All right. Good morning. >> Good morning. >> I would like to welcome everyone to the Tourism Development Commission regular meeting on February 17th. If we could start with roll call, please. >> Yes. Uh chairperson mineer >> present. Vice Chair Montgomery >> here.
>> Commissioner Miller >> present. >> Commissioner Marian >> here. >> Commissioner Kissleberg >> here. >> Commissioner Shanovich >> here. >> Commissioner Shelton >> here. >> Madam Chair, we have a quorum. >> Wonderful. Thank you. I'd like to take just a moment here in the beginning of the meeting to welcome Kevin Burke, uh, the new senior director of economic
development and tourism with the city. So, thank you for being here. It's pleasure. >> All right. Approval of minutes. Do any commissioners have changes, corrections, additions to the minutes from the previous meeting?
Seeing none, I will take a motion to approve the minutes as they stand. >> I move to approve the minutes. >> I have a second. >> Second. >> Thank you. Commissioner Kleberg did the second. And all in favor? >> I. >> Any opposed? Wonderful. Moving right
along. Fiscal year 2026 27 tourism development fund budget and event funding uh presentation commission discussion and possible recommendation regarding the fiscal year 2026 27 tourism development fund budget and
event funding program presenter today is Terry Niles budget analyst senior hi welcome >> thank you thank you chairman thank you members of the commission thanks for having me today excited to walk you through the fiscal year 2627 budget um at already sounds crazy. We're already
starting to talk about 2027. It still sounds like a madeup future year. So, um feels like there should be some like flying cars or something in the budget, but not quite there yet. Um but excited to sort of walk through this at the end of my presentation. I will kind of ask for a recommendation um on this. Um that
motion is just sort of to let us know whether we should sort of move forward with this um and sort of proceed with it as a recommendation to go into the final budget. Um but of course if you have any feedback or something that you'd like us to look more into, we can of course do that as well. Um and welcome to any feedback as we go along. Okay.
So just quickly to sort of briefly kind of walk through uh the agenda as I sort of have it outlaid. Um the first piece is just going to be sort of to dive in and look at kind of where we are right now. Fiscal year 2526 sort of what we adopted and some of our updated forecasts um and where we're going to kind of see um potentially the year
ending. And that's going to kind of help, you know, lead us into fiscal year 2627, what our revenues are going to look like. Um, some of the changes to what we kind of call our base budget um, expenditures. Um, and then with that, there's also um, budgeted transfers. Those are sort of movements of funds
between funds or to capital projects. So, we'll kind of walk through those as well. Um, and then lastly, um, we'll kind of take a look at the fiscal year 2627 budget requests. those are out outside the base budget. Um, but it's pretty small amount, so it should go pretty quickly. And again, at any point
as I kind of go through, if you have any specific questions on something, feel free to flag me down. Um, we can also wait till the end, but I know sometimes it's, you know, which slide was that? Can we go back? So, um, if you need to flag me down, that's perfectly fine. Okay, so stopping starting right in with
our sort of forecast changes. Um so again kind of the big driver of everything in the tourism world um is the bed tax. Um when we adopted the budget um you know we were kind of uh trying to be very conservative and sort of knowing that there was a lot going on when we were here in March last year
right there was talks of uh you know people stopping traveling from Canada from across the world into the US. We were really kind of unsure about where we might end up this year. So, we've kind of tried to stay sort of flat um from prior years. Um and we've baked in sort of a $33 million in total
collections. U where we're at so far this year, we've we're pretty well outperforming um that pace. Um and according to historical pace and um some information that we get from um from our internal sources, we're looking at a ben potentially 35.2 million being our
endofear forecast. So you can see that's a pretty significant jump of about $2 million there in our collections. Um with that of course there are allocated percentages that come with the bed tax. Um one of them is the 45% to the destination marketing contract. So if you kind of peek down at the uses you
can see that that um increase is factored in there as well. There's also uh the 12% required transfer out to the general fund. So that's baked in as well that change. Um so you can kind of get an idea of okay new collections but some of it is earmarked for these purposes but at the end of the day there is still
an amount of money that um is kind of hitting the the ending fund balance right that we didn't expect to have. Now of course um with that being said just because there's money here does not mean it can just be spent right any um new dollars or anything like that that's outside the budget requires city council
approval in order for that money to be expended. So, um, ultimately it does just kind of roll into that ending fund balance. Um, one other piece I kind of skipped over, but, um, one that's also outperforming our initial expectations is the property rental, which is essentially just the princess lease. Um,
just based on where our collections are coming in so far this year. Um, that seems to be outperforming uh, where we expected it to be. So, um, we're seeing that about $250,000 um, above where it was expected to perform at the beginning of the year. Okay.
So with that, um, we can kind of start looking at, okay, what are we looking at for fiscal year 2627? Um, I just kind of want to give you an idea of sort of how things were mapped out, you know, graphically, um, for the bed tax when we were sort of forecasting that $33 million in the outy years. You can kind
of see we were sort of expecting sort of this this dip in sort of a leveling um, with that sort of red dotted line. But where we're actually sort of seeing things go is just kind of continuing the steady trend up of one or two% a year. Um, and so you can kind of see that mapped out there. Um, and that's kind of
where our new projections are taking us and leading into our proposed figure here. And so I'll pull this over and you can kind of see with that bed tax sort of that change in how we're sort of seeing it over time, right? And for a proposed number, we're looking at just a hair under $36 million. Um, so $3
million above last year's adopted. really kind of showing uh the resilience that uh Scottsdale is experiencing uh in this area um and continuing to sort of you know I want to say outperform but it continues to perform at our kind of highest expectation and that's just kind of speaking to that resilience that
we're continuing to see there. So um so kind of mapping in that reality um we're kind of expecting that to be right around that $36 million figure. Similarly with property rental kind of following that same pace um where you know trying to sort of imagine a a sort
of conservative line um but again continual outperformances means we kind of have to raise that up to reality a little bit and sort of establish this new baseline and so that comes in just a tick under $4 million there for property rental. The one piece that's a little up and down um and a little bit harder to predict right now is interest earnings.
And that is ultimately a factor of kind of what money is sitting there in the fund balance when you know expenses go out um and interest rates. It can it's just a number of different things. Um and we're kind of seeing that trend downwards a little bit in terms of our interest earnings. And so again, sort of in the interest of being conservative,
we've sort of uh mapped that down closer to $500,000. It's just a um a little bit safer of a projection there. Um but that is sort of the one area that has pulled back a little bit in terms of the revenues that we're seeing there. Okay.
