide metrics back to us, right? But that is something where I would just say, frankly, our team is still learning and iterating. And so, we're going to

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continue to do that, learn what works and what doesn't. And then I think as we have future iterations of the plan, we'll be able to be really specific about what our actual metrics and goals are for specific campaigns and advertising types. >> And is that going to be public information?

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>> Our int- Yes, our intent is to put all of that on the dashboard. Yeah. >> Kevin loves seeing the collaboration with Rachel and Experience Scottsdale, and I was on the personas. I think the breakout on the personas is fantastic. And the targeting of that, cuz it really

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helps me understand the direction and that to Kathy's point over there, the metrics. You can get really uh granular, which is which is cool. It's good. >> Thank you very much. >> Standing on the shoulders of giants, so we're really pleased to continue our partnership with Experience Scottsdale and borrow liberally from their work.

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>> Right. I'm just curious, do we of our total visitors, do we have any idea that network >> It just press it once. >> Oh, okay. Um of the total vi- visitors, do you have any idea how many of are in each persona, recognizing that there's

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probably some crossover? >> Yeah. Um I would say that is something that we can explore. They're essentially, you know, Places data set is vast and we're actually still, you know, experimenting with analysis of all of that data that we're getting.

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Um but we have not, to your question, directly looked at tying those Places results back to the personas. It's something that we can explore. >> Kevin, obviously I'm I'm a big fan of this marketing for downtown with some specificity. Um I have a couple questions.

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Fairly new. I believe you're fairly new, correct? >> Fairly new. >> Fairly new. What did you learn that you didn't know before from taking on this endeavor? >> Yeah. You know, the one of the best parts about this has been building the team in-house. Uh the city manager, you know, puts out

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the memo and says, "We're going to create this in-house program." And it was a natural response because really if we don't have a contract in place, we didn't have much of an alternative. We were simply not in a position to not do marketing and advertising for Old Town going into peak season, right? And so we scramble. I was brand new. I get to meet

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colleagues uh from my own team as well as from communications, from IT, and you really get a sense from the workforce about all the like amazing people that work for the city of Scottsdale and their skills. And so we've been bringing that to bear and everybody has a niche and everybody's contributing something to the team. That's been really

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incredible, right? And then I'll say continuing to strengthen our partnership with Experience Scottsdale cuz I think of this pretty holistically, right? This is all coming out of destination marketing funds. What we contribute to Experience Scottsdale to market globally and nationally, right? And then bringing

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that down the next level to those in-market visitors, right? And specifically like continuing to target those same personas using the same tools and tactics that Experience Scottsdale is using on a on a bigger level to bring that down to Old Town. So I think this has been a really

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uh great learning experience for me to dive into this new on that behalf. >> On the marketing side, the things you're doing, what did you learn not to do from the group that did had it previous? >> Yeah, I appreciate that. So, um how shall I say this?

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>> [snorts] >> One of the challenges that was identified under the previous iteration, right, when we were doing contracted services, is that uh we were not as engaged on the staff level because it was sort of something that we had been doing by rote for a number of years,

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right? And so, simply like as a contract to be administered. And we weren't paying as much attention to the details as we should have. They those contractors were providing reports as they were required to do, right? But perhaps we weren't looking at them with the same set of eyes as it is now when

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we're the ones that are letting those advertising contracts and looking at the content that we produced, right, out on display in the world. So, uh it's just been a really good sort of jump-start and a refresh for our team to really think about what it is that we're trying to achieve in Old Town and then think really specifically about the tactics

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that we want to use to try to get there. >> All right. And uh the last question I have is you mentioned fun things in Old Town. What has something pointed specifically at doing live act- activations that said, "Hey, okay, this is a way to go. Let's do this."

