Call to order the work session for the City of Tarpon Springs. Thursday, February 20th 6:12 p.m. Roll call please. Mayor here, vice mayor Eisner here.
Commissioner Julius. Here. Commissioner DiDonato here. Commissioner. Here. Hey. I'm sorry. It's it's. Everybody put
their phones on silent. Especially me. All right, so this is going to be our work session about the logo selection process. You know,
before we get started, I wish the consultants were here. I'd like to say this in front of them and maybe I'll repeat myself, but the, you know, we're we're an old town, and
I'm an old guy, and I know that you can ask my wife if she's watching. She'll probably be shaking her head that she knows that I'm resistant to change, you know, and living in the
same house for like, 40 years and married 45 and everything about me, you know, eat the same thing every morning and kind of do the same thing. So I'm used to to just consistency
in my life. And we're an old town and we, you know, we're kind of, you know, set in our ways about how we want to do
things. But the city manager, being a good friend, as he is, reminded me today that, you know, this opportunity to work
on this kind of branding look that we're going to do is an opportunity that doesn't come along all that often. I mean, what we do may be something
that is in place for the next 15, 20 years before somebody does it again. Right? So it's instead of it being a kind of a burden, this is really an
opportunity. And so it's an opportunity now again, we're we're still going to scrutinize, you know, the heck out of it. But I think I'm going to because I was I was a little,
you know stubborn at the last meeting as well. So I've got a better open mind. And I think all of us I think if we if we look at it as an opportunity
then and something that maybe they can even like in inside of it, like you could take a magnifying glass and all of our names will be inscribed somewhere real small in there, you know. So but anyways, I'm
going to take that and I want to I want to thank you for kind of resetting me on my mindset on that. So the expression, the context of the decisive, well, I don't know what that means,
but whatever. All right. Go ahead. Now. Go do your thing. Thank you. I neglected to do that last time. I kind of just jumped in where we are and didn't bring you guys back up to how we got here. First, I
also neglected to introduce we had a staff team that worked on this that Scott and myself and Jordan, Brandon, Ali and and this is particularly important in Jordan, Brandon and Aaron's
work. This is a toolbox work right now for their work going forward to grow the city economic development market. So this all started back maybe a
year ago or so when I after I reviewed the master plan. We have a 25 year old master plan and it talks about marketing in there and some things we're done out of that master plan,
the wayfinding, so forth. And so part of master plan update, which we need to do every 5 or 7 years, is marketing. So one of the things first, the
downtown is marketing brand, downtown brand. And these are some some brands from around the country. You may recognize some of those. And often you'll find these are derivation of a
community's brand community. Look at the downtown will be the heart of of that community or the tagline you see on some of those logos. So when we look at what our messaging was, we
didn't have a downtown brand per se, and our other messaging was really all over the place. Our wayfinding is different than our banners, are different than our website and our ads and so forth. So it was really
a very diverse message, not a unified message. People wouldn't necessarily know right away when looking at all that's talking about tarpon. So that's what this has this process
start. And this is what we have. Some people ask me what's our icon now on the right there. That's our brand currently from about 2014. It's seagulls. It's
not the diver helmet, not a tarpon. It's seagulls. And then of course the seal is something distinct. It's a can. The people on the TV hear you if
you're not up against the microphone, I think so. I'll stand over here. Yeah. So the seal is is distinct for official documentation. You know, I was we were just looking at our shopping guide.
We don't we didn't put our seal on the shopping guide. It's not really official city document. It's a marketing piece. So the image on the right is our marketing piece. And if you
look and I'll show you some more of our marketing a little bit later on. But what I did back when I was promoting this to you was I showed you some examples in other communities where we went through this
process. So City of Palatka, this is their seal. There was no conversation of changing their seal. They just had no marketing element. When I got there, I asked somebody, what's our font? And they're like,
well, we don't have a font. So so we brought in a firm and we created an icon for them. The swoosh represents the Saint Johns River. They're located between the Ocala Forest, the Saint Johns River. There's
potato farms and cabbage farms and tree farms because the mill there. So their nature, the tag is it's our nature. You may say, what's so what's so good about Palatka? That's our nature. But it's also they wrote a play
with it. Well, hospitality, that's our nature, you know, being welcoming. That's our nature. So we this is how they use it in advertising and logos. And we started a bicycle festival and so forth. This is
what you see on their website. City of Palatka. They still have their logo. Their seal is on the chambers and the city hall still their official document seal. We didn't touch
the the seal. This is City of Maitland. I couldn't have told you what the seal looked like. I finally found it. They put it on their agendas still, but we didn't talk about that. The logo on the right was 15 year
old logo had been put together by a citizen committee. It represents the the Aztec things or the Art and History Museum. The old house. The city owns an old house. That's a bed and
breakfast. It's probably almost the only historic building in the city. And then the west side of Maitland, high rise buildings, you see them in the back, so it's a little bit of everything. Pretty classic logo made by committee, but it had
served them well for 15 years. A community for life was their was their tag. Kind of sounds like a prison to me sentence, but they were already. So we came up with a more modern logo.
