This conference will now be recorded. >> Thinks he can see with this eye, but he can't because this eye is seeing for him. Oh, >> but to the right it's white. He said it's all white. >> So, he's like, I can see that there's something there. He goes, I have no idea what it is. So, he just has to be super
cautious. Yeah. To his right. >> Sorry, I'm ready. >> That'll be 6:30. >> Yeah. Let's get going. Let's call the meeting to order. Any additions or corrections to the agenda? >> I will make a motion to approve the
agenda. Is there a second? >> I'll second. >> All in favor? >> I I opposed. >> Motions pass. Regular meeting minutes from December 17th. I'll make a motion to approve the uh
regular meeting minutes of December 17th. >> Oh, I'll second. >> All in favor? I >> be any surprises on here. Tiff abatement. You can see payments have come in from the various places that tip
we have tiffs with mosaic lizer bartman. And then the uh fund receivable that we get on the loans we gave out to such places as uh Rashid Fi and Southeast
Minnesota Associates. Uh those are that's the money coming in from those loans. >> Are all the tips and is that like is that a yearly thing? once here
twice a year, >> you know, as many times as they're on here. I'm going to say it's once or twice a year. >> I would only be assuming, but I would assume twice a year based on taxes. Yeah,
>> but it's just >> I will make a motion to approve the accounts payable. >> Second. >> All in favor? >> I opposed. No public hearing old business. >> Yeah. So you can see there's an extra
kind of advertisement here um about Google because I when Tulip Tree Whitney West came in and spoke to us, one of the questions I can't believe can't remember who had it was Google ads. So they sent
me two proposals. One is for the Facebook, you can see for a monthly total about close to $600 a month, which would be roughly the same as what we've been doing. Uh if you want to promote the city in a different way using Google ads, you can see the expense is a little
bit more uh quite a bit more but you get how you do this. You know as I do those Google ads will pop up on your phone if you just mention something to somebody and all of a sudden boom it'll come up. These ads will come up like the city of
Zimroda ad would come up on your search results for Google like when you go into Google on your phone to do something you'll see below their advertisements. Uh websites will have them on there. Google Maps, Gmail, they'll be popped up. And these are examples that Brian
from Tulip Tree sent me just to kind of give you an idea of what they look like, you know, from and these are from um people who work with him in Rochester like Wildwood Sports Bar, different places. So the initial cost
will be a little bit more obviously because you are getting it set up and then you know copyrightiting and so on and then once it's set up it'll be a little bit different but this will be the initial threemonth total. Our promotions budget for the city is $9,000
this month or excuse me this year. Uh we we're not doing a visitors guide because we did one last year. So, we have $9,000 at this point. That's just for your knowledge. >> Okay, Kirk, because I I'm a little and
it wasn't in on the meeting last month, but is So, is it They're saying if we did Google ads, it's the 595 plus what their fee is or it's the 5.95 is >> No, that 5.95 is for the Facebook. So if you go a couple more pages, Joan.
>> Okay. >> Total like initial for that first three months is 3,000, but then every month after that is $1,000 per month for that Google Ads. Okay.
[clears throat] So, one of the thing with Google ads is or excuse me with Facebook is they're great, but I think we all understand that they're pretty much geared towards Zimroa people because they're off our Facebook uh page. One of the positives of the Google ad
may be to kind of spread out Zimrod more. I don't think you have to say Zamroa to your phone to have it pop up, but I believe it would pop up on other people's. >> Well, that's where the paid part. >> Yeah. >> You're [clears throat] paid. So then all
of us are like we have little >> things that we ping to. So your age, it might be your gender, it might be your shopping preferences, it might be something you didn't previously that were that it would cling to.
>> Correct. And so this is an idea, like I said, if you want to wait, you know, talk about next month or if you want to continue on and get more information from Whitney West or Tulip Tree, um, you can easily do that. Or if you want to vote to go
ahead with Google Ads and then have them design some stuff for us, we can do that as well. And this is something that Tulip Tree offers. >> Yes. Yep. >> That's all they do is marketing in different formats.
>> And I have not looked at Google ads with another company. I've just kind of stayed with Tulip Tree because that's who we work with. >> I think the bar is like you're literally only getting
three ads in one month [clears throat] for $1,000. >> Yeah. >> Initially $3,000. [clears throat] Feels like a lot to me. >> Yeah. And yeah, it just feels like a lot. >> I mean, it's trackable, but you
definitely know you're going to know how many people are are viewing it. But >> question on I know they use other communities our our size or have worked with >> Actually I think we're the only community >> Oh that they're working with
>> that they've worked with. Yeah. To do this type of advertising. >> She was she pointed that out last time she was here. And there are other there are other ways to promote the city obviously we could look at as well if you're not
comfortable with Where does it say that we only get three ads a month for that five? >> On this page, >> we get quantity here is three. [snorts] >> But isn't that three times a month at
545? So it gets the total of 1635. That doesn't say how many ads we get. That just says that we're doing it for three months, >> right? Is that Well, I guess maybe I don't know. >> I mean, that's the way I'm reading it is a base management fee is 5.45.
