all for being here today. We are ready to start the tourism development commission regular meeting here on Tuesday, December 16th. If I could get a roll call, please. >> Yes. Good morning. Chairperson Mineer >> present. >> Vice Chair Montgomery. Uh, Commissioner Miller,
>> present. >> Commissioner Marian, >> present. >> Commissioner Kleberg, >> present. >> Commissioner Shersovich, >> present. >> Commissioner Shelton. >> Madam Chair, we have a quorum. >> Wonderful. Thank you. Moving on to item number two, approval of minutes. Uh, do commissioners have any changes,
adjustments to the minutes from our previous meeting? If not, I will entertain a motion to approve. >> I move we approve the minutes. >> Thank you. And a second. Second. >> Thank you very much. All those in favor? >> I >> I. Any opposed?
>> All right. Moving right along. Item number three, Western Spirit Scottsdale's Museum of the West marketing and funding request. Commission discussion and possible recommendation to city council for a bed tax fund expenditure of $90,000 to support marketing and advertising of the
March 2026 grand opening of the new Lewis Sands IV Center uh museum expansion and Basha Western Art Collection. Presenting today is Todd Banker, CEO and executive director. Welcome. >> Good morning, Madam Chair, commissioners.
Glad to be here. I was here two months ago to talk about uh Western Spirit and kind of give you an update about where we are today. I'm here to ask for some help. We are uh I know that's going to go.
There we go. As many of you know, we've been under construction for the last two years building the Lewis Sands the Fourth Center and we're very fortunate to have it completed, got our certificate of occupancy, and we've started to curate it to put the art in it.
We know that this 11-year-old facility now having 12,000 more square feet feet brings us to 55,000 square feet of museum art space. We've received, as I said when I gave
you the update, a lot of accolades. And since then, we've also been renamed as the number one western museum in the the United States. We're very, very proud of that. It doesn't come easy. This new expansion to the museum takes
western spirit I believe to a whole new level. We are going to bring the Eddie Basha collection up from Chandler. Some of the most beautiful fine art western spirit or western spirits ever seen and we're going to bring it to the museum.
We're also going to have one of the largest Native American jewelry exhibits in that new space as well as the largest Hopi pottery exhibit in the entire United States will be in this new expansion area. Something
that we're very very proud of. I can just get the as you know and I talked about last time it took us to raise $17 million to build this new facility as well as doing some refresh on the existing part of the
museum to sort of elevate what we believe to sort of be the beauty and the art capacity of the museum and we've done that. It's great to have seen the great support from our community and from the city and you. We're just so very grateful for that great private
public partnership. Whoops, there we go. In in 2022, the National Endowment for the Arts did a recent study did a study, I'm sorry, and of all 50 states in the United States to reveal the type of
potential that museums were still having as far as visitors. And they determined in Arizona that 16% of our total number of adults in the state of Arizona, we were about 5.6 six million people here in Arizona
probably 5.5 million of those are short of that maybe four something for are adults but they assumed that 18 16% of those or 900,000 people were potential visit visitors to museums clear across
the state of Arizona we had 51,000 visitors this year at the museum based on study, there is still a very large potential. As you see that orange mark in the middle, that's that makes up the
51,000. And the rest of it is all the potential visitors that could visit museums in the state of Arizona over the course of 12 months. The expansion opening gives us one of the most excellent
opportunities to really increase the visibility of this Smithsonian Museum which represents 19 western states of the American West and is located right here in the Arts District of Scottsdale. I want you to just think about that.
It's very compelling to think about what this museum represents, not just Arizona, but to the entire American West. We are seen as the museum of the West. And it's located a mile from here.