It's a very contemporary town. It's not very old city. It's a part of Metro Orlando. And then for the downtown, the marketing element, which was the focus of this, the downtown Maitland,
come together because they were creating one out of nothing. They had no downtown. And everybody kept saying, we need a place to get together. So with this tag, you could say Downtown Maitland. We're good friends and good food come
together. So it was it was a fun to play with. The icon was a lot of fun. You make a wreath out of it or a beer foam, you can make fireworks. The farmers market. They made an apple out
of the icon. A lot of great, great tools for their marketing. These are some of the other things. The banners we began putting up the banners. Their their first Friday is called Get Down Downtown and they use
that. It all rolled out with this, with this marketing campaign. This is what you see on their website. Just the little icon. That icon is now actually on I-4 on the new bridges on I-4 going through
Maitland. And then their, their, their seal is still used for official documentation in New Port Richey. This was their seal from the 70s. Their tag
was gateway to Tropical Florida. Interesting about a gateway. They always say you're the gateway. It means you're not it, but it's where you're going to go through to get where you're going. So and actually had a commissioner there, Jeff
Starkey said, I don't want to touch the seal. I grew up with that seal and I want it to change. So we what we did was we created an icon for them and a color palette and so forth
for downtown and for the city. And then we showed them what it would look like if we had updated the seal. And they loved it. They they approved it unanimously, but they could have gone the other way. Said,
no, leave the seal alone. So this is some of the marketing did banners on US 19 to kind of identify where New Port Richey is. And the Suncoast Theater actually adopted the branding
palette. They needed a new logo, just coincidentally. So they went with the branding palette for their new logo. And again, all of our those those images I showed you did not include the chamber. We're not talking
about the chamber or the merchant association. Nobody else, just the city. This is what's on Newport Richie's website. You see the little icon up on the left corner there. Crescent city just had
this old seal. It's actually their bass. Capital of the world was their moniker. There are no longer any bass in their lake. The crescent moon was actually the Woman's Club logo that they were using without
permission. Looks like the moon pie. Yeah, yeah it does. Moon pies. Yeah it does. The Crescent City Belle is sort of the joke was that was a prostitute back in the days of the early days of the city
became part of their logo, so they would use pieces of it on the entry feature and kept the bass capital and so forth. So we created an icon for them. And the tag was Life Between
the Lakes, because you can stand at the one red light and watch the sunrise over Crescent Lake, and the sun sets over Lake Stella. Some people did not want to let go of the bass, so they consultant put a little
bass jumping in in the sunset there, but we did. In that case, we did do the seal. And then the icon really became the crescent, the crescent moon in Crescent City. And this was
some of the branding packages. We actually did. Those banners on the sunset and sunrise sides of US 17, which runs north and south, but we play with the Crescent, some of the logos for special events that were
started, all playing off the brand, everything tied in like, oh, that's that must be in Crescent City. And then just to show you more locally, Clearwater has their official seal and then they have a
marketing bright and beautiful bay to beach. That's what you see on their website. Dunedin, home of the Honeymoon Island. Honeymoon Island, what you see on the website. But you'll find
that seal on their city hall, their brand new city hall. Port Richey actually just adopted this, I believe last December. Port Richey, gateway to the Gulf. And that's they still
have their seal. Oldsmar Water Park, plant city, city of Mount Dora, Palm Beach and Sarasota. So getting back to where we are,
we have the brand of the seagulls and the teal lettering up there. And then we kind of had the district thing we were talking about in our wayfinding. If you look at our wayfinding in the downtown, it has the
clock tower. If you're at the sponge docks, it has the diver helmet. And anywhere outside of those areas, it's the sponge or boat on the this the wayfinding
around town. So based on your input, the last workshop if we use the and I just grabbed the images from before we use the diver helmet for the city. Take that from the sponge docks. We
could conceivably use a sponge or sponge boat for the docks. The downtown could either continue to be the clock tower, or they showed an image of the railroad station, which for locals is very recognizable.