>> So, we're paying at 545 for 3 months. So, the total for 3 months is the 1635, but I don't see anywhere it explains how many times they're advertising would be my question. But I'd agree with S with Lindsay that if it's only once a month or three times a month, that's
excessive. But how many times are they hitting it every I mean for that month? You kind of see what my question is. >> Yeah, because I read that as you were getting three ads versus three. >> No, it looks like it's three months because if you look at initial three-month total is the 3135. So you
got the breakdown of the Google performance >> and then after every month after that then it's,045. So, it' just be un it would just be interesting to see >> how many ads >> how many ads they're actually putting out. And I think before they gave us a
calendar what they were doing on certain days and it was six or 10 times they were doing it a month on different days what I remember. >> So, how about I'll I'll ask Whitney what how many ads for three months? So, how many total different ads
>> or what are they doing? I mean I mean is it the same ad they're doing every other day or is it different ads? Um but I know the last contract they gave us a calendar month and told us what they were doing on certain days. >> Yeah. Because they would point out like the festival and >> Yeah.
>> shopping downtown and things like that. >> Okay. >> So just to see just we're going to have something in writing what are they doing each month for the 545. >> So would you have a calendar? Let's see. like we did before kind of
>> but also be what's the difference between just doing the base management fee and then the Google performance max ads? So if we just did one, what do we get? But if we do both, what do we get? I mean, I understand all this, but what's
>> So you think once they got it set up, it'd be pretty easy. They just put it in the program and say, "Hey, we're advertising this days and this days." and it just sends it out. There's probably not too much labor. If >> we didn't do the global Google performance max ads, what would be the difference? >> What would we get? Yeah.
>> Okay. Yeah. Ask her to figure that out. Could we reach out to both the former Zeba
and the new um >> Zable Z >> yeah some of your business leaders >> um and see if somebody there has more marketing experience to see if they think this type of stuff works. I would say in Zeba meetings I've been to, I
don't think so. >> And Zeba kind of dissolved, but I think there's still a handful or two of businesses that you know the Paul Bennett, what's it? Uh, Dwell and
Luya and I think them niches are still there, but I think it's kind of dissolved by what they said at Zavo >> on Tuesday. It was yesterday. Yeah, >> I would think that Zabo Zable with Brian
would have some or >> Brent. >> Brent would be the one cuz I >> Is he the guy who does the campground? >> No, that's um [groaning] Waters. Um his brother was there this time. Uh
what the heck came from? >> Bluff Bluff Valley Insia. Uh, God, I just I wanted to talk to him about advertising. Um, but yeah, last name is Waters. Blake. >> Blake. >> Blake. >> Black.
>> Yeah. >> Blake. Okay. >> But it'd also be interesting to see what uh Brent Ree has done for his >> Yeah. >> business, too. >> Yeah. I'm just trying to
reach out to somebody that might have more experience than us >> at at marketing and see if this is a good option or is there something else out there? >> Okay. >> But are we all on the same page as a
committee that Billboards is probably not our best money spent >> on that? I think I kind of got that in one of her past meetings that it was good to get her name, but I think for the bang of the buck, I don't think it was there >> cuz social media, I think you can also
get a lot more people >> uh people on the phone social media accounts. I don't know why I'm so hung up on that, but I wish it wasn't our residential account that we keep promoting. >> Well, and I I would agree with that.