And we have the opportunity now at 55,000 square feet to exhibit some of the most great greatest western art in this country. As I mentioned, some of the greatest Hopi pottery, the Eddie Basha collection, all of that's going to be in this new
12,000 square feet of the Louiswis Sands fourth the fourth center. But it's going to take awareness. It's going to take visibility. It's going to take the ability for us to sort move move away from conventional
media and marketing techniques to really push some of the channels, TV, radio, whole new digital ad campaigns, working with banners across the street. We need to spend the next three months really
focused on making sure that we let a whole bunch of new people be impressed about this new exhibit opening and have the opportunity to extend this visibility out across the United States through our partnerships
with experience Scottsdale and the arts district. So, it's a combination of a number of things that we're going to do and I'm going to show you what those are. In January, we're just going to start beginning with TV production, doing the stories, pitching the media both outside
the outside Arizona as well as in inside of Arizona, beginning the social ad campaigns, beginning to start building this beginning of of a of an understanding that this exhibit area is about ready to open
in February. The momentum continues. We start the TV. We build some scale of digital ads, both um Google ads, search search ads. Somebody comes to the website and says, "What's the things things to do in Scottsdale?" We now are
elevated to to one of those one or two positions. All that needs to take place, sending out postcards to all of our membership. Those are just some of the things that we're going to do. And then in March, we have the actual activation
of the opening. It's a full six days of action that happens during that course of that week. We have a ribbon cutting. We have radio going. We have banners across the streets. And we have the TV and radio still going at that point.
This is something this museum has not been able to do over the last 11 years. It's just unfortunate. Being 11 years old doesn't allow your budget to be as big as you'd like it to be. Um I talked to the director at the herd. takes time in order to build up to be able to build
your marketing budget because as we know in the budgeting world, marketing doesn't always come as the top. But we've changed that. We have a new director of marketing, Daniellea Jami. Very proud of her. She's a great strategist. She's built this and she's
ready to to perform to it. So, we see ourselves really looking at doing a number of things differently and increasing that, but that that takes money. And this is a once in a once in a blue moon opportunity for us to have
this chance to really really promote this museum like never before. We will also have six full days during the opening week of January, I'm sorry, of March 24th through the 29th. That's
the opening week. So we're going to engage people in the ribbon cutting. We're going to engage people and members in private tours. We're going to have a gayla like opening party and we're going to have two days of free admission on Friday on Saturday and Sunday of that end of that week for just to let
everybody just come and see it at the end. We think this is the best way to open up this exhibit and I think it deserves this type of um visibility and highlights.
As I said again, we will not ever have this opportunity probably ever again. So, this is the time to do it. And today, I'm here before you to ask you for a one-time $90,000 request to assist the museum and our city in really making an
effort to promote this. We're going to spend close to $160,000 in our total budget to to market this over three months. and we're asking for $90,000 from the city to allow us to open this
giant new city arts asset and with a lot of pride and a lot of vigor. So, with that, I'd like to open it up for questions. >> Thank you so much. This is so exciting. I know you guys have been working so hard on everything and to see it a date come up, right, is is wonderful. Um, I'm
going to open it up for questions with commissioners and then we do have a public comment. So, before we make any motions, we'll go ahead and hear that. So, let's go ahead and start with any comments or questions, please. >> Great. Um, make sure you know this is peak spring break week, so hotels are surging with leisure guests.
