This conference will now be recorded. We will not make it a long distance. I know that. We'll call meeting to order. Are there any additions or corrections to the agenda? No. Is there a motion to approve the agenda?
Second. All in favor? I oppose. Motion's passed. Regular meeting minutes from April 16th. I'll make a motion to approve the minutes from the April 16th meeting.
Second. All in favor? I seen abstain. opposed. Motions passed. Complete financial report and accounts payable. Yes. See, there's two. There's one for March 31st. Second one's
probably what you'll look at for April 30th. March 31st has the uh I can see the money given to yourselves for your service. Um then April 30th will be kind of more up to date.
I'll make a motion to approve the financial report and accounts payable for March and April. Second I a hotel study. As you know, we came study to be done with
HS resources and I had a meeting with them on the 7th of May, two representatives, and they kind of asked various questions about the big employers in town and what people do when they come to town, where they go and so on. So, I filled them in
and they're currently working on the uh hotel study and it should be done uh in June. So, it'll be done quick and then we can use that we'll use it for sure with the rebound group which we met with last month to yeah see about getting the
hotel into Zumbroa. Let's just kind of keep you up to date of what's going on. Hey, part B, the billboard. Does anybody have a billboard they'd like to see? That was your homework assignment. Yes, not the one on 63. Do we What do
you Okay, so we have I got them here on the sheet. You can see so our account 403 account promotional budget is roughly $9,000. We just spent five grand on the visitors guides. So for the rest of the year, we have about $4,000
left. When I was looking at these, the two that kind of caught my eye because of where they're located are going to be at one in Rochester, which is on the north side facing south faces north. Uh, and then there's one in Pine
Island. Yeah, I like the Pine Island one. And I thought we could make something like why would you go to an island when you can come to a place with a bridge? But that didn't go over well with the staff because talking smack to Pine Island and
I like Pine Island. Fantastic idea. Funny. Yeah. Okay. So my question is one we don't really know what our return on investment is. We had one up in Canon Falls. So I feel like we've covered this Highway 52 corridor. They're going to drive through Zimro anyway. so that
they're going to seize Zroa. The only bummer part is Highway 63 or 61, whatever they've got us on, they just don't give very much traffic. Oh, yeah. Correct. So, do we need to look for different billboards? Do we like Highway 52? Do we want to do a
billboard? Do we want to look at spending our promotional dollars somewhere else? That's the things rolling around in my head. Possibility for promotion here. uh to talk about as well in a little bit. Uh I could ask Ken about uh billboards
further away like I mean we don't want to get so far away that they're they're going to be like oh that's way out of our drive but I like pulling different areas people that just drive right through 52. I don't know. It was
just a thought. D have one that stuck out. My thought would be Highway 52 just because it carries a ton of traffic. But I I'm kind of Let's see if we How do we know what we're gaining from it? I mean, I don't know where you get the Yeah, it's tough.
The feedback of, you know, I I saw it on the billboard and I pulled in to see the bridge or I pulled in to grab a coffee at the coffee shop or whatever. I don't I think that's true. You know, like a lot of people drive by, but not a lot of people pull in. So, I don't know what
the billboard says to draw them in. Mhm. Yep. So, I feel like the last billboard was very generic. Generic. Just is fine, but um I don't know. I think it's not sold on the Yeah, I'm
not sold on this list. I guess maybe that's fine. I think I don't I'm not against billboard advertising. I just don't think it's the best use of our dollars to do it again right after we've already had one up. I think it should be maybe a like an every other year thing
or something like that. Especially if you have other ideas for us for that promotional money. But I don't know. Yeah, that's just so we have keep in mind we have $4,000 left. Uh so if you
have a an idea of something that pops up would be good for that, please share to do any other. What I was going to do is have can send some more. But if it's something we just don't want to do it
this year, then just let's just say do we need do we need a motion or something formal that says that we're No, let's move on. Okay, we're going to just move on. We will move on to new business
proposal from WEAU TV. Yeah. So I got a I sat or had a meeting with Jesse Stock who's a meeting executive at WAU of Oaklair and he's starting advertising campaign campaign for
smaller cities. Now if you remember we had KA kind of a similar thing a couple years ago and so what this is is going to be out of western Wisconsin. It will be in Zimroda area but it will promote
say Zroa throughout part of that we wouldn't think of like West Central Wisconsin. Um so his campaign will be a two-month campaign. So roughly about $5,000. And what I would like to do is