So again with that being said uh a lot of those revenues end up driving what our expenditures are going to be um and so kind of wanted to walk through these different pieces um and and show up the high level here. Now again as we kind of talked about that 45% right that's driven by calculations. So it kind of is
what it is. Um, these other pieces though, um, are ultimately set by where we kind of allocate our dollars to. Um, and I'll show after we kind of walk through this where they sort of map up with the calculated percentages, right? If you were to do 5%, 4%, so on so
forth. Um, but I wanted to kind of talk over some of these main drivers where we're seeing some of the biggest differences. Um, and you can see sort of at the bottom here, um, that ultimately our total expenditures is only slightly increasing. Um but that's mainly actually driven by the 45% increase
right which is again sort of contractually obligated. The other areas um tourism has done a great job of looking for areas where savings can be found um where they can reduce expenditures um and really kind of um slash down wherever possible. And so you
can kind of see that within each of these lines. Um there's also some um smart changes in terms of what categories some expenditures are being put under. So, I'm going to kind of walk that through. Um, specifically starting with event retention and development, that 9% um because there's a few
different items um sort of wrapped up within there, but you'll kind of see right away there's a couple items that have actually moved over from what we call the 25% other commitments category, which is a little more of a a catchall and doesn't have a specific of a purpose. So, some items like Tour Desale
and Canal Convergence have moved over to this area. Um, and so that's just a little more emblematic of what their real purpose is. they are um event retention and development. So um those are now housed within here. Another change that you'll see um is the $350,000 for event funding programs um
in last year's adopted 2526. Uh that was something where we sort of outlined specific events that we kind of anticipated happening every single year um and would sort of you know factor in those dollars. Um and the choice was made to kind of take a a um a step back
and say, okay, you know, we don't truly know which projects we're going to fund at the beginning of the year and what's going to come through, you know, this commission and be approved. So, um that's all sort of been wrapped into the unallocated event funding balance, which ends up sort of filtering into all the different, you know, programs that we
have, um you know, MEEF and um all these, you know, different events that come through. So just kind of wanted to highlight how that's being sort of split up there. Now with the the movement from the 25% just kind of want to show uh the other side which is in this 25% and again
there's you know quite a few items um within here. Um but just kind of wanted to to highlight some of those that have moved to the 9% right event related rentals tour to Scottsdale canal convergence. Um sort of showing those as they go through and then you kind of see some items continuing over from year to
year here. So just kind of wanted to to show that as possible. Okay. So again, I kind of mentioned earlier I would show you sort of what they looked like mapped against the calculation, right? So um so at the 45% right, we're going to pay out exactly
what our calculation is. In this case, 16.1 million um there. Now the 5% right that is something that ultimately we kind of decide line item by line item. Um and so the calculated amount if you were to do 5% of our total bed tax collections, right, it comes out to
right about 1.8 million and our uh spending is 1.77 million. So you can kind of get an idea here of where sort of the calculation is versus where things line up. So just kind of wanted to outline that there. Okay, I'm going to soldier on. And one item I'll point
out you'll kind of see a bit larger here is the other commitments 25%. Uh the other commitments 25% is of course 25% of the bed tax but it also gets all the other revenues. So the property lease that um that princess lease um and interest earnings and if for some reason
we have some other revenue come in it gets rolled there as well. Um but then the other commitments is also responsible for some of the expenditures um that aren't really seen here and I'll show them on the next page. Um but that's things like transfers to capital funds um for capital projects or um
transfers to you know other funds like general funds something like that. So um I will show that on the next page here. Okay. So there's a couple different pieces that make up these sort of budgeted transfers. So the first piece is capital projects, right? What money is being allocated towards capital
projects? And um there's a few different things I want to point out here. So last year for McCormack Stoman Railroad Park, there was uh $200,000 dedicated for um for a signage project. Um that is happening again this year. Technically a different project. So that's why you're
kind of seeing it in two separate years. Um but roughly the same amount um in each year. Um so just kind of want to highlight that there. Um the Westworld Barnes again last year about $1.5 million was adopted. This year it's about 2 million. And part of the reason that there's sort of um additional
funding this year is we actually moved up funding that was going to be in fiscal year 2728, which again really sounds like a far out year. Um but rolled that up to this year um to sort of um achieve um that project faster, but also we were able to find that there's some cost savings that could be
achieved by moving that up. So um it's actually a net reduction in the cost of the Westworld Barnes project um by moving that funding up. Um, we also have a new project, the Scottsdale Stadium ADA and retaining wall. Um, I believe Kyle Urban will be presenting on that next month. Uh, um, so you'll get a
little more insight on what that project looks like and what all is going on there. Um, there's a Westworld wayfinding and signage project, $100,000 um that will being proposed for fiscal year 2627. And then lastly, this is a little bit of a weird one, but there was a Pinnacle
Peak Trail Enhancement Project um that ended up kind of coming in under budget um by $88,000 for tourism. So that money gets to come back. So that's why we have sort of a negative transfer. Um a little weird to show there, but did just kind of want to highlight there were some cost savings there and we're expecting to see that roll back into the fund this
upcoming year. So then the second part right of the budgeted transfers and this is kind of a a specific piece but the debt service MPC bonds um so this is for previous uh uh capital projects um that we have multi multi-year CIP commitments um and
you can see um that that uh um net dollar amount going out has is roughly unchanged from the prior year in terms of servicing that that bond debt. And then uh lastly uh the operating um transfers is kind of moving from fund to
fund for specific purposes. So um the main change here is uh operational support for Westworld that's increasing from half a million dollars to a million dollars um of tourism dollars. Uh the rest is largely unchanged uh year-over-year. um the Scottsdale
stadium phase two which is sort of a million dollars a year over five years. Um this will be the third year of it and then two years after will be the final year and that will kind of come off the books as well. Okay. So, and then of course our our lovely
12% that gets allocated to the general fund, right? We kind of saw that um you know earlier with our forecast transfers, but now um here's kind of the amount that we're projecting for fiscal year 2627. So, just kind of wanted to highlight that out there. Okay, the last piece that I want to
touch on is budget requests um out of the tourism development uh fund. So, there's only sort of two requests. They roll up to $25,000. Um one is for $160,000 to assist with the sales and sponsorship contract for Westworld. Uh and then $45,000 to
provide advertising and marketing support uh to the economic development department. So those are kind of the two sort of outside um the the base budget. Um and I did roll them into the the look we saw earlier and just kind of labeled them as out of budget package just to
give you an idea of the full um uh width of them. Okay. So I know I rolled through that really quickly. Um hit you with a lot of numbers really quick. So um I'll stop here. I'll see if there's any questions. Um and of course I can back up. I can look into anything that's
uh that's necessary. But thank you for listening to me drone on. I appreciate it. >> Thank you very much. Great presentation. Um I do have a few things I'd like to go back and look at. Um slide number five if you don't mind. >> Right here. >> Yeah. Um oh maybe I was wrong.