And then we have some some great other district, Greektown Football Union Academy, Golden Crescent, that we really haven't marketed or take advantage of. You know, we people would say, oh, you drive through the Golden Crescent.
It's a beautiful neighborhood, but you don't know you're in the Golden Crescent and you don't know fruit bowl. I think it's just a great name, but it'd be neat people driving the intersection. There'd be a sign of welcome to the fruit bowl.
You know, we can we can capitalize on that. And then we have some districts that are part of our, our code that we really haven't done much with. Uptown Coda stands for South of Tarpon Avenue. Even 19 is kind
of a dispute. Where does that look? It's on Allen 19 we just called 19 is a is a place could be a district. So with with all the input and I'll just keep
going to Linda gets here. They took your input about the current seal. And they're tasked were to reach all the logo, eliminate the black fill. It's kind of muddy. You can't
see the detail. And then ensure each object is clear. So and then to use the color palette you talked about the color palette of the seal and of the
high school. So we'll show the high school later. But this is the color palette that's in the seal. And then this is cleaned up. So they redraw it. It's
cleaned up. The shadow made it blue instead of black. Kind of cleaned up the fish and made things a little bit more legible versus the original.
This was this was what was sent out in your packet. And then create a new color palette
based off the the those changes. I'm going backwards. I'm sorry. So revision two was they
cleaned up. They said that our current seal looks like a mountainous island back there. So they show you what it would look like if it was just more trees. Clean up the clean up
the lighthouse. And then they showed you what it would look like if they actually put more definition in those shadows that are cast onto the water, and the kind of updated the sponge boat a little bit, the
sailboat made a little more distinct. Those are little tweaks. They they could do if you, if you like, and then added more yellow space in the
ring around it. This is the new color palette would include the Burgundy from the high school would make that base basically available for use, and then they tweaked the sponge or boat.
You see, it's kind of pale on the left. And they made that use that Burgundy on the sponge or boat. These are just little minor tweaks. And then in the
font, based on your your input on your font preferences. So the original font is style A, style B is that. It's hard to
read that there's a Allegra font. Allegra bold. Yeah. And then original font versus.
Grandpa. Yeah like semibold. So just little tweaks to the font style. It's one, you see the one on the right. It's a little thinner versus the blockier one versus the original, which is
very much darker. I'll let Linda go through these. And then they took the input about the sponge or helmet within the seal and created these images.
This would be the the overarching icon for the city. This is what that we could play with that in terms of the districts they created beaches district, which was something different. If we wanted to edit
our beaches, we wanted to create something out there. But otherwise downtown, Greektown, Sponge docks and so forth would have different imagery, but all
tied together with that in this case with that similar ring. And this is with the different the lighter font. It's a
semibold. And then they, they just showed us this is what that looks like. It's really what we have now, what we currently use all of our swag and so forth. Another thing she
did was she took the the three options she had shown you and changed them to the new color palette. So it does brighten it up a bit, makes it easier to
read. The second one was. Again becomes cleaner I think. And this is actually my favorite. And then when she when you convert to the color palette, I think it looks it looks really
great. So that's that's a very distinct difference. And then and then we actually created I want to show you what that looks like. You can see there's a shirt the website the trucks
very pops really pops when people see our trucks. Tarpon Springs this is more of a real life photo. How that would translate versus the seals. Very muddy. Kind of hard to
figure out. Is that a county vehicle or is that the city? Whereas the one on the bottom very clean. And then they sent you the tagline we're not so
worried about. That's something we can change for marketing strategy. They want to show you the results. The sponge diving one had 60% response for dive into tradition, explore the
Suncoast. I don't like that because it's not, you know, not Tarpon Springs. The tarpon and fishing was kind of a split.