if this interests you, I'll have him come and speak to us, be more specific on what it is that they do. Uh, one of the issues I know with advertising on television is that people don't watch TV. That was one of the issues we have with Kal. And they do
their best, and these guys do their best as well of showing not only do they have uh, television, but all of their social media platforms to get some Brona out there. Now, a lot of this information is going to be out of my realm. Um, but he did
some he he compared Zambroa to Pine Island and Canon Falls and the reviews that came out. You can see Zro's reviews are going to be there's your billboard right there. That is why you live on a two star. The
number of searches Zro is well below Pine Island Cannon Falls. Um, so even though it's got all the stars, there's very few searches compared and the search could be from any anything in time. Here's the television
market. You can see that they are part of the NBC market. You can see KDC's right here. Um, what they will be in the households are in roughly over 180,000 households. You can see the counties in Buffalo or Buffalo,
Wisconsin. two counties primarily within Minnesota would be Houston and Winona County uh which is going to be outside of our target our trade area which will be good for the city to bring people in to the city. Um and this gives you an idea of the
monthly stats, web page views, Facebook followers, video plays, Twitter followers, Instagram followers and so on. So the numbers are quite you know and I think this is the way news companies are going obviously with advertising because
just like we've said before don't watch TV. So they have almost 6 million web page views per month. Yeah. People look up in Oak weather. Weather god the weather. If you watch
like you watch KTC, it's 90% weather and that's great. on your phone. Sorry. Uh and then how they get the information out. Obviously, uh it says
attract, build brand connection, establish equity with consumers, engage and educate consumers during the buying process, and entice and encourage consumers to take action. That action would be to come visit Zambroa. Obviously,
um you see about 80% video, 20% target display. Once again, I'm not sure what that is, but it would be very very well um advertised around the area. And there's kind of the kind of the breakdown. So what I
would say is if we as an EDA are interested in having this doesn't mean we have to go with it. I would have Jesse come virtually or in person and give a spiel about why the cities and bro should do this. Can you go back up to the one with the communities and the
stars all the way toward the front? Yeah, that one. So, so my question is, would we be better off taking that money and hiring a
social media campaign person to get our s, you know, to get us out there versus I mean, because if that's what this is showing is nobody's really searching Zumbroa, but we're not really putting Zumbroda out there, I'm not
sure. What is this chart telling me? The Google searches and then your Google reviews for the town. So, we have really high um good reviews. Good reviews, but we just don't have all you see the
visibility says NA. So, we're not even ranked when it comes to this because of such a small amount of stuff going on with social media within the community. So maybe that's where we put our money as, you know, like a a social media company. Yeah. And that'd be very interesting to kind of see what's out
there, see what that would cost. Yeah. Right. And kind of because we have lots of things going on in the city that we could promote, but like city staff already have full-time jobs like that. Most of the businesses, I think, are using Facebook in town. Sure. What is our market? What
are we trying who are we trying to reach? and that's a good that's a good consumer. I guess at this point most of what we have to offer is shopping or the people that come up here tour Yeah. that
Connie sees that come up. You know, a lot of them come from Rochester and a lot of them are visiting Mayo Clinic and they need to have something to do for the day. So, I'm just wondering if we target that market
uh to get them out of Rochester and bring them up here when they come to spend a month or a week at the clinic. It's it's huge because then she tells them to go, you know, all the sites around the area. She gets a lot of that, right? But I think that's what
like if we hired a social media campaign person that they would start promoting all the businesses and Y and the other thing is there's some key magazines and stuff down in Rochester that sit in the mail clinic that people pick up and they look at and that's how they find out
about some the Rochester paper the women's magazine down there. I put a ton of them in the galleria that the these Zumbroa world. So, but you could do a social campaign where an aspect of it is
targeting the people who are like we said at the clinic Yeah. looking for something to do. Come visit them. The other thing is to collaborate with the businesses because if I've always told Connie that if if somebody's advertising like if Louisa is advertising in a
magazine, it's expensive. But if she advertises in this one and promotes her store plus the roda and then while gender advertises in this magazine and somebody else in this one and spread the if everybody collaborated, you'd get a