Maybe it's six. >> Six here. >> No, maybe it's more. Um anyway, I'm I'm just concerned. I guess I'll just overall the um unallocated funds it's >> you know much less, right? Um, I think
that was it. The there So, the event funding programs, um, it just concerns me as the TDC that we're pulling this money from events when that's essentially our role. Um, what is the plan? Maybe Kevin can speak to this, too. Um, to encourage events to be
coming to Scottsdale. That's kind of what we, you know, have been focusing on and helping them grow. um to so to see money being pulled from events and you know the CIP's increasing by $3 million um for retaining walls and such um out of TDC money is is interesting to me and
I just like to hear a little more insight on the thought behind that. >> Yeah, I don't know if I am I'm the the best person to answer on that what the the uh methodology was in terms of deciding you know which specific dollar amount should be there. Um, but I know that there's been a lot of thought put into, you know, what should sort of be
contained within the 9% versus some of the other categories. Um, I don't know if Kevin if you have anything you want to speak to that. >> Yes. U Madam Chair, commissioners, Holly, I don't know if you can pull up uh packet item 3A which included kind of an outline not to jump too far ahead and
we can go back to the presentation, our thoughts and plans related to the event funding programs which will be pulling from that number that Trey mentioned related to the event funding programs. So, what we'll be talking about this in the coming months is just part of our funding process going through our postevents contract applications, but
here's generally what we're hoping to accomplish in the coming years in the next fiscal year. So, uh the matching event advertising funding program will be the same up to 30,000. Uh the event venue feed program stays the same at 12,000 up to uh community event. We were proposing uh lowering the amount from 30
to 275 which is the maximum most of our events apply for two or three. um and the following year down to 25,000. Uh the next one is probably one of our bigger changes. We are going to propose in the coming months. The event development fund program uh we are not going to take
any applications next fiscal year. We will be grandfathering in some events in that three-year window we've always had in our programs. So there'll be about two events that will be moving forward next year, but there will be no applications or worksheets uh presented to the commission next fiscal year. and out of program uh events. Uh we will not
be funding them out of the bed tax dollars. Those are like the fireworks and the Westworld tent structure which has been funded in the past. We'll get into more detail in the coming months related to that, but I thought that was a good time to jump in related to that question. >> Okay. Thank you, Steve. Do commissioners have other questions on
this presentation? >> So, just so I get it, sometimes I don't. Um, so we we beat projections in the positive side. >> Okay. So, number one, I got to say thank you to Experience Scottsdale and of
course to the TDC for helping us do that. Um, not to toot my own horn here, but I'm just I get confused when we do when you do well and then things get taken away. So, just want to make sure I say that. I know Steve just went over that,
but it seems like if we beat projections with the programs we had in place, it would be different to go forward and reduce the amount of money because we were successful. That just something I want to make sure I say because that's what it looks like to me.
>> Appreciate your feedback. Thank you. >> Any other commissioners comments, questions? Just just one other comment um on your growth projection also seems extremely conservative based on um year-over-year what is that a less than a percentage growth from 33 to 35 or
something based on what you what Chris just mentioned growth. So we're continuing to grow which I also think is incredibly conservative. If you look around the first 45 days of of this um city and you're taking things away I
think I would a hard look at at some of those things that that are making that growth happen. Um when it's you're talking I think you took away a million four between the two things a million two.
Um I would echo what uh both my other um peers have said. >> Thank you for the feedback. I appreciate it. >> Any other comments? So what is left if you want to attract something
somebody something for the first time wants to come here what is left in the budget to attract them to come here. So I mean I guess the the whole purpose of the tourism budget is to fund things that kind of speak to attracting you
know people to Scottsdale in general. Um, so ultimately this is kind of what has been decided as sort of the the priority items for attracting you know individuals to Scots though. >> So there is money left in the kitty to go go after something.
>> I So I guess I'll I'll I'll clarify on are you sort of saying you know is there sort of an unallocated amount left over for >> correct? >> Yes. So I guess I can speak to that in two ways is one um essentially the the
funding the you know sort of 35 uh $9 million that's there in bed tax is largely um sort of been allocated across all these buckets. Now what I will say is you know at the end of the day there is ultimately a fund balance that exists
within the tourism development uh fund. Now what I will say with that and sort of being cautious right is that fund's there for a purpose right if we have a year um where you know again never want to have it again but a year like COVID or something like that where all of a
sudden we have all these commitments and the dollars aren't coming in at the same rate that we were expecting them to right we have that to pull from. So there is always that sort of um safety blanket at the bottom uh that's kind of there for us but we don't sort of dedicate it to a specific purpose and
also um the way the budget works is essentially by adopting you know these numbers that I've sort of presented to you those are the only dollars that can be spent. Um anything beyond that again kind of requires going to council to get their approval uh to spend beyond what's
initially adopted in the the figures that I've shown. But what we just talked about was the grandfathered events are going to who've been here for a while that that are now currently self-contained. They're self-sufficient. They're no longer to receive funding.
>> The uh events who have gone through the event development program u commissioner, there's a three-year window we allow them to receive funding up to 75 and then we move them into the the other programs such as matching event community venue fee generally doesn't apply to them. So we're keeping them on that same process. the majority
of our events that we funded this year hit that thirdyear plateau or not taking place next year. So, it was a good time to really move the two events potentially into a grandfather position. The others would just can go into the other programs as well. I should have mentioned as well as Trey mentioned the ending fund balance overall. Uh if we
get an opportunity such as Super Bowl coming back or a large mega event of that type, we'll consider potentially funding it at under that ending fund balance. Thank you. And briefly, can you touch on the operational support for Westworld doubling that amount?
>> Yeah, the the operational support for Westworld. So that um that transfer piece of uh going increasing from 500,000 to a million dollars. Um that's kind of a renewed focus on um supporting, you know, the expanded
operations of Westworld. again the Westworld has started to take more pieces inhouse um and so you know they're um starting to do more in that aspect and um another piece um that you kind of saw in the out-of budget package that that request for um assisting with that contract um there is sort of a
marketing component to that contract and so um recognizing that um you know marketing component was kind of seen as an opportune use of tourism dollars to sort of support um you know that Westworld initiative. >> Okay, thank you. Any other comments, questions?
All right, with that, we are asking for a recommendation on this. Correct, Steve? >> Yes, that is correct. >> Okay, so I would accept a motion to uh recommend the presentation as presented or if there's a change you'd
like to see. Not everyone at once. Is there is there changes we'd like to see or do we not want to approve as presented? >> Madam Chair, commissioners, if if there no particular questions or considerations at this time, um the opportunity may present itself for us to
return potentially after gaining more information that you'd like to see in the budget as a possibility. Last year we presented this in April. Um, so potentially we could bring it back in March getting some, you know, more information from the commissioners of potentially the direction.
>> I would think that would be best. Um but because I think the question again goes back to what my colleague Lance said is if it is conservative let's say another million dollars comes in will that is there any possibility to attract put
money back into some kind of fund or attract focus on attracting you know quality events to come to Scottsdale that are not maybe the Super Bowl. Um I think that's a concern. Um we've done a really good job doing all the things that we've done and to feel like it
feels like we're going backwards. I think up here that's the feeling I get from the group here. So, I think that's a main concern. Um, nothing personal. >> None. Thank you. >> Do you want to make a motion for that?