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>> So, um the one I would point to you at the end of spring training, and this one was you know, it was like a mad dash during spring training. I was But we decided to get a bunch of hats, and maybe you guys have seen a few of them around, but we did these really great, you know, Old Town branded baseball caps, right? And so, we did an

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activation, we gave away 700 of them in the course of like 2 hours before the last uh Giants home spring training game. So, that was really fun, and it just got people excited. We were out there on the streets talking to people uh all around downtown, not just at the stadium. And that's really what it's all about, right? Like if you think about

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spring training, one of the challenges we have, you got 9,000 people in the stadium, and you want them to migrate of blocks over, and you know, go get something to eat and continue uh to experience Old Town. So, those types of activations are good. Uh we'll do that again this time with a little more preparation at the beginning of spring

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training this year. So, that's one example. Another one that we're working up right now, which this is very prospective, so I don't have all of the details to share, but we want to do basically like a beat the heat or grab some shade type of campaigns over the summer. And we have a slightly different target audience

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during the summer, you know, less of our in-market visitors, more friends and family is how we're thinking about it. So, we're going to do auto sun shades and we're going to have those as like Old Town branded and then we're going to think of some fun ways to like get a bunch of people active and talk to a bunch of people and give a bunch of those away downtown. Just a

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couple of examples. >> Thank you. Any other questions? >> How's the passport program going? >> We think the passport program is going really well. Thank you for the question, I appreciate that. This was a new one for us, right? So, >> curious. >> we printed up the passports. The

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passports got basically five experiences on there and you can go around to the participating merchants. The merchants were issued a bunch of passports to hand out, you know, brief education on the program and then they were given stamps so that they can be the ones that stamp. We've had hundreds and hundreds of the passports taken and hundreds and

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hundreds of stamps given, right? Not too many completed passports submitted to the city. And so, actually a pretty small pool and if you want to get out there and stamp your passport, you stand a pretty good chance of winning one of our $100 gift card prizes. Um so, it it's a really interesting experiment. I

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would have say like it's successful because a lot of people are engaged, right? As long as that's the metric, I think it is working really well. If the metric was how many of these stamped passports were returned to the city, I think not so good. And so, we're learning from that. >> I would probably measure how many we got

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out cuz >> Yeah. >> Yeah, personally, that's what I would do. >> Okay. Uh commissioners, uh may I have a motion? The motion would be to um All right, approve.

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Oh. Correct? The motion would do >> The items actually we put recommendation if the commission would like to make a recommendation to the presentation or what the potential is going to city council time. If if you like. >> Yeah, if we don't have any, then that's fantastic. Kevin, thank you. I

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know we we slide right into the Scottsdale Golf Economic Impact Analysis with you still on stage. Okay, let's do that. Very good. >> Another fantastic opportunity. Um I want to thank our partners at Experience Scottsdale and the Arizona Golf Alliance. Miss Katie Prendergast

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and Rachel Sacco are here. This is a partnership between our three entities to take the next step in um evaluating the overall economic impact of the golf industry specific to Scottsdale. And so some of you may recall that a larger study was done a

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few years back that was for the state of Arizona as a whole. Incredibly interesting data. It clearly demonstrated the economic impact of golf and its importance to tourism is across the entire state. Uh and what we're still very curious about

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is what about us? So how specific can we get? Uh the Golf Alliance approached us with a proposal from Rounds Consulting Group to do just that. And so this is a uh small study we would say the Rounds Consulting Group would conduct over the course of the summer an economic impact

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analysis specific to the golf industry in the city of Scottsdale only. Uh the total cost of that study is $24,500 which we have proposed to split three ways. The city would pay half and the other half would be split between the other two entities generously. And so

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we're looking for the commission's recommendation for that uh use of bed tax uh to fund this study and we would fund that uh potentially out of this fiscal year if we can still squeeze it in. >> Uh commissioners, questions?

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>> First of all, I think it's a great idea, but I'm curious as to how you anticipate using whatever comes out of the study. >> That's a great question. Yeah, what's the point of the data if we're not going to use it, right? So, part of the reason why we want to do this soon is because we're about to embark on a strategic

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planning process. So, our departments, economic development and tourism, are going to be conducting what I'm thinking of as a concurrent strategic planning process. So, uh over the course of this summer and into the fall, we'll be developing new

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strategic plans for economic development and for tourism and events. Uh we have a ton of great data, but this is a data piece, a data point, that we're missing. And so, I think it'll really help to inform some of the elements of the tourism and events strategic plan going forward.