lot of people. But I think they do that, don't they, with that business alliance? Don't they all kind of figure out? I don't know if they do that. Sometimes they're all in the same magazine. Yeah. Which is fine, too. But seems to me like
we could get more bang for our buck if we Yeah, I like the social media campaign. I think that would be so the social media is the other side of it, right? I think we just have I mean we have a pool campaign. We have like lots of events throughout the summer that can be highlighted. Yeah, let me look. I
think that would Let me see. We have to hire a I'll see if I can get some information back to you too where some of the advertising goes. I know that today magazine is huge. Yeah, the Rochester magazine. The I think it's the I thought
they already they already did those. They do, but I don't know what we're trying to do here. What do you mean the businesses? Yeah. Yeah. So, I don't know what else there is either. Rochester downtown has a magazine too and they have a section and
usually there's like wrote a section in it as well. So yeah, that'd be I think honestly probably together like that with social media in this advertising strategic advertising more than I would Okay. Yeah. No, I
agree. To find a social media company or group that I don't know any creative and Redwing is really good. See the comics too. Otherwise just there's people that just do it and they just love working that
stuff. So, I'm sure we can find somebody in town that can do it, too. Okay. Or hire a professional group that's going to come back with the Yeah. Yeah. I mean, that's a You would want something showing us Yeah. that that the money we invested
was where you Yeah. where you see it. It'd be interesting to have somebody like Sever come in and just give us a presentation. Yeah. Something that you can get some information on, right? And if there's different price tiers and what you get for for each for each one
of those and tie it back to the website. Yeah. Yeah. Well, the social media group should be able to give us a lot of good feedback on how many hits they have on what social media is and all that stuff.
So, we should be able to that would be one good way to kind Looking at it. Yeah. You said there's always been the difficulty with billboards. You just never Yeah. How do you know how do you know what what you're getting?
And I don't know. I I I think we should hit like every avenue like young families, retirees, everybody. I mean, I have a friend who lives in the cities and she she came down and and wandered the streets of Zimroda and just absolutely
loved it. She's like, "It's just amazing. you guys have such a, you know, thriving downtown. Now, I I I don't know if she just knew because I lived here and I was like, "Oh, yeah. We got a lot of little shops." Or her sister was visiting here and said something, but I mean, even the cities, they'll come down and Oh, it's amazing. People that come
from all over. Yeah. I mean, we just they hear about it and they come to see. Yeah. It was cool. And usually if they do, they spend money. Oh, yeah. She left with a couple bag fulls of stuff. She didn't Yeah. She didn't just wander
around. Going to leave at the end. No, no, she hadn't stuffed. She stuffed her car. Okay. Well, let's move on to new business fees. CEDA housing study. Right. So, you can see there's a I sent this in email as well. So, CEDA has a
little the city of Zimroda has a credit with Zeta. Okay, let me see if I can say this again. The city of Zambroda has a credit with CEDA. One thing they would like to use that credit for is a possibility of a housing study. So your first question may be why do we would we
ever do a housing study? When was the last housing study done? I think it was only a couple years ago. Well well there was a hotel stud was a housing study. I haven't done one. Yep. It came out of Redwing. It came out of Redwing. Before we built the first Redwing Redwing did
their own or was it a county? But I think it was a county. So there's a county housing study going on right now. So, Zimroto will be a part of that, but this will specialize in just the city of Zimroda. And so, what I got from my colleague Annie and I I listed it here for you
because one of my questions is like I said, why would we do a housing study? So, it would identify resources and funding funding opportunities the city would utilize to apply for grants in the future. Uh, while Good County has a housing study, it does not address Zambroda as an individual community.
This would identify a market area that includes Pine Island and other townships and all recommendations uh are based at a regional scale. A housing study for Zimrod would make the city more competitive for grants and housing resources. Uh the state of Minnesota has a number of new programs
open this year for grant funding geared towards communities in greater Minnesota. says, "While Zimroda has had recent housing activity, the housing study would provide detail the city's life cycle housing needs to ensure that all residents have housing options to
suit their needs. In addition, we have seen postpandemic changes that have reshaped housing needs." So, there's different examples there too. Go ahead. Well, I just didn't color Bartman have to have a housing
study to submit for their workforce grant aspects of so like one of the aspects was uh vacancy rates within the city. Yeah. Um but they would have done some some but wouldn't had it the full study.