>> Yeah, I'd like to make a motion for us to come back and uh look at it again in March. >> Second. >> Thank you. Uh, that was a first by Commissioner Montgomery and a second by Commissioner Shelton. Thank you very much. All those in favor? >> I. >> Any opposed? >> All right. Thank you very much. We
appreciate all the information. >> Okay. Moving forward. Experience Scottsdale second quarter performance measures report update and commission discussion. Presenter Rachel Pearson, vice president, community and government affairs for experience Scottsdale. Welcome Rachel.
>> Thank you. Good morning. Uh thank you chairman and commissioners for having me this morning. I'm here to share some second quarter results with you from our fiscal year. As a reminder, Experience Scottdale is in uh year four of a 5-year
contract with the city and we are tasked to perform 17 performance standards on behalf of the community. As you've seen in the report that you received, we are well on our way to achieving those performance standards and have already surpassed a few of them. So in the second quarter, one of the
things that we um focus on throughout the year is selecting media partnerships that align with our audience personas. And these are those individuals that are traveling to Scottsdale with certain demographics and psychographics that we've sort of put into profiles, if you
will. And during the quarter, we focused on media partnerships that allowed us to touch on our wellness warriors, our luxury travelers, our foodies, and our sportsgoer audiences. And some of those partnerships, which all included multi-layered campaigns, were with uh
publications like The Telegraph, National Geographic Traveler, Virtuoso, The Magazine, Bonapetit, Colorado a Avid Golfer, as well as Cowboys and Indians. And through all of those partnerships, they allow us to better tell the stories of Scottsdale. Whether it is talking
about our Native American heritage and our cowboy culture or our world-class golf courses or the incredible dining scene that we have here in Scottsdale, they all allow us to kind of layer in those those stories uh to better tell uh you know, the story of Scottsdale.
We also were able to further share our golf offerings with a brand new golf commercial which we aired back in October, seems months ago. Um, and that has been seen by over 1.6 million households at this point. Uh, many more to come. And then we also had a new
Scottsdale specific episode with Breaking Par which, uh, aired nationwide. And that's always been an incredible partnership partnership for us, especially in the golf space. We also in the second quarter wrapped up our unwind in Scottsdale. This was our
fall holiday campaign. allowed us to get in front of luxury travelers as well as families, making sure that they knew that not only do we have great weather and festive activities, uh, but this is a place you can come and kind of relax and unwind before the stress of the holidays. And with this campaign, we
targeted 20 drive and fly markets. Um, they learned about us through social media, through connected TV, email campaigns, and much more, and were driven to a micro site all about unwinding in Scottsdale. And through that, we saw over 640,000 page views.
That was a 92% increase over the previous campaign. One of the things that I think our team always focuses on is we want to see great results, but we want to see even better results the next year. So, how do we take the data and information from one campaign and turn it into even a stronger campaign in the
following year? And the team certainly did that this time around. We also entered some new partnerships uh with Expedia and specifically Capital One Travel, which was new for us as well. And because of the way that they're able to track and measure, we know that those campaigns specifically generated over $7
million in room revenue at our hotels and resorts um specifically because of the rooms that were booked through those campaigns, which is just incredible. We also are seeing um continued, you know, focus on luxury. You all know this. Luxury has been a bright spot in
our community. Um, we're a luxury destination. And so making sure that we're in front of not just the leisure visitors directly through campaigns like Unwind and Scottsdale, but also getting to those elite travel agents and tour operators who are selling Scottsdale to their clients. Our team often says
getting in front of one travel agent could mean hundreds or thousands of bookings in the future. And we certainly saw an incredible opportunity with that this past quarter. We were invited to creme de la creme. This is a luxury invitationonly
trade show for luxury travel agents in the French-speaking areas of Europe who are coming to this show. We were the only US destination marketing organization um that was in invited and present. I think there might have been one other invited but they didn't come.
Um, and so we had an opportunity to connect with all of these again elite travel agents generating over over 50 leads and services for our members and our community. We know that will translate into future business for this for this city. And in the meeting space,
um, as you've seen in the report, the bookings that we are seeing for our Scottsdale's uh, city specific hotels is up over 10% over last year. So strong interest from our corporate association and third-party groups um in meeting in Scottsdale. And during the quarter, one
of our efforts was to host our Scottsdale meetings showcase. You often hear us talk about this related to the meeting side. We also have a Scottsdale showcase for our journalists and this particular one was for 18 US meeting planners. They had an opportunity to
come to the community um not only tour seven area hotels and resorts, they participated in off-site activities and events. And then they also had a trade show style afternoon, if you will, where they met one-on-one appointments with 28 experienced Scottsdale members. So, we
were really able to get our partners and our message out in front of these planners who now have more confidence in the variety of places that they can book their future meetings and events. So, we're seeing great success with those programs, allowing us to continue to target those high level meeting planners
um in the corporate association and thirdparty segments. And through this particular program, we're seeing a lot of interest from medical, high-tech, financial, and insurance, all those marketing segments that we typically go after that also align with our economic development department. Those are just a
couple highlights from the last quarter. um happy to answer any questions and the next time you hear from us, we will have updates for you on our signature event season campaigns. We've really been targeting um getting those spring training um fans out to Scottsdale in
big numbers and one of the ways is our marketing team has been focused on season ticket holders. They're the most likely to travel. They want to be here. They want to support their team. And so some unique partnerships that we've engaged in uh during this quarter. will be excited to share more about that program and the results that we see from
it as well. Thank you. >> Fantastic. Amazing news. I love that we were the only ones at this creme de la creme because I'm incredibly competitive and so I think that's absolutely fantastic and thank you again for everything you guys do. You're absolutely wonderful and part of the big
reason why we see these numbers increasing with the city. So, thank you very much. Are there any questions, comments? All right. Thank you so much, Rachel. >> Thank you. All right. Up next, we have the West Coast Baseball Tournament presentation, commission discussion, and possible
recommendation to city council for bed tax expenditure up to $75,000 to support a one-year event funding agreement with the West Coast organization. Today, we have Alex Penwell, associate commissioner, championships and sports
administration. Uh, is everyone Oh, we got everybody up here. Okay. Lauren Gilligan, assistant commissioner, CH championships and sports administration and Ace England assistant director championships and sports administration. Hi guys, welcome. >> Hi, good morning. Thank you for having
us. Obviously, we are a team sport unit, so that's why you get to hear from all three of us today. Um, wanted to start by saying that we'll run through these slides pretty quickly. The supplemental material is included in the packets you guys received, um, along with some additional context information. If you have questions, please feel free to
interrupt throughout or we'll try to leave some time at the end so I can do this myself. Um, quickly who we are, uh, the West Coast Conference, uh, you'll see a map of our current membership, looking to add two new members, um, in Denver starting next year in UC San Diego the year after.