You guys were all divided on the get hooked on tarpon spirit. I vote for number two. Okay. And then Greek heritage 60% like discover Tarpon Springs
uniquely Florida, unmistakably Greek. And I want to credit Brandon with the last one. We threw that in there where Greece meets the Gulf had a really good response rate. That's kind of cool, and I
think that one has a very nice touch. So all in all, this is where we are today. And what I'm not only recommending, I'm asking you to consider is we
switch to something like this. We can we can clean up the seal remains. You're sure it's going to have the documentation? It's our official and something's got that on it. We know this is
an official legal document. And then our marketing image, our imagery out in the community on the region, city of Tarpon Springs, with the help that helmet is iconically. What's
that white shadowing in the helmet? Sponges. Okay. All right. We can have him clean that up. It looks like steam coming out. Yeah, I thought I thought it was steam at first or something, but they could
clean that up. All right. So it's staying the same. And then offering us some new tools to to put ourselves out there. And
I'm unfairly losing my position to promote this one logo. So this is what the committee had different, different views on different logos. But and I think all of you, some of you
that were willing to have a preference, said if I had to choose, I would go with that one. And I think it really looks good this way. Yeah. And the color changes make a big difference. Big difference.
Brighten it up. Yeah. It was so subdued. It was sketched I think by hand back in the day, but it was so subdued before the last meeting, you know. Yeah I think our original seals,
hand-drawn it looks has to be. Yeah. And actually Irene found a previous seal patch, but it's. So we can't tell what it is. I think it's a palm tree and a
submarine. Almost looks like a very strange looking. We did have not. We did have Nazi submarines off of the coast. Are you serious? Yeah. We did.
Yeah. Yeah. How? How far out? Like right out in the Gulf. They they. Yeah, they found some. They actually they actually captured. So with that
I'll throw it open for discussion. Sure. Anything about. Yeah. Can I ask Brandon Jordan to prepare some comments
about his his one other thing that, you know, I'd say is in my role as public information officer, I'm trying to facilitate the flow of information to the public. And a big part of that is working
with city employees that are, you know, in various divisions or departments, and they'll come to me and say, hey, you know, I'm working on a flier or I'm working on this post. You know what? What font should I
use? Or what are our colors? Because we want people to be able to, you know, if they're going to put something out there first. We want people to easily be able to recognize that. Oh, yeah. You know, this
is from the city of Tarpon Springs Library or, you know, the city of Tarpon Springs Sustainability Division, or, you know, our Parks and Recreation division. And then
also, in addition to them easily identifying it's, you know, it's us as opposed to, you know, a different municipality. We also want to set that standard. And so, you
know, we don't I don't want to leave it up to just city employees that aren't graphic artists, you know. So I want to equip them with the tools to where, yeah, they can put
together something that looks good, rises to that level of, you know, that standard that we want out there without, you know, forcing them to go outside and find someone who is
a graphic artist or pilot all on me, you know? And so that's the importance of having that, you know, that sort of defined marketing brand kit where I can
provide it to them, where, yeah, you know, we're going to use this font to remain consistent, use these colors to remain consistent so that people can just easily recognize the information that we're putting
out there. So in addition to all of our wayfinding and all of our signage and everything, but just, you know, giving the library, giving the sustainability, giving, parks and recreation, all of these,
these tools that were consistent across the board. Yeah. You can tell the
consultants will go back and turn around and come back. Just don't know why they flew down. So here's my question. Are you looking to integrate this as we order new things? Are you looking to just change
everything as we have it currently? How's that plan? Yeah, we would roll it out. You know, I wouldn't have everybody throw away all your stuff and we'll start over as people need to reorder materials. Obviously
we don't pre-print letterhead anymore, but business cards, as we roll through, we would change it over the vehicles. Some of our seals are are almost faded out completely.
They are. We would preemptively change those out, but we would we would gradually. We did actually put in the budget money to do this change, hoping we would get approval to move
forward. So it's it's budgeted to make this roll out, but digitally we can you know, we can really roll it out and make a big deal out in the public. But in terms of the things we
have to get printed and created, that'll take a little bit more time. But we don't want to waste the stuff we have. Are we going on the line or what? What
what are we doing? Yeah, let's yeah, let's just go like we normally do. Go. Okay. I like these two things a lot. This is nice. I assume what we showed us from last time with a squiggly font. We're not
considering that. Right? Or is that still under consideration? Everything's under your consideration. I mean, my preference is, are these two things right here? I don't like juvenile font. Wavy font. I
think that looks immature. In fact, most of the stuff you showed us in the beginning was not that which I liked. Modern is great. I don't mind modern, but I don't like juvenile looking. And I think these look,
this looks wonderful right here. I didn't even think about the island in the seal. Looking, looking, you know, looking mountainous. I never even thought about that. Not because I don't really have an eye for this kind of stuff. That's true.