>> Surging with leisure guests. >> Yes. >> Full. So, I would encourage you to reach out to concieres, get them in so that they can weave in your your museum, which is fantastic. I've been several times to to make sure that it's on a people's itineraries. >> Yes, we have great relationships with the concieres at the hotels. We've we
prided ourselves in making sure that we talk to them quite often. So, thank you. >> Okay. Uh, be careful with TV. It's pretty narrow. It's a lot of money. >> I know. >> Okay. >> You'll be targeted. >> Okay. >> Best we can. >> I got just a couple questions. Um, so
the 51,000 visitors that you said you had last year, is that do you track where they come from? Do you have a breakdown? Is it 95% Arizona? Is it Scottsdale? Is it drive-in? And then >> Well, we >> Go ahead. Yeah, we do know, we do capture the fact those that are instate
and those are out of state and it's 52 instate, 52% instate and 48% of our visitors this last year from out of state. >> Out of state. That's great. The do you have aspirational with this 90,000? Do you have a a goal that you're
satisfied with of 51,000 to get to X to get to Y2? Are there states that you're specifically targeting outside of Arizona? Well, I just believe strongly that we we our museum should receive a 100,000 visitors a year. That's not
going to happen in one year, but over the next two or three years, we should double the amount of people that come through our museum. It's really capturing the people in the in the state of Arizona because I find that people that understand that we're here that are in Arizona, when they have their family and friends come in from out of state,
it's it's number one issue, number one bucket list item for them to take them to the museum. So, it's really getting these people in Arizona to become fans of our our museum and first of all knowing it's here. >> Well, we and we definitely in the hotels focus on why you're coming discuss why
you're coming to Arizona. >> Yeah. >> Being the West, being Native American, do you guys have you thought through strategies with hotels as far as group tours, group discounts, that kind of such as you move forward? >> We Yes, we have. talked when I we talk to the concier as those things come up
for sure and we've had some in the past. >> Okay, great. Thank you. >> Other questions. >> As far as your social media campaign and influencers, I know that the experience Scott still does an amazing job with that and I know you have a great partnership with them, but can you dive
into a little more about your strategy with social media and influencers? Yeah. Well, it's some of our greatest influences are the sort of emotive storytelling that takes place at our museum and we utilize some of that in
our campaigns in the past in social media. Some of the stories that we've had when we've opened up other exhibits. Um, I have I know Rachel's here and we've had some beginning conversations between the two of us about how this
campaign will um will utilize the cross um purposes of them um advertising outside the state and us inside the state. And back to my ideas of really working on making sure that we increase the size of that orange spot in
the middle of that 900,000 people and get more of these V um Arizona museum visitors to come to Western Spirit and allow that to then populate by having them bring their family and friends when they come into town.
Um Commissioner, we just don't have the finalized social media plan just to be answered to directly to your question, but we've started it. The conversations we're about ready to continue those, but right now I don't have a final plan.
Yeah, I think I just might add obviously people are turning towards even AI to you know plan my itinerary. Yeah, >> in in whatever destination. So I think I would really caution you to be careful with TV and radio and really focus on digital. That's that is where it is and
that's where you're going to reach the biggest audience. >> Yeah. >> And and and the influencers. Absolutely. You want to target obviously familyfriendly and all those sorts of things. But you know we want you to succeed. Absolutely. and and and we want you to grow because obviously you're a jewel in in in our city. So
>> yeah, Danielle is a huge fan of digital advertising. So >> any other questions, comments? All right, thank you very much. With that, I'm going to ask uh we do have public comment, a request to speak, David Smith, if you'll join us, please.
Uh thank you, Chairman Mer and members of the commission. Um there's not much I can add to what uh Todd already said. By the way, my name is David Smith and full disclosure, I'm actually uh on the board
of Western Spirit. Um serving as their treasurer, have been for a few years. Um but for those of you that weren't here 10 years ago or so, I mean, this is an exciting experiment for the city. Uh funding with tourism dollars a major new
tourism venue. um one of the one of the several things in the portfolio that visitors can do when they come to the city. And as you know, it was all funded with um city bed
tax dollars. No no citizen investment in this, no citizen tax dollars. So, it was an an incredible experiment. Um and it's worked in an an incredible way. Um, and I think speaking on behalf of the board,
we would openly thank you for your support over the years since then, the support for operating expenses of the museum. Uh, greatly appreciated and it certainly supplements the effort that uh, the museum has to do in raising
private funds because obviously admissions plus your support is not enough to to run this asset, this tourism asset. And uh which Bren then brings up the question of marketing and I applaud if
you approve this I applaud this as a a first step in a marketing effort associated with the museum. Marketing really is is your responsibility because it's your museum. Um, we have a
management agreement with you, as you know, to uh hang the pictures on the wall and make sure that it's an attractive venue for people to visit, but it is a city venue now supplemented by another $17 million asset. So, it's
it's very much your asset and we encourage you to let the whole world know that it's there, that it's exciting to visit. and again one of the portfolio of tourism assets. Um this $90,000 will
certainly make a big difference in our ability to communicate to the world that we have an exciting threshold event that we're celebrating an expanded venue and the Basha collection either of which would be an
extraordinary opportunity. And then hopefully um as you and your fellow commissioners and the council get your arms around how to deal with the marketing of the budget for Oldtown marketing that you have in years to
come. I know that that's you're struggling with that now, but as you get definition to that, I hope a significant portion of that on an ongoing basis will be targeted to promoting your asset,
your museum, your tourism venue. Um, and the only thing I would say is it's been an extraordinary success thus far. It has the opportunity to be even more meaningfully su successful in the future. And my encouragement to you would be figure out how to do this
again. Find another opportunity equally significant to the tourism uh venue of visitation opportunities. This is the uh this is the core the heart of our city. This is the arts and culture and it's it's been a good it's been a good ride.