Currently, we're in NCAA Division One Conference, started in 1952, um, with 10 current members. and with our reach and some other statistics there. But um focused on our
baseball tournament >> just to add some additional context into who we are as a baseball conference. Um this is our 12th baseball tournament in WCC history. There was a bit of a challenge in the early 2000s, but it wasn't considered a tournament. Uh so this is our 12th tournament. Um we are
actively expanding a strong West Coast identity. All 10 of our full-time members support baseball, including new members that will come in 2627 with University of Denver. Um, and 2728 with the University of California, San Diego. Um, I think it's important to know that we are a high pedigree of baseball here.
A few notable alumni would be Chris Bryant, who played in the major leagues for about 10 to 15 years. I believe he still plays with the Rockies. Um, and Tark Scubble, who actively won the AL Sai Young last year with the Detroit Tigers. Um, we had eight draft picks this year, 16 in and 24 and 10 in and
23. So, very high pedigree and strong commitment to the sport within the conference here. >> Thanks, Ace. Perfect. I'll give you guys an overview of what our tournament structure is. So, the top six seeds from the regular season uh earn a bid to our
tournament and it is a single to double elimination format spanning across four days. So Wednesday's matches will the games will be a single elimination winner go home and then those winners will go to a four team double elimination bracket. It's the same as
the NCA regional bracket is for baseball. Um and our winner receives an automatic bid to the NCA baseball tournament. So there's a lot riding on this tournament as far as student athletes careers and college careers wanting to continue on and play into the
NCA tournament. Last year the St. Mary's Gales won as you can see in this photo and there's potential for up to nine games if they go to the if necessary game on Saturday. Last year's attendance we were at Las Vegas Ballpark and we had around 4,500 to 6,000 and we would
anticipate similar or hopefully more if we could tap into the local baseball community here. This is just a visual of that tournament bracket I explained. And this is last year's version. Um, and as you can see, St. Mary's played in that first single
elimination match and then they ended up winning our tournament as the three seed. This slide shows a brief offer or a brief overview. Um, our impact, the 1 to 1.3 million is based off of our staff and team um, hotel meals uh, just being
being an existing within the city of Scottsdale. Um, the 8.4 4 million impressions is driven from our social media impressions. We are primarily a basketball focused conference. So we have a lot of uh followers that are basketball driven but trying to create
the synergies and correlate that to promoting our other championships. Um baseball being our second um most viewed and um costly event that we put on. Um I'll get into the ticket pricing a little bit later. The right side will
show the deliverables. So again, trying to tie in the visibility of our basketball championship um with signage, broadcast, creating a composite logo, the in venue signage at baseball, again partnering with the city of Scottsdale and representing kind of both entities
uh in unison to create a great event. The funding that we're asking for is 75,000 in city support. Uh the chart on the right is our operational cost estimating that to be around $240,000. Um again I think worth noting that our
event will happen here in the city with or without the funding. Um so looking for some additional support uh and partnership from this group today. um not shown here on the chart, but I think worth noting. Our entire championship budget with basketball aside is around
$900,000 and baseball accounts for uh about 300,000 all-in is what we spent last year. So, it is our second most after baseball um expensive and supported event within our conference operations. Um, and again looking for
that community support and a partnership with this group and other entities within Scottsdale. Here's a graphic outlining the impressions we can deliver as a result of this baseball championship. Um, as we had said earlier, we are a non-foot basketball ccentric conference. So, we
like to heavily lean into our basketball event in terms of visibility and opportunities there. As you can see here, we'll get into a little more of how we're going to do that specifically. Uh, but I think the most important thing to remember is that we have a very loyal cross-dep departmental sport audience. So, while we do have basketball fans,
they're not just basketball fans, they're loyal to the school across many sports. Um, we're also on Instagram as a conference, uh, X, formerly known as Twitter, YouTube, and then we have our our site which we use to leverage impressions as well.
>> Perfect. So, to get into the offer a little bit more, um, we wanted to give you guys something valuable back for your investment in our baseball tournament and our basketball tournament in Las Vegas is our marquee event as a conference. It's in a few weeks at the
Orleans Arena. Um, all those games are televised and we would like to offer the city of Scottsdale some some marketing and branding at that. Um, so just kind of outlined here what that could look like. um in the photo on the top, the blue LED courtside board. Um you would
be able to give us um an ad for that. We would happy to run that during each of our games for advertising for the city of Scottsdale. There's also basket signage. So the bottom photo, it's a Gatorade advertisement on the basket, which is in nearly all um of those TV
shots. Just some more opportunities for branding for the city of Scottsdale. And then some in arena branding we would also offer which is the ribbon boards which go around the entire arena in venue and then some PA spots and video board announcements throughout the games.
And then wanted to also highlight um how we would give back give you back some advertising on our broadcasts. As I said all of our games are on ESPN plus um so we would offer a commercial for City of Scottsdale um also in broadcast features. So, in the photo you see here,
that's a screenshot of the actual broadcast and the game re recap here was uh presented by a presenting sponsor and we could offer that to the city of Scottsdale as well. And then one billboard in each of those ESPN broadcasts as well.