There's got to be a way we can do >> different things. >> I don't know. And you probably by doing that you probably have to set it all up at different entities to build yourself a different website >> and and which is going to get expensive >> back to the city but it's like we don't
want our tourists you know seeing our ordinance issues or whatever. >> Yeah. And I don't know can get pretty heated on the old Facebook these days. So >> what
if I uh let me contact Whitney and yeah let me bring that to >> her on the ads we're getting for sure >> and yeah what the difference between this >> and even they can give us a calendar like they did before the last three months that we did because they pretty much laid out we're doing >> yeah I've got that
>> this and this and this. >> Okay. >> Question on time of year. So, I I know our budget's like 9,000, which I mean, we'd only have nine months, right? >> So, do we can we say to them, you know,
Zimrod's most popular in the summer, so we'd like to run it the shoulder months through the summer? >> Sure. >> Is that I mean, is that something that we're allowed to do or >> we can do whatever we I mean, decide as a committee. >> Well, I'm just thinking like with our I mean, our limited budget and if it is
really $1,000 We'd probably want to hit and I don't know, maybe there's great things in the winter, too. >> If you stop and start, do you got to pay the initial? >> Yeah. Wonder, >> you know. >> Yeah. Okay. [snorts] >> Yeah. I'll bring it to her and then I'll
next month I'll bring back and I'll contact Zabo with social media. >> I see. I I don't know if there really are. >> Yeah. Todd Fitz. That guy's >> That's Todd Fitz thing. I mean, that's what he
>> sable on there. I mean, they >> But that's I think that's just him. I mean, going [laughter] crazy. >> That's a lot of music. >> And I mean, I couldn't even get half of his social media stuff that he does. I don't even know how to do I mean, >> but anytime you see him, he's videoing
this and that. >> Putting it out though. >> Uh Snapchat is the big one. >> Facebook >> under his own name or under >> Yeah. Fitz. >> He does it under >> Yeah. He does a lot of mosaic. He does a lot of Zabos. He does where he eats different restaurants. >> Vacations.
>> Vacations. Even when him and his wife are >> He was just in Cabo. >> Yeah. I'm going to have to friend him in some in some way. >> He pops up on my social media. >> But that's Isn't that kind of like what we're saying is that >> I mean he might be fantastic for Zimrod,
but nobody I don't know how to how do I find him so that I I get to see >> find him now. >> Fantastic. Your phone's right there. >> We heard you talking. Hey, here's what here's what he sent me today. This was just the meeting. >> This is a Zabo meeting. This was at the
grind. That's one of the owners. And then you see Miles. And then you got there's Jake. And there's me and there's Groom. And there's everybody else. >> So this is just his. And now I don't his own person. >> Yeah. I don't know what he's doing here. And then then now he's Mosaic
selling cars. Yeah. >> And then [clears throat] flashy. >> Yeah. And when he sells cars, he interviews the people. How'd I get here? There's so and so. >> Adam Waters is back from Bluff Valley Campground and Insignia screen printing. He's got his punch card with his >> like he fills the screen up. >> Beautiful.
>> Those emojis. >> Yeah. This is his brother. That's how he likes it. What's up, brother? What do you say? Well, I mean, I think it's a great idea, but again, I need to central things >> and then now he's he's just driving a car. I mean, he makes it very adds the
music and adds all this other stuff. >> That's why he's selling 4050 cars a month. >> Yeah, that's what I mean. I mean, I think he he I mean, I think he's got the right idea on promoting. Yeah, >> I don't I don't think we need to do Todd fit stuff personally, but I [laughter] he might have an idea to kind of help us
out. >> But you know what I'm saying? I mean, I think like I mean we can use like a group like this, but if I if I'm sitting there going, I really like Zimroda, but then then he's going, Todd Fitz is amazing and I'm like, who's Todd Fitz and how do I find him? >> Here's another one. This is the beginning one that he started just
before that Zabo meeting. >> Yeah. I mean, yeah, he and then that's the same one. >> He looks like he's a lot of fun. But [laughter] >> have you met Todd Fitz? >> It's more so like making sure that we get this tulip treat content.
>> Like what do we want them to post about? Like we have to give them some ideas. They can do all the research and stuff on their own, but like if we're not sending them >> or great ideas, then it's like you're just going to get >> copy and pasted stuff. So
>> yeah. So let me speak let me get >> some more details on all that >> more details and then I'll talk like I said talk to Zable and yeah we'll we'll move on from there or to next month >> Andy's loan >> Andy's loan.
>> So we all we last meeting we granted a a loan I'm just going to call it a loan uh issued to Ansol to help with the new business. I think we've all seen the sign. Is it open this week? >> Yep. >> Yeah. Okay. Tuesday. I know. >> Okay. So, it is open. Um
been working with the city attorney, Frans and Bank to finalize the papers and terms to get everything ready to go. A lean has been put on our mobile home. Proof of meeting with a small business center out of Rochester. And then quarterly bank statements will be submitted. The EDA will all be part of
the loan. Uh, I've been working with Marcus Lang and Angie Bredenhoff of Fran and Bank along with the aid of Mr. Hen to get this all legalized. So the only thing that
changed from a bank perspective is rather than setting up a line of credit, what they did to save her money so she didn't have to pay a processing fee for a loan and that type of thing was they just set up a business savings account
and then she's able to transfer back and forth between those accounts and then Angie's going to monitor that and kind of make sure that she's is repaying it from time to time and and will still provide those kind of reports
to us on a quarterly basis. So, >> excellent. I look forward to getting in there. I haven't seen any pictures or anything. >> Yeah, it looks nice. >> What color did you go with? >> Uh, red and black. >> Red, white, and black. So, >> like cafe style. >> Yeah, like a like a 50s diner.