It's going to be a good ride going forward. Thank you very much. >> Thank you, Mr. Smith. At this point, commissioners, if there's nothing else you'd like to discuss, I would ask for a motion to uh possibly recommend recommend um the full ask of 90,000
unless there's an alternative recommendation. >> I move for the full 90,000. >> Thank you. Do I have a second? >> I'll second. >> Wonderful. All those in favor? >> Any opposed? Congratulations. Can't wait.
All right, moving on. Tourism Development Commission Ordinance Review Commission discussion and possible recommendation to city council to consider changes to the tourism development commission ordinance section 2-286 which is creation and membership. Uh we
have Steve that is going to be presenting for us. >> Yes, madam chair commissioners at last month's uh meeting as you recall you requested kind of a review of this particular section. So, we're going to discuss uh the process here um and then go into some general comments what you think you'd like to see this particular
section which is dated uh any updates you like to see in that particular area. So, I'll turn it over to M. Bill Highland discuss the process. I know you wanted to hear a little about that. Sorry. Hi, good morning commission members. Bill Highland, deputy city attorney. Um I guess you just wanted to
know a little bit about the process for making a recommendation. It would be relatively simple. So you have it properly agendaized to make a recommendation, but you would need to decide exactly what you want to recom recommend when it comes to changing the code. Um and then if it passed by a
majority of the vote, then you would authorize the chair to do a letter uh to city council indicating exactly how you recommend to change the code. And then it would be up to the city council on whether they wanted to agendaize uh that change. One of the council members could
put it on the agenda and then they would vote on it. >> Okay. Thank you very much. Um Steve, do you should we read through it or just >> would you like me to read or you just what we're looking for is just some general comments, some direction and staff will bring come back probably an
upcoming maybe January meeting with some redline versions for your consideration in the process uh Bill had just ran through. >> Okay. Wonderful. Um I guess I'll I'll go ahead and start on a few things that I think again you know I asked for this to be brought forward because it is it's
dated um if anything. So um within this section one of the main things is Scottsdale conventure convention and visitors bureau should obviously be updated to experience Scottsdale um since that's their new name. Um, one of the other things that I was looking at
with this short section is maybe a definition of the Scottsdale market area hotel years. Um, wanting to make sure that anyone sitting up here is involved in Scottsdale as a market. Um, we don't have, you know, people from outside that
don't really affect um, our bed tax first of all um, sitting up on a decision-making basis. So I think if we could add in um with particularly behind the hotel year where it says minimum of four Scottdale still I think market area hotel years would be a proper addition
um just to kind of clear it up a bit and I did have a question that I don't know if my other commissioners did but you do have to be a resident obviously to sit up here and that is um addressed in section 2.241 so we're not really discussing that today but it is implied
here. Um the other thing I was kind of looking at is when it comes to hotel years, we I believe we should have a certain level of management um defined there. Whether that's a director level um maybe not necessarily a GM, but some
type of minimum requirement of of responsibility and decision-m when it comes to the property. So that's something I would like to see. and one I'm not sure that needs to be changed, but with the four hotel years, the only concern there is we've had some trouble
finding candidates. Um, so, you know, maybe there's a better way we can, you know, work on building up the idea of getting people to give up their time um to sit up here and uh assist us with filling those four seats. So, those were kind of things that I had looked at. Um,
commissioners, any thoughts on the makeup and membership of the commission? because we all read it in advance, right? So, if there's no other changes, those are just things I think that should be looked at. And Steve, did you have any opinions on that? >> No, madam chair, I think you covered it
fairly well. Um, so our next process, we'll take those common suggestions, redline this, and bring it back and follow the process that Bill had outlined there. Probably most likely January. >> Sure, that sounds great. >> Thank you. Thank you for the comment suggestions. >> Absolutely. All right, moving on. Event