And this that's a very. I like how that's cleaned up. I would be fine with this right here. Okay. And I assume, you know, we have the emblem for this for the, for the sponge or helmet or I guess for the seal and the
districts. We would swap out the image for that for that district. Correct? Correct. Well, I would be very much in favor of these two things and well, obviously, especially in light that we might be having
some drastic budget cuts from the state that, you know, well, we don't want to waste money or throw things out. I do think this is going to be a real marketing effort. We need to, as much as we can with within
our budget, like start having it out there and consistent, like our business cards have been the same for 30 years or whatever. So but I would, you know, I would, I would lean on you all for that. But I think
these two things look, look, look, look, look great. As far as the nuances of the style of font, I have no eye for that. I'll leave that to my to my colleagues. Thank you.
Commissioner Donato, I concur, I like it, I, I like it brighter, more colorful. It seems to be more updated. And I
had always wondered on the original seal because it did look like there were mountains that I'm going through and I didn't see any. But yeah, I like the way it's all cleaned
up and I like the lighter colors. Okay, okay. Commissioner Coolio's, I first I want to, I think the branding
company as well as staff, and you guys came back with a idea for us to build up on that wasn't, you know, too far off.
And this file looks crisp. It looks clean. I like how we have on the left, you see the bushes of the island. And that's
really what it reflects. Yeah. My one issue, I would think if they can consider and some of these other revisions for the
way the sponge boat is and the two towers that sails that go up sort of blocks the sun a little bit. I don't know if there's a way to maybe move it
down or I can play with that. Yeah, just a little bit that way. Because if you see the other, the sun's bright, you see it nice and whole, you know, and I think that's my only
little drawback. But you see the sponge or individual the color palette looks rich. The font is I like that Alegria
Semibold 600 font, because if it's too bold, it sort of blends in around the seal, makes it harder to read. Gets a little muddy. Yeah, yeah, yeah. And so is that, is that this font here that you like? That's
the Allegra. Yeah. Yes, sir. Yes, sir. You can see the individual looks like a sponge diver coming up. If there's a possibility to even put a little palette color on there
maybe. If not, no, you know, it's not the end of the world, but just something where the sun looks just a little bit more fuller. Okay. If maybe moving the sponge boat down
just a little bit. The city of Tarpon Springs steel, I like it. I'm still a little unsure about the Greek keys. You don't like the Greek key, right? I like
the you do? Well, it sucks, but it's also subtle. It's subtle. It's kind of subtle. You don't. You don't see it right away. But then when you look at it, oh it's great key. All right.
So we're. Take the Greek. Come on. I think the sponge or something. Sponge does a lot of it. The sponge helmet. If we can. Maybe the steam or the
water coming out or the sponge. Yeah, we'll tweak that. Just tweak it. Because you see a lot of these other images that you posted from other cities. They're crisp objects in their
clear separation between them. The lines and there was like for example, these when you have all these districts, I think these districts would be
good, even possibly just moving someone like the sun or the island from out of it. It's the center focal point of the of those districts without having
the sun in the background and some of those other parts that may take away from the focal point of what the district is. So we're on a good path. I'm
curious what you guys, what says downtown more that the clock tower or the railroad station? I like the railroad. I think the railroad, railroad, railroad station, I think the the downtown clock city hall.
It's like uptown, isn't it, though? I mean, you start to get uptown there, though, downtown's commercial area would be. This would be the train station downtown proper, I guess would be the clock. So
it really depends on how you're what you're marketing. If you're marketing shopping downtown, I would do uptown clock downtown train station. But it's not my hill to die. Yeah. It's not. Me neither.