Okay. Aka Miranda who who was here who was the EDA director before Did I swear for Dylan? Didn't he have a housing study done? Yeah, I couldn't find one. Feel like he did?
No. Well, just to me it feels like we had one not too long before that apartment building was built. Okay. Yeah. I Brandon, have you ever remember a housing study? I couldn't find anything
on those. I remember one being referred to, but I don't actually remember going through the process of getting Yeah. And I know we're doing a hotel study right now. Maybe it was the county one because that was the one that really told us kind of
where we were at. So I I spoke to the apartment lady from Good Hugh County about because like I said, the county is doing a housing study and obviously the bro will be a part of that. Remember was it what the daycare study and everything else? There's a lot
of studies. Redwing just got theirs done and they're I think they're going to release it in two weeks. Okay. So, they did a big one. Um I don't know. Yeah. So, be interesting. This has came
to me u you know something. So, we get credit is what you're telling. What are other what other options are there? So the total price study would be $13,500. Seated discount roughly three and then
they would apply for a compier uh was one of their partners feasibility study grant for about $5,000. So the total cost for Zimroona would be $5,61244 if that's a possibility. What are some other things that we can use the credit for? Yeah. I don't know. We could something. I think that's an
important question to ask. Yes. Thank you. Is is that discount the credit? Yeah, it is. And if this is a possibility that you like, I could always have Annie come who is in charge as a planning
manager can come talk to you about it. Could not. I think we'd like to know what other services that or at least I'd like to know what other options there are. Okay. I don't know that the housing study would be the top of my list. Yeah. or and then wait until the county gets done with theirs and see if there's any
information to glean out of there that would be specific to Zambroa before we spend the money for a study. So see what what else you got, Kurt? We're going to
say yes or something. I feel like I'm on a date. Jeez. See what county is. Is there a is any Have you participated in the coalition for Rochester area housing?
That's a good group to get involved with. Uh they have a housing alliance meeting every month. They may have actually done some studies in our area. We could check with them because
uh that coalition is set up to improve housing the housing situation in a 30 to 35 mile radius of Rochester which includes Pine Island and Sroa Wingo's kind of on the edge I
understand but there's money behind it from Homestead County Rochester Mayo Clinic and Rochester area fund I think now the destination medical center they have millions of dollars they're investing to develop homes could
be part of that. Um we just need to learn what they know about SRO and what options we can pursue. It's Rochester area housing. is no it's their coalition coalition pro for Rochester
housing and their outreach program is called uh Rochester Housing Alliance. I've been trying to listen in on those meetings as much as I can but
uh a lot of good information. Okay. Okay. If there is no other new business, we'll move on to reports. Update on Katie Apartments. Uh yeah, still pretty much the same. So, we're still waiting for Keller Barn to
come up with a a site plan that will be reviewed by the city and then Miles and I will construct a development agreement. We haven't seen a site plan from KB or not. Yeah. Keller Bartman. So
it's there hasn't been a lot about them as of lately. So sorry I don't have more. What's the timing on that grant? I'm I'm assuming a year but of your own meeting. All right. June our next
meeting will be June 25th. It'll be changed from 18th to 25th. We did that in the March meeting due to Junth and is the time of the meeting for I
have June 11th in my hand. I don't know. I do too because we wanted it June 11th before the council meeting in case there was anything. Well, it is. I thought it was June 25th on the I have my phone saying June 11th 11th. Yeah, but I don't
know why. Yeah, I think that's what we talked about. Did we talk about the other? You got those minutes handy? Well, we voted for the 25th. March for the last one. March because that was part of the conversation. Not last month, but the month before.
It would normally be the 18th. Is that right? Yeah. I guess I didn't move it. Oh, I did. It's on the 11th. That's what we voted on. either otherwise it would be in my so I don't know we did not
I'm sorry like how do we all three up today just I didn't move it yet I knew this was coming up see a son of a what was I reading 5 seconds June 11th
everywhere so what yeah I have the 25th everywhere June 11th June 11th. Check. I've got the minutes ready. They were liar. Oh, all of you guys are lucky. How dare you? All right. June 11th. God.