program funding request commission discussion and recommendation on the following applications for event funding. We have the Golf Carile Arizona Women's Golf Classic asking for 8,500. Do we have any comments? Steve, do you >> have >> Yep. This is I believe a secondyear
event at TPC Golf Course April May. Uh it's a women's tournament. I believe it's some uh entry point into the LPGA in terms of uh the golf round or tournament as you will. So it's it's fairly new. Uh we feel it's going to be fairly successful. Kind of excited about
it. Um and asking for 8,500 recommendation. >> Okay. Any comments or questions, Jeff? >> Um it's it's great that this is a TPC. It is it's basically a lot of these uh women come out of college golf or from
all over the world. It is difficult to get on the LPGA tour. The Epson tour is a wonderful step up to be able to host at TPC uh champions course. brings a lot of folks and a lot of attention from around the world. So, they're
unbelievable players and I'm really proud that we have this in Scottsdale. So, I would highly support this. >> Wonderful. Thank you. Any other questions? All right. With that, I will take a motion for a recommendation to fund either at that level or different amount.
>> I make a motion to recommend we fund and second. >> Wonderful. >> Just to define that, that's at the 8,500 now. Correct. Okay. All those in favor? >> I I >> Any opposed? All right. Congratulations to them. That's
exciting. Okay. Number six, Experience Scottsdale first quarter performance measure report. Report update and commission discussion present Rachel Rachel Pearson, vice president, community and government affairs of Experience Scottsdale. Welcome, Rachel. >> Good morning, commissioners. Thank you
so much for having having me here this morning. Um I'm here to just provide a quick update on some highlights from Experience Scottsdale from our first quarter of the fiscal year. We are in the fourth year of our five-year contract with the city and we are tasked
with completing 17 performance standards on behalf of the community. All of that's kind of outlined in your report, but I'm going to hit on some key highlights from the quarter. So, as many of you know, we have um audience personas. uh they're really kind of that group that is the key travelers that we
are aligned with both demographically and psychographically and we are working to ensure that we are leveraging those personas and we're doing that for high impact activations and other experiences that allow us to connect with those potential travelers directly. So in the
first quarter we hosted a cross-dep departmental event and this was to reach luxury travelers, media, travel advisors um in one of our top markets for visitation New York City. So throughout the summer we sponsored the Bryant Park
yoga series. It is a weekly event that is attended by over a thousand people in a very high uh zip code area that we like to be in. um very uh well aligns with our luxury travelers, our wellness warriors um and making sure that we're
connecting with those potential visitors directly. We also were able to invite some key media and clients to join us for a final activation of the summer series and we co-hosted a 150 person
dinner in partnership with Bonap Petit and that was to introduce New York's foodies and travel writers again meeting planners, travel agents, all to Scottsdale's indigenous culture and cuisine. While we all think of New York as a culinary epicenter, they do not
have any indigenous owned restaurants. So, this is a unique experience uh for their um for their residents uh to participate in. So, our Sonor and Desert Roots dinner showcased acclaimed Native American chefs from the area as well as
traditional performances and art and all kind of helped us tee up last month's indigenous culinary experience which took place at Western Spirit. and our teams leveraged that opportunity while we were in York to meet with additional media and clients as well. So,
transitioning a little bit, um it's hard to believe summer was so long ago now, but um we had a really successful campaign that generated over 390,000 page views for our summer website and stories. And we've now turned our attention into that fall shoulder season
and holiday need time period with what we call our unwind in Scottsdale campaign. And through this campaign, we invite people to really unwind here in Scottsdale before they unwrap the holidays and all of its obligations and stress that sometimes comes with that as well. And so we are positioning our
community as a great autumn and holiday escape uh specifically for luxury and families um to come who are going to enjoy our great weather um seeking that relaxation and our community really has a lot of incredible festive activities now for the holidays as well. So there's