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>> I'm I'm excited, obviously, being in the golf community to really tell the story with the water shortages coming on and the question of water, I think you could ask 10 people about water, you're going to get 10 different answers. Golf does a lot of economic benefit, moves a lot of hotel rooms, the tourism

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in this city, it's the number one golf destination, thanks to the horsepower of Experience Scottsdale over the years. Um and we're very proud of that. We have to protect that. And it impacts charities, it impacts real estate, it impacts your well-being as well as the the the hotel

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rooms. So, telling the story is really what I'm excited about and I think it's not told. And when you talk to the city officials, we need to help them understand it better cuz there's a a whole story and they just know little chapters of it. The study was done five or six years ago, so the the boom the

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last four or five years, uh it would probably be time for another economic impact to the state, but to have Scottsdale's presence in the whole study will be exciting to see. Everybody's kind of scratching their head and we all think it's a significant amount. It will be nice to have a finite amount of of what it is and all its

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impact. So, thank you. >> Okay. I appreciate your point, Commissioner. Telling the story is certainly something that should come out of this effort as well. Obviously, water is a hot topic. Everybody is talking about it, and so this data should help us inform that conversation as well.

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>> Yeah, and by the way, I've personally been doing some study on water, and it turns out that golf is getting a bad rap, in my opinion, because if you look at who's using the water, golf is so far down on the list, but people say, "Oh, all those golf courses." So, I think

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it's great that you're going to tell the story. Yeah. >> Well, and to your point, not only can folks don't play golf, but when you drive down the street and you see the golf courses watering, they don't know that it's effluent, they don't know this. You can't see the water in data centers, you can't see the water in chip manufacturing, right? But, you can see

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the water, and so, to your point, it it it we are kind of the villain right now, so we got to tell the story. We're We're not the bad guy. Thank you. >> [snorts] >> All right, commissioners, thank you. Any questions? Any additional questions? All right, may I have a motion?

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>> I move to approve the study. >> For >> Soon. >> For >> You have to You have to say the whole thing. >> I'm sorry. >> You have to say the 20 >> The amount. >> The amount. >> I'm new at this. Thank you. I move to approve the study at $24,500. >> The amount is actually $12,000.

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>> $12,500. $250. >> Second. >> All those in favor? >> Aye. >> Aye. >> Kevin, thank you very much. And way to be a a stand-up guy up there for multiple presentations. So, thank you very much. >> You got it. Thank you, commissioners.

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>> Steve, we have uh staff reports. >> Commissioners, if in the interest of time, if there's a particular question you have regarding the reports we provided, happy to address them. If not, uh we can move on next agenda item. >> Commissioner reports. Anyone like to share

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um any of the events or things they've been involved with? >> Oh, well, I'd like to share that I attended the Memorial Day event right here at the City Hall. It was beautifully done. I don't think the city did much with it, but uh it was really a

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nice event. And um I've also attended um the National Reining Cow Horse Association show, and uh I went to the dressage show uh this last weekend. The only thing that hurts my heart is there's not very many people

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there. And uh the horses were beautiful. It's wonderful watching the the uh competitions, and uh it's a great community. It's just you know, I wish we could figure out how to get more people there. And then down to the Museum of the West.

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>> Fantastic. Anyone else? Steve, any public comment? >> No public comment. >> All right, uh identification of future agenda items. >> Yeah, I should mention on program updates, I missed this. Uh some of you may aware Commissioner Marron has resigned uh from the commission, so

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we'll be going through that nomination appointment process in August and September. Just I want to note that part of program updates. Regarding uh future agenda items, uh we'll be looking at some events coming forward for presentation and updates. Canal Convergence will be coming forward

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probably in the late summer to go over their programming and work. Uh the indigenous culinary event will be coming forward here in the coming weeks. Uh Parade Parade as well as the Art Walk, some of our events will be coming forward for presentation. And so, and we've concluded some research on some

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return on investment aspects we'll be bringing forward to the commission in the next coming months, so Some some items if commission has additional ones, happy to agendize those. >> Very nice. I want to make sure I say this out loud. Our next uh scheduled meeting is July 21st. Uh for my small

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team here, please uh let us know if there's any changes we need to make. Um other Other that, may I have a motion to adjourn? >> I move to adjourn. >> Second. >> All those in favor? >> I. >> I. >> Thank you. >> Thank you, Steve.

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Thank you, Holly.