All right. So, it's June 11th. We'll be That's okay then. FD meeting on June 11th. Yep. Tina, the VP is going to be running the meeting. Oh, so that's exciting. Okay. Well, for sure that one. But the other one I think was uh July
16th and I don't have any that one I should be here for. There's no softball that night. So just the one ED time as far as EDA meetings go 5:30 or is there a possibility of going in
the morning from here on out or that day specifically? I feel like I'm like going back in time because we used to be at 7 a.m. Yeah, I know. And then I got told that I can never move it again. Why?
How was such a big word to move that if it's at 5:30? That's a That's a Yeah, that we we can keep doing at 5:30. I'm just putting out there as a possibility. If it would go in the morning, that's fine, too.
Well, I mean in the morning like 7 o'clock, you'd be done by 7:30, 7:45. I would say seven's probably hard because that's at least when I'm because that week I have to be on site all week and so I'm going to guess I'm either in transit or like I either have to be to
my desk or not be to my desk. Yes. So, is there a Are we talking specifically about the 11th or No, this is just general. I think on 11th we'll still go 5:30. Okay. So, we'll still stay at 5:30 with
I'm just saying for future meetings in general. Is there a possibility of going? And the only reason I'm bringing it up is because I with CEDA I'm getting uh I'll be working with Oronogo and Hayfield. And so if I could get one of
those meetings in the morning, that would be fantastic. And I've only worked with you guys, so I haven't had a meeting with them yet, but it doesn't have to be. So we'll keep it. How about this? We'll keep it at 5:30. It's difficult for me. I'm not trying to be I'm not trying to be difficult. It's
just gets to be complicated for me. Okay. And if it gets if it wasn't it was 7 o'clock, I could probably do it any morning. But if it gets later than seven, no. And I don't think seven's going to work cuz she's grouchy. No, I'm
I'm a total morning person. I'm just like that week I have to be on campus all week and I like I on the road at 7. So I can call in. But I mean for on the way, but I I call in and lead it. It's I'm driving down the road. Might not be. That'd be pretty interesting. So, let's
stay 5:30. It's dangerous. It's no problem. It's dangerous. I mean, it doesn't matter to me because I I don't know if 9 anyway, but sure. It's kids getting my kids off to school, but
he's me. But if you I mean, obvious you guys have to take priority. If it doesn't work for your job, then Yeah. I mean, I got to be ready to go at 8:00 and it's an hour. I mean, with all the goofiness in Rochester, it's an hour from my house to walking in and getting
logged in and making sure my damn earpiece works. Sorry, I'm being recorded. Yeah, you are. No problem. So, our next meeting will be June 11th at 5:30. I tell you that June 11 is I didn't watch it. I had that as a
25th. I even looked it up today. I I've probably four times that it's June 25th. Yeah. And She's put other words by it. She's not that change. Okay. And then report C is Smith grant. Yes. So Sarah
Sheepert uh who runs Flowers on Maine was awarded the paint the town grant. So you will be seeing a mural painted on the back of her store which is right by Busbies. Um when you go in the public parking lot, there is the historical
center and um the li um Carnegie, so you'll be able to see it from there. Um so yeah, there's $1,000 wrote for her and she's got uh artists coming in and going to put up a m put a mural back there. So it'll be pretty
cool. There's no reason anyone should know this, but um there's a really pretty colorful um mural on the back of Mr. Pizza North that I had never noticed before. It's like uh it's kind of a
cartoon ripoff. Uh Alice in Wonderland. It's kind of what it is. Yeah, that's right. Oh, is it? It's almost obnoxious. To avoid the copyright infringement, I'm sure. Okay.
How do you get do the business owners have to seek that out or how do you get more murals here on these businesses? I sent So Smith comes out with that grant probably once a year. Uh and so I just sent it to I sent the link to Zeba.
That's And then there was one in three years I wanted that's the only person I ever looked at doing it and they got it. How much are the grants for roughly? I think it's roughly $1,000 to pay for all the paint. The one that they painted on the back on
the other side of the town Tadage. Yeah, that wasn't that was just private. Yeah. Yeah. Yeah. That's cool. That's cool. That was cool. Shut up one day. Yeah, it's really neat. If there was nothing else,
he's going to get his phones in. It's not going to be bad. Bun run.