so much to enjoy during that time frame. So we were in 20 different drive and fly markets for this campaign. uh directing people to our website through emails. Uh we used connected television, social media and more. And then we also ran
promotions uh directly with Expedia and Capital One Travel, allowing us to extend further into those uh luxury markets as well. Now, since we first launched our holiday campaign um quite a few years ago, you know, it was a slow season for us. um it kind of
unfortunately rivaled summer um for its slow slowed down. And so what we're really pleased at is that the occupancy that we now see at our Scottsdale area hotels and resorts during that time has increased nearly 9 percentage points and revenue has more than doubled at our
hotels during that time frame. Our communications team um also was able to collaborate with national broadcast uh travel contributor. Um this was to ensure that we were on um affiliate news stations. We were participating in syndicated uh TV shows really getting
the word out across the country and we were able to see great spots about uh Scottsdale and encouraging people to come here for the fall and the holidays in key markets like Los Angeles and Denver among many others. Now, as many of you know, luxury has
been a real bright spot for our community. If you were at our annual meeting uh just a month ago uh we had uh some speakers talking about that how great the uh luxury segment is continuing to do with travel in particular and so we are making sure that we are focusing in on that segment
as well. In fact a study from focus right talks about the fact that those consumers who use travel advisors um nearly threearters of them are using those travel advisors to book luxury travel. So, it's an important connection for us to have with that particular segment of the industry. And as many of
you know, we've had now for a couple of years um an incredible partnership with the luxury travel consortium, Virtuoso. Um that has really opened doors for us into other luxury travel consortia and allowed us to connect with some of the top travel professionals around the
world. And so during the quarter, we maximized our participation at Virtuoso Travel Week. um it event it's an event that brings together those top travel agents from around the globe. And so we were able to c connect with almost 270 virtuoso agents. We did that through
one-on-one appointments. Uh we were participating in networking events. And then we also hosted a theater full of travel advisors that were there to learn about Scottsdale and what we have to offer to their luxury clients. We also h were a key partner at the global travel
marketplace. another key uh show for our travel adviserss. Um they actually were coming here to the valley. So that was a unique opportunity for us. We educated over 80 luxury travel professionals during the event and generated almost 90 leads and services for our members.
Hopefully a few of you up there received some of those leads and services from those clients as well. Now in the meeting space, uh really proud to say that our convention sales team um is seeing great pace this year uh compared to previous years. So, within uh the bookings within our Scottsdale city
limits, they're up 23% over the same time last year, and we've already achieved 68% of our goal for room nights um into those Scottsdale area properties. So, really pleased to see uh that continued interest from the group segment. Now, with the convention sales
team, they like many of our other teams are always out and about connecting with meeting planners, making sure that we are keeping Scottsdale top of mind. So during the quarter we connected over 90 uh or conducted 90 appointments with corporate association and sports planners during connect marketplace and
over half of those represented potential new business to the destination. Um during that show we also had many of you know we've started using different activations and sponsorships. This was recommended by our customer advisory board and they've proved incredibly successful. So we incorporated a
wellness lounge for some key customers and that allowed us to connect with an additional 130 meeting planners at that particular trade show. So those are just a couple of quick highlights. There was more in the report that you received. When we come back to uh share more about
our second quarter, uh you're going to hear a lot from us about our efforts around connecting with golf media and golf travelers. Um, of course, our holiday uh promotions, some of the results from that, as well as the uh campaign that we are beginning to run
around our signature event season coming up. Um, as we all know, there's so much going on. We have even more it feels like this year than ever before. Uh, so we are wrapping a whole campaign around that. So, we'll have more to share with you next time. And I'm happy to answer any questions you might have.