Yeah, I wouldn't I wouldn't die on that hill. Okay. Thank you. But yeah, I think they they look good. We're going in a good direction. Maybe just some of the cleanup for around that steam area area. We're going to
bring the whole thing back to the whole brand palette when it's done. This will be their marching orders. But they they did a great job in cleaning up the file, looking at clear
updated more. And we're moving in a really good direction. Awesome. Thank you, Vice Mayor. Thank you. Thank you. So I
don't know if you had the chance to print this out when I sent you. I didn't print it out. No. Okay. It would have been a good I'm not picking on you, but it would have been good
because as what's been said here, this when I was at the meeting at Pinellas, this is the logos for Oldsmar, Pinellas County, Seminole, Redington
Shores, Pinellas Park. And I don't have a problem showing this. It is, as you can see, it's very clean. All of the all of theirs are clean. Ours is a
little too busy. I also didn't notice the the mountainous, almost mess. What it looks like. It looks it really. It didn't jump at me at the time. But
then again, I'm now looking at these new badges that are here and they're not new and they look very nice. So I don't mind sending them down and showing
them, you know, these look really nice. So they're almost completely different than what we were looking at. And as Commissioner Ortiz said here
about cleaning up the sun, these are bright. These are nice. You know, I don't know if we need more sun than that or. But these seem to be pretty
nice. I'm sorry, did you? I got plenty of home. Yeah. You're trying to quit. I got you, and we can keep using those. Yeah. Similar enough where? I mean, you know, these things look
nice. But as has been said, when you start really putting too much stuff on it and not cleaning it up, you know, it does start to convolute the,
the, the emblem. And then again, you have to also understand that whoever has the better sewing machine when they're making these, that is a big
deal too, because I've had some of my shirts where I, I had to send it back and just say it was just not good. Also, if you're washing these things, they tend to, you know, blend,
you know, mush somewhat. So I'm real happy with how this looks. Again, I didn't really notice the steam, but now that it's been brought out, I would like
not to have it there. But otherd the engine, as long as we're changing it as we, you know, go and not looking to just add costs to the city for no reason.
I'm okay with this. But like I said, I like the cleanup of that over these. These were a little too small and congested.
So okay. Got it. Okay. So let me go through my things. Okay. That would be taken. So the
yeah definitely that mountain thing is that's a that's a good catch to clean that up. I like the fact that Eve that even though we're cleaning up the
seal, that we are changing the font because that gives us the look that it is new. Because if you see the same font, people may not focus on the fact that
it's been changed or cleaned up, which is nice. And we're bringing it, you know, into the 21st century. That the. So I
talked about cleanup. Okay. Behind the helmet. Yeah. I had the same observation. I don't I thought those were sponges behind the sponge. They are. Yeah it is. Yeah. But they look
like steam. Yeah. Supposed to be sponges. Supposed to be sponges. Yeah, but I don't I don't. If you got a sponge helmet, I don't think you need the sponges. And, and then and it just gets confusing because
I don't like, we don't know what it is. And if you make it, if you try to make it too much like a sponge and put color on it or whatever it is, and then it's going to look like the helmet's distorted or something
at first look. So yeah, I kind of think that, you know, I'm just going to bring up an issue that, you know, what was the I can't remember what was the
attorney's name the, the, the lady we had Cardash attorney Cardash, you know, she had brought to my attention and the,
the, the state code that talks about the use of the seal. Right. And it talks about that. We can only use the seal at
official city events or where we are authorized to use the seal. Right. Or we're acting on behalf of the city, like, if, you know, we go to the high
school and we're there as a mayor or commissioner, you know, obviously we could use a seal, but it gets problematic because we could go to an event, a
ribbon cutting, and then go to dinner or leave town and go, you know, to dinner in Palm Harbor. And we're walking around with a seal. Well, you know, technically, we're not supposed to be, you know, we're
not on city business, but we're wearing that shirt. And so we're going to go home and change the shirt, you know. And so now we got yeah, you got all those issues. But if we have if we have that we have no issues.
Right. You can wear that any where you want. Your helmet one. Yeah one on the right. So if you have the one on the right it's not the official seal of the city. You can wear that wherever you want. But we will
want you to go out in the community. Well that's it. Yeah. We can, we can, we can and we could go. We could go out of town and and be wearing that and be proud of our city and let everybody know where we
came from. So it really solves that issue. It puts that issue to rest because that is something that, you know, becomes a problem. I think about it like when I'm going to something and then I can't, oh, what should I be wearing this
or should I just change my shirt? I don't people seeing that I know, but something stupid. But if you had that one, but if you have the one on the right, you don't have to think about it at all. No, exactly.