>> As you had seen on that last slide, that was our basketball championship logo. This is a draft of a potential baseball championship logo that we could use for the event. Um, we have not used a baseball championship logo in the past, but we'll be looking to do so for this
tournament to further promote the event. >> As I said, with that composite logo, we do plan to put that in arena in multiple locations. So, this is just a a screenshot of the behind the back stop signage that we will have our composite
logo at, and that's in pretty much all of those broadcast shots. That's just the primary spot you're going to see when watching a baseball game. So that would have Scottsdale, Arizona on it. And then as far as in venue, we showed a picture of the video board at Scottsdale Stadium, which we will be happy to put
up um video board announcements for City of Scottsdale and an in-game PA as well. And then to go a little bit further on the baseball broadcasts, um we would provide one read per game um for the city of Scottsdale. And we'd like to offer a live interview. This is just a
photo from an interview we provide um during our basketball tournament for um our presenting sponsor credit union one. Um they last year they sent their VP of retail out there and we did a ingame broadcast live interview um at the booth
on the court. So that's just an opportunity we'd like to provide city of Scottdale as well. And then during the baseball broadcast, a commercial for each game. >> Quick breakdown of our digital and social. Um, we could do a rotating
banner ad on the top of wccports.com. You can see it sort of on the computer there at the bottom. Um, additionally, we can add links to Scottsdale Tourism or to the city on our baseball championships page. We have free will with that championships page and what we'd like to put on there, whether we want to do a landing page or add more
specific details, we can do that. um as well as a weekly social feature for 10 weeks um including the city logo and a graphic and collaborations as well or really whatever we would like to do. Um we heavily leverage those championships pages for all championships, not just
for baseball. Um so we would have that opportunity to do that. Um and our our external team works extremely hard to to use the site to drive impressions and does it successfully as well. uh the ticketing plan that we've put together uh we partner with a company
called Future Tix. They've been our partner um for several years now. They also are partners with the uh San Francisco Giants. So familiarity with that organization and the Scottsdale stadium. Um they are the last two years for baseball and our basketball have
doing local proactive ticket sales efforts. So we don't have anybody on our staff in house that focus focuses on ticket sales which is why we partner with Future Tix to have a dedicated staff member individual working you know in the community if there's lists of groups or entities that we could partner
with. Um Future Tix would be our partner in reaching out and kind of sourcing and working through the logistics of that. Um worth noting on pricing, we want to be affordable, we want to be attainable for anybody in the community. I think we're willing to um like I said,
partner, get groups, get kids. We did last year. Um try to do some lineup buddies and things like that. Again, we are trying to put on a good championship experience for our student athletes. And I think a big part of that um is having people in the stands and having them,
you know, as student athletes be able to feel like they're engaged and a part of the community. So, the ticket pricing is outlined there. We'll have some sweet opportunities available. Uh, and then for saleswise, we plan to be on sale on February 25th, which gets us on sale before our basketball championship,
which starts on March 5th. So, again, those in arena basketball promotions would allow a fan sitting in the stands say, "Hey, you know, I want to go see my Gales play. Um, let me buy a ticket now to see St. Mary's uh in Scottsdale." So, kind of trying to be strategic with that
uh with our pricing and our marketing of it. And this slide just kind of highlights obviously we showed you how we would like to give you back that value for investing in us, but we are just as much invested in this community. We're very excited to move our event to Scottdale
and work with Kyle and his team and we're looking forward to collaborating with these groups here. So Rachel's team at Experience Scottdale, Arizona Sports and Entertainment Commission with Nikki and working with her already on hotels and then Delaware North at the stadium for catering as well.
And that's what we have to present today. Thank you again for your time. Happy to field any questions. >> Thank you very much. I'll open it to questions. >> I'm going to ask uh what's the vision around the game and the conference uh tournament. I mean, there's a lot of
opportunity. You mentioned engaging the um community, but just for the young baseball players who want to get scholarships, who want to go to college, there's all kinds of opportunities. Is that something that you've considered or am I just making
something up right now? >> I'm not sure that I entirely follow your question. Um, but we certainly we bring a lot of WCC staff to the event. So, we have the bandwidth to further engage with, you know, that upand cominging um,
baseball kid, I guess. >> So, clinics, clinics, coaches clinics, player clinics, uh, how to prepare to go to college if you want to go to college on a baseball scholarship, things of that nature. We haven't done any of that in the past. Um, but certainly would be
open to it if we thought that there would be attendance or community support turnout for it. Um, I think the clinics get a little challenging because our focus for our student athletes is their preparation for the games that they're participating in. Um, so it gets a little tricky. You know, it could be the
ACE England clinic. Um, but I don't know that that has the same value that it would. So we I think where we focus on that effort is supporting our institutions and our coaches within their local communities. Uh but certainly if there you know if we heard from you guys that that was very
important we could try and pull something together but it's not traditionally something that we do. I would just add um I think we we have done the clinics in the past and like Alex said it has been interesting hit or miss because sometimes the student athletes are just there you know they
want to make it to the NCA tournament and it's hard to get them to compartmentalize the youth aspect and then switch to game mode. So we we we did go away from that but that's when we kind of went towards the lineup buddies and the um the ways to involve little
league groups if that's discounted tickets that we're offering those teams. We're happy to collaborate in any way you guys would kind of recommend with your local community. Our goal is to fill the stadium and not necessarily, you know, gouge with high prices and make the most revenue. We just want to
get baseball fans from the local comm community in the stadium and we know you guys have a ton of them here. So, that's our priority. And moving to Scottsdale, we think it's a really good opportunity to engage with that local baseball community that we haven't had in the past in Las Vegas.
Um, Oregon State and Washington State are playing in your basketball conference tournament. Are they also playing in your baseball tournament? >> They are not. They did not want to join us in baseball. >> Any other questions? >> I just have one more question. Um, so
it's great time of year. This is your first time event, right? >> No. >> No. For here for Scottsdale. >> Yes. Correct. So, circling back to our first conversation, would that would this event be able to come present to us based on the current budget proposal that you had for events?
>> We'd probably have to evaluate that as we go through our program in the coming months about where we actually end up. >> Um, but there are there's potentially some possibilities. Uh, just to note for the recommendations given here, the ask today is for 75,000. Yeah. Uh the worksheet that we have in place shows a
potential allocation of 535. There are quite a few deliverables in this. Uh whatever recommendations made, city staff will ensure that the deliverables and return on investment is there before we take it to city council. >> Okay. So they would if this happened next year, they would be able to propose
this event to us despite having no money in the event funding. I think there's always the opportunity to propose um and and as we visited that last uh event funding program uh budget discussion. There's always a reevaluation throughout the year in terms of potentially what's
available uh and so we can discuss that next month as we go through the budget again. >> Okay. Thank you. Is this a one-year contract with Okay. And how long were you in Las Vegas? >> We did three years in Las Vegas. Yep.
It might be worth noting there that we this would have been our third year with Las Vegas. Fourth year and fourth and final year of our contract with Las Vegas. They alerted us in March or in August of a scheduling conflict which is why you're seeing this today.
>> And in Las Vegas is Las Vegas Commission of Visitor Authority. Are they sponsoring the basketball tournament? >> Yes. LVE Las Vegas Events is a co-sponsor of our basketball tour. Are they going to have any conflict with Scottsdale on boards during a Vegas sponsored event?
>> We've actually already alerted them that we were presenting this to you guys at this meeting and they are aware of the entire offer that that we're giving you. So, there's nothing contractually with the our agreement with LVE not allowing it.
>> And the question is, how are you going to drive hotel room nights to our hotels here? I I saw the number that you had in your presentation. Is it through host hotels? Yep. >> I mean, how is that going to work? >> Yeah. So, at this point, we gave Nikki
our room night needs. So, we coordinate all the rooms for our team since they find out the weekend prior to the tournament, some of them, that they are going to Scottdale for this. So, we already have all the room blocks lined up when they clinch the weekend before.
So, it's 25 room nights per team per night at least at minimum. they could reserve more on top of that. That's just our block um that we reserve. And we have kind of let Nikki know we're open to the these being at multiple properties or all at one host hotel if
you guys I think maybe the Embassy Suites was the only one that could possibly have all of them at one. But yeah, we're open to giving business to across multiple properties. The issue we've found in the past is we just want these hotels to know it's a elimination type event that they're not going to be
guaranteed these, you know, teams are checking in Monday, staying till Sunday, all of them. Some are checking in Monday and potentially being eliminated Wednesday and checking out Thursday. So, just if they have that knowledge of how that elimination structure works with with, you know, uh room nights, then um
we're happy to work with them. But yeah, it ended up being I think over 800 room nights that we just estimated based on just teams alone. So that's teams and administrators and then their families. We've never organized family or fan blocks. That's kind of all on their own
um depending on where they want to stay. So, we don't have exact numbers of how many fans and families are are going to have rooms, but we know it'll be in addition to our minimum that we're bringing just with staff, um, institutions, teams, and administrators. >> Thank you.