>> Thank you so much, Rachel. Again, always fantastic. Really fun. I love how creative you guys get with some of these events like the the yoga in New York and and the culinary I think is very cool too. So, thank you to you and everyone experience Scottdale for all the work you do. >> Thank you.
>> Commissioners, any comments, questions? >> No. >> All right. Well, thank you very much. >> Okay. Staff reports. Yes, madam chair, commissioners, including your staff reports, the bed tax collection report, Smith travel, you received that as well in terms of our hotel performance
indicators and classification report. Um, just to mention on the first two I mentioned there, the tax collection and the classification report. I think in the coming months, I'd like to have someone from tax audit come in and explain the data and how that's collected in terms of the difference between the reports. The numbers may vary a little bit there. So, I thought
it'd be good for the commission to hear that, having come in briefly during this particular agenda, and go over them and how that collection process works. will schedule that. Um, and I believe uh Rachel has an update on the budget. >> Chairman, members of the commission, we
are not quite ready to bring you a full budget. We had the benefit yesterday of meeting with the esteemed city manager and getting some direction. Um, we will not be proposing um as of today any new uh what we call out of budget packages.
So things that you haven't seen before. Um in January we anticipate getting updated forecasted revenue for 2627 as well as uh some additional direction we will incorporate from the city
manager and uh some decisions that Judy Doyle, senior director of enterprise operations is making. But as you can see as of today the budget is relatively flat over forecast. Um, we do at at the direction of the city manager anticipate
an investment in additional Oldtown marketing dollars. And again, uh, we hope that our friends at the museum will benefit from that as well as, um, all of Oldtown Scottsdale. And additionally, we have done some work to move, we had some
events related items in the 25%, we have since moved those into the 9%. So, we'll be bringing forward um some adjusted event funding guidelines to try and fit into that 9% uh as and we'll be a little
bit over budget there this year and and hopefully in future years that'll even out more as we work on those event funding program guidelines. So, this is it so far. We uh will bring you um a full budget uh proposed budget for your
recommendations in January well in advance of when council sees it in the spring for your recommendations and uh edits. Um and that is all I have for you today unless you have questions. >> Commissioners, any questions? All right. Thank you, Rachel.
>> Okay, commissioners report. What do we do? Oh, I went to the uh Scottsdale tree lighting. It was so much fun. Um definitely a blast and so much energy down there. So that was great. >> Yeah, I was there as well. Um Scott's Dazzle is just an amazing event in general. Uh the the vibe, the buzz was
was fantastic. So congrats to everyone who's, you know, part of that whole program. It's it's beautiful. Anyone else attend? >> I attended the Golden Pallet Art Walk the other night. 75 degrees doesn't hurt. And I ran into a lot of friends. It was awesome. It was really cool to be
downtown. So uh it was very very festive. >> Wonderful. All right. Any other reports from commissioners? >> Uh public comment. I have not received any further. >> We have not received any. >> Okay. And then identification of future
agenda items. >> Couple items as we mentioned some updates will be coming in the coming months. We mentioned a few in January Scotts Dazzle Western week. Our event programs start rolling up here in the spring. So we'll begin that process once we get understanding of how those will be administered and available funding
for that. So we'll be bringing that forward. Couple other things that will be coming as well. Uh we are planning to do a resident tourism sentiment survey. We're beginning that process uh which will be administered probably in the springtime. So we're working on that, looking at that, working with Longwoods on that. Um and we'll have we're doing a
Scottsdale stadium economic impact study this spring. So, we're beginning that uh centered here on the Scottsdale Stadium, and we'll have some data hopefully uh before summer. >> Great. Do you guys commissioners have anything they'd like to add to the future agenda? Oh. All right. With that,
I will take a motion to adjurnn. >> A motion to adjurnn. Have >> a second. >> Second. >> All right. All those in favor? I I >> have a great day. Thank you all for being here.