>> Yep. And uh got rid of the low hanging chain chandeliers so people don't have to duck. People don't have to duck. >> Yeah, I have a shoulder on those. >> That's how low those things are. That's cool. [laughter] >> So yeah, I think uh I think it looks
nice in there. I think uh we're off to a good start and hopefully people will support it if they did it. >> Okay, new business, election of officers. All right, here we go. We don't have a vice president. Uh, that was Tina's
no longer with us. She didn't die. >> Exactly. >> That's right. >> So, currently our assistant traders Dave um who's not here. Bob is a citizen at large. Victoria is new to the EDA. Um,
so I'm assuming Victoria Pride does not want to be a member of the elite president, vice president, treasure, but you're free to be a member of that. Our city council members, >> city council members are not.
[snorts] >> So, Lindsay is our current president. Lindsay, would you like to take over as president again or would you like to give up that range for somebody else? >> It says it says 29. So, she's got to be president until 29. Do I go? I mean, I think I [laughter]
want to give somebody else that your uh >> term. >> Okay. >> So, your term will end on December 31st of 2018. >> I'll give everybody on this, >> but but the bylaws say that you can serve 12 years total.
>> Oh, >> it's exciting. Yeah. >> Yeah. [laughter] >> By the time you retire, you'll be off of the EDA. >> Perfect. >> Lindsay, do you want to be president again or not? You can just be blunt. >> It doesn't really matter. >> Okay, you do. Good job. All right. >> Excellent. Thank you, Lindsay.
Vice President, >> I nominate Bob Holly. >> Bob Holly. >> All right. Congratulations. >> Anybody like to nominate Brian? Do you want to continue to be the treasurer? >> Yeah. As long as I'm on EDA, that's fine.
Looks like I'm on April 28th. >> As assistant treasurer because he volunteered. Yes, >> absolutely. >> So many duties that come with that assistant treasur. >> Oh man. Thank you, man. >> All right. >> That's where I started. So, you elevated, too.
Right up to the top. >> You guys are the best. >> How many years off? >> You have to have them. You're rich again. >> Yep. One year is all you got to be off and then you can get back on. >> Okay. Do we have [snorts] a motion for
those four people? >> I'll [snorts] make that motion. Second. Second. I'll second. >> The mayor second. >> All in favor? Oh, did you already second? >> Yeah, we're good. We're good. All >> in favor? >> Opposed?
>> Congratulations, Lindsay. [laughter] >> And congratulations to Brian. >> Big step. >> And 2025 report. We're going to table until next >> I'm going to get Yeah. February if that's all right. So get out of the weather.
>> Hopefully everybody can be here too. >> Yeah. And then reports. >> Reports. >> Yeah, it's the same as last month. Uh they're going to have the um public hearing. I think they may have had the public hearing this was it this week or
last week for planning. >> I think it was last week. >> Have the public hearing to sell that land to Keller Bartman. Um it was and then have it reszoned. And Keller Bartman will start demolition at some point. I don't I doubt they're going to start
this week because it's [clears throat] terrible. But >> terrible. >> That's only a change or it's not even changed. Same thing we have color bar. >> No, that must have been last week cuz it's not on this week. >> So, you'll have a plaque for Annie's
coming? >> Yes, I will. So, I have a plaque for the Mexican restaurant. >> I cannot I don't know how to say the name of the Mexican restaurant. Uh, so I'm not going to try. And then I have a
plaque for Sticks and Stones to give out. I did deliver the Caribou. We delivered a pack there. And Marlo's because I got them a plaque. Then they they got it close. Switch buildings. Uh, they've got their plaques. And yes,
Annie's will get a plaque. >> Yeah. >> And I'm and I'm available to go out with you when you deliver those. >> Okay. >> I'll wait to get our Mexican restaurant is on order. I've got sticks and stones. and we deliver
those. Then we can do Andy's when we get hers. >> I can be your photographer. >> Wonderful. [laughter] >> I don't think there's anything else. Does anybody else have anything before we [laughter] >> Thanks for coming. Have a safe trip.
Back to your home. You got a longer commute than we do. >> That's true.