>> What's the metric that you will come back for two more years? I think if we have a successful year this year, we would absolutely um the way that we're structured, we have a championship and sport administration cabinet that meets in May and they would make a recommendation to our presidents.
So our university presidents would review, but ultimately as a the West Coast Conference staff, we have a lot of oversight in choosing where we go. Um so that would occur postevent this year this summer uh through our various levels of governance
>> with the hotels. Are they going to be here in Scottsdale? Has that been something you discussed? Okay. >> Yeah, we kind of sent it all over to Nikki. We want it to be as close as proximity to the stadium as possible. And I know there's a ton of options here, which we're really excited about.
So, yeah. Um, we're not really concerned about close proximity to the stadium because we've seen so many just in our drive around. So, she has recommendations, I think, but she's sending it to all of the Scottsdale properties at this point. >> Okay. Wonderful. Thank you. Any further questions?
Okay. So, just to um go over what Steve had said, the ask is for $75,000. The uh worksheet funding actually came out to an eligibility of 53,500. I will leave it to the commission to make a recommendation with a motion.
>> I move to fund the 75,000. >> Is there a second? >> I second. >> Commissioner Shanovich. Thank you. And all those in favor? I >> I any opposed? >> Congratulations, guys. Welcome to Scottsdale. >> Thank you. >> Thank you, Kim.
>> Thank you. >> All right. Item number six, matching marketing program presentation, commission discussion, and possible recommendation for an allocation of $150,000 from bed tax funds allocated towards city marketing for the matching
marketing program. Kevin Burke is in the hot seat for the first time. Welcome, senior director, economic development and tourism. >> Feeling it today. Okay. Thank you, Chairwoman Ner, members of the commission. Uh, I am pleased to bring to you a new program today which we're referring to as the matching marketing
program or perhaps uh you'll hear me refer to it as MMP for short. The MMP uh oh, Holly, will you do the slides for me? Thanks. Great. So, for the matching marketing program, and I'll of course come back uh with just a few slides to go over some more details. Staff today
though is seeking a recommendation to proceed with implementation of this program immediately for Oldtown specifically in an amount not to exceed $150,000 in the current fiscal year. That amount would be budgeted from the 5% of destination marketing bucket. Next
slide please. The city manager published a memorandum in December which outlined two new programs uh for my team the uh economic development as well as tourism and events team that is for inhouse Oldtown
marketing program which I'm sure you've heard a thing or two about since then. Uh so right now that program is in full swing and what we have done is uh bring staff from uh four departments um my team, the city manager's office, the IT
department as well as the communications team uh to create this new uh working group that is focused on doing marketing and advertising in place of outside consultants. Uh this is being framed by the city manager as a pilot program. So, what we're working through right now is
standing up that program and uh the city manager is committed to us spending nearly a million dollars in marketing and advertising before the end of the fiscal year. In addition to that, so the matching marketing program is intended as a complement. Um we think that it's going to help us achieve a number of
goals. Next slide, please. So, the purpose and intent of the matching marketing program is to leverage private sector marketing efforts. We are aware that many individual businesses and entities or groups of businesses in Oldtown pursue their own marketing and advertising
campaigns. And so what we want to do is support and bolster those campaigns as well as amplify the messaging that we are putting out through our in-house OldTown marketing efforts. Um we have come up with this program in response to
repeated requests from our stakeholders in the Oldtown area for greater collaboration. And so what we're bringing forward is this program, which is essentially a partnership between the city and those individual businesses to put forward campaigns that are aligned with the city-led campaigns and bring
additional marketing and advertising dollars into the market. Next slide, please. So in terms of the nuts and bolts, what are we actually proposing here? With that $150,000, we would like to allocate up to $5,000
uh in a matching grant for each participating business or an amount up to $20,000 for what we refer to as a collaborative campaign. So that could be groups of businesses or formal association or organizations of businesses in or focused on Oldtown. uh
those matching dollars will be uh allowed or eligible to use for digital advertising, social media promotion, influencer collaborations, event related marketing, essentially the full spectrum of advertising and marketing that we're performing with our in town, I'm sorry,
in-house oldtown marketing efforts that would be reflected but led by those private parties. Um where we are right now is the intent is to put forward an electronic application uh in the next few weeks. Uh we would have then in
terms of our process an internal staff review of applications that are received with my approval of those applications and then we would move forward administratively with contract awards. Um, we would then of course track applicant performance and then once
their final reporting uh was delivered by each of those applicants, they would submit reimbursement requests to the city. Uh, and we would issue reimbursement checks for the contracted amount. So, like I said, up to $5,000 for the individual businesses and up to $20,000 for groups of businesses. Next
slide, please. H. So, with a recommendation to proceed from the commission today, what we will do is establish our internal review process. we will activate the online application and we'll begin advertising the availability of the program. Uh I will say that the city manager's memo
launching this program formally went out in mid December. Uh that was just a few weeks before I started and u we're probably a little behind the eightball here which is why I'm asking for the support of the commission for us to be able to proceed essentially immediately uh with administrative approval of the
individual applications going forward. And then my intent would be um at or before the conclusion of the fiscal year to come back to this group with a robust report on what we have accomplished underneath this program as well as uh to
provide you an update on our in-house our overall in-house oldtown marketing efforts as well. >> Thank you. >> Great. Thank you. Um couple questions. Is there a minimum spend? Do they have to spend a certain amount in order to jump into this program?
Chairwoman Maner, we have in the application not spelled that out. My anticipation is that the requests are going to come in for $5,000, but let us consider that. And if you have a preference for it, we'll be happy to incorporate that. >> Okay. Um and then what constitutes a
group or collaborative campaign? Is that two businesses, three businesses, five? >> Correct. At minimum, so more than two uh jointly funding a marketing effort. >> Okay, great. Other questions? Is there another
group uh that does this in the state? >> Commissioner Montgomery, I am not aware of that. I would not be surprised if there are some similar programs, but we have uh generated this program, we'll say denovo. Uh it's not based on anything that we had learned directly
from other communities. What's our targeted ROI for this investment um in the next I would say two fiscal years? Do we have a goal for what this is going to accomplish for Oldtown Scottsdale? >> Thank you, Commissioner Kessleberg. Our
anticipation is that this will generate at least 100% return on our investment because it's a matching marketing program. So, while the minimum requirement to receive the $5,000 matching funding from the city would be to spend for the individual business to
spend 5,000, we anticipate most of those businesses will be uh pursuing marketing and advertising campaigns far in excess of that. So, just uh for one example, a business is going to come to us and show their campaign plan to spend $25,000.