Takes it off. Takes it off the plate. Right. So that really solves a technical problem for all of us as, as elected officials. So and then when we get to this tax thing, you know, I think what we got to remember
is regardless of whether this tax thing passes or not, we're worse comes to worse. We're moving in a positive direction to try to increase our commerce in our town. Right. If the tax
thing does pass, it's like a paradigm shift of how we function. Because if we're losing money on residential property taxes, how do we make that those revenues up? And a
lot of those revenues are going to be made up by commerce, right? Because then we if we get more people to come to Tarpon, we get more sales tax. And and that comes and inures
back to the city. If somebody invests in our town and then, you know, then they're going to pay more tax, they're going to pay an impact fee, whatever it is that that's going to happen.
So by us promoting the city, it really even though it may cost us something to to rebrand us, it's really a movement towards
combating the change of our tax environment. Yeah. Okay. So I think it's a positive that way I agree. Absolutely. Anyways that's it. I if that were it
other than the steam behind the helmet. And I do agree that the sun is kind of because now because even on the one that Mike the one can I see that.
Yeah. Brighter. Yeah. Yeah you don't. And even the one he has here it doesn't it just kind of only only like one stem. Yeah.
Yeah. Where that one. It's got two of the masks. Yeah. I'm not understood. It's I'm a I was I'm from Indiana. We had corn corn stalks. We didn't have any
boats. So the masks. Yeah. So I agree that those are blocking the sun and they could that could get cleaned up. But other than that, if that were it right now I'd be like tickled.
Sorry, Jordan. You go with all this. Yes, yes I am. Yeah. Very good. All right. Sorry. I'll
fill you in on. God works in mysterious. But what do you think? The timeline coming back. Is about a month presentation
as far as the logo part or the campaign and everything. Just the the logo, brand palette, the brand. We can do that within a week and a half. Week and a half. Okay. So we'll. I don't know about I can't speak
for the other commissioners, but I would like to have I don't want any of this debated and and the downstairs. I'd like us to get it clear what we
want, what we and then we bring that downstairs and then we get input from this from the residents. We don't need to be debating amongst ourselves. We should have that resolved so that when we present it
downstairs, then the citizens can give us their input on on it. But that would be helpful. So I don't know if you, you know. So I won't be at the 10th meeting on the 10th, so
probably be the next meeting. I can put that as just a approval item. Yeah. And then if we have to and if we have to have a short little work session to finalize things and I'm good with that as. Okay. Understood.
So I just wanted to bring up the district seals again with the how we have the beach district Tarpon downtown. I think they're great. But if
there's an opportunity to even do it, do we need the sun and the island in the back of those districts? Yeah, I thought the same thing. You know, that they pop out their focal points. You got the seal around it with
those and it'll look like a little bit crisper. Now that you've chosen that one, it'll look more like this okay. Yes. Cool. Okay. Yeah I agree. All right. That's really good. It
looked like. Yeah. Yeah. So yeah I know we were tough on your staff last time, but but you guys came back and really did a great job in putting us
in a direction that we all agree upon, you know, right away and is a great refresh of our brand, but also adding a lot new elements and
modernizing. So we really thank you all for that. Yeah. Thank you very much. Pleasure. Thank you. Mr. Thank you very much for your time today. All right.
Meeting adjourned at 12. Anybody else have anything else? Say no. Good. Mayor. Assistant chief, how do you like it? Do you like it? I, I do, I was just telling the guys, you
probably need to look at a redesign of our patrol cars. If it's true. Yeah, yeah, yeah. It's modern. It's moving forward. I like it only if you
make the cars blue. Michelle. Blue. Michelle. How do you like. Do you like it? Yeah. Do you like? My only thing is I say it, say it, tell it. The helmet. It
goes into the key. Okay. Is that by design? That's by design. Yeah. Is it okay? Okay. To cut. Okay. Just adds a little memorability to it. Gives you that dimensional look.
I think if we get rid of the sponges and that's going to really make that, that's going to be perfect. That's awesome. Jordan, with your branding, your expertise in this, we might need a new patrol car
design. So let me know. Well, didn't we turn one down those little vehicles for the shuttle. You can have one of those. Oh, I mean, I'm not getting into
that. All right. Unless anybody else. Meeting adjourned. 1241.
That was good.