We're still only going to be able to match up to the five, but we have then a 5x return on that investment here. I'm I'm curious. So, if you do 5,000 of business or 5,000 $5,000 per business, that's 30 businesses within Oldtown
Scottsdale. How do you control that message? How do you control the consistency of that message coming from Scottsdale? So, each vendor assuming different. Are you vetting the the message that they're putting out there? Are you control of that? Or are you just giving them 5,000 to use as they
continue to use within each business. >> Commissioner, that's an excellent question. I appreciate that. Uh, we would have a contractual relationship with each of the recipients of the MMP program funding awards and within that contract, we would have um specific language regarding the city's design
standards. One of the things I tried to highlight in the presentation was that we really do want this to be aligned with the programs, sorry, the campaigns that we are putting forward through our in-house marketing efforts. And so what we will be looking for through the application process is for those
applicants to demonstrate to us how they are uh essentially leveraging what we're already doing and how their marketing message is in accordance with what the city is putting out for Oldtown. >> Okay, great. Thank you. >> Kevin, is this a first come, first serve type situation? I mean, is that kind of
how it's going to be pushed? >> Chairman, yes. Uh based on our timeline, I believe what we would like to do is put this out as soon as we can. uh get the application live and then we'll be advertising it as a first come first- serve program that is both time limited and uh limited in terms of the number of
dollars uh available for the campaign. >> Okay. How are we going to let businesses know? >> That's a great question. Thank you gentlemen. So we are uh as I mentioned in full swing with our marketing efforts uh our oldtown marketing efforts that of
course is a separate demographic marketing. Um, I would like to note the staff that we have in attendance here. So, let me introduce briefly Tiffany Pel and if you would. Thank you. Tiffany has recently joined the city as the OldTown Marketing Specialist. And one of her
primary responsibilities is individual communication with uh the uh business owners and property owners within OldTown. And so our primary uh immediate method of communication is for um Tiffany to be able to communicate
directly with those uh stakeholders. We'll print out some flyers and we will effectively be going doortodoor to let people know. And then of course we have our typical uh marketing advertising channels. Our Oldtown uh update newsletter goes out to I think 15 or 16,000 people. So that'll be one of our
primary channels as well as the Oldtown website. >> Awesome. Welcome by the way. Congratulations. Any other questions? >> One more question. When we finalize an agreement with a business, are we going to be getting logoed on social media or
however we're putting this out, whether it be TV, print, ad? Do we does the city get branding along with that with the business? >> Thank you, Commissioner. Excellent question. uh I don't at this time anticipate making that a hard and fast
requirement but I think that we want to encourage that. So depending on the advertising the uh specific media that is being employed there we certainly want to encourage that um but not perhaps make it an explicit requirement
of the matching marketing program. >> Any further questions? No other questions. I will take a motion to approve or approve the changes. >> I'll make a motion to approve the 150,000 for the matching marketing program.
>> Thank you, Commissioner Marin. And a second. >> I'll second that. >> Thank you, Commissioner Kissleberg. All those in favor? >> I. >> Any opposed? Thank you very much. >> Thank you. All right. Event program funding
requests. Steve, walk us through. >> Madam Chair, commissioners, we have presenting here today three community event applications totaling 46,500. One venue fee funding program 12,000. The three events in community are celebrity wine and spirit festival
that's entering its second year at the civic center. Scottdale Fair and Festival also in section second year at Westworld and Prada Delol Rodeo number of years at Westworld they're requesting a total 465. Uh the venue feed program is ESCL
uh girls spring tournament soccer tournament requesting 12 and I understand we commissioner Shelton needs to recuse himself for that affiliation with that soccer tournament. So, >> but staff is presenting uh this and
asking for recommendation as presented. >> Wonderful. Thank you. Any questions about these programs? >> I move to fund the recommendation as presented. >> Four motions. Thank you, Commissioner McGomery. >> You did. Any Can I get a second, please? >> I'll second.
>> I'll second. >> Okay. Thank you, Commissioner Marin. All those in favor? >> Any opposed? >> All right. Wonderful. I hope the celebrity wine event gets better weather this year. That was a bummer for them last year. >> Yes, it and I anticipate more attendance this year. It was first year event. I'm
sure they'll do well. >> It was great, but it was cold. >> It was It was a very nice event. >> All right. Wonderful. Staff reports. >> Uh we did not include any reports as we had the budget presentation here today. So, we skip that. In terms of that, uh at this point, the only program update I have is on February 27th. Uh we'll be
going through a sunset review audit uh review with the audit committee. Uh staff will be there. Uh chairperson mineer will be in attendance as well. kind of standard protocol. >> Yes. Anyone else is also obviously welcome to attend. Um all right, commissioners report. Commissioners, what have we been doing?
>> There's been a lot going on. Did anybody attend events? >> Yes, I western week. I was at the Parad Soul and the Gold Pallet Art Walk. So >> wonderful header. It was a lot of fun. >> Fantastic. I went to those events also. Um the Golden Pallet I I was kind of disappointed with the turnout that I
saw. Um, a lot of people ended up that I was listening to saying they just happened upon it. They didn't really know what was going on. They thought it was very cool. So, I hope with that new marketing money, um, that they can really get the word out about it because it is a wonderful event. Um, I just don't think enough people know it's there. Um, and then of course the parade
was awesome. Um, you know, always a great time and a tradition here in Scottsdale. I thought the after event, the amount of people hanging around in Oldtown afterwards with the festival feel >> that they had, they did an excellent job with that. And the the way the layout is
off of Scottsdale Road, I think encourages that with running it through um Oldtown instead of the old route that they used to go down Scottsdale Road. But excellent job by everybody involved. >> Agreed. I will add that during the
Barrett Jackson event, I totally had forgotten about it, but I did receive an Instagram post on that and it kind of speaks to what you just said about this new marketing program. If we can make sure that we geoence some things for
some of these events in Oldtown Scottsdale, I think it'll go a long way. >> Wonderful. All right, anyone else? Um, Steve, any public comment? I did not receive any. Uh we received no public comment. >> All right. Wonderful. And then identification of future agenda
items. >> Uh we have a few items coming up. Experience Scottsdale work plan. We're probably going to schedule that in April as mentioned earlier. And we'll spend uh probably the next two meetings discussing the event funding programs before they go to city council. >> And Steve, where do we stand on the
adjustments to the requirements to be on the TDC? >> Uh that the memo has been drafted. staff is reviewing that and we'll share that with you when it's reviewed and available. Okay. >> But it's been drafted. >> Okay. Thank you. Any commissioners like to see anything else on the agendas
coming up? All right. With that, I will take a motion to adjurnn. >> Motion to adjurnn. >> Second. >> Thank you. >> All those in favor? I. Thank you guys. Thank you all for coming.